L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 571 | 100.0% | 1.1% | 224 | 100.0% | 0.9% | 347 | 100.0% | 1.3% | 86 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 224 | 39.3% | 0.9% | 224 | 100.0% | 0.9% | - | - | - | 40 | 46.4% | 0.4% |
| Femme | 347 | 60.7% | 1.3% | - | - | - | 347 | 100.0% | 1.3% | 46 | 53.6% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 15 | 2.7% | 0.2% | 9 | 4.1% | 0.2% | 6 | 1.8% | 0.2% | 9 | 10.0% | 0.3% |
| 25 à 34 ans | 14 | 2.4% | 0.2% | 9 | 3.8% | 0.2% | 5 | 1.5% | 0.1% | 10 | 11.4% | 0.3% |
| 35 à 49 ans | 49 | 8.5% | 0.4% | 20 | 8.7% | 0.3% | 29 | 8.4% | 0.5% | 25 | 29.1% | 0.4% |
| 50 à 59 ans | 73 | 12.8% | 0.8% | 41 | 18.2% | 1.0% | 32 | 9.2% | 0.7% | 21 | 24.0% | 0.6% |
| 60 ans et plus | 420 | 73.6% | 2.6% | 146 | 65.2% | 2.0% | 274 | 79.0% | 3.1% | 22 | 25.4% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 332 | 58.0% | 1.4% | - | - | - | 332 | 95.6% | 1.4% | 44 | 50.7% | 0.6% |
| Personne de référence | 340 | 59.4% | 1.2% | 210 | 93.6% | 1.0% | 130 | 37.4% | 1.7% | 46 | 54.1% | 0.5% |
| Responsable des achats | 447 | 78.2% | 1.2% | 122 | 54.4% | 0.9% | 325 | 93.6% | 1.4% | 50 | 58.8% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 2.1% | 2.3% | 10 | 4.6% | 3.2% | 2 | 0.5% | 0.8% | - | - | - |
| Petits patrons | 7 | 1.3% | 0.5% | 7 | 3.3% | 0.6% | - | - | - | 6 | 7.0% | 0.4% |
| Affaires et Cadres | 28 | 5.0% | 0.6% | 14 | 6.3% | 0.5% | 14 | 4.1% | 0.7% | 25 | 28.8% | 0.5% |
| Professions intermédiaires | 37 | 6.4% | 0.5% | 12 | 5.2% | 0.3% | 25 | 7.2% | 0.7% | 30 | 35.5% | 0.5% |
| Employés | 43 | 7.5% | 0.5% | 12 | 5.4% | 0.5% | 31 | 8.8% | 0.5% | 6 | 6.9% | 0.3% |
| Ouvriers | 12 | 2.1% | 0.2% | 12 | 5.1% | 0.2% | 1 | 0.2% | 0.1% | - | - | - |
| Retraités | 357 | 62.5% | 2.8% | 131 | 58.6% | 2.2% | 226 | 65.1% | 3.3% | 3 | 3.8% | 1.5% |
| Autres inactifs | 75 | 13.1% | 0.8% | 26 | 11.5% | 0.7% | 49 | 14.1% | 0.8% | 15 | 18.0% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 2.3% | 1.7% | 10 | 4.3% | 2.7% | 3 | 1.0% | 0.8% | - | - | - |
| Petits patrons | 12 | 2.2% | 0.5% | 6 | 2.7% | 0.4% | 6 | 1.8% | 0.5% | 12 | 14.3% | 0.5% |
| Affaires et Cadres | 43 | 7.5% | 0.6% | 21 | 9.1% | 0.6% | 22 | 6.4% | 0.6% | 43 | 49.8% | 0.6% |
| Professions intermédiaires | 31 | 5.4% | 0.4% | 13 | 5.9% | 0.3% | 17 | 5.0% | 0.4% | 31 | 35.8% | 0.4% |
| Employés | 22 | 3.8% | 0.4% | 9 | 4.1% | 0.4% | 13 | 3.7% | 0.4% | - | - | - |
| Ouvriers | 23 | 4.0% | 0.2% | 12 | 5.1% | 0.2% | 11 | 3.3% | 0.3% | - | - | - |
| Retraités | 383 | 67.0% | 2.5% | 133 | 59.4% | 2.0% | 249 | 71.9% | 3.0% | - | - | - |
| Autres inactifs | 45 | 7.8% | 1.3% | 21 | 9.3% | 1.4% | 24 | 6.9% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 179 | 31.4% | 1.8% | 55 | 24.6% | 1.3% | 124 | 35.8% | 2.2% | 20 | 23.1% | 0.8% |
| 2 personnes | 302 | 52.9% | 1.6% | 125 | 55.7% | 1.4% | 177 | 51.0% | 1.9% | 20 | 23.3% | 0.5% |
| 3 personnes | 39 | 6.8% | 0.4% | 19 | 8.4% | 0.4% | 20 | 5.8% | 0.4% | 9 | 10.4% | 0.2% |
| 4 personnes | 36 | 6.3% | 0.4% | 21 | 9.4% | 0.4% | 15 | 4.3% | 0.3% | 23 | 27.2% | 0.5% |
| 5 personnes et + | 15 | 2.6% | 0.3% | 4 | 1.9% | 0.2% | 11 | 3.1% | 0.4% | 14 | 16.0% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 42 | 7.4% | 0.3% | 16 | 7.3% | 0.2% | 26 | 7.5% | 0.3% | 28 | 32.5% | 0.4% |
| Non | 529 | 92.6% | 1.4% | 208 | 92.7% | 1.2% | 321 | 92.5% | 1.7% | 58 | 67.5% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 191 | 33.4% | 1.6% | 70 | 31.1% | 1.2% | 121 | 34.9% | 1.9% | 12 | 13.5% | 0.3% |
| Agglo. - 20 000 hab | 109 | 19.0% | 1.2% | 46 | 20.4% | 1.1% | 63 | 18.1% | 1.3% | 24 | 28.5% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 53 | 9.2% | 0.8% | 26 | 11.7% | 0.8% | 26 | 7.6% | 0.7% | 8 | 9.1% | 0.4% |
| Agglo. + 100 000 hab | 133 | 23.3% | 0.8% | 56 | 24.8% | 0.7% | 77 | 22.3% | 1.0% | 22 | 25.5% | 0.4% |
| Agglo. Paris | 86 | 15.1% | 1.0% | 27 | 12.0% | 0.6% | 59 | 17.1% | 1.3% | 20 | 23.4% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 92 | 16.2% | 0.9% | 33 | 14.6% | 0.7% | 59 | 17.1% | 1.2% | 26 | 30.2% | 0.6% |
| Nord Pas de Calais | 76 | 13.4% | 2.4% | 43 | 19.3% | 2.8% | 33 | 9.6% | 2.0% | 2 | 2.2% | 0.2% |
| Lorraine | 32 | 5.6% | 1.7% | 11 | 4.7% | 1.1% | 21 | 6.2% | 2.2% | - | - | - |
| Alsace | 12 | 2.2% | 0.8% | 1 | 0.6% | 0.2% | 11 | 3.1% | 1.4% | 2 | 1.8% | 0.3% |
| Franche-Comté | 19 | 3.2% | 1.9% | 8 | 3.8% | 1.8% | 10 | 2.9% | 2.0% | 1 | 1.6% | 0.5% |
| Champagne Ardennes | 12 | 2.1% | 1.1% | 4 | 1.8% | 0.8% | 8 | 2.3% | 1.4% | 2 | 2.2% | 0.6% |
| Picardie | 18 | 3.1% | 1.2% | 3 | 1.5% | 0.4% | 15 | 4.2% | 1.8% | 3 | 3.5% | 0.7% |
| Bourgogne | 6 | 1.0% | 0.4% | 3 | 1.5% | 0.5% | 3 | 0.8% | 0.4% | - | - | - |
| Haute Normandie | 8 | 1.3% | 0.5% | 5 | 2.4% | 0.8% | 2 | 0.6% | 0.3% | 2 | 2.0% | 0.4% |
| Basse Normandie | 4 | 0.8% | 0.4% | 3 | 1.1% | 0.4% | 2 | 0.5% | 0.3% | - | - | - |
| Centre | 38 | 6.7% | 1.9% | 19 | 8.5% | 1.9% | 19 | 5.5% | 1.8% | 6 | 6.8% | 0.9% |
| Pays de Loire | 38 | 6.7% | 1.3% | 9 | 3.8% | 0.6% | 29 | 8.5% | 1.9% | 1 | 1.2% | 0.1% |
| Bretagne | 20 | 3.4% | 0.7% | - | - | - | 20 | 5.7% | 1.4% | 7 | 8.3% | 0.9% |
| Poitou Charentes | 19 | 3.4% | 1.3% | 1 | 0.4% | 0.1% | 19 | 5.4% | 2.4% | 0 | 0.3% | 0.1% |
| Aquitaine | 24 | 4.2% | 0.9% | 5 | 2.3% | 0.4% | 19 | 5.4% | 1.3% | 1 | 1.5% | 0.1% |
| Midi Pyrénées | 27 | 4.7% | 1.1% | 6 | 2.9% | 0.5% | 20 | 5.8% | 1.6% | 6 | 6.8% | 0.7% |
| Limousin | 5 | 0.8% | 0.7% | 3 | 1.2% | 0.9% | 2 | 0.6% | 0.6% | 2 | 2.3% | 1.1% |
| Auvergne | 16 | 2.9% | 1.4% | 10 | 4.2% | 1.7% | 7 | 2.0% | 1.2% | 2 | 1.9% | 0.6% |
| Rhône Alpes | 67 | 11.8% | 1.3% | 38 | 16.9% | 1.5% | 29 | 8.5% | 1.1% | 18 | 20.7% | 0.9% |
| Languedoc Roussillon | 21 | 3.7% | 0.9% | 8 | 3.8% | 0.8% | 13 | 3.7% | 1.0% | 4 | 5.1% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 16 | 2.8% | 0.4% | 11 | 4.8% | 0.5% | 5 | 1.5% | 0.2% | 1 | 1.6% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 411 | 71.9% | 1.0% | 163 | 72.4% | 0.8% | 248 | 71.5% | 1.1% | 72 | 84.2% | 0.5% |
| Presque tous les jours | 83 | 14.6% | 1.4% | 38 | 16.7% | 1.4% | 46 | 13.1% | 1.4% | 8 | 9.4% | 0.6% |
| 1 à 2 fois par semaine | 61 | 10.6% | 2.0% | 18 | 8.0% | 1.4% | 43 | 12.3% | 2.4% | 6 | 6.5% | 1.1% |
| 1 à 3 fois par mois | 9 | 1.5% | 2.2% | 4 | 1.7% | 2.1% | 5 | 1.4% | 2.2% | - | - | - |
| Moins souvent | 8 | 1.4% | 7.5% | 3 | 1.1% | 6.7% | 6 | 1.6% | 7.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.7% | 0.7% | 6 | 2.8% | 1.0% | 4 | 1.0% | 0.5% | 2 | 2.6% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 27 | 4.7% | 1.4% | 8 | 3.5% | 1.0% | 19 | 5.5% | 1.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 84 | 14.7% | 1.7% | 39 | 17.5% | 1.9% | 44 | 12.8% | 1.5% | 10 | 11.7% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 114 | 19.9% | 1.7% | 34 | 15.3% | 1.2% | 79 | 22.9% | 2.0% | 3 | 3.1% | 0.2% |
| De 24 000 à moins de 36 000 euros par an | 99 | 17.3% | 0.8% | 41 | 18.1% | 0.7% | 58 | 16.7% | 0.9% | 11 | 12.9% | 0.3% |
| De 36 000 à moins de 45 000 euros par an | 71 | 12.3% | 0.9% | 27 | 12.0% | 0.7% | 44 | 12.6% | 1.1% | 9 | 10.1% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 57 | 10.1% | 0.7% | 30 | 13.5% | 0.7% | 27 | 7.9% | 0.8% | 14 | 16.3% | 0.4% |
| 65 000 euros et plus par an | 37 | 6.4% | 0.9% | 23 | 10.3% | 0.9% | 14 | 3.9% | 0.8% | 19 | 22.3% | 0.7% |
| Refus | 61 | 10.6% | 1.7% | 14 | 6.2% | 0.9% | 47 | 13.4% | 2.3% | 16 | 19.0% | 1.2% |
| Ne sait pas | 13 | 2.3% | 0.8% | 2 | 0.8% | 0.2% | 11 | 3.3% | 1.4% | 2 | 2.0% | 0.3% |
