L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1276 | 100.0% | 2.4% | 1096 | 100.0% | 4.4% | 180 | 100.0% | 0.7% | 481 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 1096 | 85.9% | 4.4% | 1096 | 100.0% | 4.4% | - | - | - | 426 | 88.6% | 4.7% |
| Femme | 180 | 14.1% | 0.7% | - | - | - | 180 | 100.0% | 0.7% | 55 | 11.4% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 111 | 8.7% | 1.5% | 100 | 9.1% | 2.7% | 11 | 6.1% | 0.3% | 60 | 12.5% | 1.9% |
| 25 à 34 ans | 118 | 9.3% | 1.5% | 100 | 9.1% | 2.7% | 18 | 10.3% | 0.5% | 57 | 11.9% | 1.8% |
| 35 à 49 ans | 360 | 28.2% | 2.8% | 330 | 30.1% | 5.3% | 30 | 16.9% | 0.5% | 165 | 34.3% | 2.7% |
| 50 à 59 ans | 259 | 20.3% | 3.0% | 218 | 19.9% | 5.2% | 41 | 23.1% | 0.9% | 116 | 24.0% | 3.2% |
| 60 ans et plus | 428 | 33.5% | 2.6% | 350 | 31.9% | 4.8% | 78 | 43.7% | 0.9% | 83 | 17.2% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 158 | 12.4% | 0.7% | - | - | - | 158 | 87.9% | 0.7% | 52 | 10.9% | 0.7% |
| Personne de référence | 986 | 77.3% | 3.5% | 962 | 87.8% | 4.7% | 24 | 13.5% | 0.3% | 368 | 76.5% | 4.1% |
| Responsable des achats | 724 | 56.7% | 2.0% | 560 | 51.1% | 4.3% | 164 | 91.3% | 0.7% | 271 | 56.5% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.7% | 1.8% | 8 | 0.7% | 2.5% | 1 | 0.8% | 0.7% | 1 | 0.3% | 3.7% |
| Petits patrons | 56 | 4.4% | 3.4% | 54 | 5.0% | 4.5% | 1 | 0.8% | 0.3% | 55 | 11.4% | 3.7% |
| Affaires et Cadres | 143 | 11.2% | 2.8% | 128 | 11.7% | 4.4% | 15 | 8.4% | 0.7% | 140 | 29.1% | 3.1% |
| Professions intermédiaires | 214 | 16.7% | 2.9% | 195 | 17.8% | 5.3% | 19 | 10.6% | 0.5% | 206 | 42.8% | 3.4% |
| Employés | 122 | 9.6% | 1.4% | 78 | 7.1% | 3.5% | 44 | 24.7% | 0.7% | 20 | 4.3% | 1.1% |
| Ouvriers | 255 | 20.0% | 4.0% | 253 | 23.1% | 4.9% | 2 | 1.0% | 0.1% | 14 | 3.0% | 3.2% |
| Retraités | 318 | 24.9% | 2.5% | 257 | 23.5% | 4.3% | 61 | 33.8% | 0.9% | 5 | 1.1% | 2.5% |
| Autres inactifs | 158 | 12.4% | 1.6% | 122 | 11.1% | 3.4% | 36 | 20.0% | 0.6% | 39 | 8.1% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.6% | 1.0% | 8 | 0.7% | 2.2% | - | - | - | - | - | - |
| Petits patrons | 78 | 6.1% | 2.9% | 69 | 6.3% | 4.7% | 9 | 5.1% | 0.7% | 78 | 16.2% | 2.9% |
| Affaires et Cadres | 177 | 13.9% | 2.5% | 153 | 13.9% | 4.3% | 24 | 13.5% | 0.7% | 177 | 36.8% | 2.5% |
| Professions intermédiaires | 226 | 17.7% | 2.8% | 204 | 18.7% | 4.9% | 22 | 12.1% | 0.6% | 226 | 47.0% | 2.8% |
| Employés | 101 | 7.9% | 1.8% | 78 | 7.1% | 3.4% | 23 | 12.7% | 0.7% | - | - | - |
| Ouvriers | 274 | 21.5% | 2.8% | 250 | 22.8% | 4.8% | 25 | 13.6% | 0.5% | - | - | - |
| Retraités | 342 | 26.8% | 2.3% | 272 | 24.8% | 4.1% | 70 | 38.9% | 0.8% | - | - | - |
| Autres inactifs | 70 | 5.5% | 2.0% | 62 | 5.7% | 4.2% | 7 | 4.1% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 146 | 11.5% | 1.5% | 132 | 12.1% | 3.1% | 14 | 7.6% | 0.2% | 47 | 9.8% | 2.0% |
| 2 personnes | 514 | 40.3% | 2.8% | 418 | 38.1% | 4.7% | 96 | 53.3% | 1.0% | 130 | 27.0% | 3.1% |
| 3 personnes | 238 | 18.6% | 2.5% | 213 | 19.4% | 4.5% | 25 | 13.9% | 0.5% | 123 | 25.6% | 3.1% |
| 4 personnes | 250 | 19.6% | 2.7% | 218 | 19.9% | 4.6% | 32 | 17.9% | 0.7% | 118 | 24.5% | 2.5% |
| 5 personnes et + | 128 | 10.0% | 2.3% | 115 | 10.5% | 4.5% | 13 | 7.2% | 0.4% | 63 | 13.1% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 395 | 31.0% | 2.5% | 357 | 32.5% | 4.9% | 38 | 21.4% | 0.5% | 192 | 40.0% | 2.6% |
| Non | 881 | 69.0% | 2.4% | 739 | 67.5% | 4.1% | 141 | 78.6% | 0.7% | 289 | 60.0% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 276 | 21.7% | 2.3% | 222 | 20.2% | 3.9% | 55 | 30.4% | 0.9% | 92 | 19.2% | 2.8% |
| Agglo. - 20 000 hab | 256 | 20.1% | 2.9% | 214 | 19.5% | 5.0% | 42 | 23.6% | 0.9% | 89 | 18.5% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 183 | 14.4% | 2.6% | 167 | 15.2% | 5.1% | 16 | 9.0% | 0.4% | 56 | 11.7% | 2.6% |
| Agglo. + 100 000 hab | 399 | 31.2% | 2.5% | 347 | 31.7% | 4.6% | 51 | 28.5% | 0.6% | 142 | 29.6% | 2.5% |
| Agglo. Paris | 161 | 12.6% | 1.8% | 146 | 13.3% | 3.5% | 15 | 8.5% | 0.3% | 102 | 21.1% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 192 | 15.0% | 2.0% | 171 | 15.6% | 3.7% | 20 | 11.2% | 0.4% | 116 | 24.1% | 2.6% |
| Nord Pas de Calais | 83 | 6.5% | 2.6% | 69 | 6.3% | 4.4% | 15 | 8.1% | 0.9% | 27 | 5.5% | 2.6% |
| Lorraine | 64 | 5.0% | 3.3% | 51 | 4.6% | 5.4% | 13 | 7.4% | 1.4% | 15 | 3.1% | 2.8% |
| Alsace | 47 | 3.7% | 3.0% | 46 | 4.2% | 6.1% | 1 | 0.5% | 0.1% | 15 | 3.0% | 3.2% |
| Franche-Comté | 42 | 3.3% | 4.3% | 32 | 3.0% | 6.9% | 9 | 5.1% | 1.8% | 13 | 2.7% | 4.6% |
| Champagne Ardennes | 30 | 2.3% | 2.7% | 29 | 2.6% | 5.4% | 1 | 0.6% | 0.2% | 10 | 2.1% | 3.5% |
| Picardie | 47 | 3.7% | 3.1% | 40 | 3.6% | 5.3% | 7 | 4.1% | 0.9% | 19 | 3.9% | 4.2% |
| Bourgogne | 35 | 2.8% | 2.6% | 26 | 2.4% | 4.0% | 9 | 4.9% | 1.2% | 8 | 1.6% | 2.0% |
| Haute Normandie | 43 | 3.4% | 2.9% | 37 | 3.4% | 5.3% | 6 | 3.3% | 0.8% | 9 | 1.9% | 2.0% |
| Basse Normandie | 17 | 1.4% | 1.4% | 17 | 1.5% | 3.0% | 1 | 0.3% | 0.1% | 6 | 1.2% | 1.5% |
| Centre | 46 | 3.6% | 2.2% | 39 | 3.6% | 4.0% | 7 | 3.8% | 0.6% | 14 | 3.0% | 2.3% |
| Pays de Loire | 73 | 5.7% | 2.4% | 60 | 5.4% | 4.1% | 13 | 7.4% | 0.8% | 24 | 5.1% | 2.7% |
| Bretagne | 68 | 5.3% | 2.5% | 61 | 5.5% | 4.7% | 7 | 4.0% | 0.5% | 16 | 3.3% | 2.0% |
| Poitou Charentes | 27 | 2.1% | 1.8% | 18 | 1.7% | 2.6% | 8 | 4.7% | 1.1% | 11 | 2.2% | 2.6% |
| Aquitaine | 55 | 4.3% | 2.0% | 50 | 4.5% | 3.7% | 6 | 3.1% | 0.4% | 19 | 4.1% | 2.2% |
| Midi Pyrénées | 51 | 4.0% | 2.1% | 38 | 3.4% | 3.1% | 13 | 7.3% | 1.0% | 24 | 4.9% | 2.7% |
| Limousin | 21 | 1.7% | 3.4% | 18 | 1.6% | 6.0% | 3 | 1.9% | 1.1% | 6 | 1.2% | 3.4% |
| Auvergne | 29 | 2.3% | 2.5% | 29 | 2.6% | 5.2% | - | - | - | 7 | 1.5% | 2.5% |
| Rhône Alpes | 132 | 10.3% | 2.5% | 109 | 10.0% | 4.3% | 23 | 12.7% | 0.8% | 63 | 13.2% | 3.2% |
| Languedoc Roussillon | 46 | 3.6% | 2.0% | 41 | 3.8% | 3.7% | 5 | 3.0% | 0.4% | 12 | 2.4% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 127 | 9.9% | 2.9% | 115 | 10.5% | 5.6% | 12 | 6.6% | 0.5% | 48 | 10.1% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1071 | 83.9% | 2.5% | 933 | 85.1% | 4.5% | 138 | 76.7% | 0.6% | 420 | 87.3% | 2.6% |
| Presque tous les jours | 133 | 10.4% | 2.2% | 102 | 9.3% | 3.7% | 30 | 16.9% | 0.9% | 42 | 8.8% | 3.1% |
| 1 à 2 fois par semaine | 65 | 5.1% | 2.2% | 54 | 4.9% | 4.3% | 11 | 6.3% | 0.6% | 15 | 3.1% | 2.9% |
| 1 à 3 fois par mois | 7 | 0.5% | 1.7% | 7 | 0.6% | 3.6% | 0 | 0.1% | 0.1% | 4 | 0.8% | 6.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 1.3% | 1.2% | 14 | 1.3% | 2.3% | 2 | 1.3% | 0.3% | 1 | 0.1% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 31 | 2.4% | 1.5% | 26 | 2.4% | 3.4% | 4 | 2.5% | 0.4% | 4 | 0.8% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 85 | 6.7% | 1.7% | 66 | 6.0% | 3.2% | 19 | 10.8% | 0.7% | 8 | 1.6% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 149 | 11.7% | 2.2% | 121 | 11.0% | 4.1% | 28 | 15.6% | 0.7% | 37 | 7.7% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 258 | 20.2% | 2.1% | 212 | 19.3% | 3.7% | 47 | 26.0% | 0.7% | 82 | 17.0% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 248 | 19.5% | 3.2% | 219 | 20.0% | 5.6% | 30 | 16.4% | 0.8% | 85 | 17.6% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 235 | 18.4% | 3.0% | 219 | 19.9% | 5.1% | 16 | 9.0% | 0.5% | 111 | 23.1% | 2.9% |
| 65 000 euros et plus par an | 156 | 12.2% | 3.6% | 140 | 12.8% | 5.5% | 16 | 8.7% | 0.9% | 108 | 22.4% | 3.7% |
| Refus | 69 | 5.4% | 1.9% | 54 | 4.9% | 3.5% | 16 | 8.7% | 0.8% | 36 | 7.5% | 2.7% |
| Ne sait pas | 28 | 2.2% | 1.8% | 26 | 2.4% | 3.5% | 2 | 1.0% | 0.2% | 11 | 2.2% | 1.6% |
