L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 621 | 100.0% | 1.2% | 384 | 100.0% | 1.5% | 237 | 100.0% | 0.9% | 338 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 384 | 61.8% | 1.5% | 384 | 100.0% | 1.5% | - | - | - | 209 | 62.0% | 2.3% |
| Femme | 237 | 38.2% | 0.9% | - | - | - | 237 | 100.0% | 0.9% | 128 | 38.0% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 157 | 25.3% | 2.1% | 77 | 19.9% | 2.1% | 80 | 33.9% | 2.2% | 89 | 26.3% | 2.8% |
| 25 à 34 ans | 124 | 20.0% | 1.6% | 86 | 22.3% | 2.3% | 39 | 16.3% | 1.0% | 69 | 20.5% | 2.2% |
| 35 à 49 ans | 203 | 32.7% | 1.6% | 130 | 33.9% | 2.1% | 73 | 30.8% | 1.1% | 132 | 39.1% | 2.1% |
| 50 à 59 ans | 65 | 10.4% | 0.8% | 43 | 11.3% | 1.0% | 21 | 9.0% | 0.5% | 36 | 10.6% | 1.0% |
| 60 ans et plus | 72 | 11.7% | 0.4% | 48 | 12.6% | 0.7% | 24 | 10.1% | 0.3% | 12 | 3.5% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 169 | 27.1% | 0.7% | - | - | - | 169 | 71.0% | 0.7% | 91 | 26.9% | 1.3% |
| Personne de référence | 366 | 58.9% | 1.3% | 283 | 73.6% | 1.4% | 83 | 35.1% | 1.1% | 192 | 56.8% | 2.2% |
| Responsable des achats | 402 | 64.7% | 1.1% | 228 | 59.5% | 1.8% | 174 | 73.2% | 0.8% | 216 | 63.9% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.6% | 0.7% | 2 | 0.5% | 0.6% | 2 | 0.7% | 0.9% | 2 | 0.5% | 4.8% |
| Petits patrons | 28 | 4.5% | 1.7% | 19 | 4.9% | 1.5% | 9 | 4.0% | 2.2% | 28 | 8.3% | 1.9% |
| Affaires et Cadres | 112 | 18.0% | 2.2% | 65 | 16.9% | 2.2% | 47 | 19.9% | 2.2% | 96 | 28.5% | 2.1% |
| Professions intermédiaires | 137 | 22.1% | 1.9% | 88 | 22.9% | 2.4% | 49 | 20.7% | 1.3% | 131 | 38.8% | 2.2% |
| Employés | 60 | 9.7% | 0.7% | 39 | 10.2% | 1.7% | 21 | 8.9% | 0.3% | 11 | 3.3% | 0.6% |
| Ouvriers | 77 | 12.4% | 1.2% | 66 | 17.2% | 1.3% | 11 | 4.6% | 0.8% | - | - | - |
| Retraités | 54 | 8.6% | 0.4% | 32 | 8.3% | 0.5% | 22 | 9.3% | 0.3% | - | - | - |
| Autres inactifs | 150 | 24.1% | 1.5% | 74 | 19.3% | 2.0% | 76 | 31.9% | 1.2% | 70 | 20.7% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.9% | 0.7% | 2 | 0.6% | 0.6% | 3 | 1.3% | 0.8% | - | - | - |
| Petits patrons | 36 | 5.8% | 1.3% | 27 | 7.1% | 1.9% | 9 | 3.7% | 0.7% | 36 | 10.7% | 1.3% |
| Affaires et Cadres | 141 | 22.8% | 2.0% | 79 | 20.6% | 2.2% | 63 | 26.3% | 1.8% | 141 | 41.9% | 2.0% |
| Professions intermédiaires | 160 | 25.8% | 2.0% | 103 | 26.9% | 2.5% | 57 | 24.0% | 1.5% | 160 | 47.4% | 2.0% |
| Employés | 78 | 12.6% | 1.4% | 49 | 12.6% | 2.1% | 30 | 12.6% | 0.9% | - | - | - |
| Ouvriers | 93 | 15.0% | 1.0% | 66 | 17.2% | 1.3% | 27 | 11.4% | 0.6% | - | - | - |
| Retraités | 65 | 10.5% | 0.4% | 37 | 9.7% | 0.6% | 28 | 11.8% | 0.3% | - | - | - |
| Autres inactifs | 41 | 6.6% | 1.2% | 20 | 5.2% | 1.4% | 21 | 8.8% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 144 | 23.2% | 1.5% | 92 | 23.9% | 2.2% | 52 | 21.9% | 0.9% | 70 | 20.7% | 3.0% |
| 2 personnes | 134 | 21.6% | 0.7% | 78 | 20.2% | 0.9% | 56 | 23.7% | 0.6% | 52 | 15.4% | 1.2% |
| 3 personnes | 131 | 21.0% | 1.4% | 77 | 20.0% | 1.6% | 54 | 22.7% | 1.2% | 86 | 25.4% | 2.2% |
| 4 personnes | 152 | 24.5% | 1.6% | 103 | 26.7% | 2.2% | 50 | 20.9% | 1.1% | 86 | 25.5% | 1.8% |
| 5 personnes et + | 61 | 9.8% | 1.1% | 35 | 9.1% | 1.4% | 26 | 10.8% | 0.8% | 44 | 12.9% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 184 | 29.7% | 1.2% | 115 | 30.0% | 1.6% | 69 | 29.2% | 0.8% | 129 | 38.3% | 1.7% |
| Non | 437 | 70.3% | 1.2% | 269 | 70.0% | 1.5% | 168 | 70.8% | 0.9% | 208 | 61.7% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 71 | 11.4% | 0.6% | 47 | 12.3% | 0.8% | 24 | 10.0% | 0.4% | 35 | 10.5% | 1.1% |
| Agglo. - 20 000 hab | 64 | 10.3% | 0.7% | 30 | 7.7% | 0.7% | 34 | 14.3% | 0.7% | 29 | 8.6% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 77 | 12.4% | 1.1% | 60 | 15.6% | 1.8% | 17 | 7.2% | 0.5% | 32 | 9.5% | 1.5% |
| Agglo. + 100 000 hab | 234 | 37.6% | 1.5% | 139 | 36.2% | 1.8% | 95 | 40.0% | 1.2% | 131 | 38.7% | 2.3% |
| Agglo. Paris | 176 | 28.3% | 2.0% | 108 | 28.2% | 2.6% | 68 | 28.6% | 1.5% | 110 | 32.7% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 185 | 29.8% | 1.9% | 116 | 30.1% | 2.5% | 70 | 29.4% | 1.4% | 117 | 34.6% | 2.7% |
| Nord Pas de Calais | 22 | 3.6% | 0.7% | 19 | 4.9% | 1.2% | 4 | 1.5% | 0.2% | 18 | 5.4% | 1.8% |
| Lorraine | 20 | 3.3% | 1.1% | 18 | 4.8% | 2.0% | 2 | 0.8% | 0.2% | 10 | 2.9% | 1.9% |
| Alsace | 7 | 1.2% | 0.5% | 6 | 1.6% | 0.8% | 1 | 0.6% | 0.2% | 4 | 1.0% | 0.8% |
| Franche-Comté | 8 | 1.3% | 0.8% | 6 | 1.6% | 1.3% | 2 | 0.9% | 0.4% | 3 | 1.0% | 1.2% |
| Champagne Ardennes | 12 | 1.9% | 1.0% | 8 | 2.0% | 1.4% | 4 | 1.7% | 0.7% | 7 | 1.9% | 2.2% |
| Picardie | 4 | 0.7% | 0.3% | 3 | 0.8% | 0.4% | 1 | 0.6% | 0.2% | 2 | 0.7% | 0.6% |
| Bourgogne | 11 | 1.7% | 0.8% | 8 | 2.1% | 1.2% | 3 | 1.1% | 0.4% | 7 | 2.1% | 1.9% |
| Haute Normandie | 16 | 2.5% | 1.0% | 8 | 2.0% | 1.1% | 8 | 3.3% | 1.0% | 9 | 2.7% | 2.0% |
| Basse Normandie | 9 | 1.4% | 0.7% | 7 | 1.9% | 1.3% | 1 | 0.5% | 0.2% | 4 | 1.1% | 1.0% |
| Centre | 20 | 3.2% | 1.0% | 17 | 4.5% | 1.8% | 2 | 1.0% | 0.2% | 10 | 2.9% | 1.5% |
| Pays de Loire | 29 | 4.7% | 1.0% | 10 | 2.5% | 0.7% | 19 | 8.1% | 1.2% | 16 | 4.7% | 1.8% |
| Bretagne | 35 | 5.7% | 1.3% | 22 | 5.6% | 1.7% | 14 | 5.7% | 1.0% | 22 | 6.6% | 2.9% |
| Poitou Charentes | 19 | 3.1% | 1.3% | 6 | 1.5% | 0.8% | 13 | 5.5% | 1.7% | 15 | 4.4% | 3.6% |
| Aquitaine | 38 | 6.1% | 1.3% | 14 | 3.6% | 1.0% | 24 | 10.0% | 1.6% | 12 | 3.6% | 1.4% |
| Midi Pyrénées | 25 | 3.9% | 1.0% | 17 | 4.6% | 1.5% | 7 | 3.0% | 0.6% | 8 | 2.3% | 0.9% |
| Limousin | 5 | 0.9% | 0.9% | 2 | 0.6% | 0.8% | 3 | 1.3% | 0.9% | 2 | 0.6% | 1.2% |
| Auvergne | 21 | 3.4% | 1.8% | 16 | 4.1% | 2.8% | 5 | 2.3% | 0.9% | 8 | 2.5% | 2.8% |
| Rhône Alpes | 68 | 11.0% | 1.3% | 45 | 11.7% | 1.8% | 23 | 9.7% | 0.8% | 27 | 7.9% | 1.3% |
| Languedoc Roussillon | 17 | 2.8% | 0.7% | 12 | 3.0% | 1.1% | 6 | 2.4% | 0.5% | 10 | 2.9% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 50 | 8.0% | 1.1% | 25 | 6.4% | 1.2% | 25 | 10.6% | 1.1% | 27 | 7.9% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 548 | 88.2% | 1.3% | 337 | 87.7% | 1.6% | 211 | 88.9% | 1.0% | 312 | 92.3% | 2.0% |
| Presque tous les jours | 57 | 9.1% | 0.9% | 40 | 10.4% | 1.4% | 17 | 7.1% | 0.5% | 24 | 7.0% | 1.7% |
| 1 à 2 fois par semaine | 10 | 1.7% | 0.3% | 7 | 1.9% | 0.6% | 3 | 1.4% | 0.2% | 2 | 0.7% | 0.5% |
| 1 à 3 fois par mois | 6 | 1.0% | 1.5% | - | - | - | 6 | 2.6% | 2.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 3.8% | 1.7% | 17 | 4.5% | 2.8% | 6 | 2.7% | 0.8% | 5 | 1.5% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 36 | 5.8% | 1.8% | 20 | 5.3% | 2.6% | 16 | 6.6% | 1.3% | 8 | 2.3% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 69 | 11.0% | 1.4% | 39 | 10.2% | 1.9% | 30 | 12.5% | 1.0% | 26 | 7.6% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 50 | 8.0% | 0.7% | 29 | 7.7% | 1.0% | 20 | 8.6% | 0.5% | 33 | 9.9% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 99 | 16.0% | 0.8% | 60 | 15.7% | 1.1% | 39 | 16.4% | 0.6% | 54 | 15.9% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 110 | 17.7% | 1.4% | 65 | 16.8% | 1.7% | 45 | 19.1% | 1.2% | 48 | 14.2% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 90 | 14.5% | 1.2% | 63 | 16.4% | 1.5% | 27 | 11.6% | 0.8% | 63 | 18.6% | 1.6% |
| 65 000 euros et plus par an | 72 | 11.7% | 1.7% | 46 | 12.1% | 1.8% | 26 | 10.9% | 1.5% | 59 | 17.4% | 2.0% |
| Refus | 43 | 6.9% | 1.2% | 26 | 6.8% | 1.7% | 17 | 7.1% | 0.8% | 30 | 8.9% | 2.3% |
| Ne sait pas | 29 | 4.6% | 1.8% | 18 | 4.6% | 2.4% | 11 | 4.7% | 1.3% | 13 | 3.7% | 1.9% |
