L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 894 | 100.0% | 1.7% | 531 | 100.0% | 2.1% | 363 | 100.0% | 1.3% | 330 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 531 | 59.3% | 2.1% | 531 | 100.0% | 2.1% | - | - | - | 206 | 62.5% | 2.3% |
| Femme | 363 | 40.7% | 1.3% | - | - | - | 363 | 100.0% | 1.3% | 124 | 37.5% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 43 | 4.8% | 0.6% | 36 | 6.8% | 1.0% | 6 | 1.8% | 0.2% | 24 | 7.3% | 0.8% |
| 25 à 34 ans | 42 | 4.7% | 0.5% | 16 | 3.1% | 0.4% | 25 | 7.0% | 0.7% | 29 | 8.8% | 0.9% |
| 35 à 49 ans | 203 | 22.7% | 1.6% | 119 | 22.4% | 1.9% | 85 | 23.3% | 1.3% | 135 | 40.8% | 2.2% |
| 50 à 59 ans | 179 | 20.0% | 2.1% | 103 | 19.4% | 2.5% | 76 | 21.0% | 1.7% | 103 | 31.2% | 2.9% |
| 60 ans et plus | 427 | 47.8% | 2.6% | 257 | 48.4% | 3.5% | 171 | 46.9% | 1.9% | 39 | 11.9% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 356 | 39.8% | 1.5% | - | - | - | 356 | 98.0% | 1.5% | 121 | 36.6% | 1.7% |
| Personne de référence | 591 | 66.1% | 2.1% | 496 | 93.4% | 2.4% | 95 | 26.2% | 1.3% | 205 | 62.2% | 2.3% |
| Responsable des achats | 627 | 70.2% | 1.8% | 286 | 53.9% | 2.2% | 341 | 94.0% | 1.5% | 231 | 70.0% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.9% | 1.6% | 8 | 1.5% | 2.5% | - | - | - | - | - | - |
| Petits patrons | 37 | 4.1% | 2.3% | 32 | 6.1% | 2.7% | 5 | 1.3% | 1.1% | 34 | 10.4% | 2.3% |
| Affaires et Cadres | 140 | 15.7% | 2.8% | 100 | 18.8% | 3.4% | 40 | 11.1% | 1.9% | 129 | 39.0% | 2.9% |
| Professions intermédiaires | 111 | 12.5% | 1.5% | 66 | 12.4% | 1.8% | 46 | 12.6% | 1.2% | 103 | 31.2% | 1.7% |
| Employés | 99 | 11.0% | 1.2% | 34 | 6.5% | 1.5% | 64 | 17.7% | 1.0% | 29 | 8.8% | 1.6% |
| Ouvriers | 44 | 4.9% | 0.7% | 42 | 7.9% | 0.8% | 2 | 0.5% | 0.1% | 4 | 1.3% | 1.0% |
| Retraités | 357 | 39.9% | 2.8% | 221 | 41.6% | 3.7% | 137 | 37.6% | 2.0% | 1 | 0.4% | 0.7% |
| Autres inactifs | 98 | 11.0% | 1.0% | 28 | 5.4% | 0.8% | 70 | 19.2% | 1.1% | 29 | 8.9% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.5% | 1.7% | 8 | 1.5% | 2.2% | 5 | 1.4% | 1.2% | - | - | - |
| Petits patrons | 54 | 6.0% | 2.0% | 41 | 7.8% | 2.9% | 12 | 3.3% | 1.0% | 54 | 16.2% | 2.0% |
| Affaires et Cadres | 164 | 18.3% | 2.3% | 106 | 20.0% | 3.0% | 58 | 16.0% | 1.6% | 164 | 49.6% | 2.3% |
| Professions intermédiaires | 113 | 12.6% | 1.4% | 59 | 11.1% | 1.4% | 54 | 14.8% | 1.4% | 113 | 34.2% | 1.4% |
| Employés | 72 | 8.1% | 1.3% | 37 | 7.1% | 1.6% | 35 | 9.5% | 1.1% | - | - | - |
| Ouvriers | 54 | 6.1% | 0.6% | 42 | 7.9% | 0.8% | 12 | 3.4% | 0.3% | - | - | - |
| Retraités | 388 | 43.4% | 2.6% | 222 | 41.9% | 3.4% | 166 | 45.6% | 2.0% | - | - | - |
| Autres inactifs | 36 | 4.1% | 1.0% | 14 | 2.7% | 1.0% | 22 | 6.0% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 149 | 16.7% | 1.5% | 89 | 16.7% | 2.1% | 61 | 16.7% | 1.1% | 47 | 14.3% | 2.0% |
| 2 personnes | 436 | 48.8% | 2.4% | 251 | 47.4% | 2.8% | 185 | 50.8% | 2.0% | 88 | 26.5% | 2.1% |
| 3 personnes | 87 | 9.7% | 0.9% | 61 | 11.6% | 1.3% | 26 | 7.1% | 0.6% | 54 | 16.4% | 1.4% |
| 4 personnes | 135 | 15.1% | 1.4% | 77 | 14.6% | 1.6% | 57 | 15.8% | 1.2% | 94 | 28.5% | 2.0% |
| 5 personnes et + | 87 | 9.7% | 1.6% | 52 | 9.8% | 2.0% | 35 | 9.6% | 1.2% | 47 | 14.2% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 203 | 22.7% | 1.3% | 114 | 21.6% | 1.6% | 88 | 24.3% | 1.0% | 129 | 39.1% | 1.7% |
| Non | 691 | 77.3% | 1.9% | 416 | 78.4% | 2.3% | 275 | 75.7% | 1.5% | 201 | 60.9% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 170 | 19.1% | 1.4% | 88 | 16.6% | 1.5% | 82 | 22.7% | 1.3% | 63 | 19.0% | 1.9% |
| Agglo. - 20 000 hab | 143 | 16.0% | 1.6% | 94 | 17.8% | 2.2% | 49 | 13.4% | 1.0% | 42 | 12.6% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 120 | 13.4% | 1.7% | 66 | 12.5% | 2.0% | 54 | 14.8% | 1.5% | 37 | 11.3% | 1.8% |
| Agglo. + 100 000 hab | 317 | 35.5% | 2.0% | 201 | 38.0% | 2.6% | 116 | 31.8% | 1.4% | 107 | 32.3% | 1.9% |
| Agglo. Paris | 144 | 16.1% | 1.6% | 81 | 15.2% | 1.9% | 63 | 17.3% | 1.4% | 82 | 24.8% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 176 | 19.7% | 1.8% | 96 | 18.2% | 2.1% | 80 | 21.9% | 1.6% | 89 | 26.8% | 2.0% |
| Nord Pas de Calais | 60 | 6.7% | 1.9% | 37 | 6.9% | 2.4% | 23 | 6.4% | 1.4% | 21 | 6.3% | 2.1% |
| Lorraine | 34 | 3.8% | 1.8% | 19 | 3.5% | 2.0% | 15 | 4.2% | 1.6% | 10 | 3.0% | 1.9% |
| Alsace | 16 | 1.7% | 1.0% | 6 | 1.1% | 0.8% | 10 | 2.7% | 1.2% | 7 | 2.0% | 1.4% |
| Franche-Comté | 8 | 0.9% | 0.8% | 5 | 0.9% | 1.1% | 3 | 0.8% | 0.6% | 3 | 0.9% | 1.1% |
| Champagne Ardennes | 19 | 2.1% | 1.7% | 14 | 2.6% | 2.6% | 5 | 1.4% | 0.9% | 2 | 0.6% | 0.6% |
| Picardie | 21 | 2.3% | 1.4% | 8 | 1.5% | 1.0% | 13 | 3.6% | 1.7% | 4 | 1.1% | 0.8% |
| Bourgogne | 34 | 3.8% | 2.5% | 21 | 4.0% | 3.2% | 13 | 3.4% | 1.7% | 7 | 2.2% | 1.9% |
| Haute Normandie | 16 | 1.8% | 1.1% | 13 | 2.5% | 1.8% | 3 | 0.8% | 0.4% | 5 | 1.6% | 1.2% |
| Basse Normandie | 21 | 2.3% | 1.7% | 11 | 2.1% | 1.9% | 10 | 2.7% | 1.6% | 7 | 2.2% | 2.0% |
| Centre | 35 | 3.9% | 1.7% | 27 | 5.0% | 2.7% | 8 | 2.3% | 0.8% | 15 | 4.5% | 2.3% |
| Pays de Loire | 51 | 5.7% | 1.7% | 39 | 7.3% | 2.7% | 12 | 3.3% | 0.7% | 15 | 4.6% | 1.7% |
| Bretagne | 24 | 2.7% | 0.9% | 7 | 1.4% | 0.6% | 17 | 4.6% | 1.2% | 2 | 0.5% | 0.2% |
| Poitou Charentes | 28 | 3.1% | 1.9% | 18 | 3.4% | 2.5% | 10 | 2.7% | 1.3% | 6 | 1.8% | 1.5% |
| Aquitaine | 35 | 3.9% | 1.2% | 28 | 5.3% | 2.1% | 7 | 1.8% | 0.5% | 14 | 4.3% | 1.6% |
| Midi Pyrénées | 48 | 5.3% | 1.9% | 24 | 4.5% | 2.0% | 24 | 6.5% | 1.9% | 18 | 5.3% | 2.0% |
| Limousin | 4 | 0.5% | 0.7% | 2 | 0.4% | 0.7% | 2 | 0.7% | 0.7% | 1 | 0.2% | 0.5% |
| Auvergne | 16 | 1.7% | 1.4% | 7 | 1.3% | 1.3% | 9 | 2.4% | 1.4% | 7 | 2.1% | 2.4% |
| Rhône Alpes | 105 | 11.7% | 2.0% | 66 | 12.4% | 2.6% | 39 | 10.9% | 1.4% | 47 | 14.3% | 2.4% |
| Languedoc Roussillon | 30 | 3.3% | 1.3% | 17 | 3.2% | 1.5% | 13 | 3.5% | 1.0% | 9 | 2.8% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 115 | 12.9% | 2.6% | 66 | 12.4% | 3.2% | 49 | 13.4% | 2.1% | 42 | 12.8% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 766 | 85.7% | 1.8% | 465 | 87.7% | 2.2% | 301 | 82.9% | 1.4% | 301 | 91.1% | 1.9% |
| Presque tous les jours | 92 | 10.3% | 1.5% | 44 | 8.2% | 1.6% | 49 | 13.4% | 1.5% | 21 | 6.3% | 1.5% |
| 1 à 2 fois par semaine | 22 | 2.4% | 0.7% | 13 | 2.4% | 1.0% | 9 | 2.4% | 0.5% | 7 | 2.2% | 1.4% |
| 1 à 3 fois par mois | 9 | 1.0% | 2.3% | 6 | 1.2% | 3.4% | 3 | 0.8% | 1.4% | - | - | - |
| Moins souvent | 4 | 0.5% | 3.9% | 3 | 0.5% | 7.3% | 2 | 0.4% | 2.1% | 1 | 0.5% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 1.4% | 0.9% | 10 | 2.0% | 1.7% | 2 | 0.6% | 0.3% | 6 | 1.7% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 19 | 2.2% | 1.0% | 3 | 0.6% | 0.4% | 16 | 4.5% | 1.3% | 2 | 0.5% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 27 | 3.0% | 0.5% | 10 | 1.9% | 0.5% | 17 | 4.6% | 0.6% | 3 | 0.9% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 62 | 7.0% | 0.9% | 32 | 6.0% | 1.1% | 31 | 8.5% | 0.8% | 22 | 6.5% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 168 | 18.8% | 1.4% | 89 | 16.8% | 1.6% | 79 | 21.6% | 1.2% | 40 | 12.2% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 141 | 15.8% | 1.8% | 84 | 15.8% | 2.2% | 57 | 15.7% | 1.5% | 47 | 14.1% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 222 | 24.8% | 2.9% | 141 | 26.6% | 3.3% | 81 | 22.3% | 2.4% | 85 | 25.6% | 2.2% |
| 65 000 euros et plus par an | 158 | 17.7% | 3.7% | 114 | 21.5% | 4.5% | 44 | 12.1% | 2.5% | 100 | 30.4% | 3.5% |
| Refus | 77 | 8.7% | 2.2% | 42 | 8.0% | 2.8% | 35 | 9.7% | 1.7% | 27 | 8.1% | 2.0% |
| Ne sait pas | 6 | 0.7% | 0.4% | 4 | 0.8% | 0.6% | 2 | 0.5% | 0.2% | - | - | - |
