L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2389 | 100.0% | 4.6% | 587 | 100.0% | 2.3% | 1803 | 100.0% | 6.6% | 1002 | 100.0% | 5.6% |
| Sexe | ||||||||||||
| Homme | 587 | 24.6% | 2.3% | 587 | 100.0% | 2.3% | - | - | - | 278 | 27.7% | 3.0% |
| Femme | 1803 | 75.4% | 6.6% | - | - | - | 1803 | 100.0% | 6.6% | 724 | 72.3% | 8.3% |
| Age | ||||||||||||
| 15 à 24 ans | 233 | 9.8% | 3.2% | 44 | 7.5% | 1.2% | 189 | 10.5% | 5.2% | 118 | 11.7% | 3.7% |
| 25 à 34 ans | 275 | 11.5% | 3.6% | 44 | 7.4% | 1.2% | 231 | 12.8% | 5.9% | 146 | 14.5% | 4.5% |
| 35 à 49 ans | 671 | 28.1% | 5.3% | 179 | 30.5% | 2.9% | 492 | 27.3% | 7.6% | 409 | 40.8% | 6.6% |
| 50 à 59 ans | 542 | 22.7% | 6.3% | 164 | 28.0% | 3.9% | 377 | 20.9% | 8.5% | 248 | 24.7% | 6.9% |
| 60 ans et plus | 669 | 28.0% | 4.1% | 156 | 26.6% | 2.1% | 513 | 28.5% | 5.8% | 82 | 8.2% | 5.1% |
| Individu | ||||||||||||
| Ménagères | 1574 | 65.9% | 6.7% | - | - | - | 1574 | 87.3% | 6.7% | 613 | 61.1% | 8.7% |
| Personne de référence | 1109 | 46.4% | 4.0% | 525 | 89.5% | 2.6% | 584 | 32.4% | 7.9% | 448 | 44.7% | 5.1% |
| Responsable des achats | 1928 | 80.7% | 5.4% | 352 | 60.1% | 2.7% | 1575 | 87.4% | 6.9% | 763 | 76.1% | 6.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.2% | 0.7% | 3 | 0.5% | 1.0% | 1 | - | 0.4% | - | - | - |
| Petits patrons | 82 | 3.4% | 5.0% | 45 | 7.6% | 3.7% | 37 | 2.1% | 8.9% | 75 | 7.5% | 5.1% |
| Affaires et Cadres | 325 | 13.6% | 6.4% | 94 | 16.1% | 3.3% | 230 | 12.8% | 10.7% | 265 | 26.4% | 5.9% |
| Professions intermédiaires | 438 | 18.3% | 5.9% | 117 | 19.9% | 3.2% | 321 | 17.8% | 8.7% | 368 | 36.7% | 6.1% |
| Employés | 519 | 21.7% | 6.1% | 70 | 12.0% | 3.1% | 449 | 24.9% | 7.1% | 135 | 13.4% | 7.6% |
| Ouvriers | 154 | 6.4% | 2.4% | 86 | 14.6% | 1.7% | 68 | 3.8% | 5.2% | 27 | 2.7% | 6.0% |
| Retraités | 516 | 21.6% | 4.0% | 111 | 18.9% | 1.9% | 405 | 22.5% | 5.9% | 13 | 1.3% | 5.9% |
| Autres inactifs | 352 | 14.7% | 3.5% | 61 | 10.4% | 1.7% | 291 | 16.1% | 4.6% | 121 | 12.0% | 3.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 0.9% | 2.8% | 4 | 0.6% | 1.0% | 18 | 1.0% | 4.3% | - | - | - |
| Petits patrons | 130 | 5.4% | 4.8% | 47 | 8.1% | 3.3% | 82 | 4.6% | 6.7% | 130 | 12.9% | 4.8% |
| Affaires et Cadres | 401 | 16.8% | 5.7% | 101 | 17.2% | 2.9% | 300 | 16.6% | 8.5% | 401 | 40.0% | 5.7% |
| Professions intermédiaires | 472 | 19.8% | 5.8% | 130 | 22.1% | 3.1% | 342 | 19.0% | 8.7% | 472 | 47.1% | 5.8% |
| Employés | 324 | 13.6% | 5.8% | 66 | 11.3% | 2.9% | 258 | 14.3% | 7.9% | - | - | - |
| Ouvriers | 295 | 12.3% | 3.0% | 89 | 15.2% | 1.7% | 205 | 11.4% | 4.5% | - | - | - |
| Retraités | 595 | 24.9% | 4.0% | 112 | 19.0% | 1.7% | 483 | 26.8% | 5.8% | - | - | - |
| Autres inactifs | 151 | 6.3% | 4.3% | 38 | 6.4% | 2.5% | 114 | 6.3% | 5.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 517 | 21.7% | 5.3% | 102 | 17.4% | 2.4% | 415 | 23.0% | 7.5% | 147 | 14.7% | 6.2% |
| 2 personnes | 789 | 33.0% | 4.3% | 184 | 31.3% | 2.1% | 605 | 33.6% | 6.4% | 250 | 24.9% | 5.9% |
| 3 personnes | 455 | 19.0% | 4.9% | 127 | 21.6% | 2.7% | 328 | 18.2% | 7.1% | 260 | 25.9% | 6.6% |
| 4 personnes | 383 | 16.0% | 4.1% | 107 | 18.2% | 2.3% | 276 | 15.3% | 5.9% | 235 | 23.4% | 5.0% |
| 5 personnes et + | 245 | 10.3% | 4.4% | 67 | 11.4% | 2.6% | 178 | 9.9% | 5.9% | 111 | 11.0% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 703 | 29.4% | 4.5% | 181 | 30.9% | 2.5% | 521 | 28.9% | 6.2% | 403 | 40.2% | 5.4% |
| Non | 1687 | 70.6% | 4.6% | 406 | 69.1% | 2.3% | 1281 | 71.1% | 6.8% | 600 | 59.8% | 5.8% |
| Habitat | ||||||||||||
| Communes rurales | 445 | 18.6% | 3.7% | 118 | 20.2% | 2.1% | 327 | 18.1% | 5.2% | 156 | 15.5% | 4.7% |
| Agglo. - 20 000 hab | 398 | 16.7% | 4.4% | 118 | 20.1% | 2.7% | 280 | 15.6% | 6.0% | 161 | 16.1% | 5.9% |
| Agglo. 20 000 à 100 000 hab | 340 | 14.2% | 4.9% | 80 | 13.6% | 2.4% | 260 | 14.4% | 7.1% | 128 | 12.7% | 6.0% |
| Agglo. + 100 000 hab | 760 | 31.8% | 4.8% | 174 | 29.7% | 2.3% | 586 | 32.5% | 7.2% | 326 | 32.6% | 5.8% |
| Agglo. Paris | 446 | 18.7% | 5.1% | 97 | 16.5% | 2.3% | 349 | 19.4% | 7.6% | 231 | 23.1% | 5.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 508 | 21.3% | 5.2% | 117 | 19.9% | 2.5% | 392 | 21.7% | 7.7% | 256 | 25.5% | 5.8% |
| Nord Pas de Calais | 102 | 4.3% | 3.2% | 19 | 3.3% | 1.2% | 83 | 4.6% | 5.0% | 50 | 5.0% | 4.9% |
| Lorraine | 72 | 3.0% | 3.8% | 41 | 7.1% | 4.4% | 31 | 1.7% | 3.1% | 22 | 2.2% | 4.2% |
| Alsace | 62 | 2.6% | 4.0% | 18 | 3.1% | 2.4% | 44 | 2.4% | 5.5% | 23 | 2.3% | 5.1% |
| Franche-Comté | 56 | 2.4% | 5.8% | 15 | 2.5% | 3.1% | 42 | 2.3% | 8.4% | 22 | 2.2% | 7.8% |
| Champagne Ardennes | 30 | 1.3% | 2.7% | 6 | 1.0% | 1.1% | 24 | 1.4% | 4.2% | 7 | 0.7% | 2.3% |
| Picardie | 48 | 2.0% | 3.1% | 12 | 2.1% | 1.6% | 36 | 2.0% | 4.5% | 13 | 1.3% | 3.1% |
| Bourgogne | 73 | 3.1% | 5.4% | 29 | 4.9% | 4.4% | 45 | 2.5% | 6.2% | 25 | 2.5% | 6.6% |
| Haute Normandie | 51 | 2.1% | 3.5% | 9 | 1.6% | 1.3% | 42 | 2.3% | 5.4% | 19 | 1.8% | 4.0% |
| Basse Normandie | 36 | 1.5% | 3.0% | 12 | 2.1% | 2.2% | 24 | 1.3% | 3.8% | 21 | 2.1% | 5.7% |
| Centre | 84 | 3.5% | 4.1% | 21 | 3.6% | 2.1% | 63 | 3.5% | 5.9% | 23 | 2.3% | 3.7% |
| Pays de Loire | 143 | 6.0% | 4.7% | 41 | 7.0% | 2.9% | 102 | 5.6% | 6.4% | 57 | 5.7% | 6.3% |
| Bretagne | 128 | 5.3% | 4.8% | 32 | 5.4% | 2.4% | 96 | 5.3% | 6.9% | 51 | 5.1% | 6.5% |
| Poitou Charentes | 82 | 3.4% | 5.5% | 23 | 3.8% | 3.2% | 60 | 3.3% | 7.7% | 27 | 2.7% | 6.5% |
| Aquitaine | 105 | 4.4% | 3.8% | 26 | 4.4% | 1.9% | 80 | 4.4% | 5.5% | 48 | 4.8% | 5.4% |
| Midi Pyrénées | 134 | 5.6% | 5.4% | 26 | 4.4% | 2.1% | 108 | 6.0% | 8.5% | 56 | 5.6% | 6.4% |
| Limousin | 24 | 1.0% | 3.8% | 5 | 0.9% | 1.7% | 19 | 1.1% | 5.8% | 8 | 0.8% | 4.6% |
| Auvergne | 53 | 2.2% | 4.6% | 18 | 3.0% | 3.2% | 35 | 1.9% | 5.9% | 21 | 2.1% | 7.1% |
| Rhône Alpes | 260 | 10.9% | 4.9% | 31 | 5.2% | 1.2% | 229 | 12.7% | 8.3% | 126 | 12.5% | 6.3% |
| Languedoc Roussillon | 118 | 4.9% | 5.0% | 33 | 5.6% | 3.0% | 85 | 4.7% | 6.9% | 45 | 4.5% | 6.1% |
| Provence Alpes Côte d'Azur, Corse | 219 | 9.2% | 5.0% | 54 | 9.3% | 2.6% | 165 | 9.1% | 7.1% | 84 | 8.4% | 5.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2006 | 83.9% | 4.7% | 481 | 82.0% | 2.3% | 1525 | 84.6% | 7.0% | 885 | 88.3% | 5.6% |
| Presque tous les jours | 244 | 10.2% | 4.0% | 67 | 11.4% | 2.4% | 177 | 9.8% | 5.3% | 79 | 7.9% | 5.7% |
| 1 à 2 fois par semaine | 128 | 5.4% | 4.2% | 31 | 5.3% | 2.5% | 97 | 5.4% | 5.5% | 36 | 3.6% | 7.0% |
| 1 à 3 fois par mois | 11 | 0.5% | 2.8% | 8 | 1.4% | 4.3% | 3 | 0.2% | 1.5% | 2 | 0.2% | 3.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 61 | 2.5% | 4.4% | 14 | 2.5% | 2.3% | 46 | 2.6% | 6.2% | 17 | 1.7% | 8.0% |
| De 9 000 à moins de 12 000 euros par an | 95 | 4.0% | 4.8% | 25 | 4.3% | 3.3% | 70 | 3.9% | 5.7% | 20 | 2.0% | 8.1% |
| De 12 000 à moins de 18 000 euros par an | 183 | 7.7% | 3.7% | 27 | 4.6% | 1.3% | 156 | 8.7% | 5.3% | 50 | 5.0% | 6.4% |
| De 18 000 à moins de 24 000 euros par an | 277 | 11.6% | 4.0% | 64 | 10.9% | 2.2% | 213 | 11.8% | 5.4% | 76 | 7.6% | 5.1% |
| De 24 000 à moins de 36 000 euros par an | 581 | 24.3% | 4.7% | 117 | 19.9% | 2.0% | 464 | 25.7% | 7.0% | 226 | 22.6% | 6.4% |
| De 36 000 à moins de 45 000 euros par an | 367 | 15.4% | 4.8% | 107 | 18.3% | 2.8% | 260 | 14.4% | 6.8% | 173 | 17.3% | 6.0% |
| De 45 000 à moins de 65 000 euros par an | 413 | 17.3% | 5.3% | 121 | 20.6% | 2.8% | 293 | 16.2% | 8.5% | 200 | 19.9% | 5.2% |
| 65 000 euros et plus par an | 227 | 9.5% | 5.3% | 71 | 12.1% | 2.8% | 156 | 8.6% | 9.0% | 171 | 17.0% | 5.9% |
| Refus | 142 | 5.9% | 4.0% | 33 | 5.6% | 2.2% | 109 | 6.1% | 5.4% | 50 | 5.0% | 3.8% |
| Ne sait pas | 44 | 1.8% | 2.8% | 7 | 1.2% | 0.9% | 37 | 2.0% | 4.4% | 21 | 2.1% | 3.2% |
