L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2048 | 100.0% | 3.9% | 949 | 100.0% | 3.8% | 1099 | 100.0% | 4.0% | 590 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 949 | 46.3% | 3.8% | 949 | 100.0% | 3.8% | - | - | - | 353 | 59.9% | 3.9% |
| Femme | 1099 | 53.7% | 4.0% | - | - | - | 1099 | 100.0% | 4.0% | 236 | 40.1% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 168 | 8.2% | 2.3% | 98 | 10.4% | 2.6% | 70 | 6.4% | 1.9% | 93 | 15.7% | 2.9% |
| 25 à 34 ans | 200 | 9.8% | 2.6% | 120 | 12.7% | 3.2% | 80 | 7.3% | 2.0% | 93 | 15.8% | 2.9% |
| 35 à 49 ans | 272 | 13.3% | 2.1% | 133 | 14.0% | 2.1% | 139 | 12.6% | 2.2% | 140 | 23.8% | 2.3% |
| 50 à 59 ans | 254 | 12.4% | 3.0% | 124 | 13.1% | 3.0% | 130 | 11.9% | 2.9% | 144 | 24.5% | 4.0% |
| 60 ans et plus | 1153 | 56.3% | 7.1% | 474 | 49.9% | 6.5% | 680 | 61.8% | 7.6% | 119 | 20.2% | 7.5% |
| Individu | ||||||||||||
| Ménagères | 995 | 48.6% | 4.2% | - | - | - | 995 | 90.5% | 4.2% | 182 | 30.8% | 2.6% |
| Personne de référence | 1144 | 55.9% | 4.1% | 797 | 84.0% | 3.9% | 347 | 31.6% | 4.7% | 286 | 48.5% | 3.2% |
| Responsable des achats | 1442 | 70.4% | 4.0% | 454 | 47.8% | 3.5% | 989 | 89.9% | 4.3% | 323 | 54.8% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.8% | 3.3% | 11 | 1.2% | 3.6% | 5 | 0.5% | 2.8% | 4 | 0.6% | 9.7% |
| Petits patrons | 95 | 4.6% | 5.8% | 79 | 8.3% | 6.5% | 16 | 1.4% | 3.7% | 90 | 15.3% | 6.1% |
| Affaires et Cadres | 236 | 11.5% | 4.7% | 143 | 15.0% | 4.9% | 93 | 8.5% | 4.3% | 210 | 35.7% | 4.7% |
| Professions intermédiaires | 117 | 5.7% | 1.6% | 59 | 6.2% | 1.6% | 59 | 5.3% | 1.6% | 104 | 17.7% | 1.7% |
| Employés | 228 | 11.1% | 2.7% | 99 | 10.5% | 4.4% | 128 | 11.7% | 2.0% | 50 | 8.4% | 2.8% |
| Ouvriers | 91 | 4.4% | 1.4% | 73 | 7.6% | 1.4% | 19 | 1.7% | 1.4% | 10 | 1.7% | 2.3% |
| Retraités | 843 | 41.2% | 6.5% | 385 | 40.6% | 6.4% | 458 | 41.7% | 6.6% | 18 | 3.1% | 8.3% |
| Autres inactifs | 421 | 20.6% | 4.2% | 101 | 10.6% | 2.8% | 320 | 29.2% | 5.1% | 104 | 17.6% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 0.8% | 2.1% | 11 | 1.2% | 3.2% | 5 | 0.5% | 1.2% | - | - | - |
| Petits patrons | 139 | 6.8% | 5.2% | 110 | 11.6% | 7.6% | 29 | 2.7% | 2.4% | 139 | 23.6% | 5.2% |
| Affaires et Cadres | 288 | 14.1% | 4.1% | 156 | 16.4% | 4.4% | 132 | 12.0% | 3.7% | 288 | 48.9% | 4.1% |
| Professions intermédiaires | 162 | 7.9% | 2.0% | 87 | 9.2% | 2.1% | 75 | 6.8% | 1.9% | 162 | 27.5% | 2.0% |
| Employés | 157 | 7.7% | 2.8% | 55 | 5.7% | 2.3% | 103 | 9.4% | 3.2% | - | - | - |
| Ouvriers | 142 | 6.9% | 1.5% | 82 | 8.6% | 1.6% | 60 | 5.5% | 1.3% | - | - | - |
| Retraités | 978 | 47.8% | 6.5% | 408 | 43.0% | 6.2% | 571 | 51.9% | 6.8% | - | - | - |
| Autres inactifs | 164 | 8.0% | 4.6% | 40 | 4.2% | 2.7% | 124 | 11.3% | 6.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 413 | 20.2% | 4.2% | 129 | 13.6% | 3.0% | 284 | 25.9% | 5.1% | 65 | 10.9% | 2.7% |
| 2 personnes | 984 | 48.1% | 5.4% | 433 | 45.6% | 4.9% | 551 | 50.2% | 5.8% | 164 | 27.8% | 3.9% |
| 3 personnes | 216 | 10.6% | 2.3% | 126 | 13.3% | 2.7% | 90 | 8.2% | 2.0% | 110 | 18.7% | 2.8% |
| 4 personnes | 294 | 14.4% | 3.1% | 184 | 19.4% | 3.9% | 109 | 10.0% | 2.3% | 161 | 27.2% | 3.4% |
| 5 personnes et + | 140 | 6.8% | 2.5% | 76 | 8.0% | 3.0% | 64 | 5.8% | 2.1% | 90 | 15.3% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 348 | 17.0% | 2.2% | 191 | 20.2% | 2.6% | 157 | 14.3% | 1.9% | 172 | 29.2% | 2.3% |
| Non | 1699 | 83.0% | 4.6% | 757 | 79.8% | 4.2% | 942 | 85.7% | 5.0% | 417 | 70.8% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 287 | 14.0% | 2.4% | 152 | 16.0% | 2.7% | 135 | 12.3% | 2.2% | 69 | 11.7% | 2.1% |
| Agglo. - 20 000 hab | 271 | 13.2% | 3.0% | 125 | 13.2% | 2.9% | 145 | 13.2% | 3.1% | 72 | 12.2% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 246 | 12.0% | 3.5% | 114 | 12.0% | 3.5% | 132 | 12.0% | 3.6% | 54 | 9.1% | 2.5% |
| Agglo. + 100 000 hab | 648 | 31.7% | 4.1% | 284 | 29.9% | 3.7% | 364 | 33.1% | 4.5% | 163 | 27.6% | 2.9% |
| Agglo. Paris | 595 | 29.1% | 6.8% | 273 | 28.8% | 6.5% | 322 | 29.3% | 7.0% | 232 | 39.4% | 5.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 639 | 31.2% | 6.6% | 289 | 30.5% | 6.3% | 350 | 31.8% | 6.8% | 238 | 40.3% | 5.4% |
| Nord Pas de Calais | 75 | 3.6% | 2.3% | 27 | 2.8% | 1.7% | 48 | 4.3% | 2.9% | 21 | 3.5% | 2.0% |
| Lorraine | 53 | 2.6% | 2.8% | 25 | 2.6% | 2.7% | 28 | 2.6% | 2.9% | 8 | 1.4% | 1.6% |
| Alsace | 50 | 2.5% | 3.2% | 17 | 1.8% | 2.2% | 33 | 3.0% | 4.2% | 8 | 1.3% | 1.6% |
| Franche-Comté | 32 | 1.6% | 3.3% | 14 | 1.4% | 2.9% | 19 | 1.7% | 3.8% | 6 | 1.1% | 2.2% |
| Champagne Ardennes | 27 | 1.3% | 2.5% | 13 | 1.4% | 2.4% | 14 | 1.3% | 2.5% | 7 | 1.1% | 2.3% |
| Picardie | 45 | 2.2% | 2.9% | 26 | 2.8% | 3.5% | 19 | 1.7% | 2.4% | 8 | 1.4% | 1.8% |
| Bourgogne | 43 | 2.1% | 3.1% | 23 | 2.4% | 3.5% | 20 | 1.8% | 2.8% | 16 | 2.7% | 4.3% |
| Haute Normandie | 39 | 1.9% | 2.6% | 19 | 2.0% | 2.7% | 20 | 1.8% | 2.5% | 2 | 0.3% | 0.4% |
| Basse Normandie | 15 | 0.7% | 1.2% | 6 | 0.7% | 1.1% | 8 | 0.8% | 1.3% | 3 | 0.5% | 0.8% |
| Centre | 89 | 4.3% | 4.3% | 40 | 4.3% | 4.1% | 49 | 4.4% | 4.5% | 19 | 3.2% | 3.0% |
| Pays de Loire | 64 | 3.1% | 2.1% | 26 | 2.8% | 1.8% | 38 | 3.4% | 2.4% | 10 | 1.7% | 1.1% |
| Bretagne | 58 | 2.8% | 2.2% | 39 | 4.1% | 3.0% | 20 | 1.8% | 1.4% | 19 | 3.3% | 2.5% |
| Poitou Charentes | 46 | 2.3% | 3.1% | 20 | 2.2% | 2.9% | 26 | 2.4% | 3.3% | 6 | 1.1% | 1.5% |
| Aquitaine | 77 | 3.8% | 2.8% | 27 | 2.8% | 2.0% | 51 | 4.6% | 3.5% | 25 | 4.2% | 2.7% |
| Midi Pyrénées | 80 | 3.9% | 3.2% | 31 | 3.3% | 2.6% | 49 | 4.4% | 3.8% | 29 | 4.8% | 3.2% |
| Limousin | 25 | 1.2% | 4.0% | 11 | 1.2% | 3.7% | 14 | 1.3% | 4.4% | 10 | 1.8% | 6.0% |
| Auvergne | 50 | 2.4% | 4.4% | 16 | 1.7% | 2.9% | 34 | 3.1% | 5.7% | 12 | 2.1% | 4.2% |
| Rhône Alpes | 224 | 10.9% | 4.2% | 123 | 12.9% | 4.8% | 102 | 9.2% | 3.7% | 81 | 13.7% | 4.1% |
| Languedoc Roussillon | 83 | 4.1% | 3.6% | 32 | 3.4% | 2.9% | 51 | 4.7% | 4.2% | 15 | 2.5% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 232 | 11.3% | 5.3% | 125 | 13.2% | 6.0% | 107 | 9.7% | 4.6% | 47 | 8.0% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1686 | 82.3% | 3.9% | 793 | 83.6% | 3.8% | 892 | 81.2% | 4.1% | 530 | 89.9% | 3.3% |
| Presque tous les jours | 237 | 11.6% | 3.9% | 90 | 9.5% | 3.3% | 147 | 13.4% | 4.4% | 43 | 7.2% | 3.1% |
| 1 à 2 fois par semaine | 107 | 5.2% | 3.5% | 52 | 5.5% | 4.2% | 55 | 5.0% | 3.1% | 15 | 2.5% | 2.9% |
| 1 à 3 fois par mois | 10 | 0.5% | 2.5% | 6 | 0.7% | 3.4% | 4 | 0.3% | 1.8% | 1 | 0.1% | 0.9% |
| Moins souvent | 8 | 0.4% | 7.6% | 7 | 0.8% | 19.2% | 1 | 0.1% | 1.5% | 1 | 0.3% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 35 | 1.7% | 2.5% | 13 | 1.4% | 2.1% | 21 | 1.9% | 2.9% | 1 | 0.2% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 56 | 2.7% | 2.8% | 18 | 1.9% | 2.4% | 38 | 3.5% | 3.1% | 2 | 0.3% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 128 | 6.2% | 2.5% | 37 | 3.9% | 1.8% | 91 | 8.3% | 3.1% | 13 | 2.2% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 219 | 10.7% | 3.2% | 98 | 10.3% | 3.3% | 121 | 11.0% | 3.1% | 42 | 7.1% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 346 | 16.9% | 2.8% | 158 | 16.6% | 2.8% | 188 | 17.1% | 2.8% | 95 | 16.1% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 254 | 12.4% | 3.3% | 107 | 11.3% | 2.8% | 147 | 13.3% | 3.9% | 66 | 11.1% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 417 | 20.4% | 5.4% | 203 | 21.4% | 4.7% | 214 | 19.4% | 6.2% | 119 | 20.2% | 3.1% |
| 65 000 euros et plus par an | 366 | 17.9% | 8.5% | 224 | 23.6% | 8.8% | 142 | 12.9% | 8.2% | 182 | 30.9% | 6.3% |
| Refus | 175 | 8.6% | 4.9% | 67 | 7.0% | 4.4% | 109 | 9.9% | 5.4% | 47 | 8.0% | 3.6% |
| Ne sait pas | 52 | 2.5% | 3.3% | 23 | 2.4% | 3.2% | 29 | 2.6% | 3.5% | 22 | 3.7% | 3.3% |
