L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 856 | 100.0% | 1.6% | 342 | 100.0% | 1.4% | 514 | 100.0% | 1.9% | 262 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 342 | 39.9% | 1.4% | 342 | 100.0% | 1.4% | - | - | - | 125 | 47.9% | 1.4% |
| Femme | 514 | 60.1% | 1.9% | - | - | - | 514 | 100.0% | 1.9% | 136 | 52.1% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 19 | 2.2% | 0.3% | 10 | 2.8% | 0.3% | 9 | 1.7% | 0.2% | 5 | 2.0% | 0.2% |
| 25 à 34 ans | 35 | 4.1% | 0.5% | 17 | 5.0% | 0.5% | 18 | 3.5% | 0.5% | 22 | 8.3% | 0.7% |
| 35 à 49 ans | 137 | 16.0% | 1.1% | 67 | 19.5% | 1.1% | 70 | 13.7% | 1.1% | 72 | 27.7% | 1.2% |
| 50 à 59 ans | 194 | 22.6% | 2.2% | 70 | 20.4% | 1.7% | 124 | 24.1% | 2.8% | 95 | 36.1% | 2.6% |
| 60 ans et plus | 471 | 55.1% | 2.9% | 179 | 52.3% | 2.5% | 293 | 57.0% | 3.3% | 68 | 25.9% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 494 | 57.7% | 2.1% | - | - | - | 494 | 96.0% | 2.1% | 134 | 51.2% | 1.9% |
| Personne de référence | 453 | 52.9% | 1.6% | 325 | 95.2% | 1.6% | 128 | 24.8% | 1.7% | 145 | 55.2% | 1.6% |
| Responsable des achats | 663 | 77.5% | 1.9% | 189 | 55.3% | 1.5% | 474 | 92.3% | 2.1% | 203 | 77.4% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 2.1% | 3.5% | 7 | 2.1% | 2.2% | 11 | 2.1% | 5.6% | - | - | - |
| Petits patrons | 26 | 3.0% | 1.6% | 12 | 3.6% | 1.0% | 14 | 2.7% | 3.3% | 22 | 8.6% | 1.5% |
| Affaires et Cadres | 98 | 11.4% | 1.9% | 59 | 17.3% | 2.1% | 38 | 7.5% | 1.8% | 89 | 34.1% | 2.0% |
| Professions intermédiaires | 102 | 11.9% | 1.4% | 51 | 14.8% | 1.4% | 51 | 10.0% | 1.4% | 83 | 31.7% | 1.4% |
| Employés | 132 | 15.4% | 1.5% | 31 | 9.0% | 1.4% | 102 | 19.8% | 1.6% | 26 | 9.8% | 1.4% |
| Ouvriers | 45 | 5.2% | 0.7% | 36 | 10.7% | 0.7% | 8 | 1.6% | 0.6% | 4 | 1.6% | 1.0% |
| Retraités | 367 | 42.9% | 2.8% | 126 | 36.9% | 2.1% | 241 | 46.9% | 3.5% | 16 | 6.1% | 7.2% |
| Autres inactifs | 68 | 7.9% | 0.7% | 19 | 5.6% | 0.5% | 49 | 9.5% | 0.8% | 21 | 8.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 3.0% | 3.3% | 5 | 1.4% | 1.3% | 21 | 4.0% | 5.0% | - | - | - |
| Petits patrons | 34 | 3.9% | 1.3% | 12 | 3.6% | 0.9% | 21 | 4.1% | 1.7% | 34 | 12.9% | 1.3% |
| Affaires et Cadres | 130 | 15.1% | 1.8% | 61 | 17.7% | 1.7% | 69 | 13.4% | 2.0% | 130 | 49.5% | 1.8% |
| Professions intermédiaires | 99 | 11.5% | 1.2% | 53 | 15.4% | 1.3% | 46 | 8.9% | 1.2% | 99 | 37.6% | 1.2% |
| Employés | 75 | 8.7% | 1.3% | 32 | 9.5% | 1.4% | 42 | 8.2% | 1.3% | - | - | - |
| Ouvriers | 75 | 8.8% | 0.8% | 36 | 10.7% | 0.7% | 39 | 7.5% | 0.9% | - | - | - |
| Retraités | 397 | 46.4% | 2.6% | 130 | 37.9% | 2.0% | 267 | 52.0% | 3.2% | - | - | - |
| Autres inactifs | 22 | 2.6% | 0.6% | 13 | 3.8% | 0.9% | 9 | 1.8% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 157 | 18.3% | 1.6% | 50 | 14.6% | 1.2% | 107 | 20.8% | 1.9% | 36 | 13.7% | 1.5% |
| 2 personnes | 475 | 55.5% | 2.6% | 184 | 53.8% | 2.1% | 291 | 56.6% | 3.1% | 108 | 41.2% | 2.6% |
| 3 personnes | 97 | 11.3% | 1.0% | 43 | 12.6% | 0.9% | 53 | 10.4% | 1.2% | 43 | 16.4% | 1.1% |
| 4 personnes | 92 | 10.8% | 1.0% | 43 | 12.5% | 0.9% | 49 | 9.6% | 1.1% | 52 | 20.0% | 1.1% |
| 5 personnes et + | 36 | 4.2% | 0.6% | 22 | 6.5% | 0.9% | 13 | 2.6% | 0.4% | 23 | 8.7% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 129 | 15.1% | 0.8% | 74 | 21.6% | 1.0% | 55 | 10.7% | 0.7% | 65 | 25.0% | 0.9% |
| Non | 727 | 84.9% | 2.0% | 268 | 78.4% | 1.5% | 459 | 89.3% | 2.4% | 196 | 75.0% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 255 | 29.8% | 2.1% | 92 | 27.0% | 1.6% | 163 | 31.7% | 2.6% | 59 | 22.6% | 1.8% |
| Agglo. - 20 000 hab | 130 | 15.1% | 1.4% | 37 | 10.9% | 0.9% | 92 | 17.9% | 2.0% | 33 | 12.7% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 121 | 14.1% | 1.7% | 52 | 15.1% | 1.6% | 69 | 13.5% | 1.9% | 32 | 12.3% | 1.5% |
| Agglo. + 100 000 hab | 255 | 29.8% | 1.6% | 111 | 32.5% | 1.5% | 144 | 28.0% | 1.8% | 103 | 39.4% | 1.8% |
| Agglo. Paris | 95 | 11.1% | 1.1% | 49 | 14.5% | 1.2% | 46 | 8.9% | 1.0% | 34 | 13.0% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 104 | 12.2% | 1.1% | 53 | 15.6% | 1.2% | 51 | 9.9% | 1.0% | 36 | 13.9% | 0.8% |
| Nord Pas de Calais | 24 | 2.8% | 0.7% | 16 | 4.6% | 1.0% | 8 | 1.6% | 0.5% | 10 | 3.8% | 1.0% |
| Lorraine | 27 | 3.1% | 1.4% | 10 | 2.8% | 1.0% | 17 | 3.3% | 1.7% | 6 | 2.4% | 1.2% |
| Alsace | 19 | 2.2% | 1.2% | 11 | 3.1% | 1.4% | 8 | 1.6% | 1.0% | 3 | 1.2% | 0.7% |
| Franche-Comté | 27 | 3.2% | 2.8% | 11 | 3.1% | 2.2% | 16 | 3.2% | 3.3% | 8 | 2.9% | 2.7% |
| Champagne Ardennes | 33 | 3.9% | 3.0% | 17 | 4.9% | 3.2% | 17 | 3.2% | 2.9% | 7 | 2.6% | 2.3% |
| Picardie | 19 | 2.3% | 1.3% | 14 | 4.2% | 1.9% | 5 | 1.0% | 0.6% | 12 | 4.7% | 2.8% |
| Bourgogne | 34 | 4.0% | 2.5% | 9 | 2.6% | 1.4% | 25 | 4.9% | 3.5% | 2 | 0.9% | 0.6% |
| Haute Normandie | 21 | 2.4% | 1.4% | 8 | 2.5% | 1.2% | 13 | 2.4% | 1.6% | 10 | 3.7% | 2.1% |
| Basse Normandie | 17 | 2.0% | 1.4% | 1 | 0.4% | 0.2% | 16 | 3.1% | 2.5% | 6 | 2.1% | 1.6% |
| Centre | 58 | 6.8% | 2.8% | 21 | 6.1% | 2.1% | 37 | 7.2% | 3.4% | 15 | 5.7% | 2.4% |
| Pays de Loire | 75 | 8.8% | 2.5% | 31 | 9.1% | 2.2% | 44 | 8.5% | 2.8% | 25 | 9.6% | 2.8% |
| Bretagne | 45 | 5.3% | 1.7% | 12 | 3.4% | 0.9% | 34 | 6.6% | 2.4% | 17 | 6.6% | 2.2% |
| Poitou Charentes | 44 | 5.2% | 3.0% | 12 | 3.5% | 1.7% | 32 | 6.2% | 4.1% | 11 | 4.4% | 2.8% |
| Aquitaine | 49 | 5.7% | 1.7% | 16 | 4.7% | 1.2% | 33 | 6.4% | 2.3% | 11 | 4.4% | 1.3% |
| Midi Pyrénées | 42 | 4.9% | 1.7% | 18 | 5.4% | 1.5% | 23 | 4.5% | 1.8% | 14 | 5.2% | 1.5% |
| Limousin | 18 | 2.1% | 2.9% | 9 | 2.6% | 3.0% | 9 | 1.8% | 2.8% | 4 | 1.6% | 2.4% |
| Auvergne | 30 | 3.5% | 2.6% | 13 | 3.7% | 2.3% | 18 | 3.4% | 2.9% | 8 | 3.1% | 2.7% |
| Rhône Alpes | 87 | 10.2% | 1.6% | 25 | 7.3% | 1.0% | 62 | 12.1% | 2.3% | 24 | 9.1% | 1.2% |
| Languedoc Roussillon | 12 | 1.4% | 0.5% | 7 | 2.1% | 0.6% | 5 | 0.9% | 0.4% | 4 | 1.5% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 70 | 8.2% | 1.6% | 29 | 8.3% | 1.4% | 42 | 8.1% | 1.8% | 28 | 10.6% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 651 | 76.1% | 1.5% | 263 | 76.9% | 1.3% | 388 | 75.5% | 1.8% | 221 | 84.6% | 1.4% |
| Presque tous les jours | 116 | 13.6% | 1.9% | 46 | 13.4% | 1.7% | 70 | 13.7% | 2.1% | 30 | 11.4% | 2.2% |
| 1 à 2 fois par semaine | 83 | 9.7% | 2.8% | 30 | 8.9% | 2.4% | 53 | 10.3% | 3.0% | 9 | 3.5% | 1.8% |
| 1 à 3 fois par mois | 3 | 0.3% | 0.7% | 1 | 0.4% | 0.7% | 1 | 0.3% | 0.7% | - | - | - |
| Moins souvent | 3 | 0.3% | 2.3% | 1 | 0.4% | 3.9% | 1 | 0.2% | 1.5% | 1 | 0.6% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 2 | 0.3% | 0.2% | - | - | - | 2 | 0.4% | 0.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 25 | 3.0% | 1.3% | 14 | 4.2% | 1.9% | 11 | 2.2% | 0.9% | 5 | 2.1% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 39 | 4.6% | 0.8% | 10 | 2.9% | 0.5% | 29 | 5.7% | 1.0% | 1 | 0.3% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 113 | 13.3% | 1.6% | 40 | 11.7% | 1.4% | 74 | 14.3% | 1.9% | 17 | 6.4% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 232 | 27.1% | 1.9% | 79 | 23.0% | 1.4% | 153 | 29.7% | 2.3% | 44 | 16.8% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 155 | 18.2% | 2.0% | 68 | 19.8% | 1.7% | 88 | 17.0% | 2.3% | 55 | 21.0% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 142 | 16.5% | 1.8% | 61 | 17.8% | 1.4% | 81 | 15.7% | 2.3% | 52 | 19.7% | 1.3% |
| 65 000 euros et plus par an | 96 | 11.3% | 2.2% | 53 | 15.5% | 2.1% | 43 | 8.5% | 2.5% | 70 | 26.9% | 2.4% |
| Refus | 48 | 5.6% | 1.4% | 17 | 5.1% | 1.1% | 31 | 6.0% | 1.5% | 18 | 6.8% | 1.3% |
| Ne sait pas | 3 | 0.3% | 0.2% | - | - | - | 3 | 0.5% | 0.3% | - | - | - |
