L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1892 | 100.0% | 3.6% | 439 | 100.0% | 1.7% | 1453 | 100.0% | 5.3% | 390 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 439 | 23.2% | 1.7% | 439 | 100.0% | 1.7% | - | - | - | 100 | 25.6% | 1.1% |
| Femme | 1453 | 76.8% | 5.3% | - | - | - | 1453 | 100.0% | 5.3% | 291 | 74.4% | 3.3% |
| Age | ||||||||||||
| 15 à 24 ans | 163 | 8.6% | 2.2% | 35 | 7.9% | 0.9% | 128 | 8.8% | 3.5% | 64 | 16.3% | 2.0% |
| 25 à 34 ans | 166 | 8.8% | 2.2% | 28 | 6.4% | 0.8% | 138 | 9.5% | 3.5% | 53 | 13.5% | 1.6% |
| 35 à 49 ans | 266 | 14.1% | 2.1% | 73 | 16.6% | 1.2% | 193 | 13.3% | 3.0% | 108 | 27.7% | 1.7% |
| 50 à 59 ans | 437 | 23.1% | 5.1% | 97 | 22.2% | 2.3% | 340 | 23.4% | 7.7% | 126 | 32.2% | 3.5% |
| 60 ans et plus | 860 | 45.5% | 5.3% | 206 | 47.0% | 2.8% | 654 | 45.0% | 7.4% | 40 | 10.2% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 1283 | 67.8% | 5.5% | - | - | - | 1283 | 88.3% | 5.5% | 235 | 60.1% | 3.3% |
| Personne de référence | 858 | 45.3% | 3.1% | 386 | 88.0% | 1.9% | 472 | 32.4% | 6.4% | 147 | 37.6% | 1.7% |
| Responsable des achats | 1503 | 79.4% | 4.2% | 217 | 49.4% | 1.7% | 1286 | 88.5% | 5.6% | 281 | 72.1% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.6% | 2.3% | 5 | 1.2% | 1.6% | 7 | 0.5% | 3.4% | - | - | - |
| Petits patrons | 34 | 1.8% | 2.1% | 13 | 3.0% | 1.1% | 22 | 1.5% | 5.1% | 32 | 8.3% | 2.2% |
| Affaires et Cadres | 69 | 3.6% | 1.4% | 25 | 5.7% | 0.9% | 44 | 3.0% | 2.0% | 55 | 14.0% | 1.2% |
| Professions intermédiaires | 178 | 9.4% | 2.4% | 55 | 12.6% | 1.5% | 123 | 8.5% | 3.3% | 133 | 34.2% | 2.2% |
| Employés | 335 | 17.7% | 3.9% | 23 | 5.1% | 1.0% | 313 | 21.5% | 5.0% | 66 | 17.0% | 3.7% |
| Ouvriers | 125 | 6.6% | 1.9% | 66 | 15.0% | 1.3% | 59 | 4.1% | 4.5% | 7 | 1.7% | 1.5% |
| Retraités | 743 | 39.3% | 5.8% | 187 | 42.6% | 3.1% | 556 | 38.3% | 8.0% | 14 | 3.5% | 6.2% |
| Autres inactifs | 395 | 20.9% | 4.0% | 65 | 14.8% | 1.8% | 330 | 22.7% | 5.2% | 83 | 21.3% | 2.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 1.3% | 3.1% | 7 | 1.7% | 2.1% | 16 | 1.1% | 3.9% | - | - | - |
| Petits patrons | 68 | 3.6% | 2.6% | 14 | 3.1% | 0.9% | 55 | 3.8% | 4.5% | 68 | 17.5% | 2.6% |
| Affaires et Cadres | 127 | 6.7% | 1.8% | 29 | 6.6% | 0.8% | 98 | 6.7% | 2.8% | 127 | 32.5% | 1.8% |
| Professions intermédiaires | 195 | 10.3% | 2.4% | 57 | 13.0% | 1.4% | 138 | 9.5% | 3.5% | 195 | 49.9% | 2.4% |
| Employés | 215 | 11.4% | 3.9% | 20 | 4.6% | 0.9% | 195 | 13.4% | 6.0% | - | - | - |
| Ouvriers | 273 | 14.4% | 2.8% | 72 | 16.5% | 1.4% | 201 | 13.8% | 4.4% | - | - | - |
| Retraités | 832 | 44.0% | 5.5% | 193 | 43.9% | 2.9% | 640 | 44.0% | 7.6% | - | - | - |
| Autres inactifs | 157 | 8.3% | 4.4% | 47 | 10.6% | 3.1% | 110 | 7.6% | 5.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 424 | 22.4% | 4.3% | 67 | 15.2% | 1.6% | 358 | 24.6% | 6.5% | 50 | 12.7% | 2.1% |
| 2 personnes | 805 | 42.5% | 4.4% | 210 | 47.9% | 2.4% | 595 | 40.9% | 6.3% | 120 | 30.7% | 2.8% |
| 3 personnes | 305 | 16.1% | 3.3% | 68 | 15.6% | 1.5% | 237 | 16.3% | 5.1% | 85 | 21.9% | 2.2% |
| 4 personnes | 182 | 9.6% | 1.9% | 46 | 10.6% | 1.0% | 135 | 9.3% | 2.9% | 69 | 17.8% | 1.5% |
| 5 personnes et + | 176 | 9.3% | 3.1% | 47 | 10.8% | 1.8% | 129 | 8.9% | 4.2% | 66 | 16.9% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 386 | 20.4% | 2.5% | 90 | 20.6% | 1.2% | 296 | 20.4% | 3.5% | 140 | 35.8% | 1.9% |
| Non | 1506 | 79.6% | 4.1% | 349 | 79.4% | 2.0% | 1157 | 79.6% | 6.1% | 250 | 64.2% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 402 | 21.2% | 3.4% | 86 | 19.6% | 1.5% | 315 | 21.7% | 5.0% | 62 | 15.9% | 1.9% |
| Agglo. - 20 000 hab | 401 | 21.2% | 4.5% | 103 | 23.4% | 2.4% | 299 | 20.6% | 6.4% | 73 | 18.8% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 319 | 16.9% | 4.6% | 77 | 17.6% | 2.3% | 242 | 16.6% | 6.6% | 62 | 16.0% | 2.9% |
| Agglo. + 100 000 hab | 577 | 30.5% | 3.7% | 145 | 33.1% | 1.9% | 432 | 29.7% | 5.3% | 121 | 31.0% | 2.2% |
| Agglo. Paris | 193 | 10.2% | 2.2% | 28 | 6.3% | 0.7% | 166 | 11.4% | 3.6% | 72 | 18.4% | 1.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 234 | 12.4% | 2.4% | 33 | 7.6% | 0.7% | 201 | 13.8% | 3.9% | 80 | 20.4% | 1.8% |
| Nord Pas de Calais | 109 | 5.8% | 3.4% | 35 | 7.9% | 2.2% | 74 | 5.1% | 4.5% | 27 | 6.8% | 2.6% |
| Lorraine | 73 | 3.8% | 3.8% | 12 | 2.7% | 1.3% | 61 | 4.2% | 6.2% | 13 | 3.3% | 2.4% |
| Alsace | 55 | 2.9% | 3.5% | 9 | 2.0% | 1.1% | 46 | 3.2% | 5.8% | 4 | 1.1% | 1.0% |
| Franche-Comté | 58 | 3.0% | 6.0% | 17 | 3.8% | 3.5% | 41 | 2.8% | 8.2% | 9 | 2.2% | 3.1% |
| Champagne Ardennes | 38 | 2.0% | 3.5% | 9 | 2.0% | 1.7% | 30 | 2.0% | 5.1% | 6 | 1.5% | 2.0% |
| Picardie | 63 | 3.3% | 4.1% | 14 | 3.3% | 1.9% | 48 | 3.3% | 6.1% | 13 | 3.3% | 2.9% |
| Bourgogne | 45 | 2.4% | 3.3% | 14 | 3.2% | 2.2% | 31 | 2.1% | 4.3% | 5 | 1.4% | 1.4% |
| Haute Normandie | 55 | 2.9% | 3.7% | 13 | 3.0% | 1.9% | 42 | 2.9% | 5.4% | 18 | 4.6% | 4.0% |
| Basse Normandie | 45 | 2.4% | 3.7% | 8 | 1.8% | 1.3% | 37 | 2.6% | 5.9% | 7 | 1.7% | 1.8% |
| Centre | 52 | 2.8% | 2.6% | 23 | 5.3% | 2.3% | 29 | 2.0% | 2.7% | 9 | 2.4% | 1.5% |
| Pays de Loire | 134 | 7.1% | 4.4% | 40 | 9.1% | 2.8% | 94 | 6.5% | 5.9% | 30 | 7.7% | 3.3% |
| Bretagne | 102 | 5.4% | 3.8% | 23 | 5.3% | 1.8% | 79 | 5.4% | 5.7% | 16 | 4.1% | 2.0% |
| Poitou Charentes | 39 | 2.0% | 2.6% | 7 | 1.5% | 0.9% | 32 | 2.2% | 4.1% | 4 | 1.0% | 0.9% |
| Aquitaine | 118 | 6.3% | 4.2% | 40 | 9.0% | 2.9% | 79 | 5.4% | 5.4% | 21 | 5.4% | 2.3% |
| Midi Pyrénées | 99 | 5.2% | 4.0% | 21 | 4.7% | 1.7% | 78 | 5.4% | 6.1% | 31 | 8.0% | 3.5% |
| Limousin | 25 | 1.3% | 4.1% | 7 | 1.5% | 2.3% | 19 | 1.3% | 5.7% | 1 | 0.4% | 0.8% |
| Auvergne | 57 | 3.0% | 4.9% | 10 | 2.3% | 1.8% | 47 | 3.2% | 7.8% | 9 | 2.4% | 3.1% |
| Rhône Alpes | 189 | 10.0% | 3.6% | 46 | 10.4% | 1.8% | 144 | 9.9% | 5.2% | 41 | 10.5% | 2.1% |
| Languedoc Roussillon | 140 | 7.4% | 6.0% | 30 | 6.8% | 2.7% | 110 | 7.6% | 9.0% | 26 | 6.7% | 3.6% |
| Provence Alpes Côte d'Azur, Corse | 161 | 8.5% | 3.7% | 30 | 6.7% | 1.4% | 131 | 9.0% | 5.7% | 20 | 5.2% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1450 | 76.6% | 3.4% | 318 | 72.6% | 1.5% | 1131 | 77.8% | 5.2% | 328 | 84.1% | 2.1% |
| Presque tous les jours | 297 | 15.7% | 4.9% | 74 | 16.8% | 2.7% | 223 | 15.3% | 6.7% | 48 | 12.3% | 3.5% |
| 1 à 2 fois par semaine | 115 | 6.1% | 3.8% | 30 | 6.9% | 2.4% | 85 | 5.8% | 4.8% | 12 | 3.1% | 2.3% |
| 1 à 3 fois par mois | 21 | 1.1% | 5.4% | 8 | 1.9% | 4.6% | 13 | 0.9% | 6.1% | 2 | 0.6% | 3.9% |
| Moins souvent | 9 | 0.5% | 8.5% | 8 | 1.8% | 20.5% | 2 | 0.1% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 54 | 2.9% | 4.0% | 17 | 3.8% | 2.7% | 38 | 2.6% | 5.1% | 10 | 2.6% | 4.9% |
| De 9 000 à moins de 12 000 euros par an | 99 | 5.2% | 5.0% | 24 | 5.4% | 3.1% | 75 | 5.2% | 6.2% | 1 | 0.4% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 258 | 13.6% | 5.1% | 48 | 10.9% | 2.3% | 210 | 14.5% | 7.1% | 23 | 5.9% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 299 | 15.8% | 4.3% | 53 | 12.1% | 1.8% | 246 | 16.9% | 6.3% | 35 | 9.1% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 508 | 26.9% | 4.1% | 127 | 28.9% | 2.2% | 381 | 26.2% | 5.8% | 85 | 21.8% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 209 | 11.0% | 2.7% | 48 | 10.9% | 1.2% | 161 | 11.1% | 4.2% | 61 | 15.7% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 201 | 10.6% | 2.6% | 56 | 12.7% | 1.3% | 145 | 10.0% | 4.2% | 76 | 19.4% | 2.0% |
| 65 000 euros et plus par an | 87 | 4.6% | 2.0% | 25 | 5.7% | 1.0% | 61 | 4.2% | 3.5% | 56 | 14.3% | 1.9% |
| Refus | 123 | 6.5% | 3.5% | 35 | 8.1% | 2.3% | 88 | 6.0% | 4.3% | 28 | 7.1% | 2.1% |
| Ne sait pas | 54 | 2.9% | 3.4% | 6 | 1.5% | 0.9% | 48 | 3.3% | 5.7% | 15 | 3.7% | 2.2% |
