L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 916 | 100.0% | 1.7% | 434 | 100.0% | 1.7% | 482 | 100.0% | 1.8% | 240 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 434 | 47.4% | 1.7% | 434 | 100.0% | 1.7% | - | - | - | 125 | 52.1% | 1.4% |
| Femme | 482 | 52.6% | 1.8% | - | - | - | 482 | 100.0% | 1.8% | 115 | 47.9% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 25 | 2.7% | 0.3% | 12 | 2.8% | 0.3% | 13 | 2.6% | 0.3% | 8 | 3.2% | 0.2% |
| 25 à 34 ans | 34 | 3.7% | 0.4% | 28 | 6.4% | 0.7% | 7 | 1.4% | 0.2% | 13 | 5.5% | 0.4% |
| 35 à 49 ans | 330 | 36.0% | 2.6% | 182 | 42.0% | 2.9% | 148 | 30.6% | 2.3% | 138 | 57.6% | 2.2% |
| 50 à 59 ans | 178 | 19.4% | 2.1% | 71 | 16.3% | 1.7% | 107 | 22.2% | 2.4% | 58 | 24.1% | 1.6% |
| 60 ans et plus | 349 | 38.1% | 2.2% | 141 | 32.5% | 1.9% | 208 | 43.2% | 2.3% | 23 | 9.6% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 461 | 50.3% | 2.0% | - | - | - | 461 | 95.6% | 2.0% | 109 | 45.3% | 1.5% |
| Personne de référence | 557 | 60.8% | 2.0% | 399 | 92.0% | 1.9% | 157 | 32.6% | 2.1% | 141 | 58.7% | 1.6% |
| Responsable des achats | 731 | 79.8% | 2.0% | 285 | 65.7% | 2.2% | 446 | 92.5% | 1.9% | 179 | 74.6% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.4% | 0.6% | 1 | 0.2% | 0.3% | 2 | 0.5% | 1.2% | - | - | - |
| Petits patrons | 34 | 3.7% | 2.1% | 22 | 5.1% | 1.8% | 12 | 2.5% | 2.9% | 29 | 12.2% | 2.0% |
| Affaires et Cadres | 56 | 6.1% | 1.1% | 30 | 6.9% | 1.0% | 26 | 5.4% | 1.2% | 44 | 18.2% | 1.0% |
| Professions intermédiaires | 125 | 13.7% | 1.7% | 71 | 16.3% | 1.9% | 55 | 11.3% | 1.5% | 105 | 43.6% | 1.7% |
| Employés | 184 | 20.1% | 2.1% | 53 | 12.1% | 2.3% | 131 | 27.2% | 2.1% | 28 | 11.6% | 1.6% |
| Ouvriers | 147 | 16.0% | 2.3% | 127 | 29.2% | 2.5% | 20 | 4.2% | 1.5% | 7 | 3.0% | 1.6% |
| Retraités | 285 | 31.1% | 2.2% | 114 | 26.2% | 1.9% | 172 | 35.6% | 2.5% | 1 | 0.2% | 0.3% |
| Autres inactifs | 81 | 8.8% | 0.8% | 17 | 3.9% | 0.5% | 64 | 13.3% | 1.0% | 27 | 11.2% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.4% | 0.5% | 1 | 0.2% | 0.3% | 3 | 0.6% | 0.7% | - | - | - |
| Petits patrons | 32 | 3.5% | 1.2% | 21 | 4.9% | 1.5% | 11 | 2.3% | 0.9% | 32 | 13.4% | 1.2% |
| Affaires et Cadres | 84 | 9.2% | 1.2% | 34 | 7.8% | 1.0% | 51 | 10.5% | 1.4% | 84 | 35.1% | 1.2% |
| Professions intermédiaires | 124 | 13.5% | 1.5% | 70 | 16.2% | 1.7% | 53 | 11.0% | 1.4% | 124 | 51.5% | 1.5% |
| Employés | 136 | 14.9% | 2.4% | 55 | 12.7% | 2.4% | 81 | 16.8% | 2.5% | - | - | - |
| Ouvriers | 183 | 20.0% | 1.9% | 119 | 27.4% | 2.3% | 64 | 13.3% | 1.4% | - | - | - |
| Retraités | 326 | 35.6% | 2.2% | 118 | 27.2% | 1.8% | 208 | 43.1% | 2.5% | - | - | - |
| Autres inactifs | 27 | 2.9% | 0.8% | 16 | 3.6% | 1.0% | 11 | 2.4% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 193 | 21.1% | 2.0% | 69 | 16.0% | 1.6% | 124 | 25.6% | 2.2% | 31 | 12.9% | 1.3% |
| 2 personnes | 369 | 40.3% | 2.0% | 187 | 43.1% | 2.1% | 182 | 37.8% | 1.9% | 64 | 26.6% | 1.5% |
| 3 personnes | 133 | 14.5% | 1.4% | 51 | 11.7% | 1.1% | 82 | 17.1% | 1.8% | 49 | 20.5% | 1.2% |
| 4 personnes | 126 | 13.7% | 1.3% | 72 | 16.7% | 1.5% | 53 | 11.1% | 1.1% | 60 | 24.8% | 1.3% |
| 5 personnes et + | 95 | 10.4% | 1.7% | 54 | 12.5% | 2.1% | 41 | 8.4% | 1.3% | 36 | 15.2% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 242 | 26.5% | 1.5% | 126 | 29.1% | 1.7% | 116 | 24.1% | 1.4% | 115 | 47.7% | 1.5% |
| Non | 674 | 73.5% | 1.8% | 307 | 70.9% | 1.7% | 366 | 75.9% | 1.9% | 126 | 52.3% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 255 | 27.9% | 2.1% | 101 | 23.4% | 1.8% | 154 | 31.9% | 2.5% | 64 | 26.7% | 1.9% |
| Agglo. - 20 000 hab | 183 | 20.0% | 2.0% | 76 | 17.5% | 1.8% | 107 | 22.2% | 2.3% | 51 | 21.2% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 136 | 14.9% | 2.0% | 79 | 18.3% | 2.4% | 57 | 11.8% | 1.5% | 29 | 12.0% | 1.4% |
| Agglo. + 100 000 hab | 250 | 27.3% | 1.6% | 138 | 31.7% | 1.8% | 113 | 23.4% | 1.4% | 50 | 20.7% | 0.9% |
| Agglo. Paris | 92 | 10.0% | 1.0% | 40 | 9.1% | 0.9% | 52 | 10.8% | 1.1% | 47 | 19.5% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 108 | 11.8% | 1.1% | 48 | 11.0% | 1.0% | 60 | 12.5% | 1.2% | 52 | 21.6% | 1.2% |
| Nord Pas de Calais | 31 | 3.4% | 1.0% | 21 | 4.9% | 1.4% | 10 | 2.0% | 0.6% | 16 | 6.7% | 1.6% |
| Lorraine | 78 | 8.5% | 4.0% | 39 | 9.0% | 4.2% | 39 | 8.0% | 3.9% | 13 | 5.4% | 2.5% |
| Alsace | 30 | 3.3% | 1.9% | 10 | 2.3% | 1.3% | 20 | 4.2% | 2.5% | 2 | 0.9% | 0.5% |
| Franche-Comté | 22 | 2.4% | 2.3% | 13 | 3.0% | 2.7% | 9 | 1.9% | 1.9% | 1 | 0.6% | 0.5% |
| Champagne Ardennes | 14 | 1.5% | 1.3% | 7 | 1.5% | 1.2% | 8 | 1.6% | 1.3% | 5 | 2.2% | 1.8% |
| Picardie | 46 | 5.1% | 3.0% | 25 | 5.7% | 3.3% | 22 | 4.6% | 2.8% | 5 | 2.0% | 1.1% |
| Bourgogne | 35 | 3.9% | 2.6% | 11 | 2.6% | 1.7% | 24 | 5.0% | 3.4% | 7 | 2.7% | 1.7% |
| Haute Normandie | 32 | 3.5% | 2.2% | 23 | 5.2% | 3.2% | 10 | 2.0% | 1.3% | 3 | 1.1% | 0.6% |
| Basse Normandie | 22 | 2.5% | 1.9% | 8 | 1.8% | 1.3% | 15 | 3.1% | 2.3% | 7 | 2.7% | 1.8% |
| Centre | 26 | 2.9% | 1.3% | 8 | 1.9% | 0.8% | 18 | 3.7% | 1.7% | 10 | 4.0% | 1.5% |
| Pays de Loire | 58 | 6.3% | 1.9% | 23 | 5.2% | 1.6% | 35 | 7.3% | 2.2% | 3 | 1.2% | 0.3% |
| Bretagne | 34 | 3.7% | 1.3% | 15 | 3.6% | 1.2% | 18 | 3.8% | 1.3% | 16 | 6.5% | 2.0% |
| Poitou Charentes | 26 | 2.8% | 1.7% | 12 | 2.8% | 1.7% | 14 | 2.9% | 1.8% | 10 | 4.1% | 2.4% |
| Aquitaine | 36 | 3.9% | 1.3% | 22 | 5.1% | 1.6% | 14 | 2.9% | 1.0% | 11 | 4.5% | 1.2% |
| Midi Pyrénées | 27 | 2.9% | 1.1% | 9 | 2.1% | 0.8% | 17 | 3.6% | 1.4% | 15 | 6.0% | 1.7% |
| Limousin | 12 | 1.3% | 2.0% | 3 | 0.7% | 1.0% | 9 | 1.9% | 2.8% | 2 | 1.0% | 1.4% |
| Auvergne | 14 | 1.5% | 1.2% | 2 | 0.6% | 0.4% | 12 | 2.4% | 1.9% | 2 | 0.8% | 0.6% |
| Rhône Alpes | 117 | 12.8% | 2.2% | 56 | 12.9% | 2.2% | 61 | 12.7% | 2.2% | 31 | 12.8% | 1.6% |
| Languedoc Roussillon | 64 | 6.9% | 2.7% | 41 | 9.5% | 3.7% | 22 | 4.6% | 1.8% | 15 | 6.1% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 83 | 9.0% | 1.9% | 38 | 8.8% | 1.8% | 45 | 9.3% | 1.9% | 17 | 7.0% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 736 | 80.3% | 1.7% | 372 | 85.8% | 1.8% | 363 | 75.4% | 1.7% | 225 | 93.7% | 1.4% |
| Presque tous les jours | 108 | 11.8% | 1.8% | 40 | 9.3% | 1.5% | 67 | 14.0% | 2.0% | 10 | 4.1% | 0.7% |
| 1 à 2 fois par semaine | 64 | 7.0% | 2.1% | 16 | 3.6% | 1.3% | 48 | 10.0% | 2.7% | 5 | 2.2% | 1.0% |
| 1 à 3 fois par mois | 6 | 0.7% | 1.6% | 4 | 1.0% | 2.3% | 2 | 0.5% | 1.0% | - | - | - |
| Moins souvent | 2 | 0.3% | 2.1% | 1 | 0.3% | 3.4% | 1 | 0.2% | 1.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 1.6% | 1.1% | 10 | 2.2% | 1.6% | 5 | 1.0% | 0.7% | 4 | 1.7% | 1.9% |
| De 9 000 à moins de 12 000 euros par an | 29 | 3.2% | 1.4% | 18 | 4.1% | 2.3% | 11 | 2.3% | 0.9% | 1 | 0.3% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 114 | 12.4% | 2.3% | 41 | 9.4% | 2.0% | 73 | 15.2% | 2.5% | 13 | 5.5% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 113 | 12.3% | 1.6% | 41 | 9.4% | 1.4% | 72 | 15.0% | 1.8% | 21 | 8.7% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 291 | 31.8% | 2.4% | 136 | 31.4% | 2.4% | 155 | 32.1% | 2.3% | 59 | 24.6% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 121 | 13.2% | 1.6% | 54 | 12.4% | 1.4% | 67 | 13.9% | 1.8% | 41 | 17.1% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 132 | 14.4% | 1.7% | 88 | 20.2% | 2.0% | 45 | 9.2% | 1.3% | 67 | 27.7% | 1.7% |
| 65 000 euros et plus par an | 34 | 3.7% | 0.8% | 16 | 3.7% | 0.6% | 18 | 3.8% | 1.1% | 20 | 8.3% | 0.7% |
| Refus | 51 | 5.5% | 1.4% | 24 | 5.5% | 1.6% | 27 | 5.5% | 1.3% | 9 | 3.5% | 0.6% |
| Ne sait pas | 16 | 1.8% | 1.0% | 7 | 1.7% | 1.0% | 9 | 1.9% | 1.1% | 6 | 2.7% | 1.0% |
