L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1000 | 100.0% | 1.9% | 165 | 100.0% | 0.7% | 835 | 100.0% | 3.1% | 258 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 165 | 16.5% | 0.7% | 165 | 100.0% | 0.7% | - | - | - | 41 | 15.7% | 0.4% |
| Femme | 835 | 83.5% | 3.1% | - | - | - | 835 | 100.0% | 3.1% | 217 | 84.3% | 2.5% |
| Age | ||||||||||||
| 15 à 24 ans | 52 | 5.2% | 0.7% | 5 | 2.7% | 0.1% | 48 | 5.7% | 1.3% | 21 | 8.1% | 0.7% |
| 25 à 34 ans | 67 | 6.7% | 0.9% | 4 | 2.6% | 0.1% | 63 | 7.5% | 1.6% | 19 | 7.5% | 0.6% |
| 35 à 49 ans | 194 | 19.4% | 1.5% | 37 | 22.6% | 0.6% | 157 | 18.8% | 2.4% | 94 | 36.5% | 1.5% |
| 50 à 59 ans | 200 | 20.0% | 2.3% | 30 | 17.9% | 0.7% | 171 | 20.4% | 3.8% | 79 | 30.7% | 2.2% |
| 60 ans et plus | 487 | 48.7% | 3.0% | 89 | 54.1% | 1.2% | 397 | 47.6% | 4.5% | 44 | 17.2% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 770 | 77.0% | 3.3% | - | - | - | 770 | 92.2% | 3.3% | 194 | 75.1% | 2.7% |
| Personne de référence | 447 | 44.7% | 1.6% | 149 | 90.1% | 0.7% | 298 | 35.7% | 4.0% | 83 | 32.0% | 0.9% |
| Responsable des achats | 842 | 84.1% | 2.3% | 75 | 45.7% | 0.6% | 766 | 91.7% | 3.3% | 202 | 78.3% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 1.6% | 3.2% | 10 | 6.0% | 3.1% | 6 | 0.8% | 3.3% | - | - | - |
| Petits patrons | 20 | 2.0% | 1.2% | 9 | 5.5% | 0.7% | 11 | 1.3% | 2.6% | 18 | 6.9% | 1.2% |
| Affaires et Cadres | 83 | 8.3% | 1.6% | 10 | 6.3% | 0.4% | 72 | 8.7% | 3.4% | 68 | 26.2% | 1.5% |
| Professions intermédiaires | 99 | 9.8% | 1.3% | 18 | 10.6% | 0.5% | 81 | 9.7% | 2.2% | 71 | 27.5% | 1.2% |
| Employés | 196 | 19.6% | 2.3% | 19 | 11.6% | 0.9% | 177 | 21.2% | 2.8% | 39 | 15.1% | 2.2% |
| Ouvriers | 56 | 5.6% | 0.9% | 27 | 16.4% | 0.5% | 28 | 3.4% | 2.2% | 5 | 1.9% | 1.1% |
| Retraités | 343 | 34.3% | 2.7% | 58 | 35.3% | 1.0% | 285 | 34.1% | 4.1% | 6 | 2.4% | 2.8% |
| Autres inactifs | 188 | 18.8% | 1.9% | 14 | 8.2% | 0.4% | 174 | 20.9% | 2.8% | 51 | 19.9% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 1.8% | 2.3% | 10 | 6.0% | 2.7% | 8 | 0.9% | 1.9% | - | - | - |
| Petits patrons | 34 | 3.4% | 1.3% | 9 | 5.5% | 0.6% | 25 | 3.0% | 2.0% | 34 | 13.2% | 1.3% |
| Affaires et Cadres | 124 | 12.4% | 1.8% | 10 | 6.3% | 0.3% | 114 | 13.6% | 3.2% | 124 | 48.1% | 1.8% |
| Professions intermédiaires | 100 | 10.0% | 1.2% | 21 | 12.7% | 0.5% | 79 | 9.4% | 2.0% | 100 | 38.6% | 1.2% |
| Employés | 134 | 13.4% | 2.4% | 19 | 11.2% | 0.8% | 115 | 13.8% | 3.5% | - | - | - |
| Ouvriers | 113 | 11.3% | 1.2% | 29 | 17.4% | 0.6% | 84 | 10.1% | 1.9% | - | - | - |
| Retraités | 401 | 40.0% | 2.7% | 61 | 37.1% | 0.9% | 339 | 40.6% | 4.0% | - | - | - |
| Autres inactifs | 78 | 7.8% | 2.2% | 6 | 3.7% | 0.4% | 71 | 8.6% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 257 | 25.7% | 2.6% | 13 | 7.6% | 0.3% | 244 | 29.3% | 4.4% | 34 | 13.0% | 1.4% |
| 2 personnes | 423 | 42.3% | 2.3% | 84 | 50.7% | 0.9% | 339 | 40.6% | 3.6% | 81 | 31.4% | 1.9% |
| 3 personnes | 150 | 15.0% | 1.6% | 26 | 15.9% | 0.6% | 124 | 14.9% | 2.7% | 57 | 22.0% | 1.4% |
| 4 personnes | 113 | 11.3% | 1.2% | 36 | 21.6% | 0.8% | 77 | 9.3% | 1.6% | 62 | 24.1% | 1.3% |
| 5 personnes et + | 57 | 5.7% | 1.0% | 7 | 4.3% | 0.3% | 50 | 6.0% | 1.7% | 25 | 9.5% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 193 | 19.2% | 1.2% | 33 | 20.3% | 0.5% | 159 | 19.0% | 1.9% | 89 | 34.4% | 1.2% |
| Non | 808 | 80.8% | 2.2% | 132 | 79.7% | 0.7% | 676 | 81.0% | 3.6% | 169 | 65.6% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 155 | 15.5% | 1.3% | 33 | 20.1% | 0.6% | 121 | 14.5% | 1.9% | 27 | 10.5% | 0.8% |
| Agglo. - 20 000 hab | 181 | 18.1% | 2.0% | 29 | 17.3% | 0.7% | 152 | 18.2% | 3.3% | 51 | 19.8% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 166 | 16.6% | 2.4% | 29 | 17.5% | 0.9% | 137 | 16.4% | 3.7% | 51 | 19.7% | 2.4% |
| Agglo. + 100 000 hab | 344 | 34.4% | 2.2% | 51 | 31.1% | 0.7% | 293 | 35.1% | 3.6% | 77 | 30.0% | 1.4% |
| Agglo. Paris | 155 | 15.5% | 1.8% | 23 | 14.0% | 0.6% | 132 | 15.8% | 2.9% | 52 | 20.0% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 174 | 17.4% | 1.8% | 30 | 17.9% | 0.6% | 144 | 17.3% | 2.8% | 55 | 21.4% | 1.3% |
| Nord Pas de Calais | 48 | 4.8% | 1.5% | 12 | 7.5% | 0.8% | 35 | 4.2% | 2.1% | 15 | 5.7% | 1.5% |
| Lorraine | 42 | 4.2% | 2.2% | 6 | 3.5% | 0.6% | 36 | 4.3% | 3.7% | 10 | 3.8% | 1.8% |
| Alsace | 33 | 3.3% | 2.1% | 1 | 0.7% | 0.2% | 32 | 3.9% | 4.0% | 4 | 1.5% | 0.8% |
| Franche-Comté | 17 | 1.7% | 1.8% | 1 | 0.8% | 0.3% | 16 | 1.9% | 3.2% | 4 | 1.5% | 1.4% |
| Champagne Ardennes | 10 | 1.0% | 0.9% | 2 | 1.1% | 0.3% | 8 | 0.9% | 1.3% | 2 | 0.9% | 0.8% |
| Picardie | 23 | 2.3% | 1.5% | 5 | 3.1% | 0.7% | 18 | 2.2% | 2.3% | 5 | 2.1% | 1.2% |
| Bourgogne | 27 | 2.7% | 2.0% | 8 | 4.8% | 1.2% | 19 | 2.3% | 2.7% | 7 | 2.6% | 1.8% |
| Haute Normandie | 26 | 2.6% | 1.7% | 2 | 1.5% | 0.4% | 23 | 2.8% | 3.0% | 5 | 1.9% | 1.1% |
| Basse Normandie | 23 | 2.3% | 1.9% | 2 | 1.5% | 0.4% | 21 | 2.5% | 3.2% | 4 | 1.6% | 1.2% |
| Centre | 27 | 2.7% | 1.3% | 7 | 3.9% | 0.7% | 21 | 2.5% | 1.9% | 7 | 2.7% | 1.1% |
| Pays de Loire | 47 | 4.7% | 1.5% | 6 | 3.6% | 0.4% | 41 | 4.9% | 2.6% | 9 | 3.7% | 1.0% |
| Bretagne | 41 | 4.1% | 1.5% | 8 | 5.0% | 0.6% | 33 | 4.0% | 2.4% | 15 | 5.7% | 1.9% |
| Poitou Charentes | 21 | 2.1% | 1.4% | - | - | - | 21 | 2.5% | 2.6% | 3 | 1.2% | 0.8% |
| Aquitaine | 54 | 5.4% | 1.9% | 13 | 7.6% | 0.9% | 41 | 5.0% | 2.8% | 14 | 5.5% | 1.6% |
| Midi Pyrénées | 45 | 4.5% | 1.8% | 4 | 2.4% | 0.3% | 41 | 4.9% | 3.2% | 12 | 4.5% | 1.3% |
| Limousin | 10 | 1.0% | 1.6% | 1 | 0.5% | 0.3% | 9 | 1.1% | 2.7% | 5 | 1.9% | 2.9% |
| Auvergne | 14 | 1.4% | 1.2% | - | - | - | 14 | 1.6% | 2.3% | 2 | 0.7% | 0.6% |
| Rhône Alpes | 133 | 13.3% | 2.5% | 32 | 19.1% | 1.2% | 101 | 12.1% | 3.7% | 41 | 15.8% | 2.1% |
| Languedoc Roussillon | 50 | 5.0% | 2.2% | 4 | 2.7% | 0.4% | 46 | 5.5% | 3.7% | 9 | 3.6% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 137 | 13.7% | 3.1% | 21 | 12.8% | 1.0% | 116 | 13.9% | 5.0% | 30 | 11.6% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 768 | 76.8% | 1.8% | 105 | 63.7% | 0.5% | 662 | 79.3% | 3.0% | 215 | 83.3% | 1.4% |
| Presque tous les jours | 148 | 14.8% | 2.4% | 42 | 25.7% | 1.5% | 105 | 12.6% | 3.1% | 38 | 14.7% | 2.8% |
| 1 à 2 fois par semaine | 55 | 5.5% | 1.8% | 4 | 2.4% | 0.3% | 51 | 6.2% | 2.9% | 5 | 2.0% | 1.0% |
| 1 à 3 fois par mois | 26 | 2.6% | 6.5% | 10 | 5.9% | 5.3% | 16 | 1.9% | 7.5% | - | - | - |
| Moins souvent | 4 | 0.4% | 3.4% | 4 | 2.3% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 2.4% | 1.7% | 10 | 6.0% | 1.6% | 14 | 1.7% | 1.9% | 1 | 0.4% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 44 | 4.4% | 2.2% | 4 | 2.5% | 0.5% | 40 | 4.7% | 3.2% | 2 | 0.6% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 113 | 11.3% | 2.3% | 6 | 3.4% | 0.3% | 107 | 12.8% | 3.6% | 3 | 1.0% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 121 | 12.1% | 1.8% | 18 | 11.2% | 0.6% | 103 | 12.3% | 2.6% | 14 | 5.5% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 282 | 28.2% | 2.3% | 52 | 31.6% | 0.9% | 230 | 27.5% | 3.5% | 61 | 23.5% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 134 | 13.4% | 1.7% | 24 | 14.6% | 0.6% | 110 | 13.1% | 2.9% | 38 | 14.7% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 128 | 12.8% | 1.7% | 28 | 16.9% | 0.6% | 100 | 12.0% | 2.9% | 57 | 22.1% | 1.5% |
| 65 000 euros et plus par an | 77 | 7.7% | 1.8% | 8 | 5.1% | 0.3% | 68 | 8.2% | 4.0% | 56 | 21.6% | 1.9% |
| Refus | 52 | 5.2% | 1.5% | 8 | 5.0% | 0.5% | 44 | 5.2% | 2.2% | 16 | 6.2% | 1.2% |
| Ne sait pas | 26 | 2.6% | 1.7% | 6 | 3.6% | 0.8% | 20 | 2.4% | 2.4% | 11 | 4.4% | 1.7% |
