L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3472 | 100.0% | 6.6% | 1513 | 100.0% | 6.0% | 1959 | 100.0% | 7.2% | 828 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 1513 | 43.6% | 6.0% | 1513 | 100.0% | 6.0% | - | - | - | 376 | 45.4% | 4.1% |
| Femme | 1959 | 56.4% | 7.2% | - | - | - | 1959 | 100.0% | 7.2% | 452 | 54.6% | 5.2% |
| Age | ||||||||||||
| 15 à 24 ans | 543 | 15.6% | 7.4% | 243 | 16.0% | 6.5% | 300 | 15.3% | 8.2% | 197 | 23.8% | 6.1% |
| 25 à 34 ans | 471 | 13.6% | 6.2% | 195 | 12.9% | 5.2% | 276 | 14.1% | 7.1% | 148 | 17.9% | 4.6% |
| 35 à 49 ans | 695 | 20.0% | 5.5% | 333 | 22.0% | 5.3% | 363 | 18.5% | 5.6% | 240 | 28.9% | 3.9% |
| 50 à 59 ans | 574 | 16.5% | 6.7% | 241 | 15.9% | 5.7% | 333 | 17.0% | 7.5% | 174 | 21.0% | 4.8% |
| 60 ans et plus | 1188 | 34.2% | 7.4% | 501 | 33.1% | 6.9% | 687 | 35.0% | 7.7% | 69 | 8.3% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 1603 | 46.2% | 6.8% | - | - | - | 1603 | 81.8% | 6.8% | 330 | 39.9% | 4.7% |
| Personne de référence | 1748 | 50.4% | 6.2% | 1203 | 79.5% | 5.8% | 545 | 27.8% | 7.4% | 345 | 41.7% | 3.9% |
| Responsable des achats | 2332 | 67.2% | 6.5% | 717 | 47.4% | 5.5% | 1615 | 82.5% | 7.1% | 501 | 60.5% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 50 | 1.4% | 9.7% | 28 | 1.9% | 8.8% | 22 | 1.1% | 11.2% | - | - | - |
| Petits patrons | 59 | 1.7% | 3.6% | 38 | 2.5% | 3.1% | 21 | 1.1% | 5.0% | 52 | 6.3% | 3.5% |
| Affaires et Cadres | 156 | 4.5% | 3.1% | 81 | 5.3% | 2.8% | 76 | 3.9% | 3.5% | 132 | 15.9% | 2.9% |
| Professions intermédiaires | 414 | 11.9% | 5.6% | 197 | 13.0% | 5.3% | 216 | 11.0% | 5.8% | 300 | 36.2% | 4.9% |
| Employés | 656 | 18.9% | 7.7% | 166 | 11.0% | 7.4% | 490 | 25.0% | 7.8% | 114 | 13.8% | 6.4% |
| Ouvriers | 465 | 13.4% | 7.2% | 355 | 23.5% | 6.9% | 110 | 5.6% | 8.4% | 42 | 5.0% | 9.4% |
| Retraités | 991 | 28.5% | 7.7% | 440 | 29.1% | 7.3% | 551 | 28.1% | 8.0% | 9 | 1.1% | 3.9% |
| Autres inactifs | 681 | 19.6% | 6.8% | 208 | 13.7% | 5.7% | 473 | 24.2% | 7.5% | 179 | 21.7% | 5.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 66 | 1.9% | 8.6% | 33 | 2.2% | 9.2% | 33 | 1.7% | 8.0% | - | - | - |
| Petits patrons | 138 | 4.0% | 5.1% | 47 | 3.1% | 3.2% | 91 | 4.7% | 7.4% | 138 | 16.7% | 5.1% |
| Affaires et Cadres | 232 | 6.7% | 3.3% | 104 | 6.9% | 3.0% | 128 | 6.5% | 3.6% | 232 | 28.0% | 3.3% |
| Professions intermédiaires | 458 | 13.2% | 5.6% | 225 | 14.9% | 5.4% | 233 | 11.9% | 5.9% | 458 | 55.3% | 5.6% |
| Employés | 419 | 12.1% | 7.5% | 170 | 11.2% | 7.3% | 249 | 12.7% | 7.7% | - | - | - |
| Ouvriers | 736 | 21.2% | 7.6% | 352 | 23.3% | 6.8% | 383 | 19.6% | 8.5% | - | - | - |
| Retraités | 1189 | 34.2% | 7.9% | 484 | 32.0% | 7.3% | 705 | 36.0% | 8.4% | - | - | - |
| Autres inactifs | 234 | 6.7% | 6.6% | 98 | 6.5% | 6.6% | 136 | 6.9% | 6.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 641 | 18.5% | 6.6% | 229 | 15.1% | 5.4% | 412 | 21.0% | 7.5% | 92 | 11.1% | 3.9% |
| 2 personnes | 1227 | 35.3% | 6.7% | 559 | 37.0% | 6.3% | 668 | 34.1% | 7.1% | 193 | 23.3% | 4.6% |
| 3 personnes | 652 | 18.8% | 7.0% | 319 | 21.1% | 6.8% | 333 | 17.0% | 7.2% | 182 | 22.0% | 4.6% |
| 4 personnes | 573 | 16.5% | 6.1% | 276 | 18.2% | 5.9% | 297 | 15.2% | 6.3% | 222 | 26.8% | 4.7% |
| 5 personnes et + | 379 | 10.9% | 6.8% | 130 | 8.6% | 5.1% | 249 | 12.7% | 8.2% | 139 | 16.8% | 5.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1002 | 28.9% | 6.4% | 432 | 28.6% | 6.0% | 569 | 29.1% | 6.7% | 347 | 42.0% | 4.6% |
| Non | 2470 | 71.1% | 6.7% | 1080 | 71.4% | 6.0% | 1389 | 70.9% | 7.4% | 480 | 58.0% | 4.7% |
| Habitat | ||||||||||||
| Communes rurales | 868 | 25.0% | 7.2% | 355 | 23.5% | 6.2% | 512 | 26.1% | 8.2% | 189 | 22.8% | 5.7% |
| Agglo. - 20 000 hab | 629 | 18.1% | 7.0% | 267 | 17.7% | 6.2% | 362 | 18.5% | 7.8% | 141 | 17.1% | 5.2% |
| Agglo. 20 000 à 100 000 hab | 472 | 13.6% | 6.8% | 206 | 13.6% | 6.2% | 266 | 13.6% | 7.3% | 108 | 13.1% | 5.1% |
| Agglo. + 100 000 hab | 1066 | 30.7% | 6.8% | 507 | 33.5% | 6.7% | 558 | 28.5% | 6.9% | 261 | 31.5% | 4.6% |
| Agglo. Paris | 437 | 12.6% | 5.0% | 177 | 11.7% | 4.2% | 260 | 13.3% | 5.6% | 129 | 15.5% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 503 | 14.5% | 5.2% | 197 | 13.0% | 4.3% | 306 | 15.6% | 6.0% | 145 | 17.5% | 3.3% |
| Nord Pas de Calais | 368 | 10.6% | 11.5% | 202 | 13.4% | 13.1% | 166 | 8.5% | 10.0% | 93 | 11.3% | 9.2% |
| Lorraine | 110 | 3.2% | 5.7% | 49 | 3.2% | 5.2% | 61 | 3.1% | 6.3% | 18 | 2.1% | 3.3% |
| Alsace | 55 | 1.6% | 3.5% | 19 | 1.2% | 2.5% | 37 | 1.9% | 4.6% | 13 | 1.5% | 2.8% |
| Franche-Comté | 77 | 2.2% | 7.9% | 27 | 1.8% | 5.6% | 50 | 2.6% | 10.1% | 15 | 1.9% | 5.5% |
| Champagne Ardennes | 86 | 2.5% | 7.8% | 41 | 2.7% | 7.7% | 45 | 2.3% | 7.9% | 12 | 1.5% | 4.1% |
| Picardie | 115 | 3.3% | 7.4% | 62 | 4.1% | 8.3% | 53 | 2.7% | 6.7% | 30 | 3.7% | 6.9% |
| Bourgogne | 158 | 4.5% | 11.5% | 83 | 5.5% | 12.8% | 74 | 3.8% | 10.4% | 32 | 3.9% | 8.6% |
| Haute Normandie | 113 | 3.2% | 7.6% | 45 | 2.9% | 6.3% | 68 | 3.5% | 8.8% | 30 | 3.6% | 6.6% |
| Basse Normandie | 80 | 2.3% | 6.6% | 25 | 1.6% | 4.4% | 55 | 2.8% | 8.6% | 17 | 2.0% | 4.6% |
| Centre | 178 | 5.1% | 8.7% | 98 | 6.5% | 9.9% | 80 | 4.1% | 7.5% | 55 | 6.6% | 8.6% |
| Pays de Loire | 199 | 5.7% | 6.6% | 71 | 4.7% | 4.9% | 128 | 6.5% | 8.1% | 38 | 4.6% | 4.3% |
| Bretagne | 114 | 3.3% | 4.2% | 33 | 2.2% | 2.6% | 81 | 4.1% | 5.8% | 35 | 4.3% | 4.5% |
| Poitou Charentes | 126 | 3.6% | 8.5% | 52 | 3.5% | 7.3% | 74 | 3.8% | 9.5% | 24 | 2.9% | 5.9% |
| Aquitaine | 179 | 5.1% | 6.4% | 77 | 5.1% | 5.7% | 101 | 5.2% | 7.0% | 37 | 4.4% | 4.1% |
| Midi Pyrénées | 182 | 5.2% | 7.3% | 83 | 5.5% | 6.9% | 99 | 5.0% | 7.7% | 30 | 3.6% | 3.4% |
| Limousin | 58 | 1.7% | 9.2% | 23 | 1.5% | 7.7% | 35 | 1.8% | 10.6% | 8 | 0.9% | 4.5% |
| Auvergne | 108 | 3.1% | 9.4% | 39 | 2.6% | 7.0% | 69 | 3.5% | 11.6% | 28 | 3.4% | 9.4% |
| Rhône Alpes | 286 | 8.2% | 5.4% | 139 | 9.2% | 5.5% | 147 | 7.5% | 5.3% | 75 | 9.0% | 3.8% |
| Languedoc Roussillon | 134 | 3.9% | 5.7% | 66 | 4.4% | 6.0% | 68 | 3.5% | 5.5% | 36 | 4.4% | 4.9% |
| Provence Alpes Côte d'Azur, Corse | 241 | 6.9% | 5.5% | 81 | 5.3% | 3.9% | 161 | 8.2% | 6.9% | 57 | 6.8% | 3.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2696 | 77.7% | 6.3% | 1210 | 80.0% | 5.8% | 1486 | 75.9% | 6.8% | 706 | 85.3% | 4.5% |
| Presque tous les jours | 486 | 14.0% | 8.0% | 188 | 12.5% | 6.8% | 298 | 15.2% | 8.9% | 71 | 8.5% | 5.1% |
| 1 à 2 fois par semaine | 254 | 7.3% | 8.4% | 100 | 6.6% | 7.9% | 154 | 7.9% | 8.7% | 48 | 5.8% | 9.4% |
| 1 à 3 fois par mois | 27 | 0.8% | 6.9% | 14 | 1.0% | 7.8% | 13 | 0.7% | 6.1% | 2 | 0.3% | 4.1% |
| Moins souvent | 8 | 0.2% | 6.9% | - | - | - | 8 | 0.4% | 10.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 96 | 2.8% | 7.0% | 39 | 2.6% | 6.3% | 57 | 2.9% | 7.6% | 14 | 1.7% | 6.9% |
| De 9 000 à moins de 12 000 euros par an | 173 | 5.0% | 8.7% | 50 | 3.3% | 6.5% | 123 | 6.3% | 10.1% | 13 | 1.6% | 5.3% |
| De 12 000 à moins de 18 000 euros par an | 483 | 13.9% | 9.6% | 196 | 13.0% | 9.6% | 286 | 14.6% | 9.6% | 39 | 4.8% | 5.0% |
| De 18 000 à moins de 24 000 euros par an | 564 | 16.2% | 8.2% | 243 | 16.1% | 8.2% | 321 | 16.4% | 8.2% | 80 | 9.6% | 5.4% |
| De 24 000 à moins de 36 000 euros par an | 879 | 25.3% | 7.1% | 371 | 24.5% | 6.5% | 508 | 25.9% | 7.7% | 198 | 23.9% | 5.6% |
| De 36 000 à moins de 45 000 euros par an | 442 | 12.7% | 5.8% | 188 | 12.4% | 4.8% | 254 | 13.0% | 6.7% | 128 | 15.5% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 395 | 11.4% | 5.1% | 221 | 14.6% | 5.1% | 174 | 8.9% | 5.1% | 190 | 23.0% | 5.0% |
| 65 000 euros et plus par an | 126 | 3.6% | 2.9% | 78 | 5.2% | 3.1% | 48 | 2.5% | 2.8% | 71 | 8.5% | 2.5% |
| Refus | 214 | 6.2% | 6.0% | 87 | 5.8% | 5.7% | 126 | 6.4% | 6.2% | 69 | 8.3% | 5.2% |
| Ne sait pas | 100 | 2.9% | 6.4% | 39 | 2.6% | 5.3% | 61 | 3.1% | 7.3% | 25 | 3.0% | 3.7% |
