L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3345 | 100.0% | 6.4% | 1999 | 100.0% | 8.0% | 1347 | 100.0% | 4.9% | 1275 | 100.0% | 7.1% |
| Sexe | ||||||||||||
| Homme | 1999 | 59.7% | 8.0% | 1999 | 100.0% | 8.0% | - | - | - | 767 | 60.1% | 8.4% |
| Femme | 1347 | 40.3% | 4.9% | - | - | - | 1347 | 100.0% | 4.9% | 509 | 39.9% | 5.9% |
| Age | ||||||||||||
| 15 à 24 ans | 453 | 13.6% | 6.1% | 257 | 12.9% | 6.9% | 196 | 14.6% | 5.4% | 219 | 17.2% | 6.8% |
| 25 à 34 ans | 434 | 13.0% | 5.7% | 263 | 13.2% | 7.1% | 171 | 12.7% | 4.4% | 218 | 17.1% | 6.8% |
| 35 à 49 ans | 870 | 26.0% | 6.9% | 513 | 25.6% | 8.2% | 357 | 26.5% | 5.6% | 481 | 37.7% | 7.7% |
| 50 à 59 ans | 506 | 15.1% | 5.9% | 330 | 16.5% | 7.9% | 176 | 13.0% | 4.0% | 237 | 18.6% | 6.5% |
| 60 ans et plus | 1082 | 32.4% | 6.7% | 635 | 31.8% | 8.8% | 447 | 33.2% | 5.0% | 121 | 9.5% | 7.6% |
| Individu | ||||||||||||
| Ménagères | 1142 | 34.1% | 4.9% | - | - | - | 1142 | 84.8% | 4.9% | 412 | 32.3% | 5.8% |
| Personne de référence | 2032 | 60.7% | 7.3% | 1673 | 83.7% | 8.1% | 359 | 26.7% | 4.8% | 730 | 57.2% | 8.2% |
| Responsable des achats | 2193 | 65.5% | 6.1% | 1080 | 54.0% | 8.3% | 1113 | 82.6% | 4.9% | 770 | 60.3% | 6.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 0.7% | 4.4% | 18 | 0.9% | 5.5% | 5 | 0.4% | 2.6% | 2 | 0.2% | 5.4% |
| Petits patrons | 114 | 3.4% | 7.0% | 95 | 4.7% | 7.8% | 19 | 1.4% | 4.5% | 107 | 8.4% | 7.3% |
| Affaires et Cadres | 443 | 13.2% | 8.8% | 261 | 13.0% | 9.0% | 182 | 13.5% | 8.5% | 387 | 30.4% | 8.6% |
| Professions intermédiaires | 505 | 15.1% | 6.8% | 302 | 15.1% | 8.2% | 203 | 15.1% | 5.5% | 444 | 34.8% | 7.3% |
| Employés | 406 | 12.1% | 4.7% | 154 | 7.7% | 6.9% | 252 | 18.7% | 4.0% | 88 | 6.9% | 5.0% |
| Ouvriers | 359 | 10.7% | 5.6% | 314 | 15.7% | 6.1% | 46 | 3.4% | 3.5% | 15 | 1.2% | 3.4% |
| Retraités | 812 | 24.3% | 6.3% | 498 | 24.9% | 8.3% | 314 | 23.3% | 4.5% | 4 | 0.4% | 2.0% |
| Autres inactifs | 684 | 20.4% | 6.9% | 358 | 17.9% | 9.8% | 326 | 24.2% | 5.1% | 227 | 17.8% | 6.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 35 | 1.0% | 4.5% | 19 | 1.0% | 5.2% | 16 | 1.2% | 3.9% | - | - | - |
| Petits patrons | 156 | 4.7% | 5.8% | 105 | 5.3% | 7.2% | 51 | 3.8% | 4.2% | 156 | 12.2% | 5.8% |
| Affaires et Cadres | 552 | 16.5% | 7.8% | 322 | 16.1% | 9.2% | 230 | 17.1% | 6.5% | 552 | 43.3% | 7.8% |
| Professions intermédiaires | 568 | 17.0% | 7.0% | 340 | 17.0% | 8.1% | 228 | 16.9% | 5.8% | 568 | 44.5% | 7.0% |
| Employés | 302 | 9.0% | 5.4% | 150 | 7.5% | 6.4% | 153 | 11.3% | 4.7% | - | - | - |
| Ouvriers | 474 | 14.2% | 4.9% | 345 | 17.3% | 6.7% | 129 | 9.5% | 2.8% | - | - | - |
| Retraités | 997 | 29.8% | 6.6% | 573 | 28.7% | 8.7% | 424 | 31.5% | 5.1% | - | - | - |
| Autres inactifs | 262 | 7.8% | 7.4% | 145 | 7.3% | 9.7% | 117 | 8.7% | 5.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 651 | 19.4% | 6.7% | 375 | 18.8% | 8.8% | 275 | 20.4% | 5.0% | 200 | 15.7% | 8.5% |
| 2 personnes | 1140 | 34.1% | 6.2% | 679 | 34.0% | 7.6% | 461 | 34.2% | 4.9% | 254 | 19.9% | 6.0% |
| 3 personnes | 630 | 18.8% | 6.8% | 394 | 19.7% | 8.4% | 236 | 17.5% | 5.1% | 280 | 21.9% | 7.1% |
| 4 personnes | 627 | 18.8% | 6.7% | 402 | 20.1% | 8.5% | 226 | 16.8% | 4.8% | 372 | 29.2% | 7.9% |
| 5 personnes et + | 298 | 8.9% | 5.3% | 149 | 7.4% | 5.8% | 149 | 11.1% | 4.9% | 170 | 13.3% | 6.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 933 | 27.9% | 5.9% | 511 | 25.5% | 7.0% | 423 | 31.4% | 5.0% | 541 | 42.4% | 7.2% |
| Non | 2412 | 72.1% | 6.6% | 1488 | 74.5% | 8.3% | 924 | 68.6% | 4.9% | 735 | 57.6% | 7.1% |
| Habitat | ||||||||||||
| Communes rurales | 648 | 19.4% | 5.4% | 376 | 18.8% | 6.6% | 272 | 20.2% | 4.3% | 227 | 17.8% | 6.8% |
| Agglo. - 20 000 hab | 541 | 16.2% | 6.0% | 331 | 16.6% | 7.7% | 210 | 15.6% | 4.5% | 201 | 15.7% | 7.3% |
| Agglo. 20 000 à 100 000 hab | 383 | 11.4% | 5.5% | 231 | 11.6% | 7.0% | 152 | 11.3% | 4.1% | 134 | 10.5% | 6.3% |
| Agglo. + 100 000 hab | 1190 | 35.6% | 7.6% | 718 | 35.9% | 9.4% | 472 | 35.0% | 5.8% | 435 | 34.1% | 7.7% |
| Agglo. Paris | 584 | 17.4% | 6.6% | 342 | 17.1% | 8.2% | 241 | 17.9% | 5.2% | 279 | 21.9% | 6.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 639 | 19.1% | 6.6% | 372 | 18.6% | 8.0% | 267 | 19.8% | 5.2% | 308 | 24.1% | 7.0% |
| Nord Pas de Calais | 156 | 4.7% | 4.8% | 78 | 3.9% | 5.0% | 77 | 5.8% | 4.7% | 62 | 4.9% | 6.1% |
| Lorraine | 136 | 4.1% | 7.1% | 101 | 5.1% | 10.8% | 35 | 2.6% | 3.6% | 45 | 3.5% | 8.5% |
| Alsace | 83 | 2.5% | 5.3% | 49 | 2.5% | 6.5% | 34 | 2.5% | 4.2% | 16 | 1.3% | 3.6% |
| Franche-Comté | 67 | 2.0% | 6.9% | 37 | 1.8% | 7.8% | 30 | 2.2% | 6.0% | 20 | 1.6% | 7.2% |
| Champagne Ardennes | 63 | 1.9% | 5.7% | 41 | 2.0% | 7.7% | 22 | 1.6% | 3.8% | 13 | 1.0% | 4.5% |
| Picardie | 68 | 2.0% | 4.4% | 35 | 1.7% | 4.7% | 33 | 2.5% | 4.1% | 19 | 1.5% | 4.4% |
| Bourgogne | 84 | 2.5% | 6.1% | 49 | 2.5% | 7.6% | 35 | 2.6% | 4.8% | 41 | 3.2% | 10.8% |
| Haute Normandie | 74 | 2.2% | 5.0% | 46 | 2.3% | 6.6% | 28 | 2.0% | 3.5% | 35 | 2.8% | 7.7% |
| Basse Normandie | 32 | 1.0% | 2.6% | 15 | 0.7% | 2.6% | 17 | 1.3% | 2.7% | 20 | 1.6% | 5.5% |
| Centre | 146 | 4.4% | 7.1% | 88 | 4.4% | 8.9% | 58 | 4.3% | 5.4% | 52 | 4.1% | 8.2% |
| Pays de Loire | 152 | 4.6% | 5.0% | 88 | 4.4% | 6.1% | 64 | 4.8% | 4.0% | 53 | 4.2% | 5.9% |
| Bretagne | 184 | 5.5% | 6.8% | 106 | 5.3% | 8.1% | 78 | 5.8% | 5.6% | 50 | 3.9% | 6.4% |
| Poitou Charentes | 88 | 2.6% | 5.9% | 44 | 2.2% | 6.2% | 43 | 3.2% | 5.6% | 32 | 2.5% | 7.8% |
| Aquitaine | 181 | 5.4% | 6.5% | 120 | 6.0% | 8.9% | 61 | 4.5% | 4.2% | 54 | 4.2% | 6.0% |
| Midi Pyrénées | 179 | 5.3% | 7.2% | 107 | 5.4% | 8.9% | 71 | 5.3% | 5.6% | 67 | 5.3% | 7.7% |
| Limousin | 40 | 1.2% | 6.3% | 20 | 1.0% | 6.7% | 20 | 1.5% | 6.0% | 9 | 0.7% | 5.0% |
| Auvergne | 56 | 1.7% | 4.9% | 33 | 1.6% | 6.0% | 23 | 1.7% | 3.9% | 16 | 1.3% | 5.5% |
| Rhône Alpes | 346 | 10.3% | 6.5% | 227 | 11.3% | 8.9% | 119 | 8.9% | 4.3% | 162 | 12.7% | 8.2% |
| Languedoc Roussillon | 159 | 4.8% | 6.8% | 107 | 5.4% | 9.7% | 52 | 3.9% | 4.2% | 54 | 4.2% | 7.3% |
| Provence Alpes Côte d'Azur, Corse | 414 | 12.4% | 9.4% | 235 | 11.7% | 11.3% | 180 | 13.3% | 7.7% | 147 | 11.5% | 9.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2804 | 83.8% | 6.6% | 1685 | 84.3% | 8.1% | 1119 | 83.1% | 5.1% | 1119 | 87.7% | 7.1% |
| Presque tous les jours | 372 | 11.1% | 6.1% | 216 | 10.8% | 7.8% | 156 | 11.6% | 4.7% | 128 | 10.0% | 9.3% |
| 1 à 2 fois par semaine | 135 | 4.0% | 4.5% | 76 | 3.8% | 6.0% | 60 | 4.4% | 3.4% | 23 | 1.8% | 4.5% |
| 1 à 3 fois par mois | 33 | 1.0% | 8.1% | 21 | 1.0% | 11.2% | 12 | 0.9% | 5.5% | 6 | 0.4% | 9.4% |
| Moins souvent | 1 | - | 1.2% | 1 | 0.1% | 3.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 102 | 3.1% | 7.5% | 60 | 3.0% | 9.7% | 42 | 3.1% | 5.6% | 19 | 1.5% | 9.1% |
| De 9 000 à moins de 12 000 euros par an | 138 | 4.1% | 6.9% | 72 | 3.6% | 9.4% | 66 | 4.9% | 5.4% | 13 | 1.0% | 5.0% |
| De 12 000 à moins de 18 000 euros par an | 312 | 9.3% | 6.2% | 175 | 8.7% | 8.5% | 138 | 10.2% | 4.6% | 56 | 4.4% | 7.1% |
| De 18 000 à moins de 24 000 euros par an | 392 | 11.7% | 5.7% | 218 | 10.9% | 7.4% | 173 | 12.9% | 4.4% | 114 | 8.9% | 7.6% |
| De 24 000 à moins de 36 000 euros par an | 681 | 20.4% | 5.5% | 398 | 19.9% | 7.0% | 283 | 21.0% | 4.3% | 240 | 18.8% | 6.8% |
| De 36 000 à moins de 45 000 euros par an | 534 | 16.0% | 6.9% | 358 | 17.9% | 9.2% | 175 | 13.0% | 4.6% | 220 | 17.3% | 7.6% |
| De 45 000 à moins de 65 000 euros par an | 570 | 17.0% | 7.4% | 337 | 16.9% | 7.8% | 233 | 17.3% | 6.8% | 289 | 22.6% | 7.5% |
| 65 000 euros et plus par an | 345 | 10.3% | 8.1% | 239 | 12.0% | 9.4% | 106 | 7.9% | 6.1% | 204 | 16.0% | 7.1% |
| Refus | 197 | 5.9% | 5.6% | 87 | 4.4% | 5.7% | 110 | 8.2% | 5.4% | 81 | 6.4% | 6.2% |
| Ne sait pas | 73 | 2.2% | 4.7% | 53 | 2.6% | 7.2% | 21 | 1.5% | 2.5% | 39 | 3.1% | 6.0% |
