L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3301 | 100.0% | 6.3% | 1489 | 100.0% | 5.9% | 1812 | 100.0% | 6.6% | 1141 | 100.0% | 6.4% |
| Sexe | ||||||||||||
| Homme | 1489 | 45.1% | 5.9% | 1489 | 100.0% | 5.9% | - | - | - | 569 | 49.8% | 6.2% |
| Femme | 1812 | 54.9% | 6.6% | - | - | - | 1812 | 100.0% | 6.6% | 572 | 50.2% | 6.6% |
| Age | ||||||||||||
| 15 à 24 ans | 210 | 6.4% | 2.8% | 102 | 6.8% | 2.7% | 109 | 6.0% | 3.0% | 101 | 8.9% | 3.1% |
| 25 à 34 ans | 271 | 8.2% | 3.6% | 112 | 7.5% | 3.0% | 159 | 8.8% | 4.1% | 140 | 12.2% | 4.3% |
| 35 à 49 ans | 1009 | 30.6% | 8.0% | 514 | 34.5% | 8.2% | 495 | 27.3% | 7.7% | 529 | 46.3% | 8.5% |
| 50 à 59 ans | 711 | 21.5% | 8.2% | 317 | 21.3% | 7.6% | 393 | 21.7% | 8.9% | 287 | 25.2% | 7.9% |
| 60 ans et plus | 1100 | 33.3% | 6.8% | 445 | 29.9% | 6.1% | 655 | 36.2% | 7.4% | 85 | 7.4% | 5.3% |
| Individu | ||||||||||||
| Ménagères | 1663 | 50.4% | 7.1% | - | - | - | 1663 | 91.8% | 7.1% | 518 | 45.4% | 7.3% |
| Personne de référence | 1857 | 56.2% | 6.6% | 1365 | 91.7% | 6.6% | 491 | 27.1% | 6.6% | 634 | 55.5% | 7.2% |
| Responsable des achats | 2529 | 76.6% | 7.1% | 902 | 60.6% | 7.0% | 1627 | 89.8% | 7.1% | 825 | 72.3% | 7.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 34 | 1.0% | 6.6% | 13 | 0.9% | 4.1% | 21 | 1.2% | 10.8% | 3 | 0.3% | 8.5% |
| Petits patrons | 109 | 3.3% | 6.7% | 69 | 4.6% | 5.7% | 40 | 2.2% | 9.4% | 99 | 8.7% | 6.7% |
| Affaires et Cadres | 341 | 10.3% | 6.8% | 185 | 12.4% | 6.4% | 156 | 8.6% | 7.3% | 298 | 26.1% | 6.6% |
| Professions intermédiaires | 565 | 17.1% | 7.6% | 270 | 18.1% | 7.3% | 295 | 16.3% | 8.0% | 471 | 41.3% | 7.8% |
| Employés | 582 | 17.6% | 6.8% | 159 | 10.7% | 7.1% | 423 | 23.3% | 6.7% | 107 | 9.4% | 6.0% |
| Ouvriers | 367 | 11.1% | 5.7% | 301 | 20.2% | 5.9% | 67 | 3.7% | 5.1% | 13 | 1.2% | 3.0% |
| Retraités | 877 | 26.6% | 6.8% | 369 | 24.7% | 6.2% | 508 | 28.0% | 7.4% | 9 | 0.8% | 4.0% |
| Autres inactifs | 426 | 12.9% | 4.3% | 124 | 8.3% | 3.4% | 302 | 16.7% | 4.8% | 141 | 12.3% | 4.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 52 | 1.6% | 6.7% | 12 | 0.8% | 3.2% | 40 | 2.2% | 9.7% | - | - | - |
| Petits patrons | 156 | 4.7% | 5.8% | 83 | 5.6% | 5.7% | 73 | 4.0% | 6.0% | 156 | 13.7% | 5.8% |
| Affaires et Cadres | 458 | 13.9% | 6.5% | 211 | 14.2% | 6.0% | 248 | 13.7% | 7.0% | 458 | 40.2% | 6.5% |
| Professions intermédiaires | 527 | 16.0% | 6.5% | 275 | 18.5% | 6.6% | 252 | 13.9% | 6.4% | 527 | 46.1% | 6.5% |
| Employés | 404 | 12.2% | 7.2% | 161 | 10.8% | 6.9% | 242 | 13.4% | 7.5% | - | - | - |
| Ouvriers | 504 | 15.3% | 5.2% | 298 | 20.0% | 5.8% | 206 | 11.4% | 4.5% | - | - | - |
| Retraités | 1039 | 31.5% | 6.9% | 383 | 25.7% | 5.8% | 656 | 36.2% | 7.8% | - | - | - |
| Autres inactifs | 162 | 4.9% | 4.6% | 67 | 4.5% | 4.5% | 95 | 5.2% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 640 | 19.4% | 6.6% | 260 | 17.4% | 6.1% | 381 | 21.0% | 6.9% | 144 | 12.6% | 6.1% |
| 2 personnes | 1248 | 37.8% | 6.8% | 596 | 40.0% | 6.7% | 653 | 36.0% | 6.9% | 231 | 20.3% | 5.5% |
| 3 personnes | 529 | 16.0% | 5.7% | 208 | 14.0% | 4.4% | 321 | 17.7% | 7.0% | 259 | 22.7% | 6.6% |
| 4 personnes | 579 | 17.5% | 6.2% | 266 | 17.9% | 5.7% | 312 | 17.2% | 6.7% | 334 | 29.2% | 7.1% |
| 5 personnes et + | 304 | 9.2% | 5.4% | 159 | 10.7% | 6.2% | 145 | 8.0% | 4.8% | 174 | 15.2% | 6.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 960 | 29.1% | 6.1% | 442 | 29.7% | 6.1% | 518 | 28.6% | 6.1% | 547 | 47.9% | 7.3% |
| Non | 2341 | 70.9% | 6.4% | 1047 | 70.3% | 5.9% | 1294 | 71.4% | 6.9% | 594 | 52.1% | 5.8% |
| Habitat | ||||||||||||
| Communes rurales | 789 | 23.9% | 6.6% | 319 | 21.4% | 5.6% | 470 | 26.0% | 7.5% | 217 | 19.1% | 6.5% |
| Agglo. - 20 000 hab | 605 | 18.3% | 6.7% | 280 | 18.8% | 6.5% | 325 | 18.0% | 7.0% | 213 | 18.7% | 7.8% |
| Agglo. 20 000 à 100 000 hab | 492 | 14.9% | 7.1% | 207 | 13.9% | 6.3% | 285 | 15.8% | 7.8% | 153 | 13.4% | 7.2% |
| Agglo. + 100 000 hab | 1036 | 31.4% | 6.6% | 500 | 33.6% | 6.6% | 535 | 29.6% | 6.6% | 353 | 30.9% | 6.3% |
| Agglo. Paris | 379 | 11.5% | 4.3% | 184 | 12.4% | 4.4% | 195 | 10.8% | 4.2% | 204 | 17.9% | 5.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 441 | 13.3% | 4.5% | 212 | 14.2% | 4.6% | 229 | 12.6% | 4.5% | 233 | 20.4% | 5.3% |
| Nord Pas de Calais | 167 | 5.1% | 5.2% | 84 | 5.6% | 5.4% | 83 | 4.6% | 5.0% | 58 | 5.0% | 5.7% |
| Lorraine | 155 | 4.7% | 8.0% | 78 | 5.2% | 8.3% | 77 | 4.2% | 7.8% | 43 | 3.7% | 8.1% |
| Alsace | 168 | 5.1% | 10.8% | 67 | 4.5% | 8.9% | 101 | 5.6% | 12.7% | 39 | 3.4% | 8.4% |
| Franche-Comté | 64 | 2.0% | 6.7% | 33 | 2.2% | 7.0% | 32 | 1.7% | 6.4% | 19 | 1.6% | 6.7% |
| Champagne Ardennes | 63 | 1.9% | 5.7% | 23 | 1.6% | 4.4% | 39 | 2.2% | 6.9% | 14 | 1.2% | 4.7% |
| Picardie | 89 | 2.7% | 5.8% | 49 | 3.3% | 6.5% | 41 | 2.3% | 5.1% | 31 | 2.7% | 7.0% |
| Bourgogne | 116 | 3.5% | 8.5% | 57 | 3.8% | 8.8% | 59 | 3.2% | 8.2% | 30 | 2.7% | 8.0% |
| Haute Normandie | 96 | 2.9% | 6.5% | 50 | 3.4% | 7.1% | 46 | 2.5% | 5.9% | 35 | 3.0% | 7.5% |
| Basse Normandie | 54 | 1.6% | 4.5% | 15 | 1.0% | 2.6% | 40 | 2.2% | 6.2% | 21 | 1.8% | 5.8% |
| Centre | 142 | 4.3% | 6.9% | 48 | 3.2% | 4.8% | 94 | 5.2% | 8.8% | 48 | 4.2% | 7.5% |
| Pays de Loire | 222 | 6.7% | 7.3% | 87 | 5.9% | 6.1% | 135 | 7.4% | 8.5% | 80 | 7.0% | 8.9% |
| Bretagne | 188 | 5.7% | 7.0% | 86 | 5.8% | 6.6% | 102 | 5.6% | 7.4% | 64 | 5.6% | 8.2% |
| Poitou Charentes | 92 | 2.8% | 6.2% | 28 | 1.9% | 4.0% | 64 | 3.5% | 8.2% | 33 | 2.9% | 8.1% |
| Aquitaine | 200 | 6.1% | 7.1% | 85 | 5.7% | 6.3% | 115 | 6.3% | 7.9% | 58 | 5.0% | 6.4% |
| Midi Pyrénées | 139 | 4.2% | 5.6% | 75 | 5.0% | 6.2% | 64 | 3.5% | 5.0% | 58 | 5.1% | 6.6% |
| Limousin | 33 | 1.0% | 5.3% | 17 | 1.1% | 5.6% | 16 | 0.9% | 5.0% | 7 | 0.6% | 4.2% |
| Auvergne | 63 | 1.9% | 5.5% | 26 | 1.7% | 4.7% | 38 | 2.1% | 6.3% | 10 | 0.9% | 3.3% |
| Rhône Alpes | 371 | 11.3% | 7.0% | 181 | 12.1% | 7.1% | 191 | 10.5% | 6.9% | 141 | 12.4% | 7.1% |
| Languedoc Roussillon | 161 | 4.9% | 6.9% | 63 | 4.2% | 5.7% | 99 | 5.4% | 8.0% | 42 | 3.7% | 5.8% |
| Provence Alpes Côte d'Azur, Corse | 276 | 8.4% | 6.3% | 128 | 8.6% | 6.2% | 148 | 8.2% | 6.4% | 79 | 6.9% | 5.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2694 | 81.6% | 6.3% | 1257 | 84.4% | 6.0% | 1436 | 79.3% | 6.6% | 1009 | 88.5% | 6.4% |
| Presque tous les jours | 388 | 11.7% | 6.3% | 153 | 10.2% | 5.5% | 235 | 13.0% | 7.0% | 89 | 7.8% | 6.5% |
| 1 à 2 fois par semaine | 181 | 5.5% | 6.0% | 64 | 4.3% | 5.1% | 117 | 6.5% | 6.6% | 34 | 2.9% | 6.6% |
| 1 à 3 fois par mois | 38 | 1.2% | 9.5% | 15 | 1.0% | 8.3% | 23 | 1.2% | 10.6% | 9 | 0.8% | 15.5% |
| Moins souvent | 1 | - | 0.8% | - | - | - | 1 | - | 1.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 1.1% | 2.7% | 19 | 1.3% | 3.0% | 18 | 1.0% | 2.4% | 8 | 0.7% | 3.8% |
| De 9 000 à moins de 12 000 euros par an | 106 | 3.2% | 5.3% | 41 | 2.7% | 5.3% | 65 | 3.6% | 5.3% | 12 | 1.1% | 4.9% |
| De 12 000 à moins de 18 000 euros par an | 299 | 9.1% | 6.0% | 122 | 8.2% | 5.9% | 177 | 9.8% | 6.0% | 36 | 3.2% | 4.7% |
| De 18 000 à moins de 24 000 euros par an | 432 | 13.1% | 6.3% | 158 | 10.6% | 5.3% | 274 | 15.1% | 7.0% | 97 | 8.5% | 6.5% |
| De 24 000 à moins de 36 000 euros par an | 837 | 25.4% | 6.8% | 355 | 23.8% | 6.2% | 482 | 26.6% | 7.3% | 195 | 17.1% | 5.6% |
| De 36 000 à moins de 45 000 euros par an | 512 | 15.5% | 6.7% | 255 | 17.2% | 6.6% | 257 | 14.2% | 6.8% | 203 | 17.8% | 7.0% |
| De 45 000 à moins de 65 000 euros par an | 588 | 17.8% | 7.6% | 314 | 21.1% | 7.3% | 274 | 15.1% | 8.0% | 312 | 27.3% | 8.1% |
| 65 000 euros et plus par an | 262 | 7.9% | 6.1% | 147 | 9.8% | 5.7% | 116 | 6.4% | 6.7% | 179 | 15.7% | 6.2% |
| Refus | 183 | 5.5% | 5.1% | 55 | 3.7% | 3.6% | 127 | 7.0% | 6.3% | 72 | 6.3% | 5.4% |
| Ne sait pas | 46 | 1.4% | 2.9% | 24 | 1.6% | 3.3% | 22 | 1.2% | 2.6% | 27 | 2.4% | 4.1% |
