L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 718 | 100.0% | 1.4% | 622 | 100.0% | 2.5% | 96 | 100.0% | 0.4% | 383 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 622 | 86.6% | 2.5% | 622 | 100.0% | 2.5% | - | - | - | 331 | 86.4% | 3.6% |
| Femme | 96 | 13.4% | 0.4% | - | - | - | 96 | 100.0% | 0.4% | 52 | 13.6% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 175 | 24.4% | 2.4% | 152 | 24.4% | 4.1% | 23 | 24.2% | 0.6% | 80 | 20.8% | 2.5% |
| 25 à 34 ans | 226 | 31.5% | 3.0% | 201 | 32.3% | 5.4% | 25 | 26.5% | 0.7% | 130 | 33.9% | 4.0% |
| 35 à 49 ans | 205 | 28.5% | 1.6% | 181 | 29.1% | 2.9% | 24 | 24.7% | 0.4% | 128 | 33.4% | 2.1% |
| 50 à 59 ans | 83 | 11.5% | 1.0% | 68 | 11.0% | 1.6% | 14 | 14.8% | 0.3% | 41 | 10.6% | 1.1% |
| 60 ans et plus | 29 | 4.1% | 0.2% | 20 | 3.2% | 0.3% | 9 | 9.8% | 0.1% | 5 | 1.3% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 74 | 10.3% | 0.3% | - | - | - | 74 | 77.0% | 0.3% | 43 | 11.2% | 0.6% |
| Personne de référence | 450 | 62.7% | 1.6% | 425 | 68.3% | 2.1% | 25 | 26.1% | 0.3% | 236 | 61.7% | 2.7% |
| Responsable des achats | 391 | 54.5% | 1.1% | 320 | 51.5% | 2.5% | 71 | 74.3% | 0.3% | 209 | 54.6% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.3% | 1.7% | 7 | 1.2% | 2.3% | 2 | 1.7% | 0.8% | - | - | - |
| Petits patrons | 34 | 4.8% | 2.1% | 31 | 5.0% | 2.6% | 3 | 2.9% | 0.7% | 32 | 8.4% | 2.2% |
| Affaires et Cadres | 106 | 14.8% | 2.1% | 87 | 13.9% | 3.0% | 19 | 20.3% | 0.9% | 96 | 25.0% | 2.1% |
| Professions intermédiaires | 156 | 21.8% | 2.1% | 137 | 22.1% | 3.7% | 19 | 19.8% | 0.5% | 150 | 39.2% | 2.5% |
| Employés | 107 | 15.0% | 1.3% | 84 | 13.4% | 3.7% | 24 | 24.7% | 0.4% | 26 | 6.7% | 1.4% |
| Ouvriers | 93 | 13.0% | 1.4% | 93 | 15.0% | 1.8% | - | - | - | 13 | 3.3% | 2.9% |
| Retraités | 26 | 3.7% | 0.2% | 18 | 2.9% | 0.3% | 8 | 8.5% | 0.1% | - | - | - |
| Autres inactifs | 185 | 25.8% | 1.9% | 164 | 26.4% | 4.5% | 21 | 22.1% | 0.3% | 67 | 17.4% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.1% | 1.9% | 11 | 1.8% | 3.1% | 4 | 3.7% | 0.9% | - | - | - |
| Petits patrons | 44 | 6.1% | 1.6% | 35 | 5.7% | 2.4% | 9 | 9.1% | 0.7% | 44 | 11.5% | 1.6% |
| Affaires et Cadres | 144 | 20.1% | 2.0% | 126 | 20.3% | 3.6% | 18 | 19.1% | 0.5% | 144 | 37.7% | 2.0% |
| Professions intermédiaires | 194 | 27.1% | 2.4% | 170 | 27.3% | 4.0% | 25 | 25.9% | 0.6% | 194 | 50.8% | 2.4% |
| Employés | 104 | 14.5% | 1.9% | 80 | 12.9% | 3.4% | 24 | 25.5% | 0.8% | - | - | - |
| Ouvriers | 135 | 18.8% | 1.4% | 127 | 20.4% | 2.5% | 8 | 8.4% | 0.2% | - | - | - |
| Retraités | 46 | 6.4% | 0.3% | 38 | 6.1% | 0.6% | 8 | 8.3% | 0.1% | - | - | - |
| Autres inactifs | 35 | 4.9% | 1.0% | 35 | 5.6% | 2.4% | - | - | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 142 | 19.8% | 1.5% | 132 | 21.2% | 3.1% | 10 | 10.5% | 0.2% | 53 | 13.8% | 2.2% |
| 2 personnes | 129 | 18.0% | 0.7% | 112 | 18.0% | 1.3% | 17 | 17.9% | 0.2% | 79 | 20.7% | 1.9% |
| 3 personnes | 150 | 21.0% | 1.6% | 133 | 21.4% | 2.8% | 17 | 18.2% | 0.4% | 81 | 21.2% | 2.1% |
| 4 personnes | 189 | 26.3% | 2.0% | 153 | 24.6% | 3.2% | 36 | 37.5% | 0.8% | 108 | 28.2% | 2.3% |
| 5 personnes et + | 108 | 15.0% | 1.9% | 92 | 14.8% | 3.6% | 15 | 16.0% | 0.5% | 61 | 16.0% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 269 | 37.5% | 1.7% | 223 | 35.8% | 3.1% | 46 | 48.3% | 0.5% | 164 | 42.8% | 2.2% |
| Non | 449 | 62.5% | 1.2% | 399 | 64.2% | 2.2% | 50 | 51.7% | 0.3% | 219 | 57.2% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 78 | 10.8% | 0.6% | 58 | 9.3% | 1.0% | 20 | 21.2% | 0.3% | 37 | 9.6% | 1.1% |
| Agglo. - 20 000 hab | 95 | 13.2% | 1.1% | 80 | 12.8% | 1.8% | 15 | 15.4% | 0.3% | 61 | 15.9% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 60 | 8.4% | 0.9% | 56 | 9.0% | 1.7% | 4 | 4.2% | 0.1% | 35 | 9.0% | 1.6% |
| Agglo. + 100 000 hab | 277 | 38.6% | 1.8% | 245 | 39.4% | 3.2% | 32 | 33.0% | 0.4% | 130 | 34.0% | 2.3% |
| Agglo. Paris | 208 | 29.0% | 2.4% | 183 | 29.4% | 4.4% | 25 | 26.2% | 0.5% | 120 | 31.4% | 3.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 227 | 31.6% | 2.3% | 197 | 31.7% | 4.3% | 30 | 30.9% | 0.6% | 132 | 34.5% | 3.0% |
| Nord Pas de Calais | 44 | 6.1% | 1.4% | 37 | 5.9% | 2.4% | 8 | 7.8% | 0.5% | 23 | 6.0% | 2.3% |
| Lorraine | 28 | 4.0% | 1.5% | 23 | 3.7% | 2.5% | 5 | 5.5% | 0.5% | 15 | 3.9% | 2.8% |
| Alsace | 16 | 2.2% | 1.0% | 15 | 2.4% | 2.0% | 1 | 1.0% | 0.1% | 7 | 1.7% | 1.4% |
| Franche-Comté | 11 | 1.5% | 1.1% | 7 | 1.1% | 1.5% | 4 | 3.7% | 0.7% | 4 | 1.1% | 1.5% |
| Champagne Ardennes | 10 | 1.3% | 0.9% | 7 | 1.2% | 1.4% | 2 | 2.5% | 0.4% | 2 | 0.5% | 0.7% |
| Picardie | 29 | 4.1% | 1.9% | 25 | 4.0% | 3.3% | 4 | 4.6% | 0.6% | 13 | 3.4% | 3.0% |
| Bourgogne | 11 | 1.5% | 0.8% | 10 | 1.6% | 1.5% | 1 | 0.8% | 0.1% | 5 | 1.4% | 1.4% |
| Haute Normandie | 24 | 3.3% | 1.6% | 22 | 3.5% | 3.1% | 2 | 2.2% | 0.3% | 10 | 2.5% | 2.1% |
| Basse Normandie | 9 | 1.2% | 0.7% | 9 | 1.4% | 1.6% | - | - | - | 8 | 2.2% | 2.3% |
| Centre | 9 | 1.3% | 0.5% | 8 | 1.3% | 0.8% | 1 | 1.3% | 0.1% | 4 | 1.2% | 0.7% |
| Pays de Loire | 29 | 4.1% | 1.0% | 25 | 4.0% | 1.7% | 5 | 4.8% | 0.3% | 23 | 6.0% | 2.6% |
| Bretagne | 35 | 4.8% | 1.3% | 34 | 5.4% | 2.6% | 1 | 1.3% | 0.1% | 18 | 4.7% | 2.3% |
| Poitou Charentes | 11 | 1.6% | 0.8% | 8 | 1.4% | 1.2% | 3 | 3.0% | 0.4% | 7 | 1.8% | 1.6% |
| Aquitaine | 35 | 4.8% | 1.2% | 29 | 4.6% | 2.1% | 6 | 6.5% | 0.4% | 12 | 3.1% | 1.3% |
| Midi Pyrénées | 10 | 1.4% | 0.4% | 7 | 1.1% | 0.6% | 3 | 2.9% | 0.2% | 8 | 2.0% | 0.9% |
| Limousin | 4 | 0.6% | 0.7% | 3 | 0.5% | 1.0% | 1 | 1.1% | 0.3% | 0 | 0.1% | 0.3% |
| Auvergne | 17 | 2.3% | 1.5% | 16 | 2.5% | 2.9% | 1 | 1.0% | 0.2% | 10 | 2.6% | 3.4% |
| Rhône Alpes | 67 | 9.3% | 1.3% | 62 | 10.0% | 2.4% | 5 | 4.9% | 0.2% | 36 | 9.4% | 1.8% |
| Languedoc Roussillon | 23 | 3.2% | 1.0% | 18 | 2.9% | 1.7% | 5 | 4.9% | 0.4% | 11 | 2.9% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 69 | 9.7% | 1.6% | 60 | 9.7% | 2.9% | 9 | 9.3% | 0.4% | 34 | 8.9% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 660 | 92.0% | 1.5% | 579 | 93.1% | 2.8% | 81 | 84.7% | 0.4% | 366 | 95.8% | 2.3% |
| Presque tous les jours | 41 | 5.7% | 0.7% | 32 | 5.2% | 1.2% | 9 | 9.3% | 0.3% | 15 | 3.9% | 1.1% |
| 1 à 2 fois par semaine | 12 | 1.7% | 0.4% | 7 | 1.1% | 0.5% | 5 | 5.7% | 0.3% | 1 | 0.3% | 0.2% |
| 1 à 3 fois par mois | 4 | 0.5% | 0.9% | 4 | 0.6% | 2.0% | - | - | - | - | - | - |
| Moins souvent | 0 | - | 0.3% | - | - | - | 0 | 0.3% | 0.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 4.3% | 2.2% | 28 | 4.5% | 4.5% | 3 | 3.0% | 0.4% | 8 | 2.1% | 3.8% |
| De 9 000 à moins de 12 000 euros par an | 33 | 4.5% | 1.6% | 22 | 3.6% | 2.9% | 10 | 10.9% | 0.9% | 7 | 1.9% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 70 | 9.8% | 1.4% | 61 | 9.8% | 3.0% | 9 | 9.8% | 0.3% | 16 | 4.2% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 64 | 8.9% | 0.9% | 56 | 8.9% | 1.9% | 9 | 8.9% | 0.2% | 29 | 7.5% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 154 | 21.4% | 1.2% | 138 | 22.2% | 2.4% | 16 | 16.7% | 0.2% | 70 | 18.3% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 75 | 10.5% | 1.0% | 63 | 10.2% | 1.6% | 12 | 12.6% | 0.3% | 45 | 11.8% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 142 | 19.8% | 1.8% | 126 | 20.2% | 2.9% | 16 | 16.8% | 0.5% | 110 | 28.9% | 2.9% |
| 65 000 euros et plus par an | 63 | 8.8% | 1.5% | 56 | 9.0% | 2.2% | 7 | 7.6% | 0.4% | 57 | 14.8% | 2.0% |
| Refus | 44 | 6.1% | 1.2% | 35 | 5.6% | 2.3% | 9 | 9.5% | 0.5% | 27 | 7.0% | 2.0% |
| Ne sait pas | 42 | 5.8% | 2.7% | 38 | 6.1% | 5.2% | 4 | 4.2% | 0.5% | 13 | 3.4% | 2.0% |
