L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 566 | 100.0% | 1.1% | 497 | 100.0% | 2.0% | 70 | 100.0% | 0.3% | 218 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 497 | 87.7% | 2.0% | 497 | 100.0% | 2.0% | - | - | - | 190 | 87.3% | 2.1% |
| Femme | 70 | 12.3% | 0.3% | - | - | - | 70 | 100.0% | 0.3% | 28 | 12.7% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 147 | 26.0% | 2.0% | 124 | 25.0% | 3.3% | 23 | 33.7% | 0.6% | 64 | 29.3% | 2.0% |
| 25 à 34 ans | 114 | 20.1% | 1.5% | 95 | 19.2% | 2.6% | 18 | 26.1% | 0.5% | 36 | 16.5% | 1.1% |
| 35 à 49 ans | 147 | 26.0% | 1.2% | 138 | 27.9% | 2.2% | 9 | 12.4% | 0.1% | 63 | 29.0% | 1.0% |
| 50 à 59 ans | 91 | 16.0% | 1.1% | 75 | 15.1% | 1.8% | 16 | 22.5% | 0.4% | 50 | 22.7% | 1.4% |
| 60 ans et plus | 67 | 11.9% | 0.4% | 64 | 12.8% | 0.9% | 4 | 5.3% | - | 5 | 2.5% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 49 | 8.6% | 0.2% | - | - | - | 49 | 69.7% | 0.2% | 21 | 9.7% | 0.3% |
| Personne de référence | 364 | 64.4% | 1.3% | 352 | 70.9% | 1.7% | 12 | 17.5% | 0.2% | 136 | 62.2% | 1.5% |
| Responsable des achats | 292 | 51.5% | 0.8% | 243 | 49.0% | 1.9% | 48 | 69.6% | 0.2% | 110 | 50.4% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.5% | 0.5% | 3 | 0.6% | 0.9% | - | - | - | - | - | - |
| Petits patrons | 35 | 6.2% | 2.2% | 35 | 7.1% | 2.9% | - | - | - | 34 | 15.4% | 2.3% |
| Affaires et Cadres | 42 | 7.5% | 0.8% | 36 | 7.3% | 1.3% | 6 | 8.3% | 0.3% | 42 | 19.4% | 0.9% |
| Professions intermédiaires | 77 | 13.5% | 1.0% | 69 | 13.8% | 1.9% | 8 | 11.3% | 0.2% | 75 | 34.4% | 1.2% |
| Employés | 58 | 10.2% | 0.7% | 37 | 7.5% | 1.7% | 20 | 29.1% | 0.3% | 7 | 3.4% | 0.4% |
| Ouvriers | 152 | 26.8% | 2.4% | 150 | 30.2% | 2.9% | 2 | 2.8% | 0.1% | 4 | 1.9% | 1.0% |
| Retraités | 59 | 10.3% | 0.5% | 55 | 11.0% | 0.9% | 4 | 5.6% | 0.1% | - | - | - |
| Autres inactifs | 141 | 25.0% | 1.4% | 111 | 22.4% | 3.1% | 30 | 42.8% | 0.5% | 56 | 25.5% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.7% | 0.5% | 4 | 0.8% | 1.0% | - | - | - | - | - | - |
| Petits patrons | 49 | 8.6% | 1.8% | 42 | 8.5% | 2.9% | 6 | 9.1% | 0.5% | 49 | 22.3% | 1.8% |
| Affaires et Cadres | 68 | 11.9% | 1.0% | 60 | 12.0% | 1.7% | 8 | 11.4% | 0.2% | 68 | 31.0% | 1.0% |
| Professions intermédiaires | 102 | 18.0% | 1.3% | 88 | 17.8% | 2.1% | 13 | 19.3% | 0.3% | 102 | 46.6% | 1.3% |
| Employés | 50 | 8.9% | 0.9% | 37 | 7.4% | 1.6% | 14 | 19.8% | 0.4% | - | - | - |
| Ouvriers | 190 | 33.5% | 2.0% | 171 | 34.5% | 3.3% | 19 | 26.6% | 0.4% | - | - | - |
| Retraités | 70 | 12.3% | 0.5% | 62 | 12.5% | 0.9% | 7 | 10.7% | 0.1% | - | - | - |
| Autres inactifs | 34 | 6.1% | 1.0% | 32 | 6.5% | 2.2% | 2 | 3.1% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 81 | 14.3% | 0.8% | 71 | 14.3% | 1.7% | 10 | 14.2% | 0.2% | 24 | 10.8% | 1.0% |
| 2 personnes | 139 | 24.5% | 0.8% | 119 | 23.9% | 1.3% | 20 | 28.6% | 0.2% | 41 | 18.8% | 1.0% |
| 3 personnes | 135 | 23.9% | 1.4% | 123 | 24.8% | 2.6% | 12 | 17.0% | 0.3% | 52 | 24.0% | 1.3% |
| 4 personnes | 124 | 21.9% | 1.3% | 114 | 22.9% | 2.4% | 11 | 15.3% | 0.2% | 65 | 30.0% | 1.4% |
| 5 personnes et + | 87 | 15.4% | 1.6% | 70 | 14.0% | 2.7% | 17 | 25.0% | 0.6% | 36 | 16.4% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 203 | 35.8% | 1.3% | 177 | 35.7% | 2.4% | 25 | 36.3% | 0.3% | 94 | 43.2% | 1.3% |
| Non | 364 | 64.2% | 1.0% | 319 | 64.3% | 1.8% | 44 | 63.7% | 0.2% | 124 | 56.8% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 98 | 17.3% | 0.8% | 83 | 16.6% | 1.4% | 16 | 22.4% | 0.2% | 27 | 12.3% | 0.8% |
| Agglo. - 20 000 hab | 112 | 19.8% | 1.2% | 98 | 19.7% | 2.3% | 14 | 20.7% | 0.3% | 45 | 20.8% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 73 | 12.8% | 1.0% | 59 | 11.9% | 1.8% | 14 | 19.8% | 0.4% | 18 | 8.4% | 0.9% |
| Agglo. + 100 000 hab | 186 | 32.9% | 1.2% | 166 | 33.5% | 2.2% | 20 | 28.4% | 0.2% | 83 | 38.0% | 1.5% |
| Agglo. Paris | 97 | 17.2% | 1.1% | 91 | 18.3% | 2.2% | 6 | 8.7% | 0.1% | 45 | 20.5% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 107 | 18.9% | 1.1% | 96 | 19.4% | 2.1% | 11 | 15.6% | 0.2% | 46 | 21.2% | 1.0% |
| Nord Pas de Calais | 45 | 7.9% | 1.4% | 45 | 9.0% | 2.9% | - | - | - | 16 | 7.6% | 1.6% |
| Lorraine | 32 | 5.6% | 1.6% | 26 | 5.3% | 2.8% | 5 | 7.6% | 0.5% | 9 | 4.3% | 1.8% |
| Alsace | 23 | 4.0% | 1.5% | 19 | 3.8% | 2.5% | 4 | 5.5% | 0.5% | 8 | 3.7% | 1.8% |
| Franche-Comté | 8 | 1.4% | 0.8% | 6 | 1.1% | 1.2% | 2 | 3.1% | 0.4% | 1 | 0.3% | 0.2% |
| Champagne Ardennes | 10 | 1.9% | 0.9% | 10 | 2.1% | 2.0% | - | - | - | 3 | 1.4% | 1.0% |
| Picardie | 29 | 5.1% | 1.9% | 21 | 4.3% | 2.8% | 8 | 11.0% | 1.0% | 7 | 3.1% | 1.5% |
| Bourgogne | 23 | 4.1% | 1.7% | 18 | 3.6% | 2.7% | 5 | 7.4% | 0.7% | 7 | 3.3% | 1.9% |
| Haute Normandie | 13 | 2.2% | 0.8% | 11 | 2.2% | 1.6% | 1 | 2.1% | 0.2% | 2 | 0.9% | 0.4% |
| Basse Normandie | 17 | 2.9% | 1.4% | 14 | 2.8% | 2.4% | 3 | 4.1% | 0.4% | 2 | 0.8% | 0.5% |
| Centre | 16 | 2.8% | 0.8% | 13 | 2.7% | 1.3% | 3 | 3.7% | 0.2% | 8 | 3.5% | 1.2% |
| Pays de Loire | 25 | 4.5% | 0.8% | 25 | 5.1% | 1.8% | - | - | - | 15 | 7.0% | 1.7% |
| Bretagne | 33 | 5.8% | 1.2% | 33 | 6.6% | 2.5% | - | - | - | 6 | 2.9% | 0.8% |
| Poitou Charentes | 8 | 1.4% | 0.5% | 6 | 1.2% | 0.8% | 2 | 2.7% | 0.2% | 3 | 1.5% | 0.8% |
| Aquitaine | 27 | 4.9% | 1.0% | 24 | 4.8% | 1.8% | 4 | 5.0% | 0.2% | 9 | 4.0% | 1.0% |
| Midi Pyrénées | 20 | 3.5% | 0.8% | 16 | 3.1% | 1.3% | 4 | 6.2% | 0.3% | 7 | 3.4% | 0.8% |
| Limousin | 8 | 1.4% | 1.2% | 6 | 1.2% | 2.1% | 2 | 2.2% | 0.5% | 2 | 1.1% | 1.4% |
| Auvergne | 8 | 1.3% | 0.7% | 7 | 1.5% | 1.3% | 0 | 0.5% | 0.1% | 4 | 1.9% | 1.4% |
| Rhône Alpes | 49 | 8.6% | 0.9% | 42 | 8.4% | 1.6% | 7 | 10.0% | 0.3% | 30 | 13.8% | 1.5% |
| Languedoc Roussillon | 16 | 2.8% | 0.7% | 14 | 2.8% | 1.3% | 2 | 3.1% | 0.2% | 5 | 2.2% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 51 | 9.0% | 1.2% | 44 | 8.9% | 2.1% | 7 | 10.0% | 0.3% | 26 | 12.1% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 483 | 85.3% | 1.1% | 428 | 86.2% | 2.0% | 55 | 79.0% | 0.3% | 193 | 88.5% | 1.2% |
| Presque tous les jours | 52 | 9.2% | 0.9% | 43 | 8.6% | 1.6% | 9 | 13.5% | 0.3% | 12 | 5.3% | 0.8% |
| 1 à 2 fois par semaine | 29 | 5.1% | 1.0% | 24 | 4.8% | 1.9% | 5 | 7.5% | 0.3% | 13 | 5.8% | 2.5% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.5% | 2 | 0.4% | 1.1% | - | - | - | 1 | 0.5% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 3.4% | 1.4% | 11 | 2.2% | 1.8% | 8 | 11.9% | 1.1% | 3 | 1.4% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 22 | 3.9% | 1.1% | 20 | 4.1% | 2.6% | 2 | 2.8% | 0.2% | 4 | 2.0% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 45 | 8.0% | 0.9% | 41 | 8.2% | 2.0% | 5 | 6.6% | 0.2% | 6 | 2.8% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 105 | 18.6% | 1.5% | 88 | 17.6% | 3.0% | 18 | 25.5% | 0.5% | 34 | 15.7% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 109 | 19.2% | 0.9% | 99 | 19.9% | 1.7% | 10 | 14.4% | 0.2% | 42 | 19.2% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 64 | 11.4% | 0.8% | 60 | 12.1% | 1.5% | 4 | 5.9% | 0.1% | 25 | 11.3% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 70 | 12.3% | 0.9% | 63 | 12.7% | 1.5% | 7 | 9.6% | 0.2% | 40 | 18.5% | 1.1% |
| 65 000 euros et plus par an | 51 | 9.0% | 1.2% | 47 | 9.4% | 1.8% | 4 | 6.2% | 0.3% | 31 | 14.1% | 1.1% |
| Refus | 43 | 7.6% | 1.2% | 37 | 7.4% | 2.4% | 6 | 9.1% | 0.3% | 21 | 9.8% | 1.6% |
| Ne sait pas | 38 | 6.6% | 2.4% | 32 | 6.5% | 4.4% | 6 | 7.9% | 0.7% | 11 | 5.3% | 1.7% |
