L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2621 | 100.0% | 5.0% | 357 | 100.0% | 1.4% | 2265 | 100.0% | 8.3% | 662 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 357 | 13.6% | 1.4% | 357 | 100.0% | 1.4% | - | - | - | 120 | 18.2% | 1.3% |
| Femme | 2265 | 86.4% | 8.3% | - | - | - | 2265 | 100.0% | 8.3% | 542 | 81.8% | 6.2% |
| Age | ||||||||||||
| 15 à 24 ans | 83 | 3.2% | 1.1% | 9 | 2.5% | 0.2% | 75 | 3.3% | 2.0% | 22 | 3.3% | 0.7% |
| 25 à 34 ans | 232 | 8.8% | 3.0% | 39 | 10.9% | 1.0% | 193 | 8.5% | 4.9% | 77 | 11.6% | 2.4% |
| 35 à 49 ans | 663 | 25.3% | 5.2% | 111 | 31.2% | 1.8% | 551 | 24.3% | 8.6% | 333 | 50.2% | 5.4% |
| 50 à 59 ans | 522 | 19.9% | 6.1% | 82 | 22.9% | 2.0% | 440 | 19.4% | 9.9% | 170 | 25.7% | 4.7% |
| 60 ans et plus | 1122 | 42.8% | 6.9% | 116 | 32.4% | 1.6% | 1006 | 44.4% | 11.3% | 60 | 9.1% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 2149 | 82.0% | 9.2% | - | - | - | 2149 | 94.9% | 9.2% | 521 | 78.8% | 7.4% |
| Personne de référence | 1023 | 39.0% | 3.7% | 346 | 97.1% | 1.7% | 676 | 29.9% | 9.1% | 243 | 36.7% | 2.7% |
| Responsable des achats | 2279 | 86.9% | 6.4% | 183 | 51.3% | 1.4% | 2096 | 92.6% | 9.2% | 560 | 84.6% | 5.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 32 | 1.2% | 6.1% | 6 | 1.6% | 1.8% | 26 | 1.1% | 13.3% | 1 | 0.2% | 3.4% |
| Petits patrons | 50 | 1.9% | 3.1% | 18 | 5.1% | 1.5% | 32 | 1.4% | 7.7% | 38 | 5.8% | 2.6% |
| Affaires et Cadres | 168 | 6.4% | 3.3% | 33 | 9.2% | 1.1% | 135 | 6.0% | 6.3% | 140 | 21.1% | 3.1% |
| Professions intermédiaires | 380 | 14.5% | 5.1% | 70 | 19.7% | 1.9% | 310 | 13.7% | 8.4% | 282 | 42.6% | 4.7% |
| Employés | 569 | 21.7% | 6.7% | 41 | 11.4% | 1.8% | 529 | 23.3% | 8.4% | 100 | 15.2% | 5.6% |
| Ouvriers | 194 | 7.4% | 3.0% | 85 | 23.7% | 1.6% | 110 | 4.8% | 8.4% | 16 | 2.4% | 3.6% |
| Retraités | 879 | 33.5% | 6.8% | 91 | 25.5% | 1.5% | 788 | 34.8% | 11.4% | 26 | 4.0% | 11.8% |
| Autres inactifs | 348 | 13.3% | 3.5% | 13 | 3.7% | 0.4% | 335 | 14.8% | 5.3% | 58 | 8.7% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 55 | 2.1% | 7.1% | 6 | 1.6% | 1.6% | 50 | 2.2% | 12.0% | - | - | - |
| Petits patrons | 96 | 3.7% | 3.6% | 18 | 5.1% | 1.2% | 78 | 3.4% | 6.4% | 96 | 14.5% | 3.6% |
| Affaires et Cadres | 253 | 9.7% | 3.6% | 34 | 9.5% | 1.0% | 219 | 9.7% | 6.2% | 253 | 38.2% | 3.6% |
| Professions intermédiaires | 313 | 11.9% | 3.9% | 69 | 19.2% | 1.6% | 244 | 10.8% | 6.2% | 313 | 47.2% | 3.9% |
| Employés | 316 | 12.0% | 5.7% | 45 | 12.6% | 1.9% | 271 | 12.0% | 8.3% | - | - | - |
| Ouvriers | 405 | 15.4% | 4.2% | 84 | 23.6% | 1.6% | 321 | 14.2% | 7.1% | - | - | - |
| Retraités | 1067 | 40.7% | 7.1% | 92 | 25.7% | 1.4% | 976 | 43.1% | 11.6% | - | - | - |
| Autres inactifs | 116 | 4.4% | 3.3% | 10 | 2.8% | 0.7% | 106 | 4.7% | 5.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 578 | 22.1% | 5.9% | 39 | 10.9% | 0.9% | 540 | 23.8% | 9.8% | 102 | 15.4% | 4.3% |
| 2 personnes | 1063 | 40.5% | 5.8% | 153 | 43.0% | 1.7% | 909 | 40.2% | 9.6% | 136 | 20.6% | 3.2% |
| 3 personnes | 357 | 13.6% | 3.8% | 51 | 14.4% | 1.1% | 305 | 13.5% | 6.6% | 134 | 20.3% | 3.4% |
| 4 personnes | 395 | 15.1% | 4.2% | 80 | 22.4% | 1.7% | 315 | 13.9% | 6.7% | 184 | 27.8% | 3.9% |
| 5 personnes et + | 228 | 8.7% | 4.1% | 33 | 9.3% | 1.3% | 195 | 8.6% | 6.4% | 106 | 16.0% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 689 | 26.3% | 4.4% | 115 | 32.1% | 1.6% | 575 | 25.4% | 6.8% | 312 | 47.1% | 4.1% |
| Non | 1932 | 73.7% | 5.3% | 242 | 67.9% | 1.4% | 1690 | 74.6% | 9.0% | 350 | 52.9% | 3.4% |
| Habitat | ||||||||||||
| Communes rurales | 659 | 25.1% | 5.5% | 89 | 24.9% | 1.6% | 570 | 25.2% | 9.1% | 168 | 25.4% | 5.0% |
| Agglo. - 20 000 hab | 531 | 20.3% | 5.9% | 72 | 20.3% | 1.7% | 459 | 20.3% | 9.9% | 116 | 17.6% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 409 | 15.6% | 5.9% | 46 | 12.8% | 1.4% | 364 | 16.1% | 9.9% | 89 | 13.4% | 4.2% |
| Agglo. + 100 000 hab | 721 | 27.5% | 4.6% | 95 | 26.6% | 1.2% | 626 | 27.7% | 7.7% | 182 | 27.4% | 3.2% |
| Agglo. Paris | 301 | 11.5% | 3.4% | 55 | 15.4% | 1.3% | 246 | 10.9% | 5.3% | 107 | 16.2% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 357 | 13.6% | 3.7% | 66 | 18.6% | 1.4% | 291 | 12.9% | 5.7% | 120 | 18.2% | 2.7% |
| Nord Pas de Calais | 151 | 5.7% | 4.7% | 25 | 6.9% | 1.6% | 126 | 5.6% | 7.6% | 42 | 6.3% | 4.1% |
| Lorraine | 108 | 4.1% | 5.6% | 11 | 3.2% | 1.2% | 96 | 4.3% | 9.8% | 16 | 2.4% | 3.1% |
| Alsace | 56 | 2.1% | 3.6% | 2 | 0.7% | 0.3% | 53 | 2.3% | 6.6% | 11 | 1.7% | 2.5% |
| Franche-Comté | 51 | 2.0% | 5.3% | 7 | 1.9% | 1.4% | 45 | 2.0% | 9.0% | 9 | 1.3% | 3.1% |
| Champagne Ardennes | 58 | 2.2% | 5.2% | 11 | 3.2% | 2.1% | 46 | 2.0% | 8.0% | 15 | 2.2% | 5.0% |
| Picardie | 94 | 3.6% | 6.1% | 12 | 3.4% | 1.6% | 82 | 3.6% | 10.3% | 26 | 3.9% | 5.9% |
| Bourgogne | 93 | 3.6% | 6.8% | 23 | 6.5% | 3.6% | 70 | 3.1% | 9.7% | 17 | 2.5% | 4.4% |
| Haute Normandie | 87 | 3.3% | 5.9% | 17 | 4.9% | 2.5% | 70 | 3.1% | 9.0% | 16 | 2.5% | 3.6% |
| Basse Normandie | 55 | 2.1% | 4.5% | 5 | 1.3% | 0.8% | 50 | 2.2% | 7.9% | 12 | 1.8% | 3.3% |
| Centre | 121 | 4.6% | 5.9% | 31 | 8.6% | 3.1% | 91 | 4.0% | 8.5% | 37 | 5.6% | 5.9% |
| Pays de Loire | 154 | 5.9% | 5.1% | 14 | 3.9% | 1.0% | 139 | 6.2% | 8.8% | 29 | 4.3% | 3.2% |
| Bretagne | 177 | 6.8% | 6.6% | 25 | 7.0% | 1.9% | 152 | 6.7% | 11.0% | 54 | 8.2% | 6.9% |
| Poitou Charentes | 80 | 3.0% | 5.3% | 4 | 1.3% | 0.6% | 75 | 3.3% | 9.7% | 26 | 3.9% | 6.2% |
| Aquitaine | 149 | 5.7% | 5.3% | 10 | 2.9% | 0.8% | 138 | 6.1% | 9.5% | 40 | 6.0% | 4.4% |
| Midi Pyrénées | 171 | 6.5% | 6.9% | 14 | 4.0% | 1.2% | 157 | 6.9% | 12.3% | 60 | 9.1% | 6.9% |
| Limousin | 41 | 1.6% | 6.6% | 8 | 2.2% | 2.6% | 33 | 1.5% | 10.2% | 4 | 0.7% | 2.5% |
| Auvergne | 77 | 2.9% | 6.7% | 5 | 1.5% | 0.9% | 72 | 3.2% | 12.0% | 16 | 2.5% | 5.5% |
| Rhône Alpes | 240 | 9.1% | 4.5% | 28 | 7.8% | 1.1% | 212 | 9.3% | 7.7% | 61 | 9.1% | 3.1% |
| Languedoc Roussillon | 131 | 5.0% | 5.6% | 16 | 4.5% | 1.5% | 115 | 5.1% | 9.4% | 22 | 3.4% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 171 | 6.5% | 3.9% | 21 | 5.8% | 1.0% | 150 | 6.6% | 6.5% | 28 | 4.3% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2043 | 78.0% | 4.8% | 284 | 79.6% | 1.4% | 1760 | 77.7% | 8.0% | 560 | 84.6% | 3.5% |
| Presque tous les jours | 326 | 12.4% | 5.3% | 53 | 14.9% | 1.9% | 273 | 12.0% | 8.1% | 61 | 9.2% | 4.4% |
| 1 à 2 fois par semaine | 212 | 8.1% | 7.0% | 10 | 2.8% | 0.8% | 201 | 8.9% | 11.4% | 40 | 6.0% | 7.7% |
| 1 à 3 fois par mois | 34 | 1.3% | 8.6% | 4 | 1.2% | 2.4% | 30 | 1.3% | 14.1% | 2 | 0.2% | 2.7% |
| Moins souvent | 6 | 0.2% | 5.2% | 5 | 1.4% | 13.3% | 1 | - | 1.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 1.6% | 3.0% | 8 | 2.4% | 1.4% | 33 | 1.4% | 4.4% | 1 | 0.1% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 96 | 3.7% | 4.8% | 9 | 2.6% | 1.2% | 87 | 3.8% | 7.1% | 7 | 1.1% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 302 | 11.5% | 6.0% | 20 | 5.7% | 1.0% | 281 | 12.4% | 9.5% | 34 | 5.1% | 4.3% |
| De 18 000 à moins de 24 000 euros par an | 403 | 15.4% | 5.9% | 50 | 14.1% | 1.7% | 353 | 15.6% | 9.0% | 70 | 10.6% | 4.7% |
| De 24 000 à moins de 36 000 euros par an | 758 | 28.9% | 6.1% | 98 | 27.6% | 1.7% | 659 | 29.1% | 10.0% | 152 | 22.9% | 4.3% |
| De 36 000 à moins de 45 000 euros par an | 400 | 15.3% | 5.2% | 68 | 19.1% | 1.8% | 332 | 14.7% | 8.7% | 124 | 18.7% | 4.3% |
| De 45 000 à moins de 65 000 euros par an | 306 | 11.7% | 3.9% | 61 | 17.0% | 1.4% | 245 | 10.8% | 7.1% | 142 | 21.5% | 3.7% |
| 65 000 euros et plus par an | 127 | 4.9% | 3.0% | 25 | 6.9% | 1.0% | 103 | 4.5% | 5.9% | 91 | 13.7% | 3.2% |
| Refus | 168 | 6.4% | 4.7% | 16 | 4.5% | 1.1% | 152 | 6.7% | 7.5% | 38 | 5.7% | 2.9% |
| Ne sait pas | 20 | 0.8% | 1.3% | - | - | - | 20 | 0.9% | 2.3% | 4 | 0.6% | 0.6% |
