L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2252 | 100.0% | 4.3% | 312 | 100.0% | 1.2% | 1941 | 100.0% | 7.1% | 760 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 312 | 13.8% | 1.2% | 312 | 100.0% | 1.2% | - | - | - | 120 | 15.8% | 1.3% |
| Femme | 1941 | 86.2% | 7.1% | - | - | - | 1941 | 100.0% | 7.1% | 640 | 84.2% | 7.4% |
| Age | ||||||||||||
| 15 à 24 ans | 209 | 9.3% | 2.8% | 29 | 9.2% | 0.8% | 181 | 9.3% | 4.9% | 103 | 13.5% | 3.2% |
| 25 à 34 ans | 234 | 10.4% | 3.1% | 26 | 8.4% | 0.7% | 207 | 10.7% | 5.3% | 84 | 11.1% | 2.6% |
| 35 à 49 ans | 593 | 26.3% | 4.7% | 72 | 23.2% | 1.2% | 520 | 26.8% | 8.1% | 301 | 39.6% | 4.8% |
| 50 à 59 ans | 438 | 19.4% | 5.1% | 61 | 19.5% | 1.5% | 377 | 19.4% | 8.5% | 192 | 25.3% | 5.3% |
| 60 ans et plus | 779 | 34.6% | 4.8% | 124 | 39.7% | 1.7% | 655 | 33.8% | 7.4% | 80 | 10.6% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 1738 | 77.2% | 7.4% | - | - | - | 1738 | 89.6% | 7.4% | 557 | 73.3% | 7.9% |
| Personne de référence | 888 | 39.4% | 3.2% | 278 | 89.0% | 1.3% | 611 | 31.5% | 8.2% | 231 | 30.4% | 2.6% |
| Responsable des achats | 1867 | 82.9% | 5.2% | 156 | 49.9% | 1.2% | 1712 | 88.2% | 7.5% | 587 | 77.2% | 5.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 28 | 1.2% | 5.4% | 8 | 2.5% | 2.5% | 20 | 1.0% | 10.2% | 3 | 0.4% | 8.5% |
| Petits patrons | 56 | 2.5% | 3.4% | 21 | 6.8% | 1.8% | 35 | 1.8% | 8.3% | 48 | 6.3% | 3.2% |
| Affaires et Cadres | 246 | 10.9% | 4.9% | 34 | 10.7% | 1.2% | 212 | 10.9% | 9.9% | 206 | 27.0% | 4.6% |
| Professions intermédiaires | 295 | 13.1% | 4.0% | 46 | 14.9% | 1.3% | 249 | 12.8% | 6.7% | 218 | 28.7% | 3.6% |
| Employés | 506 | 22.5% | 5.9% | 31 | 9.9% | 1.4% | 475 | 24.5% | 7.5% | 109 | 14.3% | 6.1% |
| Ouvriers | 117 | 5.2% | 1.8% | 49 | 15.8% | 1.0% | 68 | 3.5% | 5.2% | 9 | 1.2% | 2.0% |
| Retraités | 566 | 25.1% | 4.4% | 93 | 29.7% | 1.5% | 473 | 24.4% | 6.9% | 27 | 3.6% | 12.3% |
| Autres inactifs | 438 | 19.5% | 4.4% | 30 | 9.6% | 0.8% | 408 | 21.0% | 6.5% | 141 | 18.5% | 4.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 57 | 2.5% | 7.3% | 8 | 2.5% | 2.2% | 49 | 2.5% | 11.8% | - | - | - |
| Petits patrons | 94 | 4.2% | 3.5% | 25 | 8.0% | 1.7% | 69 | 3.6% | 5.7% | 94 | 12.4% | 3.5% |
| Affaires et Cadres | 349 | 15.5% | 5.0% | 40 | 12.9% | 1.1% | 309 | 15.9% | 8.7% | 349 | 46.0% | 5.0% |
| Professions intermédiaires | 317 | 14.1% | 3.9% | 55 | 17.7% | 1.3% | 262 | 13.5% | 6.7% | 317 | 41.7% | 3.9% |
| Employés | 315 | 14.0% | 5.7% | 27 | 8.8% | 1.2% | 288 | 14.8% | 8.9% | - | - | - |
| Ouvriers | 299 | 13.3% | 3.1% | 48 | 15.3% | 0.9% | 252 | 13.0% | 5.6% | - | - | - |
| Retraités | 675 | 30.0% | 4.5% | 96 | 30.8% | 1.4% | 579 | 29.8% | 6.9% | - | - | - |
| Autres inactifs | 146 | 6.5% | 4.1% | 13 | 4.0% | 0.8% | 133 | 6.9% | 6.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 495 | 22.0% | 5.1% | 33 | 10.6% | 0.8% | 462 | 23.8% | 8.4% | 88 | 11.6% | 3.8% |
| 2 personnes | 832 | 36.9% | 4.5% | 139 | 44.7% | 1.6% | 692 | 35.7% | 7.3% | 212 | 27.9% | 5.0% |
| 3 personnes | 312 | 13.9% | 3.4% | 37 | 11.8% | 0.8% | 276 | 14.2% | 6.0% | 150 | 19.7% | 3.8% |
| 4 personnes | 427 | 19.0% | 4.5% | 87 | 28.0% | 1.9% | 340 | 17.5% | 7.2% | 217 | 28.5% | 4.6% |
| 5 personnes et + | 186 | 8.2% | 3.3% | 15 | 4.9% | 0.6% | 170 | 8.8% | 5.6% | 93 | 12.2% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 648 | 28.8% | 4.1% | 88 | 28.3% | 1.2% | 560 | 28.9% | 6.6% | 303 | 39.9% | 4.0% |
| Non | 1604 | 71.2% | 4.4% | 224 | 71.7% | 1.3% | 1380 | 71.1% | 7.3% | 457 | 60.1% | 4.4% |
| Habitat | ||||||||||||
| Communes rurales | 402 | 17.8% | 3.4% | 54 | 17.4% | 1.0% | 347 | 17.9% | 5.5% | 107 | 14.1% | 3.2% |
| Agglo. - 20 000 hab | 396 | 17.6% | 4.4% | 62 | 19.8% | 1.4% | 334 | 17.2% | 7.2% | 122 | 16.0% | 4.4% |
| Agglo. 20 000 à 100 000 hab | 321 | 14.3% | 4.6% | 55 | 17.6% | 1.7% | 266 | 13.7% | 7.3% | 102 | 13.4% | 4.8% |
| Agglo. + 100 000 hab | 744 | 33.0% | 4.7% | 95 | 30.4% | 1.2% | 649 | 33.5% | 8.0% | 253 | 33.3% | 4.5% |
| Agglo. Paris | 389 | 17.3% | 4.4% | 46 | 14.7% | 1.1% | 344 | 17.7% | 7.5% | 176 | 23.2% | 4.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 449 | 19.9% | 4.6% | 53 | 17.1% | 1.2% | 395 | 20.4% | 7.7% | 187 | 24.6% | 4.3% |
| Nord Pas de Calais | 115 | 5.1% | 3.6% | 18 | 5.8% | 1.2% | 97 | 5.0% | 5.8% | 29 | 3.8% | 2.8% |
| Lorraine | 95 | 4.2% | 4.9% | 10 | 3.3% | 1.1% | 84 | 4.4% | 8.6% | 25 | 3.3% | 4.7% |
| Alsace | 66 | 2.9% | 4.3% | 2 | 0.8% | 0.3% | 64 | 3.3% | 8.0% | 14 | 1.8% | 3.0% |
| Franche-Comté | 33 | 1.5% | 3.4% | 5 | 1.7% | 1.1% | 28 | 1.4% | 5.6% | 8 | 1.0% | 2.8% |
| Champagne Ardennes | 25 | 1.1% | 2.2% | 5 | 1.5% | 0.9% | 20 | 1.0% | 3.5% | 4 | 0.6% | 1.5% |
| Picardie | 63 | 2.8% | 4.1% | 8 | 2.6% | 1.1% | 55 | 2.8% | 6.9% | 19 | 2.5% | 4.3% |
| Bourgogne | 72 | 3.2% | 5.3% | 22 | 7.0% | 3.3% | 50 | 2.6% | 7.0% | 22 | 2.9% | 5.8% |
| Haute Normandie | 26 | 1.2% | 1.8% | 4 | 1.4% | 0.6% | 22 | 1.1% | 2.8% | 10 | 1.3% | 2.2% |
| Basse Normandie | 43 | 1.9% | 3.6% | 7 | 2.3% | 1.3% | 36 | 1.8% | 5.6% | 15 | 1.9% | 4.0% |
| Centre | 68 | 3.0% | 3.3% | 14 | 4.3% | 1.4% | 55 | 2.8% | 5.1% | 19 | 2.6% | 3.1% |
| Pays de Loire | 144 | 6.4% | 4.8% | 18 | 5.7% | 1.2% | 127 | 6.5% | 8.0% | 32 | 4.1% | 3.5% |
| Bretagne | 104 | 4.6% | 3.9% | 17 | 5.6% | 1.3% | 87 | 4.5% | 6.3% | 23 | 3.1% | 3.0% |
| Poitou Charentes | 54 | 2.4% | 3.6% | 9 | 3.0% | 1.3% | 45 | 2.3% | 5.7% | 17 | 2.2% | 4.1% |
| Aquitaine | 125 | 5.6% | 4.5% | 15 | 4.7% | 1.1% | 111 | 5.7% | 7.6% | 47 | 6.2% | 5.2% |
| Midi Pyrénées | 89 | 3.9% | 3.6% | 15 | 4.8% | 1.2% | 74 | 3.8% | 5.8% | 33 | 4.3% | 3.7% |
| Limousin | 24 | 1.1% | 3.9% | 6 | 1.8% | 1.9% | 19 | 1.0% | 5.7% | 8 | 1.0% | 4.6% |
| Auvergne | 33 | 1.4% | 2.8% | 1 | 0.3% | 0.1% | 32 | 1.6% | 5.3% | 4 | 0.5% | 1.2% |
| Rhône Alpes | 260 | 11.5% | 4.9% | 39 | 12.4% | 1.5% | 221 | 11.4% | 8.1% | 124 | 16.4% | 6.3% |
| Languedoc Roussillon | 111 | 4.9% | 4.8% | 15 | 4.9% | 1.4% | 96 | 4.9% | 7.8% | 45 | 6.0% | 6.2% |
| Provence Alpes Côte d'Azur, Corse | 253 | 11.2% | 5.8% | 28 | 9.0% | 1.4% | 225 | 11.6% | 9.7% | 76 | 10.0% | 5.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1807 | 80.2% | 4.2% | 253 | 81.0% | 1.2% | 1554 | 80.1% | 7.1% | 655 | 86.1% | 4.1% |
| Presque tous les jours | 302 | 13.4% | 5.0% | 44 | 14.0% | 1.6% | 259 | 13.3% | 7.7% | 84 | 11.0% | 6.1% |
| 1 à 2 fois par semaine | 116 | 5.2% | 3.9% | 8 | 2.5% | 0.6% | 109 | 5.6% | 6.1% | 22 | 2.9% | 4.2% |
| 1 à 3 fois par mois | 23 | 1.0% | 5.7% | 4 | 1.3% | 2.3% | 19 | 1.0% | 8.7% | 0 | 0.1% | 0.8% |
| Moins souvent | 4 | 0.2% | 3.4% | 4 | 1.2% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 1.7% | 2.8% | 9 | 2.9% | 1.5% | 28 | 1.5% | 3.8% | 8 | 1.0% | 3.7% |
| De 9 000 à moins de 12 000 euros par an | 82 | 3.6% | 4.1% | 8 | 2.5% | 1.0% | 74 | 3.8% | 6.0% | 14 | 1.8% | 5.5% |
| De 12 000 à moins de 18 000 euros par an | 216 | 9.6% | 4.3% | 8 | 2.6% | 0.4% | 208 | 10.7% | 7.0% | 21 | 2.7% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 294 | 13.1% | 4.3% | 49 | 15.9% | 1.7% | 245 | 12.6% | 6.2% | 47 | 6.2% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 622 | 27.6% | 5.0% | 79 | 25.2% | 1.4% | 544 | 28.0% | 8.2% | 167 | 22.0% | 4.8% |
| De 36 000 à moins de 45 000 euros par an | 281 | 12.5% | 3.7% | 48 | 15.5% | 1.2% | 233 | 12.0% | 6.1% | 109 | 14.3% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 310 | 13.8% | 4.0% | 44 | 14.0% | 1.0% | 267 | 13.7% | 7.7% | 160 | 21.1% | 4.2% |
| 65 000 euros et plus par an | 215 | 9.6% | 5.0% | 46 | 14.9% | 1.8% | 169 | 8.7% | 9.7% | 159 | 20.9% | 5.5% |
| Refus | 147 | 6.5% | 4.1% | 20 | 6.5% | 1.3% | 127 | 6.5% | 6.2% | 54 | 7.0% | 4.1% |
| Ne sait pas | 47 | 2.1% | 3.0% | - | - | - | 47 | 2.4% | 5.6% | 22 | 2.9% | 3.3% |
