L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1278 | 100.0% | 2.4% | 283 | 100.0% | 1.1% | 995 | 100.0% | 3.6% | 289 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 283 | 22.2% | 1.1% | 283 | 100.0% | 1.1% | - | - | - | 84 | 29.1% | 0.9% |
| Femme | 995 | 77.8% | 3.6% | - | - | - | 995 | 100.0% | 3.6% | 205 | 70.9% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 102 | 8.0% | 1.4% | 25 | 8.8% | 0.7% | 77 | 7.8% | 2.1% | 33 | 11.4% | 1.0% |
| 25 à 34 ans | 131 | 10.2% | 1.7% | 27 | 9.4% | 0.7% | 104 | 10.5% | 2.7% | 31 | 10.8% | 1.0% |
| 35 à 49 ans | 311 | 24.3% | 2.5% | 73 | 25.8% | 1.2% | 238 | 23.9% | 3.7% | 119 | 41.1% | 1.9% |
| 50 à 59 ans | 258 | 20.2% | 3.0% | 41 | 14.4% | 1.0% | 217 | 21.8% | 4.9% | 74 | 25.6% | 2.0% |
| 60 ans et plus | 476 | 37.3% | 2.9% | 118 | 41.6% | 1.6% | 359 | 36.1% | 4.0% | 32 | 11.1% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 908 | 71.1% | 3.9% | - | - | - | 908 | 91.3% | 3.9% | 182 | 62.9% | 2.6% |
| Personne de référence | 608 | 47.6% | 2.2% | 239 | 84.6% | 1.2% | 369 | 37.1% | 5.0% | 109 | 37.6% | 1.2% |
| Responsable des achats | 1057 | 82.7% | 3.0% | 173 | 61.2% | 1.3% | 884 | 88.8% | 3.9% | 211 | 72.8% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.4% | 1.1% | 5 | 1.7% | 1.5% | 1 | 0.1% | 0.4% | - | - | - |
| Petits patrons | 19 | 1.5% | 1.2% | 12 | 4.2% | 1.0% | 7 | 0.7% | 1.7% | 18 | 6.3% | 1.2% |
| Affaires et Cadres | 51 | 4.0% | 1.0% | 17 | 6.0% | 0.6% | 34 | 3.4% | 1.6% | 39 | 13.6% | 0.9% |
| Professions intermédiaires | 162 | 12.7% | 2.2% | 38 | 13.5% | 1.0% | 124 | 12.5% | 3.4% | 114 | 39.5% | 1.9% |
| Employés | 313 | 24.5% | 3.7% | 36 | 12.7% | 1.6% | 277 | 27.9% | 4.4% | 46 | 15.9% | 2.6% |
| Ouvriers | 131 | 10.2% | 2.0% | 55 | 19.3% | 1.1% | 76 | 7.6% | 5.8% | 11 | 3.9% | 2.6% |
| Retraités | 360 | 28.2% | 2.8% | 97 | 34.1% | 1.6% | 264 | 26.5% | 3.8% | 4 | 1.3% | 1.7% |
| Autres inactifs | 236 | 18.5% | 2.4% | 24 | 8.5% | 0.7% | 212 | 21.4% | 3.4% | 56 | 19.4% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.9% | 1.4% | 5 | 1.9% | 1.4% | 6 | 0.6% | 1.4% | - | - | - |
| Petits patrons | 51 | 4.0% | 1.9% | 16 | 5.5% | 1.1% | 35 | 3.6% | 2.9% | 51 | 17.7% | 1.9% |
| Affaires et Cadres | 67 | 5.2% | 0.9% | 18 | 6.5% | 0.5% | 48 | 4.9% | 1.4% | 67 | 23.1% | 0.9% |
| Professions intermédiaires | 171 | 13.4% | 2.1% | 50 | 17.7% | 1.2% | 121 | 12.2% | 3.1% | 171 | 59.2% | 2.1% |
| Employés | 201 | 15.8% | 3.6% | 26 | 9.3% | 1.1% | 175 | 17.6% | 5.4% | - | - | - |
| Ouvriers | 238 | 18.6% | 2.5% | 52 | 18.5% | 1.0% | 186 | 18.7% | 4.1% | - | - | - |
| Retraités | 425 | 33.2% | 2.8% | 104 | 36.9% | 1.6% | 320 | 32.2% | 3.8% | - | - | - |
| Autres inactifs | 113 | 8.9% | 3.2% | 10 | 3.7% | 0.7% | 103 | 10.3% | 5.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 336 | 26.3% | 3.4% | 60 | 21.3% | 1.4% | 276 | 27.7% | 5.0% | 46 | 15.7% | 1.9% |
| 2 personnes | 422 | 33.0% | 2.3% | 99 | 35.1% | 1.1% | 322 | 32.4% | 3.4% | 80 | 27.5% | 1.9% |
| 3 personnes | 172 | 13.5% | 1.8% | 36 | 12.8% | 0.8% | 136 | 13.7% | 2.9% | 47 | 16.2% | 1.2% |
| 4 personnes | 206 | 16.2% | 2.2% | 54 | 19.0% | 1.1% | 153 | 15.3% | 3.2% | 75 | 25.8% | 1.6% |
| 5 personnes et + | 141 | 11.1% | 2.5% | 33 | 11.8% | 1.3% | 108 | 10.8% | 3.6% | 43 | 14.8% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 368 | 28.8% | 2.3% | 74 | 26.0% | 1.0% | 295 | 29.6% | 3.5% | 103 | 35.5% | 1.4% |
| Non | 909 | 71.2% | 2.5% | 209 | 74.0% | 1.2% | 700 | 70.4% | 3.7% | 187 | 64.5% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 234 | 18.3% | 2.0% | 45 | 16.0% | 0.8% | 189 | 19.0% | 3.0% | 42 | 14.5% | 1.3% |
| Agglo. - 20 000 hab | 271 | 21.2% | 3.0% | 65 | 23.1% | 1.5% | 205 | 20.6% | 4.4% | 41 | 14.3% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 196 | 15.4% | 2.8% | 39 | 13.8% | 1.2% | 157 | 15.8% | 4.3% | 54 | 18.7% | 2.5% |
| Agglo. + 100 000 hab | 389 | 30.5% | 2.5% | 87 | 30.9% | 1.1% | 302 | 30.3% | 3.7% | 80 | 27.6% | 1.4% |
| Agglo. Paris | 187 | 14.7% | 2.1% | 46 | 16.1% | 1.1% | 142 | 14.2% | 3.1% | 72 | 24.9% | 1.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 239 | 18.7% | 2.5% | 49 | 17.4% | 1.1% | 189 | 19.0% | 3.7% | 78 | 27.0% | 1.8% |
| Nord Pas de Calais | 73 | 5.7% | 2.3% | 12 | 4.4% | 0.8% | 61 | 6.1% | 3.7% | 19 | 6.5% | 1.9% |
| Lorraine | 67 | 5.2% | 3.5% | 19 | 6.8% | 2.1% | 47 | 4.7% | 4.8% | 18 | 6.1% | 3.3% |
| Alsace | 23 | 1.8% | 1.5% | 6 | 2.0% | 0.8% | 17 | 1.7% | 2.2% | 6 | 2.1% | 1.4% |
| Franche-Comté | 35 | 2.7% | 3.6% | 11 | 4.0% | 2.4% | 23 | 2.3% | 4.7% | 4 | 1.4% | 1.4% |
| Champagne Ardennes | 26 | 2.0% | 2.3% | 8 | 2.8% | 1.5% | 18 | 1.8% | 3.1% | 5 | 1.6% | 1.6% |
| Picardie | 28 | 2.2% | 1.8% | 7 | 2.4% | 0.9% | 21 | 2.1% | 2.7% | 13 | 4.6% | 3.0% |
| Bourgogne | 49 | 3.8% | 3.6% | 16 | 5.5% | 2.4% | 33 | 3.4% | 4.7% | 18 | 6.3% | 4.8% |
| Haute Normandie | 22 | 1.7% | 1.5% | 1 | 0.4% | 0.2% | 21 | 2.1% | 2.7% | 4 | 1.4% | 0.9% |
| Basse Normandie | 31 | 2.5% | 2.6% | 4 | 1.5% | 0.8% | 27 | 2.7% | 4.2% | 2 | 0.5% | 0.4% |
| Centre | 62 | 4.9% | 3.0% | 20 | 7.0% | 2.0% | 42 | 4.3% | 4.0% | 14 | 4.9% | 2.2% |
| Pays de Loire | 80 | 6.2% | 2.6% | 13 | 4.6% | 0.9% | 67 | 6.7% | 4.2% | 12 | 4.3% | 1.4% |
| Bretagne | 69 | 5.4% | 2.6% | 13 | 4.5% | 1.0% | 56 | 5.6% | 4.0% | 9 | 3.1% | 1.2% |
| Poitou Charentes | 35 | 2.7% | 2.4% | 8 | 2.7% | 1.1% | 27 | 2.7% | 3.5% | 4 | 1.2% | 0.9% |
| Aquitaine | 38 | 3.0% | 1.4% | 3 | 1.1% | 0.2% | 35 | 3.5% | 2.4% | 12 | 4.2% | 1.4% |
| Midi Pyrénées | 48 | 3.7% | 1.9% | 5 | 1.6% | 0.4% | 43 | 4.3% | 3.4% | 16 | 5.4% | 1.8% |
| Limousin | 7 | 0.6% | 1.2% | 1 | 0.4% | 0.3% | 6 | 0.6% | 1.9% | 2 | 0.6% | 1.0% |
| Auvergne | 17 | 1.3% | 1.5% | 1 | 0.5% | 0.2% | 15 | 1.6% | 2.6% | 2 | 0.7% | 0.6% |
| Rhône Alpes | 109 | 8.6% | 2.1% | 22 | 7.7% | 0.9% | 88 | 8.8% | 3.2% | 16 | 5.7% | 0.8% |
| Languedoc Roussillon | 83 | 6.5% | 3.6% | 27 | 9.4% | 2.4% | 57 | 5.7% | 4.6% | 7 | 2.5% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 137 | 10.7% | 3.1% | 37 | 13.1% | 1.8% | 99 | 10.0% | 4.3% | 28 | 9.7% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1003 | 78.5% | 2.3% | 230 | 81.3% | 1.1% | 773 | 77.8% | 3.5% | 250 | 86.5% | 1.6% |
| Presque tous les jours | 169 | 13.2% | 2.8% | 27 | 9.4% | 1.0% | 143 | 14.3% | 4.3% | 26 | 8.9% | 1.9% |
| 1 à 2 fois par semaine | 93 | 7.3% | 3.1% | 19 | 6.7% | 1.5% | 74 | 7.5% | 4.2% | 13 | 4.6% | 2.6% |
| 1 à 3 fois par mois | 8 | 0.6% | 2.0% | 4 | 1.3% | 2.0% | 4 | 0.4% | 1.9% | - | - | - |
| Moins souvent | 4 | 0.3% | 3.4% | 4 | 1.3% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 2.5% | 2.3% | 3 | 1.1% | 0.5% | 29 | 2.9% | 3.8% | 3 | 1.2% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 106 | 8.3% | 5.3% | 24 | 8.5% | 3.1% | 82 | 8.2% | 6.7% | 4 | 1.5% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 158 | 12.4% | 3.2% | 16 | 5.6% | 0.8% | 143 | 14.3% | 4.8% | 18 | 6.1% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 228 | 17.8% | 3.3% | 50 | 17.5% | 1.7% | 178 | 17.9% | 4.5% | 38 | 13.0% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 345 | 27.0% | 2.8% | 78 | 27.4% | 1.4% | 268 | 26.9% | 4.1% | 61 | 21.2% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 160 | 12.5% | 2.1% | 41 | 14.5% | 1.1% | 119 | 11.9% | 3.1% | 71 | 24.5% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 102 | 8.0% | 1.3% | 35 | 12.5% | 0.8% | 67 | 6.7% | 1.9% | 43 | 15.0% | 1.1% |
| 65 000 euros et plus par an | 34 | 2.6% | 0.8% | 13 | 4.6% | 0.5% | 20 | 2.1% | 1.2% | 22 | 7.5% | 0.8% |
| Refus | 88 | 6.9% | 2.5% | 12 | 4.1% | 0.8% | 76 | 7.7% | 3.8% | 26 | 8.9% | 2.0% |
| Ne sait pas | 25 | 2.0% | 1.6% | 12 | 4.2% | 1.6% | 14 | 1.4% | 1.6% | 3 | 1.1% | 0.5% |
