L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2253 | 100.0% | 4.3% | 361 | 100.0% | 1.4% | 1892 | 100.0% | 6.9% | 874 | 100.0% | 4.9% |
| Sexe | ||||||||||||
| Homme | 361 | 16.0% | 1.4% | 361 | 100.0% | 1.4% | - | - | - | 185 | 21.2% | 2.0% |
| Femme | 1892 | 84.0% | 6.9% | - | - | - | 1892 | 100.0% | 6.9% | 689 | 78.8% | 7.9% |
| Age | ||||||||||||
| 15 à 24 ans | 175 | 7.8% | 2.4% | 23 | 6.5% | 0.6% | 152 | 8.0% | 4.2% | 84 | 9.6% | 2.6% |
| 25 à 34 ans | 255 | 11.3% | 3.3% | 11 | 3.0% | 0.3% | 244 | 12.9% | 6.3% | 85 | 9.7% | 2.6% |
| 35 à 49 ans | 562 | 24.9% | 4.4% | 104 | 28.8% | 1.7% | 458 | 24.2% | 7.1% | 367 | 42.0% | 5.9% |
| 50 à 59 ans | 440 | 19.5% | 5.1% | 89 | 24.8% | 2.1% | 351 | 18.5% | 7.9% | 233 | 26.7% | 6.5% |
| 60 ans et plus | 821 | 36.4% | 5.1% | 133 | 37.0% | 1.8% | 687 | 36.3% | 7.7% | 105 | 12.0% | 6.6% |
| Individu | ||||||||||||
| Ménagères | 1707 | 75.8% | 7.3% | - | - | - | 1707 | 90.2% | 7.3% | 611 | 69.9% | 8.6% |
| Personne de référence | 862 | 38.2% | 3.1% | 323 | 89.4% | 1.6% | 539 | 28.5% | 7.3% | 304 | 34.7% | 3.4% |
| Responsable des achats | 1871 | 83.0% | 5.2% | 218 | 60.4% | 1.7% | 1653 | 87.4% | 7.2% | 663 | 75.9% | 5.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.5% | 2.1% | 1 | 0.3% | 0.4% | 10 | 0.5% | 5.0% | 0 | 0.1% | 1.4% |
| Petits patrons | 96 | 4.3% | 5.9% | 41 | 11.5% | 3.4% | 55 | 2.9% | 13.1% | 78 | 8.9% | 5.3% |
| Affaires et Cadres | 298 | 13.2% | 5.9% | 76 | 21.0% | 2.6% | 222 | 11.8% | 10.3% | 266 | 30.4% | 5.9% |
| Professions intermédiaires | 305 | 13.5% | 4.1% | 54 | 14.8% | 1.5% | 251 | 13.3% | 6.8% | 247 | 28.2% | 4.1% |
| Employés | 398 | 17.7% | 4.6% | 13 | 3.6% | 0.6% | 385 | 20.3% | 6.1% | 102 | 11.7% | 5.7% |
| Ouvriers | 129 | 5.7% | 2.0% | 53 | 14.6% | 1.0% | 76 | 4.0% | 5.9% | 21 | 2.4% | 4.7% |
| Retraités | 570 | 25.3% | 4.4% | 76 | 21.1% | 1.3% | 494 | 26.1% | 7.2% | 12 | 1.3% | 5.3% |
| Autres inactifs | 446 | 19.8% | 4.5% | 47 | 13.1% | 1.3% | 399 | 21.1% | 6.3% | 149 | 17.0% | 4.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 36 | 1.6% | 4.7% | 2 | 0.5% | 0.5% | 34 | 1.8% | 8.4% | - | - | - |
| Petits patrons | 175 | 7.8% | 6.5% | 43 | 11.8% | 2.9% | 132 | 7.0% | 10.8% | 175 | 20.0% | 6.5% |
| Affaires et Cadres | 410 | 18.2% | 5.8% | 87 | 24.1% | 2.5% | 323 | 17.1% | 9.1% | 410 | 46.9% | 5.8% |
| Professions intermédiaires | 290 | 12.9% | 3.6% | 56 | 15.5% | 1.3% | 234 | 12.4% | 6.0% | 290 | 33.2% | 3.6% |
| Employés | 219 | 9.7% | 3.9% | 19 | 5.3% | 0.8% | 200 | 10.6% | 6.1% | - | - | - |
| Ouvriers | 295 | 13.1% | 3.0% | 54 | 15.1% | 1.1% | 241 | 12.7% | 5.3% | - | - | - |
| Retraités | 690 | 30.6% | 4.6% | 77 | 21.4% | 1.2% | 613 | 32.4% | 7.3% | - | - | - |
| Autres inactifs | 138 | 6.1% | 3.9% | 23 | 6.5% | 1.6% | 115 | 6.1% | 5.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 433 | 19.2% | 4.4% | 45 | 12.3% | 1.0% | 389 | 20.5% | 7.0% | 89 | 10.2% | 3.8% |
| 2 personnes | 857 | 38.1% | 4.7% | 150 | 41.6% | 1.7% | 707 | 37.4% | 7.5% | 245 | 28.0% | 5.8% |
| 3 personnes | 357 | 15.8% | 3.8% | 71 | 19.8% | 1.5% | 285 | 15.1% | 6.2% | 194 | 22.2% | 4.9% |
| 4 personnes | 347 | 15.4% | 3.7% | 79 | 21.8% | 1.7% | 268 | 14.2% | 5.7% | 221 | 25.3% | 4.7% |
| 5 personnes et + | 259 | 11.5% | 4.6% | 16 | 4.5% | 0.6% | 243 | 12.8% | 8.0% | 126 | 14.4% | 4.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 692 | 30.7% | 4.4% | 109 | 30.1% | 1.5% | 584 | 30.9% | 6.9% | 387 | 44.2% | 5.1% |
| Non | 1560 | 69.3% | 4.2% | 252 | 69.9% | 1.4% | 1308 | 69.1% | 6.9% | 487 | 55.8% | 4.7% |
| Habitat | ||||||||||||
| Communes rurales | 349 | 15.5% | 2.9% | 57 | 15.7% | 1.0% | 292 | 15.4% | 4.7% | 103 | 11.8% | 3.1% |
| Agglo. - 20 000 hab | 418 | 18.5% | 4.7% | 61 | 16.8% | 1.4% | 357 | 18.9% | 7.7% | 126 | 14.4% | 4.6% |
| Agglo. 20 000 à 100 000 hab | 304 | 13.5% | 4.4% | 66 | 18.2% | 2.0% | 239 | 12.6% | 6.5% | 107 | 12.3% | 5.0% |
| Agglo. + 100 000 hab | 739 | 32.8% | 4.7% | 103 | 28.7% | 1.4% | 635 | 33.6% | 7.8% | 301 | 34.4% | 5.4% |
| Agglo. Paris | 443 | 19.7% | 5.0% | 74 | 20.6% | 1.8% | 369 | 19.5% | 8.0% | 237 | 27.1% | 5.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 501 | 22.2% | 5.1% | 80 | 22.1% | 1.7% | 421 | 22.2% | 8.2% | 248 | 28.4% | 5.6% |
| Nord Pas de Calais | 133 | 5.9% | 4.1% | 8 | 2.1% | 0.5% | 125 | 6.6% | 7.5% | 39 | 4.5% | 3.9% |
| Lorraine | 80 | 3.5% | 4.2% | 8 | 2.2% | 0.9% | 72 | 3.8% | 7.3% | 22 | 2.5% | 4.1% |
| Alsace | 70 | 3.1% | 4.5% | 11 | 3.0% | 1.4% | 59 | 3.1% | 7.4% | 18 | 2.1% | 4.0% |
| Franche-Comté | 33 | 1.5% | 3.4% | 3 | 0.8% | 0.6% | 30 | 1.6% | 6.1% | 14 | 1.6% | 4.9% |
| Champagne Ardennes | 33 | 1.5% | 3.0% | 7 | 1.9% | 1.3% | 26 | 1.4% | 4.5% | 9 | 1.1% | 3.2% |
| Picardie | 50 | 2.2% | 3.3% | 9 | 2.6% | 1.2% | 41 | 2.2% | 5.1% | 23 | 2.6% | 5.1% |
| Bourgogne | 59 | 2.6% | 4.3% | 8 | 2.1% | 1.2% | 51 | 2.7% | 7.2% | 21 | 2.4% | 5.5% |
| Haute Normandie | 49 | 2.2% | 3.3% | 4 | 1.2% | 0.6% | 45 | 2.4% | 5.8% | 18 | 2.1% | 4.0% |
| Basse Normandie | 43 | 1.9% | 3.6% | 6 | 1.8% | 1.1% | 37 | 1.9% | 5.7% | 21 | 2.4% | 5.9% |
| Centre | 65 | 2.9% | 3.1% | 15 | 4.3% | 1.6% | 49 | 2.6% | 4.6% | 18 | 2.0% | 2.8% |
| Pays de Loire | 120 | 5.3% | 4.0% | 13 | 3.6% | 0.9% | 107 | 5.7% | 6.8% | 39 | 4.5% | 4.4% |
| Bretagne | 136 | 6.1% | 5.1% | 33 | 9.1% | 2.5% | 103 | 5.5% | 7.5% | 36 | 4.1% | 4.6% |
| Poitou Charentes | 60 | 2.7% | 4.0% | 7 | 1.9% | 1.0% | 53 | 2.8% | 6.8% | 15 | 1.7% | 3.7% |
| Aquitaine | 119 | 5.3% | 4.3% | 19 | 5.2% | 1.4% | 100 | 5.3% | 6.9% | 44 | 5.0% | 4.9% |
| Midi Pyrénées | 121 | 5.4% | 4.9% | 26 | 7.2% | 2.2% | 95 | 5.0% | 7.4% | 48 | 5.4% | 5.4% |
| Limousin | 25 | 1.1% | 3.9% | 11 | 2.9% | 3.5% | 14 | 0.7% | 4.3% | 6 | 0.7% | 3.5% |
| Auvergne | 43 | 1.9% | 3.7% | 5 | 1.4% | 0.9% | 38 | 2.0% | 6.3% | 10 | 1.2% | 3.5% |
| Rhône Alpes | 212 | 9.4% | 4.0% | 29 | 8.1% | 1.1% | 183 | 9.7% | 6.6% | 95 | 10.9% | 4.8% |
| Languedoc Roussillon | 83 | 3.7% | 3.6% | 13 | 3.6% | 1.2% | 70 | 3.7% | 5.7% | 23 | 2.6% | 3.1% |
| Provence Alpes Côte d'Azur, Corse | 218 | 9.7% | 5.0% | 46 | 12.8% | 2.2% | 172 | 9.1% | 7.4% | 106 | 12.2% | 6.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1847 | 82.0% | 4.3% | 289 | 80.1% | 1.4% | 1558 | 82.4% | 7.1% | 768 | 87.9% | 4.8% |
| Presque tous les jours | 235 | 10.4% | 3.8% | 37 | 10.3% | 1.3% | 198 | 10.4% | 5.9% | 79 | 9.1% | 5.7% |
| 1 à 2 fois par semaine | 151 | 6.7% | 5.0% | 26 | 7.2% | 2.1% | 124 | 6.6% | 7.0% | 25 | 2.8% | 4.8% |
| 1 à 3 fois par mois | 15 | 0.7% | 3.8% | 5 | 1.4% | 2.7% | 10 | 0.5% | 4.7% | 2 | 0.2% | 3.5% |
| Moins souvent | 6 | 0.3% | 5.2% | 4 | 1.0% | 9.9% | 2 | 0.1% | 2.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 2.3% | 3.9% | 10 | 2.9% | 1.7% | 42 | 2.2% | 5.7% | 9 | 1.0% | 4.3% |
| De 9 000 à moins de 12 000 euros par an | 81 | 3.6% | 4.1% | 17 | 4.8% | 2.3% | 63 | 3.3% | 5.2% | 7 | 0.8% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 174 | 7.7% | 3.5% | 14 | 3.8% | 0.7% | 160 | 8.5% | 5.4% | 15 | 1.7% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 280 | 12.4% | 4.1% | 33 | 9.1% | 1.1% | 247 | 13.1% | 6.3% | 65 | 7.4% | 4.3% |
| De 24 000 à moins de 36 000 euros par an | 487 | 21.6% | 3.9% | 62 | 17.1% | 1.1% | 425 | 22.5% | 6.4% | 152 | 17.4% | 4.3% |
| De 36 000 à moins de 45 000 euros par an | 336 | 14.9% | 4.4% | 52 | 14.4% | 1.3% | 284 | 15.0% | 7.5% | 138 | 15.8% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 319 | 14.2% | 4.1% | 48 | 13.3% | 1.1% | 271 | 14.3% | 7.9% | 165 | 18.9% | 4.3% |
| 65 000 euros et plus par an | 300 | 13.3% | 7.0% | 78 | 21.7% | 3.1% | 222 | 11.7% | 12.8% | 227 | 26.0% | 7.9% |
| Refus | 175 | 7.8% | 4.9% | 44 | 12.1% | 2.9% | 131 | 6.9% | 6.5% | 77 | 8.8% | 5.8% |
| Ne sait pas | 48 | 2.1% | 3.1% | 2 | 0.7% | 0.3% | 46 | 2.4% | 5.5% | 19 | 2.2% | 2.9% |
