L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3640 | 100.0% | 6.9% | 1067 | 100.0% | 4.2% | 2574 | 100.0% | 9.4% | 416 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 1067 | 29.3% | 4.2% | 1067 | 100.0% | 4.2% | - | - | - | 114 | 27.4% | 1.2% |
| Femme | 2574 | 70.7% | 9.4% | - | - | - | 2574 | 100.0% | 9.4% | 302 | 72.6% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 23 | 0.6% | 0.3% | 5 | 0.5% | 0.1% | 17 | 0.7% | 0.5% | 8 | 2.0% | 0.3% |
| 25 à 34 ans | 55 | 1.5% | 0.7% | 28 | 2.6% | 0.8% | 27 | 1.1% | 0.7% | 16 | 3.7% | 0.5% |
| 35 à 49 ans | 259 | 7.1% | 2.0% | 50 | 4.7% | 0.8% | 209 | 8.1% | 3.3% | 101 | 24.2% | 1.6% |
| 50 à 59 ans | 536 | 14.7% | 6.2% | 113 | 10.6% | 2.7% | 423 | 16.5% | 9.5% | 171 | 41.2% | 4.7% |
| 60 ans et plus | 2767 | 76.0% | 17.1% | 871 | 81.6% | 12.0% | 1896 | 73.7% | 21.3% | 120 | 28.9% | 7.6% |
| Individu | ||||||||||||
| Ménagères | 2504 | 68.8% | 10.7% | - | - | - | 2504 | 97.3% | 10.7% | 293 | 70.4% | 4.1% |
| Personne de référence | 2001 | 55.0% | 7.1% | 1000 | 93.8% | 4.9% | 1001 | 38.9% | 13.5% | 187 | 44.9% | 2.1% |
| Responsable des achats | 3131 | 86.0% | 8.7% | 644 | 60.4% | 5.0% | 2487 | 96.6% | 10.9% | 348 | 83.6% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 0.5% | 3.5% | 8 | 0.7% | 2.4% | 10 | 0.4% | 5.4% | 1 | 0.3% | 3.2% |
| Petits patrons | 46 | 1.3% | 2.8% | 29 | 2.7% | 2.4% | 17 | 0.6% | 4.0% | 39 | 9.5% | 2.7% |
| Affaires et Cadres | 119 | 3.3% | 2.4% | 47 | 4.4% | 1.6% | 72 | 2.8% | 3.4% | 91 | 21.9% | 2.0% |
| Professions intermédiaires | 185 | 5.1% | 2.5% | 44 | 4.1% | 1.2% | 141 | 5.5% | 3.8% | 136 | 32.8% | 2.2% |
| Employés | 379 | 10.4% | 4.4% | 35 | 3.3% | 1.6% | 344 | 13.4% | 5.5% | 67 | 16.1% | 3.8% |
| Ouvriers | 130 | 3.6% | 2.0% | 71 | 6.7% | 1.4% | 59 | 2.3% | 4.5% | 8 | 1.9% | 1.8% |
| Retraités | 2442 | 67.1% | 18.9% | 812 | 76.1% | 13.6% | 1630 | 63.3% | 23.6% | 35 | 8.3% | 15.7% |
| Autres inactifs | 321 | 8.8% | 3.2% | 21 | 2.0% | 0.6% | 299 | 11.6% | 4.7% | 38 | 9.1% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 0.8% | 3.7% | 8 | 0.7% | 2.2% | 21 | 0.8% | 5.1% | - | - | - |
| Petits patrons | 71 | 2.0% | 2.7% | 28 | 2.6% | 1.9% | 44 | 1.7% | 3.5% | 71 | 17.2% | 2.7% |
| Affaires et Cadres | 148 | 4.1% | 2.1% | 45 | 4.3% | 1.3% | 103 | 4.0% | 2.9% | 148 | 35.6% | 2.1% |
| Professions intermédiaires | 196 | 5.4% | 2.4% | 40 | 3.8% | 1.0% | 156 | 6.1% | 4.0% | 196 | 47.2% | 2.4% |
| Employés | 210 | 5.8% | 3.8% | 29 | 2.7% | 1.2% | 181 | 7.0% | 5.6% | - | - | - |
| Ouvriers | 212 | 5.8% | 2.2% | 55 | 5.1% | 1.1% | 157 | 6.1% | 3.5% | - | - | - |
| Retraités | 2563 | 70.4% | 17.1% | 822 | 77.0% | 12.4% | 1742 | 67.7% | 20.8% | - | - | - |
| Autres inactifs | 210 | 5.8% | 5.9% | 40 | 3.7% | 2.7% | 170 | 6.6% | 8.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1094 | 30.0% | 11.2% | 203 | 19.0% | 4.8% | 890 | 34.6% | 16.1% | 79 | 19.0% | 3.4% |
| 2 personnes | 2081 | 57.2% | 11.3% | 765 | 71.7% | 8.6% | 1315 | 51.1% | 13.9% | 169 | 40.7% | 4.0% |
| 3 personnes | 257 | 7.1% | 2.8% | 58 | 5.5% | 1.2% | 198 | 7.7% | 4.3% | 70 | 16.9% | 1.8% |
| 4 personnes | 139 | 3.8% | 1.5% | 29 | 2.8% | 0.6% | 110 | 4.3% | 2.3% | 72 | 17.4% | 1.5% |
| 5 personnes et + | 70 | 1.9% | 1.3% | 10 | 1.0% | 0.4% | 60 | 2.3% | 2.0% | 25 | 6.1% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 220 | 6.1% | 1.4% | 33 | 3.1% | 0.5% | 187 | 7.3% | 2.2% | 87 | 21.0% | 1.2% |
| Non | 3420 | 93.9% | 9.3% | 1033 | 96.9% | 5.8% | 2387 | 92.7% | 12.6% | 329 | 79.0% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 847 | 23.3% | 7.1% | 273 | 25.6% | 4.8% | 573 | 22.3% | 9.1% | 78 | 18.7% | 2.3% |
| Agglo. - 20 000 hab | 670 | 18.4% | 7.5% | 178 | 16.7% | 4.1% | 492 | 19.1% | 10.6% | 80 | 19.3% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 600 | 16.5% | 8.6% | 178 | 16.7% | 5.4% | 421 | 16.4% | 11.5% | 79 | 18.9% | 3.7% |
| Agglo. + 100 000 hab | 1106 | 30.4% | 7.0% | 337 | 31.6% | 4.4% | 770 | 29.9% | 9.5% | 111 | 26.6% | 2.0% |
| Agglo. Paris | 418 | 11.5% | 4.8% | 100 | 9.4% | 2.4% | 317 | 12.3% | 6.9% | 68 | 16.4% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 486 | 13.4% | 5.0% | 118 | 11.0% | 2.5% | 369 | 14.3% | 7.2% | 79 | 18.9% | 1.8% |
| Nord Pas de Calais | 200 | 5.5% | 6.2% | 59 | 5.5% | 3.8% | 141 | 5.5% | 8.5% | 22 | 5.2% | 2.1% |
| Lorraine | 108 | 3.0% | 5.6% | 35 | 3.3% | 3.7% | 73 | 2.9% | 7.5% | 13 | 3.2% | 2.5% |
| Alsace | 74 | 2.0% | 4.8% | 32 | 3.0% | 4.2% | 42 | 1.6% | 5.3% | 5 | 1.2% | 1.1% |
| Franche-Comté | 62 | 1.7% | 6.5% | 23 | 2.1% | 4.8% | 40 | 1.5% | 8.0% | 3 | 0.8% | 1.2% |
| Champagne Ardennes | 74 | 2.0% | 6.7% | 16 | 1.5% | 2.9% | 58 | 2.3% | 10.1% | 8 | 2.0% | 2.8% |
| Picardie | 113 | 3.1% | 7.3% | 21 | 1.9% | 2.8% | 92 | 3.6% | 11.5% | 20 | 4.7% | 4.5% |
| Bourgogne | 138 | 3.8% | 10.1% | 45 | 4.2% | 6.9% | 93 | 3.6% | 13.0% | 18 | 4.3% | 4.7% |
| Haute Normandie | 125 | 3.4% | 8.4% | 28 | 2.7% | 4.0% | 97 | 3.8% | 12.4% | 10 | 2.4% | 2.1% |
| Basse Normandie | 82 | 2.3% | 6.8% | 19 | 1.8% | 3.4% | 63 | 2.4% | 9.8% | 15 | 3.6% | 4.2% |
| Centre | 161 | 4.4% | 7.9% | 49 | 4.6% | 5.0% | 113 | 4.4% | 10.5% | 22 | 5.2% | 3.4% |
| Pays de Loire | 268 | 7.4% | 8.9% | 100 | 9.4% | 6.9% | 168 | 6.5% | 10.6% | 33 | 7.9% | 3.7% |
| Bretagne | 203 | 5.6% | 7.5% | 37 | 3.5% | 2.9% | 166 | 6.4% | 11.9% | 20 | 4.7% | 2.5% |
| Poitou Charentes | 114 | 3.1% | 7.6% | 36 | 3.4% | 5.0% | 78 | 3.0% | 10.0% | 8 | 1.8% | 1.9% |
| Aquitaine | 196 | 5.4% | 7.0% | 77 | 7.2% | 5.7% | 119 | 4.6% | 8.2% | 14 | 3.3% | 1.5% |
| Midi Pyrénées | 171 | 4.7% | 6.9% | 49 | 4.6% | 4.1% | 121 | 4.7% | 9.5% | 34 | 8.1% | 3.8% |
| Limousin | 61 | 1.7% | 9.8% | 17 | 1.6% | 5.7% | 44 | 1.7% | 13.6% | 5 | 1.2% | 2.9% |
| Auvergne | 92 | 2.5% | 8.0% | 39 | 3.6% | 7.0% | 54 | 2.1% | 9.0% | 9 | 2.1% | 3.0% |
| Rhône Alpes | 391 | 10.7% | 7.4% | 121 | 11.3% | 4.7% | 270 | 10.5% | 9.8% | 30 | 7.2% | 1.5% |
| Languedoc Roussillon | 187 | 5.1% | 8.0% | 59 | 5.5% | 5.3% | 129 | 5.0% | 10.5% | 14 | 3.4% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 333 | 9.1% | 7.6% | 88 | 8.3% | 4.3% | 244 | 9.5% | 10.5% | 36 | 8.8% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2704 | 74.3% | 6.3% | 813 | 76.2% | 3.9% | 1890 | 73.5% | 8.6% | 352 | 84.5% | 2.2% |
| Presque tous les jours | 547 | 15.0% | 9.0% | 164 | 15.3% | 5.9% | 383 | 14.9% | 11.4% | 35 | 8.4% | 2.5% |
| 1 à 2 fois par semaine | 347 | 9.5% | 11.5% | 75 | 7.0% | 6.0% | 272 | 10.6% | 15.4% | 29 | 6.9% | 5.6% |
| 1 à 3 fois par mois | 33 | 0.9% | 8.2% | 10 | 0.9% | 5.3% | 23 | 0.9% | 10.7% | 1 | 0.2% | 1.6% |
| Moins souvent | 11 | 0.3% | 9.7% | 5 | 0.5% | 14.4% | 5 | 0.2% | 7.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 1.0% | 2.7% | 13 | 1.2% | 2.0% | 24 | 0.9% | 3.2% | 1 | 0.2% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 142 | 3.9% | 7.1% | 27 | 2.6% | 3.6% | 115 | 4.5% | 9.4% | 3 | 0.8% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 429 | 11.8% | 8.6% | 100 | 9.4% | 4.9% | 329 | 12.8% | 11.1% | 18 | 4.4% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 517 | 14.2% | 7.5% | 132 | 12.3% | 4.5% | 386 | 15.0% | 9.8% | 39 | 9.3% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 1095 | 30.1% | 8.9% | 282 | 26.4% | 4.9% | 814 | 31.6% | 12.3% | 74 | 17.9% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 542 | 14.9% | 7.0% | 187 | 17.5% | 4.8% | 355 | 13.8% | 9.3% | 105 | 25.2% | 3.6% |
| De 45 000 à moins de 65 000 euros par an | 437 | 12.0% | 5.6% | 193 | 18.1% | 4.5% | 244 | 9.5% | 7.1% | 96 | 23.1% | 2.5% |
| 65 000 euros et plus par an | 145 | 4.0% | 3.4% | 72 | 6.8% | 2.8% | 73 | 2.8% | 4.2% | 43 | 10.3% | 1.5% |
| Refus | 265 | 7.3% | 7.4% | 53 | 5.0% | 3.5% | 211 | 8.2% | 10.4% | 35 | 8.4% | 2.6% |
| Ne sait pas | 31 | 0.9% | 2.0% | 8 | 0.7% | 1.1% | 24 | 0.9% | 2.8% | 2 | 0.4% | 0.3% |
