L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3563 | 100.0% | 6.8% | 874 | 100.0% | 3.5% | 2689 | 100.0% | 9.8% | 863 | 100.0% | 4.8% |
| Sexe | ||||||||||||
| Homme | 874 | 24.5% | 3.5% | 874 | 100.0% | 3.5% | - | - | - | 236 | 27.3% | 2.6% |
| Femme | 2689 | 75.5% | 9.8% | - | - | - | 2689 | 100.0% | 9.8% | 627 | 72.7% | 7.2% |
| Age | ||||||||||||
| 15 à 24 ans | 111 | 3.1% | 1.5% | 28 | 3.2% | 0.7% | 83 | 3.1% | 2.3% | 44 | 5.1% | 1.4% |
| 25 à 34 ans | 275 | 7.7% | 3.6% | 40 | 4.6% | 1.1% | 235 | 8.8% | 6.0% | 87 | 10.1% | 2.7% |
| 35 à 49 ans | 803 | 22.5% | 6.3% | 173 | 19.8% | 2.8% | 631 | 23.5% | 9.8% | 340 | 39.4% | 5.5% |
| 50 à 59 ans | 835 | 23.4% | 9.7% | 216 | 24.7% | 5.2% | 619 | 23.0% | 14.0% | 272 | 31.5% | 7.5% |
| 60 ans et plus | 1539 | 43.2% | 9.5% | 418 | 47.8% | 5.8% | 1121 | 41.7% | 12.6% | 121 | 14.0% | 7.6% |
| Individu | ||||||||||||
| Ménagères | 2530 | 71.0% | 10.8% | - | - | - | 2530 | 94.1% | 10.8% | 583 | 67.5% | 8.2% |
| Personne de référence | 1647 | 46.2% | 5.9% | 809 | 92.5% | 3.9% | 838 | 31.2% | 11.3% | 360 | 41.7% | 4.1% |
| Responsable des achats | 3015 | 84.6% | 8.4% | 510 | 58.3% | 3.9% | 2505 | 93.2% | 10.9% | 684 | 79.3% | 6.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 36 | 1.0% | 7.0% | 16 | 1.9% | 5.1% | 20 | 0.7% | 10.1% | 2 | 0.2% | 4.8% |
| Petits patrons | 84 | 2.4% | 5.2% | 44 | 5.0% | 3.6% | 41 | 1.5% | 9.7% | 73 | 8.5% | 5.0% |
| Affaires et Cadres | 240 | 6.7% | 4.8% | 71 | 8.1% | 2.4% | 170 | 6.3% | 7.9% | 195 | 22.6% | 4.3% |
| Professions intermédiaires | 442 | 12.4% | 6.0% | 113 | 13.0% | 3.1% | 328 | 12.2% | 8.9% | 302 | 35.0% | 5.0% |
| Employés | 753 | 21.1% | 8.8% | 72 | 8.2% | 3.2% | 681 | 25.3% | 10.8% | 122 | 14.2% | 6.9% |
| Ouvriers | 298 | 8.4% | 4.6% | 167 | 19.1% | 3.2% | 131 | 4.9% | 10.1% | 34 | 3.9% | 7.6% |
| Retraités | 1241 | 34.8% | 9.6% | 330 | 37.7% | 5.5% | 911 | 33.9% | 13.2% | 24 | 2.8% | 10.8% |
| Autres inactifs | 469 | 13.2% | 4.7% | 61 | 7.0% | 1.7% | 407 | 15.2% | 6.4% | 111 | 12.9% | 3.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 71 | 2.0% | 9.1% | 17 | 1.9% | 4.6% | 54 | 2.0% | 13.0% | - | - | - |
| Petits patrons | 146 | 4.1% | 5.4% | 49 | 5.6% | 3.4% | 97 | 3.6% | 7.9% | 146 | 16.9% | 5.4% |
| Affaires et Cadres | 329 | 9.2% | 4.7% | 73 | 8.3% | 2.1% | 256 | 9.5% | 7.2% | 329 | 38.1% | 4.7% |
| Professions intermédiaires | 389 | 10.9% | 4.8% | 114 | 13.0% | 2.7% | 275 | 10.2% | 7.0% | 389 | 45.0% | 4.8% |
| Employés | 447 | 12.6% | 8.0% | 71 | 8.1% | 3.1% | 376 | 14.0% | 11.6% | - | - | - |
| Ouvriers | 564 | 15.8% | 5.8% | 157 | 17.9% | 3.0% | 408 | 15.2% | 9.0% | - | - | - |
| Retraités | 1414 | 39.7% | 9.4% | 345 | 39.5% | 5.2% | 1069 | 39.7% | 12.7% | - | - | - |
| Autres inactifs | 204 | 5.7% | 5.8% | 48 | 5.5% | 3.3% | 155 | 5.8% | 7.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 773 | 21.7% | 7.9% | 150 | 17.1% | 3.5% | 624 | 23.2% | 11.3% | 112 | 12.9% | 4.7% |
| 2 personnes | 1501 | 42.1% | 8.2% | 418 | 47.8% | 4.7% | 1083 | 40.3% | 11.5% | 259 | 30.0% | 6.2% |
| 3 personnes | 489 | 13.7% | 5.2% | 104 | 11.9% | 2.2% | 385 | 14.3% | 8.3% | 190 | 22.0% | 4.8% |
| 4 personnes | 467 | 13.1% | 5.0% | 117 | 13.4% | 2.5% | 351 | 13.0% | 7.5% | 188 | 21.8% | 4.0% |
| 5 personnes et + | 332 | 9.3% | 5.9% | 86 | 9.8% | 3.3% | 246 | 9.2% | 8.1% | 115 | 13.3% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 861 | 24.2% | 5.5% | 196 | 22.5% | 2.7% | 665 | 24.7% | 7.9% | 317 | 36.7% | 4.2% |
| Non | 2702 | 75.8% | 7.4% | 678 | 77.5% | 3.8% | 2024 | 75.3% | 10.7% | 547 | 63.3% | 5.3% |
| Habitat | ||||||||||||
| Communes rurales | 813 | 22.8% | 6.8% | 205 | 23.5% | 3.6% | 608 | 22.6% | 9.7% | 160 | 18.5% | 4.8% |
| Agglo. - 20 000 hab | 691 | 19.4% | 7.7% | 174 | 20.0% | 4.0% | 517 | 19.2% | 11.1% | 148 | 17.2% | 5.4% |
| Agglo. 20 000 à 100 000 hab | 541 | 15.2% | 7.8% | 120 | 13.7% | 3.6% | 421 | 15.7% | 11.5% | 143 | 16.6% | 6.8% |
| Agglo. + 100 000 hab | 985 | 27.7% | 6.3% | 234 | 26.8% | 3.1% | 751 | 27.9% | 9.2% | 218 | 25.2% | 3.9% |
| Agglo. Paris | 532 | 14.9% | 6.1% | 140 | 16.0% | 3.4% | 392 | 14.6% | 8.5% | 194 | 22.5% | 4.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 615 | 17.3% | 6.3% | 151 | 17.3% | 3.3% | 464 | 17.3% | 9.1% | 208 | 24.1% | 4.7% |
| Nord Pas de Calais | 215 | 6.0% | 6.7% | 63 | 7.2% | 4.1% | 152 | 5.6% | 9.1% | 50 | 5.8% | 5.0% |
| Lorraine | 163 | 4.6% | 8.5% | 48 | 5.4% | 5.1% | 116 | 4.3% | 11.8% | 35 | 4.0% | 6.5% |
| Alsace | 108 | 3.0% | 6.9% | 26 | 2.9% | 3.4% | 82 | 3.1% | 10.3% | 22 | 2.6% | 4.8% |
| Franche-Comté | 76 | 2.1% | 7.9% | 19 | 2.1% | 4.0% | 57 | 2.1% | 11.5% | 19 | 2.2% | 6.7% |
| Champagne Ardennes | 73 | 2.0% | 6.6% | 24 | 2.8% | 4.5% | 49 | 1.8% | 8.5% | 18 | 2.1% | 6.2% |
| Picardie | 99 | 2.8% | 6.4% | 21 | 2.5% | 2.9% | 77 | 2.9% | 9.7% | 30 | 3.4% | 6.7% |
| Bourgogne | 112 | 3.1% | 8.2% | 24 | 2.7% | 3.7% | 88 | 3.3% | 12.2% | 21 | 2.4% | 5.4% |
| Haute Normandie | 70 | 2.0% | 4.7% | 7 | 0.8% | 1.0% | 62 | 2.3% | 8.0% | 18 | 2.1% | 3.9% |
| Basse Normandie | 88 | 2.5% | 7.3% | 16 | 1.8% | 2.8% | 72 | 2.7% | 11.3% | 24 | 2.8% | 6.7% |
| Centre | 140 | 3.9% | 6.8% | 36 | 4.1% | 3.6% | 104 | 3.9% | 9.7% | 27 | 3.2% | 4.3% |
| Pays de Loire | 222 | 6.2% | 7.3% | 52 | 5.9% | 3.6% | 170 | 6.3% | 10.7% | 37 | 4.3% | 4.1% |
| Bretagne | 180 | 5.1% | 6.7% | 45 | 5.2% | 3.5% | 135 | 5.0% | 9.7% | 25 | 2.8% | 3.1% |
| Poitou Charentes | 107 | 3.0% | 7.2% | 31 | 3.5% | 4.3% | 76 | 2.8% | 9.8% | 22 | 2.6% | 5.4% |
| Aquitaine | 140 | 3.9% | 5.0% | 32 | 3.6% | 2.3% | 108 | 4.0% | 7.4% | 22 | 2.6% | 2.5% |
| Midi Pyrénées | 164 | 4.6% | 6.6% | 25 | 2.9% | 2.1% | 139 | 5.2% | 10.9% | 51 | 5.9% | 5.8% |
| Limousin | 45 | 1.3% | 7.2% | 12 | 1.3% | 3.9% | 34 | 1.2% | 10.3% | 3 | 0.3% | 1.7% |
| Auvergne | 71 | 2.0% | 6.2% | 12 | 1.4% | 2.2% | 59 | 2.2% | 9.9% | 15 | 1.7% | 5.0% |
| Rhône Alpes | 366 | 10.3% | 6.9% | 80 | 9.2% | 3.1% | 286 | 10.6% | 10.4% | 99 | 11.4% | 5.0% |
| Languedoc Roussillon | 183 | 5.1% | 7.8% | 66 | 7.6% | 6.0% | 116 | 4.3% | 9.5% | 48 | 5.5% | 6.5% |
| Provence Alpes Côte d'Azur, Corse | 328 | 9.2% | 7.5% | 84 | 9.6% | 4.1% | 244 | 9.1% | 10.5% | 69 | 8.0% | 4.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2706 | 75.9% | 6.3% | 699 | 80.0% | 3.3% | 2006 | 74.6% | 9.2% | 702 | 81.3% | 4.4% |
| Presque tous les jours | 522 | 14.7% | 8.6% | 111 | 12.7% | 4.0% | 411 | 15.3% | 12.3% | 106 | 12.3% | 7.7% |
| 1 à 2 fois par semaine | 281 | 7.9% | 9.3% | 46 | 5.3% | 3.7% | 235 | 8.7% | 13.3% | 48 | 5.6% | 9.4% |
| 1 à 3 fois par mois | 49 | 1.4% | 12.2% | 14 | 1.6% | 7.4% | 35 | 1.3% | 16.2% | 7 | 0.8% | 12.3% |
| Moins souvent | 5 | 0.1% | 4.7% | 4 | 0.4% | 9.9% | 1 | 0.1% | 2.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 66 | 1.9% | 4.9% | 9 | 1.0% | 1.4% | 57 | 2.1% | 7.7% | 9 | 1.0% | 4.1% |
| De 9 000 à moins de 12 000 euros par an | 172 | 4.8% | 8.6% | 48 | 5.5% | 6.3% | 123 | 4.6% | 10.1% | 11 | 1.3% | 4.4% |
| De 12 000 à moins de 18 000 euros par an | 407 | 11.4% | 8.1% | 71 | 8.1% | 3.5% | 336 | 12.5% | 11.3% | 42 | 4.8% | 5.3% |
| De 18 000 à moins de 24 000 euros par an | 492 | 13.8% | 7.1% | 115 | 13.2% | 3.9% | 376 | 14.0% | 9.6% | 76 | 8.8% | 5.1% |
| De 24 000 à moins de 36 000 euros par an | 996 | 28.0% | 8.1% | 236 | 27.0% | 4.1% | 760 | 28.3% | 11.5% | 213 | 24.6% | 6.1% |
| De 36 000 à moins de 45 000 euros par an | 538 | 15.1% | 7.0% | 148 | 17.0% | 3.8% | 389 | 14.5% | 10.2% | 177 | 20.5% | 6.1% |
| De 45 000 à moins de 65 000 euros par an | 404 | 11.3% | 5.2% | 118 | 13.4% | 2.7% | 287 | 10.7% | 8.3% | 153 | 17.8% | 4.0% |
| 65 000 euros et plus par an | 221 | 6.2% | 5.2% | 79 | 9.0% | 3.1% | 142 | 5.3% | 8.2% | 113 | 13.0% | 3.9% |
| Refus | 206 | 5.8% | 5.8% | 39 | 4.5% | 2.6% | 167 | 6.2% | 8.2% | 58 | 6.7% | 4.4% |
| Ne sait pas | 61 | 1.7% | 3.9% | 10 | 1.2% | 1.4% | 51 | 1.9% | 6.1% | 13 | 1.5% | 1.9% |
