L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4510 | 100.0% | 8.6% | 2661 | 100.0% | 10.6% | 1849 | 100.0% | 6.8% | 1898 | 100.0% | 10.6% |
| Sexe | ||||||||||||
| Homme | 2661 | 59.0% | 10.6% | 2661 | 100.0% | 10.6% | - | - | - | 1194 | 62.9% | 13.1% |
| Femme | 1849 | 41.0% | 6.8% | - | - | - | 1849 | 100.0% | 6.8% | 703 | 37.1% | 8.1% |
| Age | ||||||||||||
| 15 à 24 ans | 854 | 18.9% | 11.6% | 528 | 19.9% | 14.2% | 325 | 17.6% | 8.9% | 450 | 23.7% | 14.0% |
| 25 à 34 ans | 572 | 12.7% | 7.5% | 346 | 13.0% | 9.3% | 226 | 12.2% | 5.8% | 292 | 15.4% | 9.1% |
| 35 à 49 ans | 1198 | 26.6% | 9.5% | 683 | 25.7% | 11.0% | 515 | 27.8% | 8.0% | 687 | 36.2% | 11.1% |
| 50 à 59 ans | 644 | 14.3% | 7.5% | 408 | 15.3% | 9.7% | 236 | 12.7% | 5.3% | 307 | 16.2% | 8.5% |
| 60 ans et plus | 1244 | 27.6% | 7.7% | 696 | 26.1% | 9.6% | 548 | 29.6% | 6.2% | 161 | 8.5% | 10.1% |
| Individu | ||||||||||||
| Ménagères | 1507 | 33.4% | 6.4% | - | - | - | 1507 | 81.5% | 6.4% | 540 | 28.5% | 7.6% |
| Personne de référence | 2542 | 56.4% | 9.1% | 2051 | 77.1% | 10.0% | 491 | 26.6% | 6.6% | 1010 | 53.2% | 11.4% |
| Responsable des achats | 2819 | 62.5% | 7.9% | 1359 | 51.1% | 10.5% | 1460 | 78.9% | 6.4% | 1034 | 54.5% | 9.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 56 | 1.2% | 10.8% | 36 | 1.4% | 11.2% | 20 | 1.1% | 10.2% | 4 | 0.2% | 11.7% |
| Petits patrons | 181 | 4.0% | 11.1% | 141 | 5.3% | 11.6% | 41 | 2.2% | 9.7% | 165 | 8.7% | 11.2% |
| Affaires et Cadres | 567 | 12.6% | 11.2% | 348 | 13.1% | 12.1% | 219 | 11.8% | 10.2% | 510 | 26.9% | 11.4% |
| Professions intermédiaires | 696 | 15.4% | 9.4% | 430 | 16.2% | 11.7% | 266 | 14.4% | 7.2% | 621 | 32.7% | 10.2% |
| Employés | 549 | 12.2% | 6.4% | 228 | 8.6% | 10.2% | 321 | 17.3% | 5.1% | 114 | 6.0% | 6.4% |
| Ouvriers | 511 | 11.3% | 7.9% | 427 | 16.0% | 8.3% | 84 | 4.5% | 6.4% | 38 | 2.0% | 8.5% |
| Retraités | 937 | 20.8% | 7.3% | 521 | 19.6% | 8.7% | 416 | 22.5% | 6.0% | 8 | 0.4% | 3.4% |
| Autres inactifs | 1014 | 22.5% | 10.2% | 530 | 19.9% | 14.6% | 484 | 26.2% | 7.6% | 438 | 23.1% | 13.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 68 | 1.5% | 8.8% | 37 | 1.4% | 10.2% | 31 | 1.7% | 7.6% | - | - | - |
| Petits patrons | 258 | 5.7% | 9.6% | 179 | 6.7% | 12.3% | 79 | 4.3% | 6.4% | 258 | 13.6% | 9.6% |
| Affaires et Cadres | 822 | 18.2% | 11.7% | 491 | 18.5% | 14.0% | 331 | 17.9% | 9.4% | 822 | 43.3% | 11.7% |
| Professions intermédiaires | 818 | 18.1% | 10.1% | 524 | 19.7% | 12.5% | 294 | 15.9% | 7.5% | 818 | 43.1% | 10.1% |
| Employés | 418 | 9.3% | 7.5% | 217 | 8.2% | 9.4% | 200 | 10.8% | 6.2% | - | - | - |
| Ouvriers | 684 | 15.2% | 7.1% | 472 | 17.8% | 9.1% | 212 | 11.5% | 4.7% | - | - | - |
| Retraités | 1136 | 25.2% | 7.6% | 600 | 22.5% | 9.1% | 537 | 29.0% | 6.4% | - | - | - |
| Autres inactifs | 306 | 6.8% | 8.7% | 140 | 5.3% | 9.4% | 166 | 9.0% | 8.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 763 | 16.9% | 7.8% | 423 | 15.9% | 10.0% | 339 | 18.3% | 6.1% | 248 | 13.1% | 10.5% |
| 2 personnes | 1429 | 31.7% | 7.8% | 835 | 31.4% | 9.4% | 594 | 32.1% | 6.3% | 371 | 19.5% | 8.8% |
| 3 personnes | 791 | 17.5% | 8.5% | 458 | 17.2% | 9.7% | 334 | 18.0% | 7.2% | 386 | 20.3% | 9.8% |
| 4 personnes | 965 | 21.4% | 10.3% | 618 | 23.2% | 13.1% | 347 | 18.8% | 7.4% | 557 | 29.4% | 11.9% |
| 5 personnes et + | 563 | 12.5% | 10.1% | 327 | 12.3% | 12.8% | 236 | 12.8% | 7.8% | 336 | 17.7% | 12.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1436 | 31.8% | 9.1% | 786 | 29.5% | 10.8% | 650 | 35.1% | 7.7% | 832 | 43.9% | 11.1% |
| Non | 3074 | 68.2% | 8.4% | 1875 | 70.5% | 10.5% | 1199 | 64.9% | 6.4% | 1065 | 56.1% | 10.3% |
| Habitat | ||||||||||||
| Communes rurales | 950 | 21.1% | 7.9% | 563 | 21.1% | 9.9% | 387 | 20.9% | 6.2% | 344 | 18.1% | 10.3% |
| Agglo. - 20 000 hab | 784 | 17.4% | 8.7% | 443 | 16.7% | 10.3% | 341 | 18.4% | 7.3% | 313 | 16.5% | 11.4% |
| Agglo. 20 000 à 100 000 hab | 561 | 12.4% | 8.0% | 323 | 12.2% | 9.8% | 237 | 12.8% | 6.5% | 227 | 12.0% | 10.7% |
| Agglo. + 100 000 hab | 1450 | 32.1% | 9.2% | 856 | 32.2% | 11.2% | 594 | 32.1% | 7.3% | 598 | 31.5% | 10.7% |
| Agglo. Paris | 766 | 17.0% | 8.7% | 476 | 17.9% | 11.4% | 291 | 15.7% | 6.3% | 416 | 21.9% | 10.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 844 | 18.7% | 8.7% | 524 | 19.7% | 11.3% | 320 | 17.3% | 6.3% | 455 | 24.0% | 10.3% |
| Nord Pas de Calais | 241 | 5.3% | 7.5% | 110 | 4.1% | 7.1% | 131 | 7.1% | 7.9% | 100 | 5.3% | 9.8% |
| Lorraine | 190 | 4.2% | 9.9% | 126 | 4.7% | 13.4% | 64 | 3.5% | 6.6% | 57 | 3.0% | 10.7% |
| Alsace | 112 | 2.5% | 7.2% | 76 | 2.9% | 10.1% | 35 | 1.9% | 4.4% | 46 | 2.4% | 10.0% |
| Franche-Comté | 94 | 2.1% | 9.7% | 58 | 2.2% | 12.2% | 36 | 1.9% | 7.3% | 31 | 1.6% | 10.9% |
| Champagne Ardennes | 79 | 1.8% | 7.2% | 49 | 1.8% | 9.2% | 30 | 1.6% | 5.3% | 32 | 1.7% | 11.0% |
| Picardie | 111 | 2.5% | 7.2% | 72 | 2.7% | 9.7% | 39 | 2.1% | 4.9% | 52 | 2.8% | 11.9% |
| Bourgogne | 138 | 3.1% | 10.1% | 84 | 3.2% | 12.9% | 53 | 2.9% | 7.5% | 55 | 2.9% | 14.6% |
| Haute Normandie | 97 | 2.2% | 6.6% | 64 | 2.4% | 9.1% | 33 | 1.8% | 4.2% | 43 | 2.3% | 9.4% |
| Basse Normandie | 64 | 1.4% | 5.3% | 26 | 1.0% | 4.5% | 38 | 2.0% | 5.9% | 31 | 1.6% | 8.5% |
| Centre | 210 | 4.7% | 10.2% | 115 | 4.3% | 11.7% | 95 | 5.1% | 8.8% | 79 | 4.2% | 12.4% |
| Pays de Loire | 216 | 4.8% | 7.2% | 112 | 4.2% | 7.8% | 104 | 5.6% | 6.6% | 76 | 4.0% | 8.5% |
| Bretagne | 255 | 5.7% | 9.5% | 145 | 5.4% | 11.1% | 110 | 6.0% | 7.9% | 82 | 4.3% | 10.5% |
| Poitou Charentes | 121 | 2.7% | 8.2% | 65 | 2.4% | 9.1% | 57 | 3.1% | 7.3% | 43 | 2.2% | 10.4% |
| Aquitaine | 199 | 4.4% | 7.1% | 110 | 4.1% | 8.2% | 89 | 4.8% | 6.1% | 78 | 4.1% | 8.7% |
| Midi Pyrénées | 225 | 5.0% | 9.1% | 140 | 5.2% | 11.6% | 85 | 4.6% | 6.7% | 97 | 5.1% | 11.0% |
| Limousin | 47 | 1.0% | 7.5% | 31 | 1.2% | 10.5% | 16 | 0.8% | 4.8% | 16 | 0.8% | 9.2% |
| Auvergne | 80 | 1.8% | 6.9% | 45 | 1.7% | 8.1% | 35 | 1.9% | 5.8% | 31 | 1.6% | 10.4% |
| Rhône Alpes | 490 | 10.9% | 9.2% | 306 | 11.5% | 12.0% | 184 | 10.0% | 6.7% | 236 | 12.4% | 11.9% |
| Languedoc Roussillon | 254 | 5.6% | 10.9% | 149 | 5.6% | 13.5% | 105 | 5.7% | 8.5% | 84 | 4.5% | 11.5% |
| Provence Alpes Côte d'Azur, Corse | 444 | 9.8% | 10.1% | 254 | 9.5% | 12.3% | 190 | 10.3% | 8.2% | 175 | 9.2% | 11.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3763 | 83.4% | 8.8% | 2252 | 84.6% | 10.8% | 1511 | 81.7% | 6.9% | 1676 | 88.3% | 10.6% |
| Presque tous les jours | 521 | 11.5% | 8.5% | 283 | 10.6% | 10.3% | 238 | 12.9% | 7.1% | 174 | 9.2% | 12.6% |
| 1 à 2 fois par semaine | 179 | 4.0% | 5.9% | 94 | 3.5% | 7.5% | 85 | 4.6% | 4.8% | 39 | 2.0% | 7.5% |
| 1 à 3 fois par mois | 42 | 0.9% | 10.5% | 31 | 1.2% | 16.9% | 10 | 0.6% | 4.9% | 8 | 0.4% | 13.2% |
| Moins souvent | 5 | 0.1% | 5.0% | 1 | - | 1.9% | 5 | 0.3% | 6.6% | 1 | - | 3.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 102 | 2.3% | 7.5% | 58 | 2.2% | 9.2% | 45 | 2.4% | 6.0% | 20 | 1.1% | 9.8% |
| De 9 000 à moins de 12 000 euros par an | 164 | 3.6% | 8.2% | 83 | 3.1% | 10.8% | 81 | 4.4% | 6.6% | 25 | 1.3% | 10.0% |
| De 12 000 à moins de 18 000 euros par an | 389 | 8.6% | 7.7% | 176 | 6.6% | 8.6% | 213 | 11.5% | 7.2% | 53 | 2.8% | 6.8% |
| De 18 000 à moins de 24 000 euros par an | 490 | 10.9% | 7.1% | 258 | 9.7% | 8.7% | 232 | 12.5% | 5.9% | 142 | 7.5% | 9.5% |
| De 24 000 à moins de 36 000 euros par an | 943 | 20.9% | 7.6% | 550 | 20.7% | 9.6% | 393 | 21.2% | 5.9% | 380 | 20.0% | 10.8% |
| De 36 000 à moins de 45 000 euros par an | 707 | 15.7% | 9.2% | 438 | 16.5% | 11.3% | 269 | 14.5% | 7.1% | 316 | 16.7% | 10.9% |
| De 45 000 à moins de 65 000 euros par an | 797 | 17.7% | 10.3% | 507 | 19.0% | 11.8% | 290 | 15.7% | 8.4% | 444 | 23.4% | 11.6% |
| 65 000 euros et plus par an | 416 | 9.2% | 9.7% | 298 | 11.2% | 11.7% | 118 | 6.4% | 6.8% | 298 | 15.7% | 10.3% |
| Refus | 322 | 7.1% | 9.1% | 192 | 7.2% | 12.6% | 130 | 7.0% | 6.4% | 122 | 6.4% | 9.2% |
| Ne sait pas | 181 | 4.0% | 11.5% | 102 | 3.8% | 13.9% | 79 | 4.3% | 9.4% | 97 | 5.1% | 14.7% |
