L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1997 | 100.0% | 3.8% | 223 | 100.0% | 0.9% | 1774 | 100.0% | 6.5% | 541 | 100.0% | 3.0% |
| Sexe | ||||||||||||
| Homme | 223 | 11.2% | 0.9% | 223 | 100.0% | 0.9% | - | - | - | 66 | 12.3% | 0.7% |
| Femme | 1774 | 88.8% | 6.5% | - | - | - | 1774 | 100.0% | 6.5% | 475 | 87.7% | 5.5% |
| Age | ||||||||||||
| 15 à 24 ans | 46 | 2.3% | 0.6% | 3 | 1.2% | 0.1% | 44 | 2.5% | 1.2% | 22 | 4.0% | 0.7% |
| 25 à 34 ans | 111 | 5.5% | 1.5% | 7 | 3.1% | 0.2% | 104 | 5.8% | 2.7% | 42 | 7.7% | 1.3% |
| 35 à 49 ans | 413 | 20.7% | 3.3% | 41 | 18.6% | 0.7% | 371 | 20.9% | 5.8% | 198 | 36.6% | 3.2% |
| 50 à 59 ans | 466 | 23.3% | 5.4% | 55 | 24.7% | 1.3% | 411 | 23.2% | 9.3% | 212 | 39.1% | 5.9% |
| 60 ans et plus | 961 | 48.1% | 6.0% | 117 | 52.4% | 1.6% | 844 | 47.6% | 9.5% | 68 | 12.5% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 1709 | 85.6% | 7.3% | - | - | - | 1709 | 96.4% | 7.3% | 451 | 83.4% | 6.4% |
| Personne de référence | 790 | 39.5% | 2.8% | 216 | 96.6% | 1.0% | 574 | 32.4% | 7.7% | 184 | 34.0% | 2.1% |
| Responsable des achats | 1820 | 91.1% | 5.1% | 151 | 67.8% | 1.2% | 1668 | 94.1% | 7.3% | 484 | 89.5% | 4.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 24 | 1.2% | 4.7% | - | - | - | 24 | 1.4% | 12.4% | 2 | 0.3% | 5.1% |
| Petits patrons | 54 | 2.7% | 3.3% | 24 | 10.8% | 2.0% | 30 | 1.7% | 7.2% | 48 | 8.9% | 3.2% |
| Affaires et Cadres | 154 | 7.7% | 3.0% | 20 | 8.8% | 0.7% | 134 | 7.6% | 6.2% | 115 | 21.2% | 2.5% |
| Professions intermédiaires | 251 | 12.6% | 3.4% | 27 | 12.3% | 0.7% | 223 | 12.6% | 6.0% | 202 | 37.3% | 3.3% |
| Employés | 413 | 20.7% | 4.8% | 12 | 5.5% | 0.5% | 401 | 22.6% | 6.4% | 80 | 14.8% | 4.5% |
| Ouvriers | 84 | 4.2% | 1.3% | 26 | 11.6% | 0.5% | 58 | 3.3% | 4.5% | 7 | 1.3% | 1.6% |
| Retraités | 731 | 36.6% | 5.7% | 100 | 44.9% | 1.7% | 631 | 35.6% | 9.1% | 14 | 2.5% | 6.2% |
| Autres inactifs | 286 | 14.3% | 2.9% | 14 | 6.1% | 0.4% | 272 | 15.4% | 4.3% | 74 | 13.6% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 35 | 1.8% | 4.5% | 0 | 0.1% | 0.1% | 35 | 2.0% | 8.4% | - | - | - |
| Petits patrons | 69 | 3.5% | 2.6% | 24 | 10.8% | 1.7% | 45 | 2.6% | 3.7% | 69 | 12.8% | 2.6% |
| Affaires et Cadres | 265 | 13.3% | 3.8% | 18 | 8.2% | 0.5% | 247 | 13.9% | 7.0% | 265 | 49.0% | 3.8% |
| Professions intermédiaires | 207 | 10.3% | 2.5% | 24 | 10.7% | 0.6% | 183 | 10.3% | 4.7% | 207 | 38.2% | 2.5% |
| Employés | 251 | 12.6% | 4.5% | 15 | 6.8% | 0.7% | 236 | 13.3% | 7.3% | - | - | - |
| Ouvriers | 207 | 10.4% | 2.1% | 26 | 11.7% | 0.5% | 181 | 10.2% | 4.0% | - | - | - |
| Retraités | 859 | 43.0% | 5.7% | 103 | 46.2% | 1.6% | 756 | 42.6% | 9.0% | - | - | - |
| Autres inactifs | 104 | 5.2% | 2.9% | 12 | 5.5% | 0.8% | 91 | 5.2% | 4.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 492 | 24.7% | 5.0% | 29 | 12.9% | 0.7% | 463 | 26.1% | 8.4% | 96 | 17.8% | 4.1% |
| 2 personnes | 877 | 43.9% | 4.8% | 112 | 50.3% | 1.3% | 765 | 43.1% | 8.1% | 152 | 28.1% | 3.6% |
| 3 personnes | 273 | 13.7% | 2.9% | 39 | 17.5% | 0.8% | 234 | 13.2% | 5.1% | 120 | 22.2% | 3.0% |
| 4 personnes | 261 | 13.1% | 2.8% | 26 | 11.8% | 0.6% | 235 | 13.2% | 5.0% | 133 | 24.5% | 2.8% |
| 5 personnes et + | 93 | 4.7% | 1.7% | 16 | 7.4% | 0.6% | 76 | 4.3% | 2.5% | 40 | 7.5% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 373 | 18.7% | 2.4% | 37 | 16.7% | 0.5% | 336 | 18.9% | 4.0% | 170 | 31.4% | 2.3% |
| Non | 1624 | 81.3% | 4.4% | 186 | 83.3% | 1.0% | 1438 | 81.1% | 7.6% | 371 | 68.6% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 390 | 19.5% | 3.3% | 40 | 17.7% | 0.7% | 350 | 19.8% | 5.6% | 102 | 18.9% | 3.1% |
| Agglo. - 20 000 hab | 383 | 19.2% | 4.3% | 57 | 25.5% | 1.3% | 326 | 18.4% | 7.0% | 87 | 16.0% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 339 | 17.0% | 4.9% | 32 | 14.2% | 1.0% | 307 | 17.3% | 8.4% | 80 | 14.8% | 3.8% |
| Agglo. + 100 000 hab | 602 | 30.1% | 3.8% | 62 | 27.6% | 0.8% | 540 | 30.5% | 6.7% | 179 | 33.0% | 3.2% |
| Agglo. Paris | 283 | 14.2% | 3.2% | 33 | 14.9% | 0.8% | 250 | 14.1% | 5.4% | 93 | 17.2% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 327 | 16.4% | 3.4% | 48 | 21.6% | 1.0% | 278 | 15.7% | 5.5% | 99 | 18.3% | 2.2% |
| Nord Pas de Calais | 108 | 5.4% | 3.3% | 11 | 5.1% | 0.7% | 96 | 5.4% | 5.8% | 27 | 5.1% | 2.7% |
| Lorraine | 60 | 3.0% | 3.1% | 5 | 2.5% | 0.6% | 55 | 3.1% | 5.6% | 17 | 3.1% | 3.2% |
| Alsace | 58 | 2.9% | 3.7% | 1 | 0.5% | 0.2% | 57 | 3.2% | 7.1% | 7 | 1.4% | 1.6% |
| Franche-Comté | 34 | 1.7% | 3.5% | 3 | 1.4% | 0.7% | 30 | 1.7% | 6.1% | 12 | 2.3% | 4.4% |
| Champagne Ardennes | 23 | 1.1% | 2.0% | 2 | 1.0% | 0.4% | 20 | 1.1% | 3.5% | 5 | 0.9% | 1.7% |
| Picardie | 51 | 2.5% | 3.3% | 0 | 0.2% | 0.1% | 50 | 2.8% | 6.3% | 14 | 2.6% | 3.2% |
| Bourgogne | 55 | 2.8% | 4.1% | 5 | 2.1% | 0.7% | 51 | 2.9% | 7.1% | 13 | 2.3% | 3.4% |
| Haute Normandie | 71 | 3.5% | 4.8% | 12 | 5.3% | 1.7% | 59 | 3.3% | 7.6% | 29 | 5.4% | 6.4% |
| Basse Normandie | 35 | 1.8% | 2.9% | 5 | 2.4% | 0.9% | 30 | 1.7% | 4.7% | 13 | 2.5% | 3.7% |
| Centre | 69 | 3.5% | 3.4% | 8 | 3.7% | 0.8% | 61 | 3.4% | 5.7% | 25 | 4.5% | 3.9% |
| Pays de Loire | 126 | 6.3% | 4.2% | 7 | 3.0% | 0.5% | 119 | 6.7% | 7.5% | 26 | 4.8% | 2.9% |
| Bretagne | 119 | 6.0% | 4.4% | 19 | 8.3% | 1.4% | 101 | 5.7% | 7.3% | 26 | 4.8% | 3.3% |
| Poitou Charentes | 72 | 3.6% | 4.8% | 5 | 2.5% | 0.8% | 66 | 3.7% | 8.5% | 21 | 3.9% | 5.1% |
| Aquitaine | 93 | 4.7% | 3.3% | 13 | 5.8% | 1.0% | 80 | 4.5% | 5.5% | 25 | 4.5% | 2.7% |
| Midi Pyrénées | 128 | 6.4% | 5.2% | 17 | 7.7% | 1.4% | 111 | 6.2% | 8.7% | 36 | 6.6% | 4.0% |
| Limousin | 18 | 0.9% | 3.0% | 2 | 0.7% | 0.5% | 17 | 1.0% | 5.2% | 4 | 0.7% | 2.1% |
| Auvergne | 52 | 2.6% | 4.5% | 5 | 2.2% | 0.9% | 47 | 2.6% | 7.9% | 9 | 1.6% | 2.9% |
| Rhône Alpes | 202 | 10.1% | 3.8% | 23 | 10.4% | 0.9% | 178 | 10.0% | 6.5% | 68 | 12.6% | 3.4% |
| Languedoc Roussillon | 109 | 5.4% | 4.6% | 8 | 3.7% | 0.7% | 100 | 5.7% | 8.2% | 21 | 4.0% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 188 | 9.4% | 4.3% | 22 | 9.8% | 1.1% | 166 | 9.4% | 7.2% | 44 | 8.2% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1533 | 76.8% | 3.6% | 166 | 74.2% | 0.8% | 1367 | 77.1% | 6.2% | 467 | 86.3% | 2.9% |
| Presque tous les jours | 302 | 15.1% | 4.9% | 40 | 18.1% | 1.5% | 262 | 14.7% | 7.8% | 45 | 8.4% | 3.3% |
| 1 à 2 fois par semaine | 146 | 7.3% | 4.8% | 13 | 5.7% | 1.0% | 133 | 7.5% | 7.5% | 27 | 4.9% | 5.2% |
| 1 à 3 fois par mois | 11 | 0.5% | 2.7% | 1 | 0.3% | 0.4% | 10 | 0.6% | 4.7% | 2 | 0.4% | 3.9% |
| Moins souvent | 5 | 0.3% | 4.9% | 4 | 1.7% | 9.9% | 2 | 0.1% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 1.9% | 2.8% | 2 | 1.0% | 0.3% | 37 | 2.1% | 4.9% | 1 | 0.2% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 57 | 2.9% | 2.9% | 5 | 2.3% | 0.7% | 52 | 2.9% | 4.3% | 4 | 0.7% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 196 | 9.8% | 3.9% | 9 | 4.1% | 0.4% | 187 | 10.5% | 6.3% | 20 | 3.7% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 246 | 12.3% | 3.6% | 16 | 7.2% | 0.5% | 230 | 13.0% | 5.9% | 44 | 8.0% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 549 | 27.5% | 4.5% | 53 | 23.8% | 0.9% | 496 | 27.9% | 7.5% | 116 | 21.5% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 321 | 16.1% | 4.2% | 53 | 24.0% | 1.4% | 267 | 15.1% | 7.0% | 90 | 16.6% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 292 | 14.6% | 3.8% | 45 | 20.2% | 1.0% | 247 | 13.9% | 7.2% | 121 | 22.3% | 3.1% |
| 65 000 euros et plus par an | 146 | 7.3% | 3.4% | 32 | 14.2% | 1.2% | 114 | 6.4% | 6.6% | 91 | 16.9% | 3.2% |
| Refus | 129 | 6.5% | 3.6% | 8 | 3.4% | 0.5% | 122 | 6.9% | 6.0% | 40 | 7.3% | 3.0% |
| Ne sait pas | 23 | 1.1% | 1.4% | - | - | - | 23 | 1.3% | 2.7% | 15 | 2.8% | 2.3% |
