L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2960 | 100.0% | 5.6% | 1247 | 100.0% | 5.0% | 1713 | 100.0% | 6.3% | 728 | 100.0% | 4.1% |
| Sexe | ||||||||||||
| Homme | 1247 | 42.1% | 5.0% | 1247 | 100.0% | 5.0% | - | - | - | 320 | 43.9% | 3.5% |
| Femme | 1713 | 57.9% | 6.3% | - | - | - | 1713 | 100.0% | 6.3% | 409 | 56.1% | 4.7% |
| Age | ||||||||||||
| 15 à 24 ans | 329 | 11.1% | 4.5% | 141 | 11.3% | 3.8% | 188 | 11.0% | 5.1% | 125 | 17.1% | 3.9% |
| 25 à 34 ans | 427 | 14.4% | 5.6% | 186 | 14.9% | 5.0% | 241 | 14.1% | 6.2% | 139 | 19.1% | 4.3% |
| 35 à 49 ans | 716 | 24.2% | 5.7% | 303 | 24.3% | 4.9% | 413 | 24.1% | 6.4% | 269 | 36.9% | 4.3% |
| 50 à 59 ans | 608 | 20.5% | 7.1% | 241 | 19.3% | 5.8% | 367 | 21.4% | 8.3% | 140 | 19.3% | 3.9% |
| 60 ans et plus | 880 | 29.7% | 5.4% | 376 | 30.1% | 5.2% | 504 | 29.4% | 5.7% | 56 | 7.6% | 3.5% |
| Individu | ||||||||||||
| Ménagères | 1463 | 49.4% | 6.2% | - | - | - | 1463 | 85.4% | 6.2% | 342 | 46.9% | 4.8% |
| Personne de référence | 1527 | 51.6% | 5.5% | 1020 | 81.7% | 5.0% | 507 | 29.6% | 6.8% | 327 | 44.9% | 3.7% |
| Responsable des achats | 2104 | 71.1% | 5.9% | 637 | 51.1% | 4.9% | 1467 | 85.6% | 6.4% | 475 | 65.2% | 4.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 0.7% | 3.8% | 12 | 1.0% | 3.8% | 7 | 0.4% | 3.6% | 1 | 0.1% | 2.1% |
| Petits patrons | 75 | 2.5% | 4.6% | 59 | 4.7% | 4.8% | 16 | 1.0% | 3.9% | 67 | 9.2% | 4.5% |
| Affaires et Cadres | 155 | 5.2% | 3.1% | 79 | 6.4% | 2.7% | 75 | 4.4% | 3.5% | 124 | 17.1% | 2.8% |
| Professions intermédiaires | 330 | 11.2% | 4.5% | 136 | 10.9% | 3.7% | 194 | 11.3% | 5.2% | 270 | 37.0% | 4.4% |
| Employés | 675 | 22.8% | 7.9% | 156 | 12.5% | 7.0% | 519 | 30.3% | 8.2% | 136 | 18.6% | 7.6% |
| Ouvriers | 449 | 15.2% | 7.0% | 342 | 27.4% | 6.7% | 106 | 6.2% | 8.2% | 8 | 1.1% | 1.8% |
| Retraités | 714 | 24.1% | 5.5% | 319 | 25.6% | 5.3% | 395 | 23.1% | 5.7% | 6 | 0.9% | 2.8% |
| Autres inactifs | 543 | 18.3% | 5.4% | 143 | 11.5% | 3.9% | 399 | 23.3% | 6.3% | 117 | 16.1% | 3.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 32 | 1.1% | 4.1% | 13 | 1.0% | 3.5% | 19 | 1.1% | 4.6% | - | - | - |
| Petits patrons | 131 | 4.4% | 4.9% | 69 | 5.5% | 4.7% | 63 | 3.7% | 5.1% | 131 | 18.0% | 4.9% |
| Affaires et Cadres | 210 | 7.1% | 3.0% | 87 | 7.0% | 2.5% | 122 | 7.1% | 3.5% | 210 | 28.8% | 3.0% |
| Professions intermédiaires | 387 | 13.1% | 4.8% | 164 | 13.1% | 3.9% | 223 | 13.0% | 5.7% | 387 | 53.2% | 4.8% |
| Employés | 366 | 12.4% | 6.6% | 147 | 11.8% | 6.3% | 218 | 12.8% | 6.7% | - | - | - |
| Ouvriers | 728 | 24.6% | 7.5% | 346 | 27.8% | 6.7% | 382 | 22.3% | 8.4% | - | - | - |
| Retraités | 906 | 30.6% | 6.0% | 354 | 28.4% | 5.3% | 552 | 32.2% | 6.6% | - | - | - |
| Autres inactifs | 200 | 6.8% | 5.7% | 68 | 5.4% | 4.5% | 133 | 7.8% | 6.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 529 | 17.9% | 5.4% | 181 | 14.5% | 4.2% | 348 | 20.3% | 6.3% | 89 | 12.2% | 3.8% |
| 2 personnes | 1054 | 35.6% | 5.7% | 466 | 37.3% | 5.2% | 588 | 34.3% | 6.2% | 173 | 23.8% | 4.1% |
| 3 personnes | 600 | 20.3% | 6.4% | 273 | 21.9% | 5.8% | 327 | 19.1% | 7.1% | 194 | 26.7% | 4.9% |
| 4 personnes | 530 | 17.9% | 5.6% | 228 | 18.3% | 4.8% | 301 | 17.6% | 6.4% | 197 | 27.1% | 4.2% |
| 5 personnes et + | 249 | 8.4% | 4.4% | 100 | 8.0% | 3.9% | 149 | 8.7% | 4.9% | 75 | 10.2% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 836 | 28.3% | 5.3% | 325 | 26.1% | 4.5% | 511 | 29.8% | 6.1% | 295 | 40.5% | 3.9% |
| Non | 2124 | 71.7% | 5.8% | 922 | 73.9% | 5.2% | 1202 | 70.2% | 6.4% | 433 | 59.5% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 661 | 22.3% | 5.5% | 258 | 20.6% | 4.5% | 403 | 23.5% | 6.4% | 139 | 19.1% | 4.2% |
| Agglo. - 20 000 hab | 612 | 20.7% | 6.8% | 265 | 21.2% | 6.1% | 347 | 20.3% | 7.5% | 142 | 19.5% | 5.2% |
| Agglo. 20 000 à 100 000 hab | 416 | 14.1% | 6.0% | 184 | 14.8% | 5.6% | 232 | 13.5% | 6.3% | 92 | 12.6% | 4.3% |
| Agglo. + 100 000 hab | 867 | 29.3% | 5.5% | 397 | 31.8% | 5.2% | 469 | 27.4% | 5.8% | 204 | 28.0% | 3.6% |
| Agglo. Paris | 404 | 13.7% | 4.6% | 144 | 11.5% | 3.4% | 261 | 15.2% | 5.7% | 152 | 20.8% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 465 | 15.7% | 4.8% | 170 | 13.6% | 3.7% | 295 | 17.2% | 5.8% | 165 | 22.7% | 3.8% |
| Nord Pas de Calais | 309 | 10.4% | 9.6% | 145 | 11.6% | 9.4% | 164 | 9.6% | 9.9% | 67 | 9.2% | 6.6% |
| Lorraine | 158 | 5.3% | 8.2% | 78 | 6.3% | 8.3% | 79 | 4.6% | 8.1% | 37 | 5.1% | 6.9% |
| Alsace | 59 | 2.0% | 3.8% | 15 | 1.2% | 2.0% | 44 | 2.5% | 5.4% | 13 | 1.8% | 2.9% |
| Franche-Comté | 53 | 1.8% | 5.5% | 22 | 1.8% | 4.7% | 31 | 1.8% | 6.3% | 18 | 2.5% | 6.5% |
| Champagne Ardennes | 92 | 3.1% | 8.3% | 37 | 3.0% | 7.0% | 55 | 3.2% | 9.5% | 16 | 2.3% | 5.6% |
| Picardie | 96 | 3.2% | 6.2% | 47 | 3.8% | 6.3% | 48 | 2.8% | 6.1% | 24 | 3.3% | 5.5% |
| Bourgogne | 77 | 2.6% | 5.6% | 40 | 3.2% | 6.2% | 36 | 2.1% | 5.1% | 22 | 3.0% | 5.7% |
| Haute Normandie | 126 | 4.3% | 8.5% | 47 | 3.8% | 6.6% | 79 | 4.6% | 10.2% | 30 | 4.1% | 6.5% |
| Basse Normandie | 57 | 1.9% | 4.7% | 30 | 2.4% | 5.2% | 27 | 1.6% | 4.2% | 21 | 2.9% | 5.9% |
| Centre | 145 | 4.9% | 7.1% | 52 | 4.2% | 5.3% | 93 | 5.5% | 8.7% | 31 | 4.3% | 4.9% |
| Pays de Loire | 183 | 6.2% | 6.0% | 88 | 7.0% | 6.1% | 95 | 5.6% | 6.0% | 38 | 5.2% | 4.2% |
| Bretagne | 110 | 3.7% | 4.1% | 42 | 3.4% | 3.2% | 68 | 4.0% | 4.9% | 38 | 5.2% | 4.9% |
| Poitou Charentes | 92 | 3.1% | 6.2% | 29 | 2.3% | 4.1% | 63 | 3.7% | 8.1% | 18 | 2.5% | 4.4% |
| Aquitaine | 147 | 5.0% | 5.2% | 62 | 4.9% | 4.6% | 85 | 5.0% | 5.8% | 25 | 3.4% | 2.8% |
| Midi Pyrénées | 160 | 5.4% | 6.4% | 74 | 5.9% | 6.2% | 86 | 5.0% | 6.7% | 29 | 4.0% | 3.3% |
| Limousin | 41 | 1.4% | 6.6% | 20 | 1.6% | 6.6% | 22 | 1.3% | 6.7% | 8 | 1.2% | 4.9% |
| Auvergne | 66 | 2.2% | 5.7% | 32 | 2.5% | 5.7% | 34 | 2.0% | 5.7% | 12 | 1.6% | 4.0% |
| Rhône Alpes | 205 | 6.9% | 3.9% | 81 | 6.5% | 3.2% | 123 | 7.2% | 4.5% | 46 | 6.3% | 2.3% |
| Languedoc Roussillon | 104 | 3.5% | 4.4% | 62 | 5.0% | 5.6% | 42 | 2.4% | 3.4% | 21 | 2.9% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 217 | 7.3% | 4.9% | 74 | 5.9% | 3.6% | 143 | 8.3% | 6.1% | 48 | 6.6% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2298 | 77.6% | 5.4% | 1002 | 80.3% | 4.8% | 1296 | 75.6% | 5.9% | 633 | 87.0% | 4.0% |
| Presque tous les jours | 405 | 13.7% | 6.6% | 156 | 12.5% | 5.7% | 249 | 14.5% | 7.4% | 67 | 9.2% | 4.8% |
| 1 à 2 fois par semaine | 206 | 7.0% | 6.8% | 71 | 5.7% | 5.7% | 135 | 7.9% | 7.6% | 24 | 3.3% | 4.7% |
| 1 à 3 fois par mois | 43 | 1.4% | 10.7% | 13 | 1.0% | 6.8% | 30 | 1.8% | 14.2% | 1 | 0.1% | 1.7% |
| Moins souvent | 9 | 0.3% | 8.1% | 6 | 0.4% | 14.7% | 3 | 0.2% | 4.6% | 3 | 0.4% | 12.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 70 | 2.4% | 5.1% | 11 | 0.8% | 1.7% | 60 | 3.5% | 8.1% | 6 | 0.9% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 134 | 4.5% | 6.7% | 52 | 4.1% | 6.7% | 82 | 4.8% | 6.7% | 7 | 1.0% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 357 | 12.1% | 7.1% | 133 | 10.6% | 6.5% | 225 | 13.1% | 7.6% | 31 | 4.2% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 482 | 16.3% | 7.0% | 182 | 14.6% | 6.2% | 300 | 17.5% | 7.6% | 82 | 11.2% | 5.5% |
| De 24 000 à moins de 36 000 euros par an | 755 | 25.5% | 6.1% | 319 | 25.6% | 5.6% | 436 | 25.4% | 6.6% | 146 | 20.1% | 4.2% |
| De 36 000 à moins de 45 000 euros par an | 403 | 13.6% | 5.2% | 197 | 15.8% | 5.1% | 206 | 12.0% | 5.4% | 128 | 17.6% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 377 | 12.7% | 4.9% | 208 | 16.7% | 4.8% | 169 | 9.8% | 4.9% | 185 | 25.4% | 4.8% |
| 65 000 euros et plus par an | 100 | 3.4% | 2.3% | 48 | 3.8% | 1.9% | 52 | 3.0% | 3.0% | 73 | 10.0% | 2.5% |
| Refus | 205 | 6.9% | 5.8% | 68 | 5.5% | 4.5% | 137 | 8.0% | 6.7% | 50 | 6.9% | 3.8% |
| Ne sait pas | 77 | 2.6% | 4.9% | 30 | 2.4% | 4.0% | 47 | 2.8% | 5.6% | 20 | 2.7% | 3.0% |
