L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 457 | 100.0% | 0.9% | 257 | 100.0% | 1.0% | 201 | 100.0% | 0.7% | 291 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 257 | 56.1% | 1.0% | 257 | 100.0% | 1.0% | - | - | - | 179 | 61.5% | 2.0% |
| Femme | 201 | 43.9% | 0.7% | - | - | - | 201 | 100.0% | 0.7% | 112 | 38.5% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 64 | 14.0% | 0.9% | 31 | 12.2% | 0.8% | 33 | 16.4% | 0.9% | 27 | 9.1% | 0.8% |
| 25 à 34 ans | 81 | 17.8% | 1.1% | 40 | 15.7% | 1.1% | 41 | 20.4% | 1.1% | 54 | 18.6% | 1.7% |
| 35 à 49 ans | 143 | 31.3% | 1.1% | 85 | 33.2% | 1.4% | 58 | 28.8% | 0.9% | 110 | 37.7% | 1.8% |
| 50 à 59 ans | 110 | 24.0% | 1.3% | 62 | 24.2% | 1.5% | 48 | 23.7% | 1.1% | 72 | 24.7% | 2.0% |
| 60 ans et plus | 59 | 12.9% | 0.4% | 38 | 14.7% | 0.5% | 21 | 10.6% | 0.2% | 29 | 9.8% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 167 | 36.5% | 0.7% | - | - | - | 167 | 83.2% | 0.7% | 97 | 33.3% | 1.4% |
| Personne de référence | 295 | 64.6% | 1.1% | 228 | 88.9% | 1.1% | 67 | 33.5% | 0.9% | 189 | 64.8% | 2.1% |
| Responsable des achats | 318 | 69.6% | 0.9% | 151 | 59.0% | 1.2% | 167 | 83.2% | 0.7% | 189 | 64.9% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.7% | 0.6% | 3 | 1.2% | 1.0% | - | - | - | - | - | - |
| Petits patrons | 29 | 6.3% | 1.8% | 22 | 8.5% | 1.8% | 7 | 3.3% | 1.6% | 28 | 9.6% | 1.9% |
| Affaires et Cadres | 153 | 33.4% | 3.0% | 87 | 34.1% | 3.0% | 65 | 32.6% | 3.0% | 142 | 48.6% | 3.2% |
| Professions intermédiaires | 87 | 19.0% | 1.2% | 56 | 21.7% | 1.5% | 31 | 15.6% | 0.8% | 83 | 28.4% | 1.4% |
| Employés | 51 | 11.0% | 0.6% | 20 | 7.7% | 0.9% | 31 | 15.3% | 0.5% | 3 | 1.0% | 0.2% |
| Ouvriers | 20 | 4.3% | 0.3% | 15 | 5.7% | 0.3% | 5 | 2.5% | 0.4% | 5 | 1.7% | 1.1% |
| Retraités | 28 | 6.1% | 0.2% | 16 | 6.2% | 0.3% | 12 | 6.1% | 0.2% | 2 | 0.7% | 0.9% |
| Autres inactifs | 88 | 19.1% | 0.9% | 38 | 14.9% | 1.0% | 49 | 24.6% | 0.8% | 29 | 9.9% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 1.0% | 0.6% | 3 | 1.2% | 0.9% | 1 | 0.6% | 0.3% | - | - | - |
| Petits patrons | 42 | 9.1% | 1.6% | 22 | 8.5% | 1.5% | 20 | 9.9% | 1.6% | 42 | 14.3% | 1.6% |
| Affaires et Cadres | 157 | 34.3% | 2.2% | 100 | 38.8% | 2.8% | 57 | 28.4% | 1.6% | 157 | 53.7% | 2.2% |
| Professions intermédiaires | 93 | 20.4% | 1.1% | 58 | 22.5% | 1.4% | 35 | 17.6% | 0.9% | 93 | 31.9% | 1.1% |
| Employés | 50 | 10.9% | 0.9% | 19 | 7.6% | 0.8% | 30 | 15.0% | 0.9% | - | - | - |
| Ouvriers | 41 | 8.9% | 0.4% | 21 | 8.2% | 0.4% | 20 | 9.8% | 0.4% | - | - | - |
| Retraités | 39 | 8.5% | 0.3% | 20 | 7.7% | 0.3% | 19 | 9.4% | 0.2% | - | - | - |
| Autres inactifs | 32 | 7.1% | 0.9% | 14 | 5.4% | 0.9% | 19 | 9.2% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 80 | 17.4% | 0.8% | 42 | 16.3% | 1.0% | 38 | 18.8% | 0.7% | 46 | 15.8% | 1.9% |
| 2 personnes | 118 | 25.7% | 0.6% | 60 | 23.3% | 0.7% | 58 | 28.8% | 0.6% | 72 | 24.7% | 1.7% |
| 3 personnes | 92 | 20.1% | 1.0% | 63 | 24.4% | 1.3% | 29 | 14.6% | 0.6% | 64 | 21.8% | 1.6% |
| 4 personnes | 111 | 24.3% | 1.2% | 63 | 24.4% | 1.3% | 48 | 24.1% | 1.0% | 80 | 27.5% | 1.7% |
| 5 personnes et + | 57 | 12.5% | 1.0% | 30 | 11.5% | 1.2% | 27 | 13.7% | 0.9% | 30 | 10.2% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 169 | 36.9% | 1.1% | 92 | 35.7% | 1.3% | 77 | 38.5% | 0.9% | 116 | 39.9% | 1.5% |
| Non | 288 | 63.1% | 0.8% | 165 | 64.3% | 0.9% | 123 | 61.5% | 0.7% | 175 | 60.1% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 67 | 14.7% | 0.6% | 39 | 15.4% | 0.7% | 28 | 14.0% | 0.4% | 42 | 14.5% | 1.3% |
| Agglo. - 20 000 hab | 56 | 12.2% | 0.6% | 25 | 9.9% | 0.6% | 30 | 15.1% | 0.7% | 28 | 9.6% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 57 | 12.5% | 0.8% | 33 | 13.1% | 1.0% | 24 | 11.7% | 0.6% | 38 | 13.0% | 1.8% |
| Agglo. + 100 000 hab | 149 | 32.7% | 0.9% | 91 | 35.3% | 1.2% | 59 | 29.2% | 0.7% | 99 | 33.9% | 1.8% |
| Agglo. Paris | 128 | 27.9% | 1.5% | 68 | 26.3% | 1.6% | 60 | 29.9% | 1.3% | 85 | 29.0% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 146 | 32.0% | 1.5% | 82 | 32.0% | 1.8% | 64 | 32.0% | 1.3% | 89 | 30.6% | 2.0% |
| Nord Pas de Calais | 18 | 4.0% | 0.6% | 11 | 4.5% | 0.7% | 7 | 3.4% | 0.4% | 12 | 4.3% | 1.2% |
| Lorraine | 7 | 1.6% | 0.4% | 6 | 2.5% | 0.7% | 1 | 0.6% | 0.1% | 7 | 2.6% | 1.4% |
| Alsace | 11 | 2.4% | 0.7% | 5 | 2.1% | 0.7% | 6 | 2.8% | 0.7% | 8 | 2.8% | 1.8% |
| Franche-Comté | 8 | 1.8% | 0.9% | 2 | 0.8% | 0.4% | 6 | 3.2% | 1.3% | 6 | 2.1% | 2.1% |
| Champagne Ardennes | 9 | 2.1% | 0.9% | 7 | 2.9% | 1.4% | 2 | 1.0% | 0.3% | 3 | 1.2% | 1.2% |
| Picardie | 10 | 2.2% | 0.7% | 5 | 1.9% | 0.7% | 5 | 2.6% | 0.7% | 8 | 2.7% | 1.8% |
| Bourgogne | 5 | 1.1% | 0.4% | 5 | 1.9% | 0.8% | - | - | - | 0 | 0.1% | 0.1% |
| Haute Normandie | 11 | 2.3% | 0.7% | 4 | 1.5% | 0.5% | 7 | 3.4% | 0.9% | 6 | 2.1% | 1.3% |
| Basse Normandie | 5 | 1.0% | 0.4% | 2 | 0.9% | 0.4% | 2 | 1.2% | 0.4% | 3 | 0.9% | 0.7% |
| Centre | 20 | 4.4% | 1.0% | 9 | 3.4% | 0.9% | 12 | 5.7% | 1.1% | 8 | 2.9% | 1.3% |
| Pays de Loire | 23 | 4.9% | 0.7% | 12 | 4.6% | 0.8% | 11 | 5.4% | 0.7% | 16 | 5.4% | 1.8% |
| Bretagne | 14 | 3.1% | 0.5% | 9 | 3.6% | 0.7% | 5 | 2.4% | 0.3% | 7 | 2.3% | 0.9% |
| Poitou Charentes | 4 | 0.8% | 0.2% | 3 | 1.2% | 0.4% | 0 | 0.2% | 0.1% | 3 | 1.1% | 0.8% |
| Aquitaine | 20 | 4.3% | 0.7% | 13 | 5.1% | 1.0% | 7 | 3.3% | 0.5% | 17 | 5.8% | 1.9% |
| Midi Pyrénées | 11 | 2.5% | 0.5% | 5 | 1.8% | 0.4% | 7 | 3.3% | 0.5% | 6 | 2.1% | 0.7% |
| Limousin | 4 | 0.9% | 0.7% | 1 | 0.5% | 0.4% | 3 | 1.4% | 0.8% | 2 | 0.5% | 0.9% |
| Auvergne | 6 | 1.3% | 0.5% | 1 | 0.5% | 0.2% | 5 | 2.2% | 0.8% | 3 | 1.0% | 1.0% |
| Rhône Alpes | 47 | 10.4% | 0.9% | 27 | 10.4% | 1.0% | 21 | 10.3% | 0.8% | 34 | 11.7% | 1.7% |
| Languedoc Roussillon | 14 | 3.1% | 0.6% | 6 | 2.3% | 0.5% | 8 | 4.1% | 0.7% | 12 | 4.1% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 63 | 13.8% | 1.4% | 40 | 15.5% | 1.9% | 23 | 11.6% | 1.0% | 40 | 13.6% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 422 | 92.2% | 1.0% | 233 | 91.0% | 1.1% | 188 | 93.8% | 0.9% | 269 | 92.4% | 1.7% |
| Presque tous les jours | 27 | 5.8% | 0.4% | 18 | 6.8% | 0.6% | 9 | 4.5% | 0.3% | 14 | 4.7% | 1.0% |
| 1 à 2 fois par semaine | 8 | 1.8% | 0.3% | 5 | 1.9% | 0.4% | 3 | 1.7% | 0.2% | 8 | 2.6% | 1.5% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.4% | - | - | - | 1 | 0.2% | 1.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 4.1% | 1.4% | 10 | 4.0% | 1.6% | 9 | 4.3% | 1.2% | 7 | 2.3% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 10 | 2.3% | 0.5% | 2 | 0.6% | 0.2% | 9 | 4.3% | 0.7% | 1 | 0.2% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 25 | 5.4% | 0.5% | 13 | 5.2% | 0.6% | 11 | 5.7% | 0.4% | 11 | 3.6% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 26 | 5.7% | 0.4% | 19 | 7.4% | 0.6% | 7 | 3.7% | 0.2% | 8 | 2.8% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 67 | 14.7% | 0.5% | 31 | 11.9% | 0.5% | 37 | 18.3% | 0.6% | 37 | 12.8% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 62 | 13.5% | 0.8% | 45 | 17.6% | 1.2% | 17 | 8.3% | 0.4% | 40 | 13.7% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 103 | 22.6% | 1.3% | 52 | 20.3% | 1.2% | 51 | 25.4% | 1.5% | 78 | 26.8% | 2.0% |
| 65 000 euros et plus par an | 108 | 23.7% | 2.5% | 66 | 25.6% | 2.6% | 43 | 21.3% | 2.5% | 90 | 30.9% | 3.1% |
| Refus | 31 | 6.8% | 0.9% | 16 | 6.3% | 1.1% | 15 | 7.6% | 0.8% | 17 | 5.8% | 1.3% |
| Ne sait pas | 5 | 1.2% | 0.3% | 3 | 1.2% | 0.4% | 2 | 1.1% | 0.3% | 3 | 1.0% | 0.4% |
