L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1087 | 100.0% | 2.1% | 420 | 100.0% | 1.7% | 667 | 100.0% | 2.4% | 238 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 420 | 38.6% | 1.7% | 420 | 100.0% | 1.7% | - | - | - | 106 | 44.5% | 1.2% |
| Femme | 667 | 61.4% | 2.4% | - | - | - | 667 | 100.0% | 2.4% | 132 | 55.5% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 25 | 2.3% | 0.3% | 13 | 3.2% | 0.4% | 12 | 1.8% | 0.3% | 6 | 2.5% | 0.2% |
| 25 à 34 ans | 92 | 8.5% | 1.2% | 54 | 13.0% | 1.5% | 38 | 5.7% | 1.0% | 46 | 19.5% | 1.4% |
| 35 à 49 ans | 200 | 18.4% | 1.6% | 100 | 23.9% | 1.6% | 100 | 15.0% | 1.6% | 92 | 38.6% | 1.5% |
| 50 à 59 ans | 201 | 18.5% | 2.3% | 80 | 19.1% | 1.9% | 121 | 18.2% | 2.7% | 71 | 29.8% | 2.0% |
| 60 ans et plus | 568 | 52.2% | 3.5% | 172 | 41.0% | 2.4% | 396 | 59.3% | 4.5% | 23 | 9.7% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 634 | 58.3% | 2.7% | - | - | - | 634 | 95.0% | 2.7% | 124 | 52.2% | 1.8% |
| Personne de référence | 537 | 49.4% | 1.9% | 398 | 94.9% | 1.9% | 139 | 20.8% | 1.9% | 121 | 51.0% | 1.4% |
| Responsable des achats | 862 | 79.3% | 2.4% | 236 | 56.2% | 1.8% | 626 | 93.9% | 2.7% | 168 | 70.6% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 1.4% | 3.0% | 4 | 1.0% | 1.3% | 11 | 1.7% | 5.7% | 2 | 0.9% | 6.2% |
| Petits patrons | 28 | 2.6% | 1.7% | 14 | 3.4% | 1.2% | 14 | 2.0% | 3.2% | 20 | 8.2% | 1.3% |
| Affaires et Cadres | 61 | 5.6% | 1.2% | 24 | 5.8% | 0.8% | 37 | 5.5% | 1.7% | 49 | 20.7% | 1.1% |
| Professions intermédiaires | 123 | 11.3% | 1.7% | 62 | 14.9% | 1.7% | 61 | 9.1% | 1.6% | 97 | 41.0% | 1.6% |
| Employés | 154 | 14.1% | 1.8% | 31 | 7.5% | 1.4% | 122 | 18.3% | 1.9% | 31 | 13.2% | 1.8% |
| Ouvriers | 101 | 9.3% | 1.6% | 85 | 20.3% | 1.7% | 16 | 2.5% | 1.3% | 2 | 0.6% | 0.3% |
| Retraités | 493 | 45.3% | 3.8% | 159 | 38.0% | 2.7% | 333 | 50.0% | 4.8% | 17 | 7.2% | 7.8% |
| Autres inactifs | 111 | 10.2% | 1.1% | 38 | 9.1% | 1.1% | 73 | 10.9% | 1.2% | 19 | 8.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 2.9% | 4.1% | 4 | 0.9% | 1.0% | 28 | 4.2% | 6.8% | - | - | - |
| Petits patrons | 29 | 2.7% | 1.1% | 17 | 4.0% | 1.2% | 12 | 1.8% | 1.0% | 29 | 12.2% | 1.1% |
| Affaires et Cadres | 86 | 7.9% | 1.2% | 25 | 6.0% | 0.7% | 61 | 9.2% | 1.7% | 86 | 36.3% | 1.2% |
| Professions intermédiaires | 122 | 11.2% | 1.5% | 64 | 15.2% | 1.5% | 58 | 8.8% | 1.5% | 122 | 51.4% | 1.5% |
| Employés | 78 | 7.2% | 1.4% | 34 | 8.1% | 1.5% | 44 | 6.5% | 1.3% | - | - | - |
| Ouvriers | 159 | 14.6% | 1.6% | 82 | 19.6% | 1.6% | 76 | 11.5% | 1.7% | - | - | - |
| Retraités | 528 | 48.6% | 3.5% | 164 | 39.1% | 2.5% | 364 | 54.6% | 4.3% | - | - | - |
| Autres inactifs | 53 | 4.9% | 1.5% | 30 | 7.1% | 2.0% | 23 | 3.5% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 164 | 15.1% | 1.7% | 52 | 12.4% | 1.2% | 112 | 16.8% | 2.0% | 25 | 10.5% | 1.1% |
| 2 personnes | 590 | 54.3% | 3.2% | 197 | 47.0% | 2.2% | 392 | 58.8% | 4.2% | 89 | 37.5% | 2.1% |
| 3 personnes | 147 | 13.6% | 1.6% | 75 | 17.9% | 1.6% | 72 | 10.8% | 1.6% | 38 | 16.0% | 1.0% |
| 4 personnes | 116 | 10.6% | 1.2% | 66 | 15.7% | 1.4% | 50 | 7.5% | 1.1% | 58 | 24.6% | 1.2% |
| 5 personnes et + | 70 | 6.4% | 1.2% | 29 | 7.0% | 1.1% | 41 | 6.1% | 1.3% | 27 | 11.4% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 215 | 19.8% | 1.4% | 120 | 28.6% | 1.7% | 95 | 14.2% | 1.1% | 82 | 34.4% | 1.1% |
| Non | 872 | 80.2% | 2.4% | 300 | 71.4% | 1.7% | 572 | 85.8% | 3.0% | 156 | 65.6% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 443 | 40.8% | 3.7% | 171 | 40.7% | 3.0% | 272 | 40.8% | 4.3% | 85 | 35.6% | 2.5% |
| Agglo. - 20 000 hab | 215 | 19.8% | 2.4% | 73 | 17.4% | 1.7% | 143 | 21.4% | 3.1% | 53 | 22.4% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 129 | 11.9% | 1.8% | 47 | 11.3% | 1.4% | 81 | 12.2% | 2.2% | 22 | 9.1% | 1.0% |
| Agglo. + 100 000 hab | 187 | 17.2% | 1.2% | 86 | 20.5% | 1.1% | 102 | 15.2% | 1.3% | 47 | 19.8% | 0.8% |
| Agglo. Paris | 112 | 10.3% | 1.3% | 43 | 10.1% | 1.0% | 69 | 10.4% | 1.5% | 31 | 13.1% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 134 | 12.4% | 1.4% | 48 | 11.4% | 1.0% | 86 | 12.9% | 1.7% | 35 | 14.8% | 0.8% |
| Nord Pas de Calais | 64 | 5.9% | 2.0% | 32 | 7.6% | 2.1% | 32 | 4.8% | 1.9% | 13 | 5.3% | 1.2% |
| Lorraine | 47 | 4.3% | 2.4% | 16 | 3.9% | 1.7% | 31 | 4.6% | 3.1% | 15 | 6.5% | 2.9% |
| Alsace | 32 | 3.0% | 2.1% | 6 | 1.4% | 0.8% | 26 | 3.9% | 3.3% | 13 | 5.5% | 2.9% |
| Franche-Comté | 28 | 2.5% | 2.9% | 5 | 1.3% | 1.1% | 22 | 3.3% | 4.5% | 3 | 1.3% | 1.1% |
| Champagne Ardennes | 36 | 3.3% | 3.3% | 14 | 3.4% | 2.7% | 22 | 3.3% | 3.8% | 12 | 5.0% | 4.0% |
| Picardie | 59 | 5.5% | 3.8% | 25 | 5.9% | 3.3% | 35 | 5.2% | 4.3% | 7 | 3.0% | 1.6% |
| Bourgogne | 54 | 5.0% | 3.9% | 22 | 5.3% | 3.4% | 32 | 4.7% | 4.4% | 6 | 2.6% | 1.6% |
| Haute Normandie | 30 | 2.8% | 2.0% | 13 | 3.0% | 1.8% | 17 | 2.6% | 2.2% | 5 | 2.3% | 1.2% |
| Basse Normandie | 28 | 2.6% | 2.3% | 11 | 2.7% | 2.0% | 17 | 2.6% | 2.7% | 5 | 1.9% | 1.3% |
| Centre | 75 | 6.9% | 3.7% | 36 | 8.7% | 3.7% | 39 | 5.8% | 3.6% | 14 | 6.0% | 2.2% |
| Pays de Loire | 52 | 4.8% | 1.7% | 19 | 4.6% | 1.3% | 33 | 4.9% | 2.1% | 14 | 6.0% | 1.6% |
| Bretagne | 68 | 6.3% | 2.5% | 27 | 6.5% | 2.1% | 41 | 6.2% | 3.0% | 22 | 9.1% | 2.8% |
| Poitou Charentes | 39 | 3.6% | 2.6% | 19 | 4.6% | 2.7% | 20 | 3.0% | 2.6% | 3 | 1.3% | 0.7% |
| Aquitaine | 59 | 5.4% | 2.1% | 22 | 5.2% | 1.6% | 37 | 5.5% | 2.5% | 15 | 6.1% | 1.6% |
| Midi Pyrénées | 44 | 4.1% | 1.8% | 18 | 4.2% | 1.5% | 27 | 4.0% | 2.1% | 7 | 2.9% | 0.8% |
| Limousin | 28 | 2.6% | 4.5% | 8 | 1.8% | 2.6% | 21 | 3.1% | 6.3% | 8 | 3.4% | 4.7% |
| Auvergne | 30 | 2.8% | 2.6% | 15 | 3.7% | 2.8% | 15 | 2.2% | 2.5% | 5 | 2.2% | 1.7% |
| Rhône Alpes | 93 | 8.5% | 1.8% | 26 | 6.3% | 1.0% | 66 | 10.0% | 2.4% | 21 | 8.9% | 1.1% |
| Languedoc Roussillon | 43 | 4.0% | 1.8% | 23 | 5.5% | 2.1% | 20 | 3.0% | 1.6% | 5 | 2.0% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 41 | 3.8% | 0.9% | 13 | 3.1% | 0.6% | 28 | 4.2% | 1.2% | 10 | 4.0% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 865 | 79.6% | 2.0% | 332 | 79.1% | 1.6% | 533 | 79.9% | 2.4% | 201 | 84.6% | 1.3% |
| Presque tous les jours | 129 | 11.9% | 2.1% | 47 | 11.3% | 1.7% | 82 | 12.2% | 2.4% | 22 | 9.2% | 1.6% |
| 1 à 2 fois par semaine | 71 | 6.6% | 2.4% | 23 | 5.6% | 1.9% | 48 | 7.2% | 2.7% | 13 | 5.6% | 2.6% |
| 1 à 3 fois par mois | 19 | 1.8% | 4.9% | 16 | 3.7% | 8.5% | 4 | 0.6% | 1.7% | 1 | 0.6% | 2.5% |
| Moins souvent | 3 | 0.2% | 2.3% | 1 | 0.3% | 3.4% | 1 | 0.2% | 1.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 2.1% | 1.6% | 13 | 3.0% | 2.0% | 10 | 1.5% | 1.3% | 2 | 0.9% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 51 | 4.7% | 2.6% | 15 | 3.5% | 1.9% | 37 | 5.5% | 3.0% | 4 | 1.9% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 91 | 8.4% | 1.8% | 27 | 6.5% | 1.3% | 64 | 9.6% | 2.2% | 8 | 3.6% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 146 | 13.4% | 2.1% | 58 | 13.7% | 2.0% | 88 | 13.2% | 2.2% | 17 | 7.0% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 295 | 27.1% | 2.4% | 112 | 26.8% | 2.0% | 182 | 27.3% | 2.8% | 42 | 17.8% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 180 | 16.6% | 2.3% | 67 | 16.0% | 1.7% | 113 | 17.0% | 3.0% | 65 | 27.5% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 160 | 14.8% | 2.1% | 61 | 14.6% | 1.4% | 99 | 14.8% | 2.9% | 56 | 23.6% | 1.5% |
| 65 000 euros et plus par an | 59 | 5.4% | 1.4% | 30 | 7.2% | 1.2% | 29 | 4.3% | 1.7% | 26 | 11.1% | 0.9% |
| Refus | 63 | 5.8% | 1.8% | 27 | 6.4% | 1.8% | 36 | 5.4% | 1.8% | 8 | 3.3% | 0.6% |
| Ne sait pas | 19 | 1.7% | 1.2% | 10 | 2.3% | 1.3% | 9 | 1.4% | 1.1% | 8 | 3.4% | 1.2% |
