L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2341 | 100.0% | 4.5% | 620 | 100.0% | 2.5% | 1721 | 100.0% | 6.3% | 754 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 620 | 26.5% | 2.5% | 620 | 100.0% | 2.5% | - | - | - | 247 | 32.8% | 2.7% |
| Femme | 1721 | 73.5% | 6.3% | - | - | - | 1721 | 100.0% | 6.3% | 507 | 67.2% | 5.8% |
| Age | ||||||||||||
| 15 à 24 ans | 261 | 11.1% | 3.5% | 62 | 10.1% | 1.7% | 198 | 11.5% | 5.4% | 102 | 13.5% | 3.2% |
| 25 à 34 ans | 295 | 12.6% | 3.9% | 83 | 13.4% | 2.2% | 212 | 12.3% | 5.4% | 106 | 14.1% | 3.3% |
| 35 à 49 ans | 790 | 33.8% | 6.2% | 260 | 41.9% | 4.2% | 531 | 30.8% | 8.3% | 367 | 48.6% | 5.9% |
| 50 à 59 ans | 452 | 19.3% | 5.2% | 126 | 20.3% | 3.0% | 326 | 19.0% | 7.4% | 141 | 18.7% | 3.9% |
| 60 ans et plus | 544 | 23.2% | 3.4% | 89 | 14.4% | 1.2% | 455 | 26.4% | 5.1% | 39 | 5.2% | 2.4% |
| Individu | ||||||||||||
| Ménagères | 1484 | 63.4% | 6.3% | - | - | - | 1484 | 86.2% | 6.3% | 424 | 56.3% | 6.0% |
| Personne de référence | 971 | 41.5% | 3.5% | 521 | 84.1% | 2.5% | 449 | 26.1% | 6.1% | 273 | 36.2% | 3.1% |
| Responsable des achats | 1774 | 75.8% | 5.0% | 326 | 52.6% | 2.5% | 1448 | 84.1% | 6.3% | 519 | 68.8% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 0.8% | 3.8% | 7 | 1.1% | 2.1% | 13 | 0.7% | 6.6% | 1 | 0.2% | 3.2% |
| Petits patrons | 77 | 3.3% | 4.7% | 44 | 7.1% | 3.6% | 33 | 1.9% | 7.9% | 68 | 9.0% | 4.6% |
| Affaires et Cadres | 169 | 7.2% | 3.3% | 67 | 10.8% | 2.3% | 102 | 5.9% | 4.7% | 142 | 18.9% | 3.2% |
| Professions intermédiaires | 307 | 13.1% | 4.1% | 112 | 18.1% | 3.0% | 195 | 11.3% | 5.3% | 239 | 31.7% | 3.9% |
| Employés | 604 | 25.8% | 7.1% | 72 | 11.7% | 3.2% | 531 | 30.9% | 8.4% | 137 | 18.1% | 7.7% |
| Ouvriers | 242 | 10.4% | 3.8% | 162 | 26.2% | 3.2% | 80 | 4.6% | 6.1% | 12 | 1.6% | 2.8% |
| Retraités | 438 | 18.7% | 3.4% | 82 | 13.2% | 1.4% | 356 | 20.7% | 5.2% | 15 | 1.9% | 6.6% |
| Autres inactifs | 485 | 20.7% | 4.9% | 74 | 11.9% | 2.0% | 411 | 23.9% | 6.5% | 140 | 18.5% | 4.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 1.0% | 3.1% | 8 | 1.2% | 2.1% | 17 | 1.0% | 4.1% | - | - | - |
| Petits patrons | 126 | 5.4% | 4.7% | 45 | 7.3% | 3.1% | 80 | 4.7% | 6.5% | 126 | 16.7% | 4.7% |
| Affaires et Cadres | 282 | 12.0% | 4.0% | 74 | 11.9% | 2.1% | 208 | 12.1% | 5.9% | 282 | 37.4% | 4.0% |
| Professions intermédiaires | 346 | 14.8% | 4.3% | 128 | 20.6% | 3.1% | 218 | 12.7% | 5.6% | 346 | 45.9% | 4.3% |
| Employés | 364 | 15.5% | 6.5% | 81 | 13.1% | 3.5% | 283 | 16.4% | 8.7% | - | - | - |
| Ouvriers | 458 | 19.6% | 4.7% | 154 | 24.9% | 3.0% | 304 | 17.7% | 6.7% | - | - | - |
| Retraités | 567 | 24.2% | 3.8% | 97 | 15.7% | 1.5% | 469 | 27.3% | 5.6% | - | - | - |
| Autres inactifs | 175 | 7.5% | 4.9% | 33 | 5.3% | 2.2% | 142 | 8.2% | 6.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 390 | 16.7% | 4.0% | 88 | 14.1% | 2.1% | 302 | 17.6% | 5.5% | 65 | 8.6% | 2.8% |
| 2 personnes | 760 | 32.4% | 4.1% | 192 | 31.0% | 2.2% | 567 | 33.0% | 6.0% | 166 | 22.0% | 3.9% |
| 3 personnes | 457 | 19.5% | 4.9% | 125 | 20.1% | 2.7% | 332 | 19.3% | 7.2% | 196 | 26.0% | 5.0% |
| 4 personnes | 527 | 22.5% | 5.6% | 167 | 26.9% | 3.5% | 360 | 20.9% | 7.7% | 236 | 31.3% | 5.0% |
| 5 personnes et + | 208 | 8.9% | 3.7% | 49 | 7.8% | 1.9% | 160 | 9.3% | 5.3% | 92 | 12.2% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 831 | 35.5% | 5.3% | 239 | 38.6% | 3.3% | 592 | 34.4% | 7.0% | 365 | 48.4% | 4.9% |
| Non | 1510 | 64.5% | 4.1% | 381 | 61.4% | 2.1% | 1129 | 65.6% | 6.0% | 389 | 51.6% | 3.8% |
| Habitat | ||||||||||||
| Communes rurales | 406 | 17.3% | 3.4% | 114 | 18.3% | 2.0% | 292 | 17.0% | 4.7% | 107 | 14.2% | 3.2% |
| Agglo. - 20 000 hab | 425 | 18.2% | 4.7% | 115 | 18.6% | 2.7% | 310 | 18.0% | 6.7% | 118 | 15.7% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 322 | 13.7% | 4.6% | 89 | 14.4% | 2.7% | 233 | 13.5% | 6.3% | 99 | 13.2% | 4.7% |
| Agglo. + 100 000 hab | 798 | 34.1% | 5.1% | 213 | 34.4% | 2.8% | 585 | 34.0% | 7.2% | 272 | 36.1% | 4.8% |
| Agglo. Paris | 390 | 16.7% | 4.4% | 89 | 14.3% | 2.1% | 301 | 17.5% | 6.5% | 157 | 20.8% | 3.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 468 | 20.0% | 4.8% | 111 | 17.9% | 2.4% | 357 | 20.7% | 7.0% | 186 | 24.7% | 4.2% |
| Nord Pas de Calais | 141 | 6.0% | 4.4% | 44 | 7.1% | 2.8% | 97 | 5.6% | 5.8% | 50 | 6.6% | 4.9% |
| Lorraine | 112 | 4.8% | 5.8% | 25 | 4.0% | 2.7% | 87 | 5.1% | 8.9% | 20 | 2.6% | 3.7% |
| Alsace | 60 | 2.6% | 3.8% | 29 | 4.7% | 3.8% | 31 | 1.8% | 3.8% | 16 | 2.1% | 3.4% |
| Franche-Comté | 39 | 1.7% | 4.1% | 11 | 1.7% | 2.3% | 29 | 1.7% | 5.8% | 9 | 1.1% | 3.0% |
| Champagne Ardennes | 47 | 2.0% | 4.2% | 10 | 1.7% | 2.0% | 36 | 2.1% | 6.3% | 11 | 1.5% | 3.7% |
| Picardie | 85 | 3.6% | 5.5% | 24 | 3.8% | 3.2% | 61 | 3.5% | 7.6% | 19 | 2.6% | 4.4% |
| Bourgogne | 55 | 2.3% | 4.0% | 11 | 1.7% | 1.6% | 44 | 2.6% | 6.2% | 23 | 3.0% | 6.0% |
| Haute Normandie | 53 | 2.3% | 3.6% | 24 | 3.8% | 3.4% | 29 | 1.7% | 3.8% | 15 | 1.9% | 3.2% |
| Basse Normandie | 36 | 1.5% | 2.9% | 3 | 0.4% | 0.4% | 33 | 1.9% | 5.2% | 7 | 0.9% | 1.8% |
| Centre | 73 | 3.1% | 3.5% | 22 | 3.5% | 2.2% | 51 | 2.9% | 4.7% | 20 | 2.7% | 3.2% |
| Pays de Loire | 150 | 6.4% | 5.0% | 38 | 6.1% | 2.6% | 112 | 6.5% | 7.1% | 38 | 5.1% | 4.3% |
| Bretagne | 71 | 3.0% | 2.7% | 12 | 1.9% | 0.9% | 59 | 3.5% | 4.3% | 14 | 1.9% | 1.8% |
| Poitou Charentes | 48 | 2.1% | 3.2% | 10 | 1.6% | 1.4% | 38 | 2.2% | 4.9% | 8 | 1.1% | 2.0% |
| Aquitaine | 109 | 4.6% | 3.9% | 28 | 4.6% | 2.1% | 80 | 4.7% | 5.5% | 24 | 3.2% | 2.7% |
| Midi Pyrénées | 100 | 4.3% | 4.0% | 28 | 4.4% | 2.3% | 72 | 4.2% | 5.7% | 45 | 6.0% | 5.2% |
| Limousin | 25 | 1.1% | 3.9% | 7 | 1.2% | 2.5% | 17 | 1.0% | 5.3% | 9 | 1.2% | 5.2% |
| Auvergne | 49 | 2.1% | 4.3% | 7 | 1.2% | 1.3% | 42 | 2.4% | 7.0% | 15 | 2.1% | 5.2% |
| Rhône Alpes | 228 | 9.7% | 4.3% | 69 | 11.1% | 2.7% | 159 | 9.2% | 5.8% | 92 | 12.2% | 4.6% |
| Languedoc Roussillon | 122 | 5.2% | 5.2% | 29 | 4.7% | 2.6% | 92 | 5.4% | 7.5% | 45 | 6.0% | 6.1% |
| Provence Alpes Côte d'Azur, Corse | 272 | 11.6% | 6.2% | 78 | 12.6% | 3.8% | 194 | 11.3% | 8.4% | 88 | 11.7% | 5.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1938 | 82.8% | 4.5% | 535 | 86.3% | 2.6% | 1403 | 81.5% | 6.4% | 685 | 90.8% | 4.3% |
| Presque tous les jours | 266 | 11.4% | 4.4% | 51 | 8.2% | 1.9% | 215 | 12.5% | 6.4% | 51 | 6.7% | 3.7% |
| 1 à 2 fois par semaine | 100 | 4.3% | 3.3% | 23 | 3.7% | 1.8% | 78 | 4.5% | 4.4% | 15 | 2.0% | 3.0% |
| 1 à 3 fois par mois | 33 | 1.4% | 8.3% | 7 | 1.2% | 3.8% | 26 | 1.5% | 12.2% | 3 | 0.4% | 5.6% |
| Moins souvent | 4 | 0.2% | 3.4% | 4 | 0.6% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 40 | 1.7% | 2.9% | 13 | 2.1% | 2.0% | 27 | 1.6% | 3.7% | 6 | 0.7% | 2.7% |
| De 9 000 à moins de 12 000 euros par an | 111 | 4.7% | 5.6% | 24 | 3.9% | 3.1% | 87 | 5.0% | 7.1% | 5 | 0.7% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 269 | 11.5% | 5.4% | 58 | 9.4% | 2.8% | 211 | 12.2% | 7.1% | 26 | 3.4% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 297 | 12.7% | 4.3% | 65 | 10.4% | 2.2% | 233 | 13.5% | 5.9% | 66 | 8.8% | 4.5% |
| De 24 000 à moins de 36 000 euros par an | 580 | 24.8% | 4.7% | 159 | 25.6% | 2.8% | 422 | 24.5% | 6.4% | 141 | 18.7% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 352 | 15.0% | 4.6% | 104 | 16.8% | 2.7% | 248 | 14.4% | 6.5% | 131 | 17.4% | 4.5% |
| De 45 000 à moins de 65 000 euros par an | 339 | 14.5% | 4.4% | 111 | 17.9% | 2.6% | 228 | 13.2% | 6.6% | 173 | 23.0% | 4.5% |
| 65 000 euros et plus par an | 161 | 6.9% | 3.8% | 45 | 7.3% | 1.8% | 116 | 6.8% | 6.7% | 133 | 17.7% | 4.6% |
| Refus | 151 | 6.4% | 4.2% | 31 | 5.0% | 2.0% | 120 | 7.0% | 5.9% | 61 | 8.1% | 4.6% |
| Ne sait pas | 41 | 1.8% | 2.6% | 10 | 1.7% | 1.4% | 31 | 1.8% | 3.7% | 11 | 1.5% | 1.7% |
