L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 855 | 100.0% | 1.6% | 237 | 100.0% | 0.9% | 618 | 100.0% | 2.3% | 253 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 237 | 27.7% | 0.9% | 237 | 100.0% | 0.9% | - | - | - | 72 | 28.5% | 0.8% |
| Femme | 618 | 72.3% | 2.3% | - | - | - | 618 | 100.0% | 2.3% | 181 | 71.5% | 2.1% |
| Age | ||||||||||||
| 15 à 24 ans | 103 | 12.0% | 1.4% | 18 | 7.5% | 0.5% | 85 | 13.7% | 2.3% | 34 | 13.5% | 1.1% |
| 25 à 34 ans | 171 | 20.0% | 2.2% | 54 | 22.6% | 1.4% | 118 | 19.0% | 3.0% | 57 | 22.4% | 1.8% |
| 35 à 49 ans | 238 | 27.9% | 1.9% | 81 | 34.2% | 1.3% | 157 | 25.4% | 2.4% | 95 | 37.5% | 1.5% |
| 50 à 59 ans | 167 | 19.5% | 1.9% | 44 | 18.5% | 1.0% | 123 | 19.9% | 2.8% | 51 | 20.2% | 1.4% |
| 60 ans et plus | 177 | 20.6% | 1.1% | 41 | 17.2% | 0.6% | 136 | 22.0% | 1.5% | 16 | 6.3% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 523 | 61.1% | 2.2% | - | - | - | 523 | 84.6% | 2.2% | 155 | 61.4% | 2.2% |
| Personne de référence | 336 | 39.3% | 1.2% | 219 | 92.3% | 1.1% | 117 | 19.0% | 1.6% | 81 | 32.0% | 0.9% |
| Responsable des achats | 655 | 76.6% | 1.8% | 147 | 62.1% | 1.1% | 508 | 82.2% | 2.2% | 187 | 73.9% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.6% | 1.0% | 2 | 0.7% | 0.5% | 4 | 0.6% | 1.9% | 1 | 0.3% | 2.1% |
| Petits patrons | 16 | 1.9% | 1.0% | 13 | 5.3% | 1.0% | 4 | 0.6% | 0.8% | 16 | 6.4% | 1.1% |
| Affaires et Cadres | 47 | 5.4% | 0.9% | 16 | 6.8% | 0.6% | 30 | 4.9% | 1.4% | 40 | 15.6% | 0.9% |
| Professions intermédiaires | 128 | 15.0% | 1.7% | 34 | 14.3% | 0.9% | 94 | 15.2% | 2.5% | 81 | 32.2% | 1.3% |
| Employés | 195 | 22.8% | 2.3% | 16 | 6.9% | 0.7% | 178 | 28.8% | 2.8% | 52 | 20.5% | 2.9% |
| Ouvriers | 139 | 16.3% | 2.2% | 94 | 39.7% | 1.8% | 45 | 7.3% | 3.5% | 18 | 7.1% | 4.0% |
| Retraités | 120 | 14.0% | 0.9% | 23 | 9.8% | 0.4% | 97 | 15.7% | 1.4% | 3 | 1.2% | 1.4% |
| Autres inactifs | 205 | 24.0% | 2.1% | 39 | 16.5% | 1.1% | 166 | 26.9% | 2.6% | 43 | 16.9% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.1% | 1.3% | 2 | 0.9% | 0.6% | 8 | 1.2% | 1.8% | - | - | - |
| Petits patrons | 44 | 5.2% | 1.7% | 18 | 7.5% | 1.2% | 27 | 4.3% | 2.2% | 44 | 17.5% | 1.7% |
| Affaires et Cadres | 87 | 10.2% | 1.2% | 19 | 8.1% | 0.5% | 68 | 11.0% | 1.9% | 87 | 34.5% | 1.2% |
| Professions intermédiaires | 121 | 14.2% | 1.5% | 35 | 14.8% | 0.8% | 86 | 14.0% | 2.2% | 121 | 48.0% | 1.5% |
| Employés | 106 | 12.4% | 1.9% | 20 | 8.6% | 0.9% | 85 | 13.8% | 2.6% | - | - | - |
| Ouvriers | 250 | 29.2% | 2.6% | 91 | 38.5% | 1.8% | 159 | 25.7% | 3.5% | - | - | - |
| Retraités | 160 | 18.7% | 1.1% | 25 | 10.4% | 0.4% | 135 | 21.9% | 1.6% | - | - | - |
| Autres inactifs | 77 | 9.0% | 2.2% | 26 | 11.2% | 1.8% | 50 | 8.1% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 133 | 15.5% | 1.4% | 36 | 15.0% | 0.8% | 97 | 15.7% | 1.8% | 23 | 9.0% | 1.0% |
| 2 personnes | 276 | 32.3% | 1.5% | 81 | 34.2% | 0.9% | 195 | 31.5% | 2.1% | 62 | 24.6% | 1.5% |
| 3 personnes | 149 | 17.4% | 1.6% | 43 | 18.1% | 0.9% | 106 | 17.1% | 2.3% | 48 | 19.1% | 1.2% |
| 4 personnes | 191 | 22.3% | 2.0% | 53 | 22.5% | 1.1% | 137 | 22.2% | 2.9% | 88 | 34.9% | 1.9% |
| 5 personnes et + | 107 | 12.5% | 1.9% | 24 | 10.1% | 0.9% | 83 | 13.5% | 2.7% | 31 | 12.3% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 326 | 38.1% | 2.1% | 91 | 38.3% | 1.3% | 235 | 38.0% | 2.8% | 127 | 50.3% | 1.7% |
| Non | 529 | 61.9% | 1.4% | 146 | 61.7% | 0.8% | 383 | 62.0% | 2.0% | 126 | 49.7% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 235 | 27.4% | 2.0% | 56 | 23.8% | 1.0% | 178 | 28.9% | 2.8% | 60 | 23.5% | 1.8% |
| Agglo. - 20 000 hab | 198 | 23.2% | 2.2% | 43 | 18.4% | 1.0% | 155 | 25.0% | 3.3% | 61 | 24.2% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 95 | 11.1% | 1.4% | 23 | 9.8% | 0.7% | 71 | 11.5% | 1.9% | 31 | 12.3% | 1.5% |
| Agglo. + 100 000 hab | 253 | 29.6% | 1.6% | 93 | 39.2% | 1.2% | 160 | 25.9% | 2.0% | 66 | 26.0% | 1.2% |
| Agglo. Paris | 75 | 8.8% | 0.9% | 21 | 8.9% | 0.5% | 54 | 8.7% | 1.2% | 35 | 14.0% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 113 | 13.2% | 1.2% | 30 | 12.7% | 0.7% | 83 | 13.4% | 1.6% | 46 | 18.2% | 1.0% |
| Nord Pas de Calais | 54 | 6.3% | 1.7% | 29 | 12.2% | 1.9% | 25 | 4.1% | 1.5% | 8 | 3.3% | 0.8% |
| Lorraine | 31 | 3.6% | 1.6% | 10 | 4.3% | 1.1% | 20 | 3.3% | 2.1% | 8 | 3.3% | 1.6% |
| Alsace | 32 | 3.7% | 2.0% | 5 | 2.0% | 0.6% | 27 | 4.3% | 3.4% | - | - | - |
| Franche-Comté | 17 | 2.0% | 1.8% | 2 | 1.0% | 0.5% | 15 | 2.4% | 2.9% | 4 | 1.4% | 1.2% |
| Champagne Ardennes | 16 | 1.9% | 1.5% | 7 | 2.8% | 1.2% | 10 | 1.6% | 1.7% | 4 | 1.4% | 1.2% |
| Picardie | 15 | 1.8% | 1.0% | 4 | 1.8% | 0.6% | 11 | 1.7% | 1.4% | 8 | 3.0% | 1.7% |
| Bourgogne | 41 | 4.8% | 3.0% | 9 | 3.9% | 1.4% | 32 | 5.1% | 4.4% | 10 | 3.9% | 2.6% |
| Haute Normandie | 22 | 2.6% | 1.5% | 7 | 3.1% | 1.1% | 15 | 2.3% | 1.9% | 9 | 3.4% | 1.9% |
| Basse Normandie | 19 | 2.2% | 1.6% | 4 | 1.8% | 0.7% | 15 | 2.4% | 2.3% | 2 | 0.8% | 0.6% |
| Centre | 43 | 5.0% | 2.1% | 21 | 8.7% | 2.1% | 23 | 3.6% | 2.1% | 16 | 6.2% | 2.5% |
| Pays de Loire | 37 | 4.4% | 1.2% | 6 | 2.5% | 0.4% | 31 | 5.1% | 2.0% | 17 | 6.7% | 1.9% |
| Bretagne | 36 | 4.2% | 1.3% | 1 | 0.3% | 0.1% | 35 | 5.7% | 2.5% | 13 | 5.3% | 1.7% |
| Poitou Charentes | 23 | 2.7% | 1.5% | 9 | 3.8% | 1.3% | 14 | 2.2% | 1.8% | 8 | 3.2% | 2.0% |
| Aquitaine | 53 | 6.2% | 1.9% | 9 | 4.0% | 0.7% | 44 | 7.0% | 3.0% | 16 | 6.1% | 1.7% |
| Midi Pyrénées | 46 | 5.4% | 1.9% | 7 | 2.9% | 0.6% | 39 | 6.3% | 3.1% | 7 | 2.7% | 0.8% |
| Limousin | 12 | 1.4% | 1.9% | 6 | 2.6% | 2.1% | 6 | 0.9% | 1.7% | 6 | 2.4% | 3.5% |
| Auvergne | 29 | 3.4% | 2.5% | 6 | 2.4% | 1.0% | 23 | 3.7% | 3.9% | 9 | 3.5% | 3.0% |
| Rhône Alpes | 86 | 10.0% | 1.6% | 25 | 10.6% | 1.0% | 61 | 9.8% | 2.2% | 25 | 10.0% | 1.3% |
| Languedoc Roussillon | 50 | 5.8% | 2.1% | 10 | 4.3% | 0.9% | 39 | 6.3% | 3.2% | 15 | 6.0% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 82 | 9.5% | 1.9% | 29 | 12.2% | 1.4% | 53 | 8.5% | 2.3% | 23 | 9.2% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 638 | 74.6% | 1.5% | 183 | 77.1% | 0.9% | 455 | 73.6% | 2.1% | 204 | 80.6% | 1.3% |
| Presque tous les jours | 125 | 14.7% | 2.1% | 29 | 12.1% | 1.0% | 97 | 15.6% | 2.9% | 34 | 13.3% | 2.4% |
| 1 à 2 fois par semaine | 87 | 10.2% | 2.9% | 23 | 9.7% | 1.8% | 64 | 10.4% | 3.6% | 14 | 5.6% | 2.8% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.3% | 1 | 0.5% | 0.6% | - | - | - | 1 | 0.5% | 2.0% |
| Moins souvent | 4 | 0.4% | 3.2% | 1 | 0.5% | 3.4% | 2 | 0.4% | 3.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 3.7% | 2.3% | 8 | 3.5% | 1.3% | 23 | 3.8% | 3.1% | 4 | 1.8% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 44 | 5.1% | 2.2% | 10 | 4.4% | 1.4% | 33 | 5.4% | 2.7% | 1 | 0.4% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 98 | 11.4% | 1.9% | 39 | 16.6% | 1.9% | 58 | 9.4% | 2.0% | 16 | 6.3% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 109 | 12.8% | 1.6% | 27 | 11.6% | 0.9% | 82 | 13.2% | 2.1% | 19 | 7.5% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 187 | 21.8% | 1.5% | 52 | 22.1% | 0.9% | 134 | 21.7% | 2.0% | 40 | 15.7% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 131 | 15.3% | 1.7% | 42 | 17.8% | 1.1% | 89 | 14.3% | 2.3% | 61 | 24.2% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 106 | 12.4% | 1.4% | 24 | 10.1% | 0.6% | 82 | 13.3% | 2.4% | 47 | 18.5% | 1.2% |
| 65 000 euros et plus par an | 40 | 4.6% | 0.9% | 11 | 4.8% | 0.4% | 28 | 4.6% | 1.6% | 27 | 10.7% | 0.9% |
| Refus | 95 | 11.1% | 2.7% | 20 | 8.4% | 1.3% | 75 | 12.1% | 3.7% | 34 | 13.4% | 2.6% |
| Ne sait pas | 15 | 1.8% | 1.0% | 2 | 0.9% | 0.3% | 13 | 2.1% | 1.6% | 4 | 1.6% | 0.6% |
