L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3143 | 100.0% | 6.0% | 694 | 100.0% | 2.8% | 2449 | 100.0% | 9.0% | 822 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 694 | 22.1% | 2.8% | 694 | 100.0% | 2.8% | - | - | - | 183 | 22.2% | 2.0% |
| Femme | 2449 | 77.9% | 9.0% | - | - | - | 2449 | 100.0% | 9.0% | 639 | 77.8% | 7.4% |
| Age | ||||||||||||
| 15 à 24 ans | 120 | 3.8% | 1.6% | 22 | 3.2% | 0.6% | 98 | 4.0% | 2.7% | 45 | 5.5% | 1.4% |
| 25 à 34 ans | 268 | 8.5% | 3.5% | 43 | 6.3% | 1.2% | 224 | 9.1% | 5.7% | 88 | 10.7% | 2.7% |
| 35 à 49 ans | 836 | 26.6% | 6.6% | 201 | 29.0% | 3.2% | 635 | 25.9% | 9.9% | 379 | 46.1% | 6.1% |
| 50 à 59 ans | 790 | 25.1% | 9.2% | 165 | 23.7% | 3.9% | 625 | 25.5% | 14.1% | 244 | 29.7% | 6.8% |
| 60 ans et plus | 1130 | 35.9% | 7.0% | 262 | 37.8% | 3.6% | 867 | 35.4% | 9.8% | 65 | 7.9% | 4.1% |
| Individu | ||||||||||||
| Ménagères | 2306 | 73.4% | 9.8% | - | - | - | 2306 | 94.1% | 9.8% | 601 | 73.2% | 8.5% |
| Personne de référence | 1422 | 45.2% | 5.1% | 644 | 92.8% | 3.1% | 778 | 31.8% | 10.5% | 277 | 33.7% | 3.1% |
| Responsable des achats | 2701 | 85.9% | 7.5% | 428 | 61.7% | 3.3% | 2273 | 92.8% | 9.9% | 689 | 83.9% | 6.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 0.7% | 4.4% | 10 | 1.4% | 3.1% | 13 | 0.5% | 6.5% | 2 | 0.2% | 5.5% |
| Petits patrons | 69 | 2.2% | 4.2% | 16 | 2.3% | 1.3% | 53 | 2.1% | 12.5% | 57 | 6.9% | 3.8% |
| Affaires et Cadres | 217 | 6.9% | 4.3% | 58 | 8.4% | 2.0% | 159 | 6.5% | 7.4% | 172 | 20.9% | 3.8% |
| Professions intermédiaires | 404 | 12.9% | 5.5% | 89 | 12.8% | 2.4% | 315 | 12.9% | 8.5% | 279 | 33.9% | 4.6% |
| Employés | 748 | 23.8% | 8.7% | 74 | 10.7% | 3.3% | 674 | 27.5% | 10.7% | 133 | 16.2% | 7.5% |
| Ouvriers | 250 | 8.0% | 3.9% | 152 | 21.9% | 3.0% | 98 | 4.0% | 7.5% | 19 | 2.4% | 4.4% |
| Retraités | 944 | 30.0% | 7.3% | 241 | 34.8% | 4.0% | 703 | 28.7% | 10.2% | 26 | 3.2% | 11.9% |
| Autres inactifs | 488 | 15.5% | 4.9% | 53 | 7.6% | 1.4% | 435 | 17.8% | 6.9% | 134 | 16.3% | 4.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 55 | 1.8% | 7.1% | 10 | 1.5% | 2.9% | 45 | 1.8% | 10.8% | - | - | - |
| Petits patrons | 111 | 3.5% | 4.1% | 15 | 2.1% | 1.0% | 96 | 3.9% | 7.8% | 111 | 13.5% | 4.1% |
| Affaires et Cadres | 305 | 9.7% | 4.3% | 62 | 9.0% | 1.8% | 242 | 9.9% | 6.9% | 305 | 37.1% | 4.3% |
| Professions intermédiaires | 406 | 12.9% | 5.0% | 106 | 15.2% | 2.5% | 300 | 12.3% | 7.6% | 406 | 49.4% | 5.0% |
| Employés | 454 | 14.4% | 8.2% | 67 | 9.7% | 2.9% | 387 | 15.8% | 11.9% | - | - | - |
| Ouvriers | 518 | 16.5% | 5.3% | 158 | 22.8% | 3.1% | 360 | 14.7% | 7.9% | - | - | - |
| Retraités | 1090 | 34.7% | 7.3% | 247 | 35.6% | 3.7% | 843 | 34.4% | 10.0% | - | - | - |
| Autres inactifs | 204 | 6.5% | 5.8% | 28 | 4.1% | 1.9% | 176 | 7.2% | 8.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 739 | 23.5% | 7.6% | 146 | 21.1% | 3.4% | 592 | 24.2% | 10.7% | 108 | 13.2% | 4.6% |
| 2 personnes | 1209 | 38.5% | 6.6% | 290 | 41.8% | 3.3% | 919 | 37.5% | 9.7% | 226 | 27.5% | 5.4% |
| 3 personnes | 431 | 13.7% | 4.6% | 88 | 12.7% | 1.9% | 342 | 14.0% | 7.4% | 162 | 19.7% | 4.1% |
| 4 personnes | 490 | 15.6% | 5.2% | 113 | 16.3% | 2.4% | 377 | 15.4% | 8.0% | 206 | 25.1% | 4.4% |
| 5 personnes et + | 274 | 8.7% | 4.9% | 56 | 8.0% | 2.2% | 218 | 8.9% | 7.2% | 120 | 14.6% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 853 | 27.1% | 5.4% | 186 | 26.8% | 2.6% | 667 | 27.2% | 7.9% | 357 | 43.5% | 4.8% |
| Non | 2290 | 72.9% | 6.2% | 508 | 73.2% | 2.8% | 1782 | 72.8% | 9.4% | 464 | 56.5% | 4.5% |
| Habitat | ||||||||||||
| Communes rurales | 682 | 21.7% | 5.7% | 131 | 18.9% | 2.3% | 550 | 22.5% | 8.8% | 143 | 17.4% | 4.3% |
| Agglo. - 20 000 hab | 541 | 17.2% | 6.0% | 134 | 19.3% | 3.1% | 407 | 16.6% | 8.8% | 125 | 15.2% | 4.5% |
| Agglo. 20 000 à 100 000 hab | 481 | 15.3% | 6.9% | 84 | 12.1% | 2.5% | 397 | 16.2% | 10.8% | 120 | 14.6% | 5.6% |
| Agglo. + 100 000 hab | 929 | 29.5% | 5.9% | 225 | 32.4% | 3.0% | 704 | 28.7% | 8.7% | 222 | 27.0% | 4.0% |
| Agglo. Paris | 511 | 16.3% | 5.8% | 119 | 17.2% | 2.9% | 391 | 16.0% | 8.5% | 212 | 25.8% | 5.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 586 | 18.7% | 6.0% | 133 | 19.2% | 2.9% | 453 | 18.5% | 8.9% | 228 | 27.7% | 5.2% |
| Nord Pas de Calais | 170 | 5.4% | 5.3% | 50 | 7.2% | 3.2% | 120 | 4.9% | 7.2% | 50 | 6.1% | 4.9% |
| Lorraine | 155 | 4.9% | 8.1% | 46 | 6.6% | 4.8% | 110 | 4.5% | 11.2% | 41 | 5.0% | 7.7% |
| Alsace | 90 | 2.9% | 5.8% | 21 | 3.0% | 2.8% | 69 | 2.8% | 8.6% | 17 | 2.1% | 3.7% |
| Franche-Comté | 75 | 2.4% | 7.8% | 19 | 2.7% | 4.0% | 56 | 2.3% | 11.3% | 14 | 1.8% | 5.2% |
| Champagne Ardennes | 80 | 2.5% | 7.2% | 19 | 2.7% | 3.6% | 60 | 2.5% | 10.5% | 21 | 2.5% | 7.0% |
| Picardie | 108 | 3.4% | 7.0% | 34 | 4.9% | 4.6% | 73 | 3.0% | 9.2% | 18 | 2.2% | 4.1% |
| Bourgogne | 86 | 2.7% | 6.3% | 18 | 2.6% | 2.8% | 67 | 2.8% | 9.4% | 29 | 3.6% | 7.8% |
| Haute Normandie | 84 | 2.7% | 5.6% | 22 | 3.2% | 3.1% | 62 | 2.5% | 8.0% | 25 | 3.1% | 5.5% |
| Basse Normandie | 63 | 2.0% | 5.2% | 12 | 1.7% | 2.1% | 51 | 2.1% | 7.9% | 20 | 2.4% | 5.6% |
| Centre | 115 | 3.7% | 5.6% | 23 | 3.4% | 2.4% | 92 | 3.7% | 8.6% | 26 | 3.1% | 4.0% |
| Pays de Loire | 192 | 6.1% | 6.3% | 58 | 8.4% | 4.1% | 134 | 5.5% | 8.4% | 30 | 3.6% | 3.3% |
| Bretagne | 140 | 4.5% | 5.2% | 25 | 3.5% | 1.9% | 116 | 4.7% | 8.4% | 22 | 2.7% | 2.8% |
| Poitou Charentes | 86 | 2.7% | 5.8% | 10 | 1.4% | 1.4% | 76 | 3.1% | 9.8% | 20 | 2.4% | 4.9% |
| Aquitaine | 148 | 4.7% | 5.3% | 37 | 5.3% | 2.7% | 111 | 4.5% | 7.6% | 34 | 4.1% | 3.8% |
| Midi Pyrénées | 152 | 4.9% | 6.2% | 17 | 2.5% | 1.4% | 135 | 5.5% | 10.6% | 40 | 4.8% | 4.5% |
| Limousin | 42 | 1.4% | 6.8% | 8 | 1.2% | 2.8% | 34 | 1.4% | 10.5% | 3 | 0.3% | 1.6% |
| Auvergne | 51 | 1.6% | 4.4% | 7 | 1.0% | 1.3% | 44 | 1.8% | 7.3% | 15 | 1.9% | 5.2% |
| Rhône Alpes | 283 | 9.0% | 5.3% | 40 | 5.7% | 1.6% | 243 | 9.9% | 8.8% | 79 | 9.6% | 4.0% |
| Languedoc Roussillon | 163 | 5.2% | 7.0% | 42 | 6.0% | 3.8% | 121 | 4.9% | 9.9% | 35 | 4.2% | 4.7% |
| Provence Alpes Côte d'Azur, Corse | 275 | 8.7% | 6.3% | 53 | 7.7% | 2.6% | 222 | 9.1% | 9.6% | 57 | 6.9% | 3.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2489 | 79.2% | 5.8% | 570 | 82.1% | 2.7% | 1920 | 78.4% | 8.8% | 700 | 85.2% | 4.4% |
| Presque tous les jours | 387 | 12.3% | 6.3% | 77 | 11.2% | 2.8% | 310 | 12.6% | 9.2% | 84 | 10.2% | 6.1% |
| 1 à 2 fois par semaine | 228 | 7.2% | 7.5% | 35 | 5.1% | 2.8% | 193 | 7.9% | 10.9% | 37 | 4.5% | 7.1% |
| 1 à 3 fois par mois | 35 | 1.1% | 8.8% | 8 | 1.1% | 4.1% | 27 | 1.1% | 12.9% | 1 | 0.1% | 1.2% |
| Moins souvent | 4 | 0.1% | 3.4% | 4 | 0.5% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 43 | 1.4% | 3.1% | 13 | 1.9% | 2.1% | 30 | 1.2% | 4.0% | 12 | 1.4% | 5.6% |
| De 9 000 à moins de 12 000 euros par an | 159 | 5.1% | 8.0% | 51 | 7.3% | 6.6% | 109 | 4.4% | 8.9% | 15 | 1.8% | 5.8% |
| De 12 000 à moins de 18 000 euros par an | 334 | 10.6% | 6.7% | 52 | 7.5% | 2.5% | 282 | 11.5% | 9.5% | 26 | 3.2% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 466 | 14.8% | 6.8% | 75 | 10.9% | 2.6% | 391 | 16.0% | 9.9% | 70 | 8.5% | 4.7% |
| De 24 000 à moins de 36 000 euros par an | 894 | 28.4% | 7.2% | 197 | 28.5% | 3.4% | 696 | 28.4% | 10.5% | 201 | 24.5% | 5.7% |
| De 36 000 à moins de 45 000 euros par an | 460 | 14.6% | 6.0% | 117 | 16.9% | 3.0% | 343 | 14.0% | 9.0% | 158 | 19.2% | 5.5% |
| De 45 000 à moins de 65 000 euros par an | 386 | 12.3% | 5.0% | 105 | 15.2% | 2.4% | 280 | 11.5% | 8.2% | 161 | 19.6% | 4.2% |
| 65 000 euros et plus par an | 192 | 6.1% | 4.5% | 58 | 8.4% | 2.3% | 134 | 5.5% | 7.7% | 110 | 13.4% | 3.8% |
| Refus | 163 | 5.2% | 4.6% | 17 | 2.4% | 1.1% | 146 | 6.0% | 7.2% | 59 | 7.2% | 4.4% |
| Ne sait pas | 45 | 1.4% | 2.9% | 8 | 1.1% | 1.0% | 38 | 1.5% | 4.5% | 10 | 1.2% | 1.5% |
