L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1327 | 100.0% | 2.5% | 822 | 100.0% | 3.3% | 506 | 100.0% | 1.9% | 311 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 822 | 61.9% | 3.3% | 822 | 100.0% | 3.3% | - | - | - | 213 | 68.3% | 2.3% |
| Femme | 506 | 38.1% | 1.9% | - | - | - | 506 | 100.0% | 1.9% | 99 | 31.7% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 127 | 9.6% | 1.7% | 104 | 12.6% | 2.8% | 23 | 4.6% | 0.6% | 47 | 15.1% | 1.5% |
| 25 à 34 ans | 113 | 8.5% | 1.5% | 81 | 9.9% | 2.2% | 32 | 6.3% | 0.8% | 35 | 11.4% | 1.1% |
| 35 à 49 ans | 299 | 22.5% | 2.4% | 196 | 23.8% | 3.1% | 103 | 20.5% | 1.6% | 98 | 31.3% | 1.6% |
| 50 à 59 ans | 251 | 18.9% | 2.9% | 155 | 18.9% | 3.7% | 96 | 18.9% | 2.2% | 83 | 26.5% | 2.3% |
| 60 ans et plus | 537 | 40.5% | 3.3% | 286 | 34.8% | 3.9% | 251 | 49.7% | 2.8% | 49 | 15.7% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 480 | 36.2% | 2.0% | - | - | - | 480 | 95.0% | 2.0% | 93 | 29.9% | 1.3% |
| Personne de référence | 771 | 58.0% | 2.8% | 699 | 85.1% | 3.4% | 71 | 14.1% | 1.0% | 193 | 61.8% | 2.2% |
| Responsable des achats | 876 | 66.0% | 2.4% | 414 | 50.3% | 3.2% | 462 | 91.4% | 2.0% | 177 | 56.7% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 39 | 2.9% | 7.6% | 29 | 3.6% | 9.1% | 10 | 1.9% | 5.0% | 2 | 0.7% | 6.0% |
| Petits patrons | 39 | 2.9% | 2.4% | 32 | 3.8% | 2.6% | 8 | 1.5% | 1.8% | 29 | 9.2% | 1.9% |
| Affaires et Cadres | 70 | 5.3% | 1.4% | 45 | 5.5% | 1.6% | 25 | 5.0% | 1.2% | 60 | 19.3% | 1.3% |
| Professions intermédiaires | 162 | 12.2% | 2.2% | 101 | 12.3% | 2.7% | 61 | 12.1% | 1.6% | 131 | 42.0% | 2.2% |
| Employés | 164 | 12.4% | 1.9% | 63 | 7.7% | 2.8% | 102 | 20.1% | 1.6% | 30 | 9.7% | 1.7% |
| Ouvriers | 256 | 19.3% | 4.0% | 235 | 28.6% | 4.6% | 21 | 4.1% | 1.6% | 9 | 2.8% | 1.9% |
| Retraités | 438 | 33.0% | 3.4% | 234 | 28.5% | 3.9% | 204 | 40.3% | 3.0% | 8 | 2.4% | 3.4% |
| Autres inactifs | 159 | 11.9% | 1.6% | 82 | 10.0% | 2.3% | 76 | 15.1% | 1.2% | 43 | 13.9% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 48 | 3.6% | 6.2% | 33 | 4.0% | 9.1% | 15 | 3.0% | 3.7% | - | - | - |
| Petits patrons | 53 | 4.0% | 2.0% | 39 | 4.7% | 2.7% | 15 | 2.9% | 1.2% | 53 | 17.1% | 2.0% |
| Affaires et Cadres | 92 | 6.9% | 1.3% | 61 | 7.4% | 1.7% | 31 | 6.1% | 0.9% | 92 | 29.5% | 1.3% |
| Professions intermédiaires | 166 | 12.5% | 2.0% | 113 | 13.7% | 2.7% | 53 | 10.6% | 1.4% | 166 | 53.4% | 2.0% |
| Employés | 84 | 6.3% | 1.5% | 59 | 7.1% | 2.5% | 25 | 5.0% | 0.8% | - | - | - |
| Ouvriers | 322 | 24.2% | 3.3% | 215 | 26.1% | 4.1% | 107 | 21.2% | 2.4% | - | - | - |
| Retraités | 501 | 37.7% | 3.3% | 245 | 29.8% | 3.7% | 256 | 50.6% | 3.0% | - | - | - |
| Autres inactifs | 61 | 4.6% | 1.7% | 58 | 7.1% | 3.9% | 3 | 0.6% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 186 | 14.0% | 1.9% | 133 | 16.2% | 3.1% | 53 | 10.5% | 1.0% | 36 | 11.6% | 1.5% |
| 2 personnes | 616 | 46.4% | 3.4% | 325 | 39.5% | 3.7% | 291 | 57.5% | 3.1% | 80 | 25.7% | 1.9% |
| 3 personnes | 198 | 14.9% | 2.1% | 148 | 18.0% | 3.1% | 50 | 9.9% | 1.1% | 67 | 21.4% | 1.7% |
| 4 personnes | 240 | 18.1% | 2.6% | 170 | 20.6% | 3.6% | 71 | 14.0% | 1.5% | 87 | 27.9% | 1.9% |
| 5 personnes et + | 88 | 6.6% | 1.6% | 47 | 5.7% | 1.8% | 40 | 8.0% | 1.3% | 42 | 13.4% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 333 | 25.1% | 2.1% | 219 | 26.7% | 3.0% | 113 | 22.4% | 1.3% | 118 | 37.8% | 1.6% |
| Non | 995 | 74.9% | 2.7% | 602 | 73.3% | 3.4% | 392 | 77.6% | 2.1% | 194 | 62.2% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 623 | 46.9% | 5.2% | 379 | 46.1% | 6.6% | 244 | 48.2% | 3.9% | 131 | 42.2% | 3.9% |
| Agglo. - 20 000 hab | 307 | 23.1% | 3.4% | 179 | 21.8% | 4.1% | 128 | 25.3% | 2.8% | 77 | 24.7% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 140 | 10.5% | 2.0% | 101 | 12.3% | 3.1% | 38 | 7.6% | 1.0% | 30 | 9.6% | 1.4% |
| Agglo. + 100 000 hab | 219 | 16.5% | 1.4% | 135 | 16.4% | 1.8% | 84 | 16.7% | 1.0% | 62 | 19.9% | 1.1% |
| Agglo. Paris | 39 | 3.0% | 0.4% | 28 | 3.4% | 0.7% | 11 | 2.2% | 0.2% | 11 | 3.7% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 65 | 4.9% | 0.7% | 43 | 5.3% | 0.9% | 22 | 4.3% | 0.4% | 16 | 5.0% | 0.4% |
| Nord Pas de Calais | 55 | 4.1% | 1.7% | 40 | 4.9% | 2.6% | 15 | 2.9% | 0.9% | 9 | 2.9% | 0.9% |
| Lorraine | 49 | 3.7% | 2.6% | 38 | 4.6% | 4.0% | 12 | 2.3% | 1.2% | 14 | 4.5% | 2.7% |
| Alsace | 6 | 0.5% | 0.4% | 6 | 0.8% | 0.8% | - | - | - | 3 | 1.0% | 0.7% |
| Franche-Comté | 40 | 3.0% | 4.2% | 26 | 3.2% | 5.5% | 14 | 2.8% | 2.9% | 4 | 1.2% | 1.3% |
| Champagne Ardennes | 46 | 3.4% | 4.1% | 20 | 2.4% | 3.7% | 26 | 5.1% | 4.5% | 15 | 4.9% | 5.2% |
| Picardie | 72 | 5.4% | 4.7% | 46 | 5.6% | 6.2% | 26 | 5.1% | 3.2% | 15 | 4.8% | 3.4% |
| Bourgogne | 62 | 4.7% | 4.5% | 30 | 3.7% | 4.6% | 32 | 6.3% | 4.4% | 17 | 5.4% | 4.4% |
| Haute Normandie | 17 | 1.3% | 1.2% | 10 | 1.2% | 1.4% | 8 | 1.6% | 1.0% | 6 | 1.8% | 1.2% |
| Basse Normandie | 46 | 3.5% | 3.8% | 34 | 4.1% | 5.9% | 13 | 2.5% | 2.0% | 5 | 1.5% | 1.3% |
| Centre | 97 | 7.3% | 4.7% | 58 | 7.1% | 5.9% | 38 | 7.6% | 3.6% | 19 | 6.1% | 3.0% |
| Pays de Loire | 106 | 8.0% | 3.5% | 64 | 7.8% | 4.4% | 43 | 8.4% | 2.7% | 19 | 6.2% | 2.2% |
| Bretagne | 51 | 3.9% | 1.9% | 29 | 3.5% | 2.2% | 22 | 4.4% | 1.6% | 10 | 3.3% | 1.3% |
| Poitou Charentes | 64 | 4.9% | 4.3% | 38 | 4.6% | 5.3% | 27 | 5.3% | 3.4% | 10 | 3.4% | 2.5% |
| Aquitaine | 104 | 7.8% | 3.7% | 72 | 8.7% | 5.3% | 32 | 6.3% | 2.2% | 27 | 8.5% | 3.0% |
| Midi Pyrénées | 88 | 6.6% | 3.6% | 57 | 7.0% | 4.8% | 31 | 6.1% | 2.4% | 21 | 6.8% | 2.4% |
| Limousin | 43 | 3.3% | 6.9% | 25 | 3.1% | 8.5% | 18 | 3.6% | 5.5% | 9 | 3.0% | 5.4% |
| Auvergne | 45 | 3.4% | 3.9% | 27 | 3.3% | 5.0% | 18 | 3.5% | 3.0% | 14 | 4.4% | 4.6% |
| Rhône Alpes | 130 | 9.8% | 2.4% | 70 | 8.5% | 2.7% | 60 | 11.8% | 2.2% | 48 | 15.4% | 2.4% |
| Languedoc Roussillon | 77 | 5.8% | 3.3% | 56 | 6.8% | 5.1% | 21 | 4.2% | 1.7% | 12 | 3.8% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 62 | 4.7% | 1.4% | 32 | 3.9% | 1.6% | 30 | 5.9% | 1.3% | 18 | 5.9% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 997 | 75.1% | 2.3% | 625 | 76.0% | 3.0% | 372 | 73.6% | 1.7% | 253 | 81.4% | 1.6% |
| Presque tous les jours | 197 | 14.9% | 3.2% | 130 | 15.8% | 4.7% | 68 | 13.4% | 2.0% | 42 | 13.5% | 3.0% |
| 1 à 2 fois par semaine | 109 | 8.2% | 3.6% | 60 | 7.3% | 4.8% | 49 | 9.6% | 2.7% | 15 | 4.9% | 3.0% |
| 1 à 3 fois par mois | 19 | 1.4% | 4.6% | 7 | 0.8% | 3.8% | 12 | 2.3% | 5.4% | 1 | 0.2% | 1.3% |
| Moins souvent | 6 | 0.4% | 5.3% | 1 | 0.1% | 1.5% | 5 | 1.0% | 7.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 1.2% | 1.2% | 12 | 1.4% | 1.9% | 4 | 0.9% | 0.6% | 9 | 2.9% | 4.2% |
| De 9 000 à moins de 12 000 euros par an | 48 | 3.6% | 2.4% | 32 | 3.8% | 4.1% | 17 | 3.3% | 1.4% | 1 | 0.4% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 156 | 11.8% | 3.1% | 93 | 11.4% | 4.6% | 63 | 12.4% | 2.1% | 10 | 3.1% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 164 | 12.4% | 2.4% | 110 | 13.4% | 3.7% | 55 | 10.8% | 1.4% | 28 | 8.9% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 377 | 28.4% | 3.1% | 216 | 26.3% | 3.8% | 161 | 31.8% | 2.4% | 95 | 30.5% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 199 | 15.0% | 2.6% | 125 | 15.2% | 3.2% | 74 | 14.6% | 1.9% | 63 | 20.2% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 190 | 14.3% | 2.5% | 121 | 14.7% | 2.8% | 69 | 13.7% | 2.0% | 54 | 17.4% | 1.4% |
| 65 000 euros et plus par an | 57 | 4.3% | 1.3% | 43 | 5.3% | 1.7% | 14 | 2.7% | 0.8% | 19 | 6.2% | 0.7% |
| Refus | 93 | 7.0% | 2.6% | 49 | 6.0% | 3.2% | 44 | 8.6% | 2.1% | 24 | 7.6% | 1.8% |
| Ne sait pas | 27 | 2.0% | 1.7% | 21 | 2.6% | 2.9% | 6 | 1.1% | 0.7% | 9 | 2.9% | 1.3% |
