L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2597 | 100.0% | 5.0% | 2091 | 100.0% | 8.3% | 506 | 100.0% | 1.9% | 956 | 100.0% | 5.4% |
| Sexe | ||||||||||||
| Homme | 2091 | 80.5% | 8.3% | 2091 | 100.0% | 8.3% | - | - | - | 793 | 83.0% | 8.7% |
| Femme | 506 | 19.5% | 1.9% | - | - | - | 506 | 100.0% | 1.9% | 163 | 17.0% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 572 | 22.0% | 7.8% | 446 | 21.3% | 12.0% | 126 | 24.9% | 3.5% | 233 | 24.4% | 7.3% |
| 25 à 34 ans | 452 | 17.4% | 5.9% | 393 | 18.8% | 10.6% | 59 | 11.6% | 1.5% | 198 | 20.7% | 6.2% |
| 35 à 49 ans | 663 | 25.5% | 5.2% | 570 | 27.2% | 9.1% | 94 | 18.5% | 1.5% | 291 | 30.5% | 4.7% |
| 50 à 59 ans | 438 | 16.9% | 5.1% | 337 | 16.1% | 8.1% | 101 | 19.9% | 2.3% | 196 | 20.5% | 5.4% |
| 60 ans et plus | 472 | 18.2% | 2.9% | 345 | 16.5% | 4.8% | 127 | 25.1% | 1.4% | 38 | 3.9% | 2.4% |
| Individu | ||||||||||||
| Ménagères | 389 | 15.0% | 1.7% | - | - | - | 389 | 76.9% | 1.7% | 113 | 11.8% | 1.6% |
| Personne de référence | 1676 | 64.5% | 6.0% | 1572 | 75.1% | 7.6% | 104 | 20.6% | 1.4% | 588 | 61.6% | 6.6% |
| Responsable des achats | 1405 | 54.1% | 3.9% | 1038 | 49.6% | 8.0% | 367 | 72.6% | 1.6% | 453 | 47.4% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.5% | 2.6% | 9 | 0.5% | 2.9% | 4 | 0.8% | 2.1% | 2 | 0.2% | 4.8% |
| Petits patrons | 112 | 4.3% | 6.8% | 104 | 5.0% | 8.6% | 8 | 1.5% | 1.8% | 111 | 11.7% | 7.5% |
| Affaires et Cadres | 208 | 8.0% | 4.1% | 170 | 8.1% | 5.9% | 37 | 7.4% | 1.7% | 187 | 19.5% | 4.2% |
| Professions intermédiaires | 401 | 15.4% | 5.4% | 348 | 16.6% | 9.4% | 53 | 10.6% | 1.4% | 371 | 38.8% | 6.1% |
| Employés | 326 | 12.5% | 3.8% | 221 | 10.6% | 9.9% | 104 | 20.6% | 1.7% | 35 | 3.6% | 2.0% |
| Ouvriers | 601 | 23.1% | 9.3% | 582 | 27.8% | 11.3% | 19 | 3.7% | 1.4% | 31 | 3.2% | 7.0% |
| Retraités | 386 | 14.9% | 3.0% | 273 | 13.0% | 4.6% | 113 | 22.4% | 1.6% | 2 | 0.2% | 0.8% |
| Autres inactifs | 550 | 21.2% | 5.5% | 384 | 18.3% | 10.6% | 167 | 33.0% | 2.6% | 217 | 22.7% | 6.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 0.6% | 1.9% | 12 | 0.6% | 3.3% | 3 | 0.6% | 0.7% | - | - | - |
| Petits patrons | 173 | 6.7% | 6.4% | 144 | 6.9% | 9.9% | 29 | 5.7% | 2.3% | 173 | 18.1% | 6.4% |
| Affaires et Cadres | 306 | 11.8% | 4.3% | 244 | 11.7% | 7.0% | 62 | 12.3% | 1.8% | 306 | 32.0% | 4.3% |
| Professions intermédiaires | 477 | 18.4% | 5.9% | 405 | 19.4% | 9.7% | 72 | 14.2% | 1.8% | 477 | 49.9% | 5.9% |
| Employés | 343 | 13.2% | 6.2% | 256 | 12.3% | 11.1% | 86 | 17.1% | 2.7% | - | - | - |
| Ouvriers | 671 | 25.8% | 6.9% | 588 | 28.1% | 11.4% | 83 | 16.3% | 1.8% | - | - | - |
| Retraités | 464 | 17.9% | 3.1% | 329 | 15.7% | 5.0% | 135 | 26.8% | 1.6% | - | - | - |
| Autres inactifs | 149 | 5.7% | 4.2% | 113 | 5.4% | 7.6% | 36 | 7.1% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 352 | 13.5% | 3.6% | 280 | 13.4% | 6.6% | 71 | 14.1% | 1.3% | 82 | 8.5% | 3.5% |
| 2 personnes | 762 | 29.3% | 4.2% | 570 | 27.3% | 6.4% | 192 | 37.9% | 2.0% | 206 | 21.5% | 4.9% |
| 3 personnes | 585 | 22.5% | 6.3% | 498 | 23.8% | 10.6% | 87 | 17.1% | 1.9% | 246 | 25.8% | 6.2% |
| 4 personnes | 564 | 21.7% | 6.0% | 472 | 22.6% | 10.0% | 92 | 18.2% | 2.0% | 282 | 29.5% | 6.0% |
| 5 personnes et + | 335 | 12.9% | 6.0% | 271 | 13.0% | 10.6% | 64 | 12.7% | 2.1% | 140 | 14.6% | 5.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 924 | 35.6% | 5.9% | 763 | 36.5% | 10.5% | 161 | 31.7% | 1.9% | 431 | 45.1% | 5.7% |
| Non | 1673 | 64.4% | 4.6% | 1328 | 63.5% | 7.4% | 345 | 68.3% | 1.8% | 524 | 54.9% | 5.1% |
| Habitat | ||||||||||||
| Communes rurales | 493 | 19.0% | 4.1% | 399 | 19.1% | 7.0% | 94 | 18.6% | 1.5% | 163 | 17.0% | 4.9% |
| Agglo. - 20 000 hab | 412 | 15.8% | 4.6% | 331 | 15.8% | 7.7% | 81 | 16.0% | 1.7% | 148 | 15.5% | 5.4% |
| Agglo. 20 000 à 100 000 hab | 401 | 15.4% | 5.8% | 297 | 14.2% | 9.0% | 104 | 20.5% | 2.8% | 153 | 16.0% | 7.2% |
| Agglo. + 100 000 hab | 884 | 34.0% | 5.6% | 738 | 35.3% | 9.7% | 145 | 28.7% | 1.8% | 317 | 33.2% | 5.6% |
| Agglo. Paris | 408 | 15.7% | 4.6% | 326 | 15.6% | 7.8% | 82 | 16.1% | 1.8% | 175 | 18.3% | 4.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 442 | 17.0% | 4.5% | 350 | 16.8% | 7.6% | 91 | 18.1% | 1.8% | 190 | 19.9% | 4.3% |
| Nord Pas de Calais | 165 | 6.3% | 5.1% | 134 | 6.4% | 8.6% | 31 | 6.1% | 1.9% | 61 | 6.3% | 6.0% |
| Lorraine | 118 | 4.5% | 6.1% | 86 | 4.1% | 9.1% | 32 | 6.2% | 3.2% | 40 | 4.2% | 7.5% |
| Alsace | 56 | 2.1% | 3.6% | 49 | 2.3% | 6.4% | 7 | 1.3% | 0.9% | 16 | 1.7% | 3.6% |
| Franche-Comté | 50 | 1.9% | 5.1% | 39 | 1.9% | 8.4% | 10 | 2.0% | 2.1% | 10 | 1.0% | 3.5% |
| Champagne Ardennes | 33 | 1.3% | 3.0% | 26 | 1.2% | 4.9% | 8 | 1.5% | 1.3% | 6 | 0.6% | 2.1% |
| Picardie | 86 | 3.3% | 5.6% | 78 | 3.7% | 10.4% | 9 | 1.8% | 1.1% | 25 | 2.6% | 5.7% |
| Bourgogne | 73 | 2.8% | 5.3% | 59 | 2.8% | 9.0% | 14 | 2.8% | 2.0% | 28 | 3.0% | 7.5% |
| Haute Normandie | 67 | 2.6% | 4.5% | 49 | 2.4% | 7.0% | 18 | 3.6% | 2.3% | 26 | 2.7% | 5.6% |
| Basse Normandie | 37 | 1.4% | 3.1% | 33 | 1.6% | 5.8% | 4 | 0.8% | 0.6% | 21 | 2.2% | 5.7% |
| Centre | 96 | 3.7% | 4.7% | 76 | 3.6% | 7.7% | 20 | 4.0% | 1.9% | 31 | 3.3% | 4.9% |
| Pays de Loire | 134 | 5.2% | 4.4% | 109 | 5.2% | 7.5% | 26 | 5.1% | 1.6% | 46 | 4.8% | 5.1% |
| Bretagne | 137 | 5.3% | 5.1% | 123 | 5.9% | 9.4% | 14 | 2.9% | 1.0% | 25 | 2.6% | 3.2% |
| Poitou Charentes | 50 | 1.9% | 3.4% | 38 | 1.8% | 5.3% | 12 | 2.4% | 1.6% | 27 | 2.8% | 6.5% |
| Aquitaine | 166 | 6.4% | 5.9% | 139 | 6.6% | 10.3% | 27 | 5.3% | 1.9% | 50 | 5.2% | 5.5% |
| Midi Pyrénées | 132 | 5.1% | 5.3% | 99 | 4.7% | 8.2% | 33 | 6.6% | 2.6% | 59 | 6.2% | 6.8% |
| Limousin | 28 | 1.1% | 4.4% | 24 | 1.1% | 8.1% | 4 | 0.7% | 1.1% | 6 | 0.6% | 3.3% |
| Auvergne | 53 | 2.1% | 4.7% | 42 | 2.0% | 7.7% | 11 | 2.2% | 1.8% | 16 | 1.7% | 5.3% |
| Rhône Alpes | 307 | 11.8% | 5.8% | 241 | 11.5% | 9.5% | 65 | 12.9% | 2.4% | 152 | 15.9% | 7.7% |
| Languedoc Roussillon | 127 | 4.9% | 5.4% | 112 | 5.4% | 10.2% | 14 | 2.8% | 1.2% | 42 | 4.4% | 5.8% |
| Provence Alpes Côte d'Azur, Corse | 241 | 9.3% | 5.5% | 186 | 8.9% | 9.0% | 55 | 10.8% | 2.4% | 79 | 8.3% | 5.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2160 | 83.2% | 5.0% | 1758 | 84.1% | 8.4% | 401 | 79.3% | 1.8% | 861 | 90.1% | 5.4% |
| Presque tous les jours | 274 | 10.5% | 4.5% | 212 | 10.2% | 7.7% | 61 | 12.1% | 1.8% | 72 | 7.5% | 5.2% |
| 1 à 2 fois par semaine | 128 | 4.9% | 4.2% | 85 | 4.0% | 6.7% | 43 | 8.5% | 2.4% | 16 | 1.7% | 3.2% |
| 1 à 3 fois par mois | 29 | 1.1% | 7.3% | 29 | 1.4% | 15.7% | - | - | - | 6 | 0.7% | 10.9% |
| Moins souvent | 7 | 0.3% | 6.3% | 7 | 0.3% | 18.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 74 | 2.9% | 5.4% | 51 | 2.4% | 8.1% | 24 | 4.7% | 3.2% | 5 | 0.5% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 120 | 4.6% | 6.0% | 94 | 4.5% | 12.2% | 26 | 5.2% | 2.1% | 10 | 1.0% | 4.0% |
| De 12 000 à moins de 18 000 euros par an | 169 | 6.5% | 3.4% | 138 | 6.6% | 6.7% | 31 | 6.1% | 1.0% | 22 | 2.3% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 316 | 12.2% | 4.6% | 261 | 12.5% | 8.8% | 55 | 10.8% | 1.4% | 89 | 9.3% | 6.0% |
| De 24 000 à moins de 36 000 euros par an | 596 | 22.9% | 4.8% | 476 | 22.8% | 8.3% | 120 | 23.6% | 1.8% | 155 | 16.2% | 4.4% |
| De 36 000 à moins de 45 000 euros par an | 367 | 14.1% | 4.8% | 307 | 14.7% | 7.9% | 60 | 11.8% | 1.6% | 151 | 15.8% | 5.2% |
| De 45 000 à moins de 65 000 euros par an | 425 | 16.4% | 5.5% | 362 | 17.3% | 8.4% | 63 | 12.5% | 1.8% | 229 | 23.9% | 6.0% |
| 65 000 euros et plus par an | 255 | 9.8% | 5.9% | 200 | 9.6% | 7.8% | 54 | 10.8% | 3.1% | 179 | 18.7% | 6.2% |
| Refus | 171 | 6.6% | 4.8% | 128 | 6.1% | 8.4% | 44 | 8.7% | 2.2% | 73 | 7.6% | 5.5% |
| Ne sait pas | 105 | 4.0% | 6.6% | 75 | 3.6% | 10.2% | 30 | 5.9% | 3.6% | 44 | 4.7% | 6.7% |
