L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2425 | 100.0% | 4.6% | 511 | 100.0% | 2.0% | 1914 | 100.0% | 7.0% | 267 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 511 | 21.1% | 2.0% | 511 | 100.0% | 2.0% | - | - | - | 43 | 15.9% | 0.5% |
| Femme | 1914 | 78.9% | 7.0% | - | - | - | 1914 | 100.0% | 7.0% | 225 | 84.1% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 28 | 1.2% | 0.4% | 7 | 1.4% | 0.2% | 21 | 1.1% | 0.6% | 7 | 2.6% | 0.2% |
| 25 à 34 ans | 76 | 3.1% | 1.0% | 12 | 2.3% | 0.3% | 64 | 3.3% | 1.6% | 15 | 5.4% | 0.5% |
| 35 à 49 ans | 170 | 7.0% | 1.3% | 18 | 3.5% | 0.3% | 152 | 8.0% | 2.4% | 63 | 23.7% | 1.0% |
| 50 à 59 ans | 406 | 16.7% | 4.7% | 65 | 12.8% | 1.6% | 341 | 17.8% | 7.7% | 125 | 46.7% | 3.5% |
| 60 ans et plus | 1745 | 72.0% | 10.8% | 409 | 80.1% | 5.6% | 1336 | 69.8% | 15.0% | 58 | 21.5% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 1834 | 75.6% | 7.8% | - | - | - | 1834 | 95.8% | 7.8% | 218 | 81.5% | 3.1% |
| Personne de référence | 1144 | 47.2% | 4.1% | 484 | 94.7% | 2.3% | 660 | 34.5% | 8.9% | 109 | 40.6% | 1.2% |
| Responsable des achats | 2114 | 87.2% | 5.9% | 281 | 55.0% | 2.2% | 1833 | 95.8% | 8.0% | 229 | 85.6% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.4% | 2.0% | - | - | - | 10 | 0.5% | 5.4% | - | - | - |
| Petits patrons | 19 | 0.8% | 1.2% | 6 | 1.2% | 0.5% | 13 | 0.7% | 3.1% | 13 | 5.0% | 0.9% |
| Affaires et Cadres | 69 | 2.9% | 1.4% | 14 | 2.7% | 0.5% | 56 | 2.9% | 2.6% | 54 | 20.3% | 1.2% |
| Professions intermédiaires | 134 | 5.5% | 1.8% | 25 | 4.8% | 0.7% | 109 | 5.7% | 3.0% | 99 | 37.0% | 1.6% |
| Employés | 348 | 14.4% | 4.1% | 24 | 4.7% | 1.1% | 325 | 17.0% | 5.1% | 47 | 17.7% | 2.7% |
| Ouvriers | 77 | 3.2% | 1.2% | 34 | 6.8% | 0.7% | 43 | 2.2% | 3.3% | 6 | 2.2% | 1.3% |
| Retraités | 1572 | 64.8% | 12.2% | 393 | 76.9% | 6.6% | 1179 | 61.6% | 17.1% | 22 | 8.2% | 9.9% |
| Autres inactifs | 194 | 8.0% | 1.9% | 15 | 3.0% | 0.4% | 179 | 9.4% | 2.8% | 26 | 9.6% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 0.6% | 1.7% | 0 | 0.1% | 0.1% | 13 | 0.7% | 3.2% | - | - | - |
| Petits patrons | 28 | 1.1% | 1.0% | 5 | 1.0% | 0.4% | 22 | 1.2% | 1.8% | 28 | 10.4% | 1.0% |
| Affaires et Cadres | 98 | 4.0% | 1.4% | 14 | 2.7% | 0.4% | 84 | 4.4% | 2.4% | 98 | 36.6% | 1.4% |
| Professions intermédiaires | 142 | 5.8% | 1.7% | 23 | 4.6% | 0.6% | 118 | 6.2% | 3.0% | 142 | 53.0% | 1.7% |
| Employés | 197 | 8.1% | 3.5% | 26 | 5.1% | 1.1% | 171 | 8.9% | 5.3% | - | - | - |
| Ouvriers | 177 | 7.3% | 1.8% | 32 | 6.3% | 0.6% | 145 | 7.6% | 3.2% | - | - | - |
| Retraités | 1661 | 68.5% | 11.1% | 396 | 77.5% | 6.0% | 1265 | 66.1% | 15.1% | - | - | - |
| Autres inactifs | 109 | 4.5% | 3.1% | 14 | 2.7% | 0.9% | 96 | 5.0% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 660 | 27.2% | 6.8% | 82 | 16.1% | 1.9% | 578 | 30.2% | 10.5% | 52 | 19.5% | 2.2% |
| 2 personnes | 1394 | 57.5% | 7.6% | 377 | 73.8% | 4.2% | 1017 | 53.2% | 10.8% | 121 | 45.3% | 2.9% |
| 3 personnes | 182 | 7.5% | 2.0% | 25 | 4.8% | 0.5% | 158 | 8.3% | 3.4% | 34 | 12.8% | 0.9% |
| 4 personnes | 123 | 5.1% | 1.3% | 19 | 3.7% | 0.4% | 104 | 5.4% | 2.2% | 47 | 17.5% | 1.0% |
| 5 personnes et + | 64 | 2.7% | 1.2% | 8 | 1.6% | 0.3% | 56 | 2.9% | 1.9% | 13 | 4.9% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 195 | 8.0% | 1.2% | 22 | 4.4% | 0.3% | 172 | 9.0% | 2.0% | 59 | 22.1% | 0.8% |
| Non | 2230 | 92.0% | 6.1% | 488 | 95.6% | 2.7% | 1741 | 91.0% | 9.2% | 208 | 77.9% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 510 | 21.1% | 4.3% | 106 | 20.8% | 1.9% | 404 | 21.1% | 6.5% | 53 | 19.9% | 1.6% |
| Agglo. - 20 000 hab | 446 | 18.4% | 5.0% | 94 | 18.5% | 2.2% | 351 | 18.4% | 7.5% | 41 | 15.3% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 394 | 16.2% | 5.6% | 70 | 13.7% | 2.1% | 324 | 16.9% | 8.8% | 55 | 20.5% | 2.6% |
| Agglo. + 100 000 hab | 755 | 31.1% | 4.8% | 155 | 30.4% | 2.0% | 599 | 31.3% | 7.4% | 74 | 27.6% | 1.3% |
| Agglo. Paris | 320 | 13.2% | 3.6% | 85 | 16.6% | 2.0% | 235 | 12.3% | 5.1% | 45 | 16.7% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 387 | 16.0% | 4.0% | 90 | 17.6% | 1.9% | 297 | 15.5% | 5.8% | 54 | 20.0% | 1.2% |
| Nord Pas de Calais | 133 | 5.5% | 4.1% | 35 | 6.8% | 2.2% | 98 | 5.1% | 5.9% | 12 | 4.3% | 1.1% |
| Lorraine | 82 | 3.4% | 4.3% | 15 | 3.0% | 1.6% | 67 | 3.5% | 6.8% | 6 | 2.3% | 1.2% |
| Alsace | 111 | 4.6% | 7.2% | 35 | 6.8% | 4.6% | 77 | 4.0% | 9.6% | 10 | 3.8% | 2.2% |
| Franche-Comté | 51 | 2.1% | 5.3% | 14 | 2.8% | 3.1% | 37 | 1.9% | 7.4% | 2 | 0.6% | 0.5% |
| Champagne Ardennes | 50 | 2.1% | 4.5% | 18 | 3.5% | 3.4% | 32 | 1.7% | 5.6% | 4 | 1.5% | 1.3% |
| Picardie | 91 | 3.8% | 5.9% | 20 | 3.9% | 2.7% | 71 | 3.7% | 9.0% | 17 | 6.4% | 3.9% |
| Bourgogne | 84 | 3.4% | 6.1% | 21 | 4.2% | 3.3% | 62 | 3.2% | 8.7% | 16 | 5.8% | 4.1% |
| Haute Normandie | 83 | 3.4% | 5.6% | 17 | 3.2% | 2.3% | 67 | 3.5% | 8.6% | 9 | 3.3% | 1.9% |
| Basse Normandie | 56 | 2.3% | 4.6% | 6 | 1.3% | 1.1% | 49 | 2.6% | 7.7% | 8 | 3.2% | 2.3% |
| Centre | 116 | 4.8% | 5.6% | 10 | 2.0% | 1.0% | 106 | 5.5% | 9.9% | 13 | 4.9% | 2.1% |
| Pays de Loire | 163 | 6.7% | 5.4% | 22 | 4.2% | 1.5% | 141 | 7.4% | 8.9% | 18 | 6.6% | 1.9% |
| Bretagne | 152 | 6.3% | 5.6% | 31 | 6.1% | 2.4% | 121 | 6.3% | 8.7% | 13 | 4.9% | 1.7% |
| Poitou Charentes | 64 | 2.6% | 4.3% | 19 | 3.6% | 2.6% | 45 | 2.4% | 5.8% | 6 | 2.3% | 1.5% |
| Aquitaine | 108 | 4.4% | 3.8% | 24 | 4.7% | 1.8% | 84 | 4.4% | 5.8% | 10 | 3.7% | 1.1% |
| Midi Pyrénées | 83 | 3.4% | 3.4% | 13 | 2.6% | 1.1% | 70 | 3.7% | 5.5% | 9 | 3.5% | 1.1% |
| Limousin | 45 | 1.8% | 7.2% | 10 | 1.9% | 3.2% | 35 | 1.8% | 10.8% | 5 | 1.9% | 2.9% |
| Auvergne | 57 | 2.3% | 4.9% | 19 | 3.6% | 3.4% | 38 | 2.0% | 6.4% | 8 | 3.2% | 2.8% |
| Rhône Alpes | 234 | 9.7% | 4.4% | 50 | 9.8% | 2.0% | 184 | 9.6% | 6.7% | 17 | 6.2% | 0.8% |
| Languedoc Roussillon | 90 | 3.7% | 3.8% | 16 | 3.1% | 1.4% | 74 | 3.9% | 6.0% | 6 | 2.4% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 185 | 7.6% | 4.2% | 26 | 5.1% | 1.3% | 158 | 8.3% | 6.8% | 25 | 9.3% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1795 | 74.0% | 4.2% | 399 | 78.0% | 1.9% | 1397 | 73.0% | 6.4% | 207 | 77.5% | 1.3% |
| Presque tous les jours | 374 | 15.4% | 6.1% | 71 | 13.9% | 2.6% | 303 | 15.8% | 9.0% | 37 | 13.9% | 2.7% |
| 1 à 2 fois par semaine | 232 | 9.6% | 7.7% | 39 | 7.6% | 3.1% | 193 | 10.1% | 10.9% | 21 | 7.9% | 4.1% |
| 1 à 3 fois par mois | 23 | 0.9% | 5.7% | 1 | 0.2% | 0.6% | 22 | 1.1% | 10.1% | 2 | 0.7% | 3.2% |
| Moins souvent | 1 | 0.1% | 1.2% | 1 | 0.2% | 3.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 1.1% | 1.9% | 4 | 0.9% | 0.7% | 21 | 1.1% | 2.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 109 | 4.5% | 5.5% | 14 | 2.6% | 1.8% | 95 | 5.0% | 7.8% | 1 | 0.3% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 268 | 11.0% | 5.3% | 39 | 7.6% | 1.9% | 229 | 12.0% | 7.7% | 12 | 4.6% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 353 | 14.6% | 5.1% | 66 | 12.8% | 2.2% | 288 | 15.0% | 7.3% | 24 | 9.0% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 800 | 33.0% | 6.5% | 124 | 24.3% | 2.2% | 676 | 35.3% | 10.2% | 82 | 30.5% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 362 | 14.9% | 4.7% | 98 | 19.1% | 2.5% | 265 | 13.8% | 7.0% | 51 | 19.0% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 237 | 9.8% | 3.1% | 96 | 18.9% | 2.2% | 140 | 7.3% | 4.1% | 50 | 18.7% | 1.3% |
| 65 000 euros et plus par an | 80 | 3.3% | 1.9% | 26 | 5.1% | 1.0% | 53 | 2.8% | 3.1% | 32 | 12.1% | 1.1% |
| Refus | 166 | 6.8% | 4.7% | 40 | 7.9% | 2.6% | 126 | 6.6% | 6.2% | 14 | 5.1% | 1.0% |
| Ne sait pas | 24 | 1.0% | 1.5% | 5 | 0.9% | 0.6% | 20 | 1.0% | 2.3% | 2 | 0.6% | 0.3% |
