L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2074 | 100.0% | 4.0% | 339 | 100.0% | 1.4% | 1735 | 100.0% | 6.3% | 811 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 339 | 16.4% | 1.4% | 339 | 100.0% | 1.4% | - | - | - | 162 | 20.0% | 1.8% |
| Femme | 1735 | 83.6% | 6.3% | - | - | - | 1735 | 100.0% | 6.3% | 648 | 80.0% | 7.5% |
| Age | ||||||||||||
| 15 à 24 ans | 400 | 19.3% | 5.4% | 45 | 13.3% | 1.2% | 355 | 20.4% | 9.7% | 204 | 25.2% | 6.3% |
| 25 à 34 ans | 239 | 11.5% | 3.1% | 21 | 6.3% | 0.6% | 218 | 12.6% | 5.6% | 95 | 11.7% | 2.9% |
| 35 à 49 ans | 462 | 22.3% | 3.7% | 79 | 23.2% | 1.3% | 384 | 22.1% | 6.0% | 265 | 32.7% | 4.3% |
| 50 à 59 ans | 342 | 16.5% | 4.0% | 73 | 21.4% | 1.7% | 269 | 15.5% | 6.1% | 165 | 20.4% | 4.6% |
| 60 ans et plus | 631 | 30.4% | 3.9% | 121 | 35.8% | 1.7% | 509 | 29.4% | 5.7% | 82 | 10.1% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 1346 | 64.9% | 5.7% | - | - | - | 1346 | 77.6% | 5.7% | 469 | 57.8% | 6.6% |
| Personne de référence | 777 | 37.5% | 2.8% | 300 | 88.3% | 1.5% | 477 | 27.5% | 6.4% | 238 | 29.4% | 2.7% |
| Responsable des achats | 1501 | 72.4% | 4.2% | 177 | 52.3% | 1.4% | 1323 | 76.3% | 5.8% | 519 | 64.1% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.3% | 1.1% | 2 | 0.7% | 0.7% | 3 | 0.2% | 1.6% | 2 | 0.3% | 6.2% |
| Petits patrons | 45 | 2.2% | 2.8% | 27 | 8.0% | 2.2% | 18 | 1.0% | 4.3% | 42 | 5.2% | 2.8% |
| Affaires et Cadres | 261 | 12.6% | 5.2% | 66 | 19.4% | 2.3% | 196 | 11.3% | 9.1% | 221 | 27.2% | 4.9% |
| Professions intermédiaires | 238 | 11.5% | 3.2% | 45 | 13.2% | 1.2% | 193 | 11.2% | 5.2% | 199 | 24.5% | 3.3% |
| Employés | 389 | 18.8% | 4.5% | 23 | 6.8% | 1.0% | 366 | 21.1% | 5.8% | 83 | 10.2% | 4.6% |
| Ouvriers | 100 | 4.8% | 1.6% | 42 | 12.4% | 0.8% | 58 | 3.4% | 4.5% | 7 | 0.8% | 1.5% |
| Retraités | 432 | 20.8% | 3.4% | 84 | 24.9% | 1.4% | 348 | 20.1% | 5.0% | 20 | 2.5% | 9.2% |
| Autres inactifs | 602 | 29.0% | 6.0% | 49 | 14.6% | 1.4% | 552 | 31.8% | 8.7% | 238 | 29.3% | 7.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 1.1% | 2.8% | 2 | 0.7% | 0.7% | 20 | 1.1% | 4.8% | - | - | - |
| Petits patrons | 97 | 4.7% | 3.6% | 32 | 9.5% | 2.2% | 65 | 3.7% | 5.3% | 97 | 11.9% | 3.6% |
| Affaires et Cadres | 400 | 19.3% | 5.7% | 80 | 23.5% | 2.3% | 320 | 18.5% | 9.1% | 400 | 49.4% | 5.7% |
| Professions intermédiaires | 314 | 15.1% | 3.9% | 50 | 14.9% | 1.2% | 263 | 15.2% | 6.7% | 314 | 38.7% | 3.9% |
| Employés | 246 | 11.8% | 4.4% | 23 | 6.8% | 1.0% | 222 | 12.8% | 6.8% | - | - | - |
| Ouvriers | 278 | 13.4% | 2.9% | 46 | 13.4% | 0.9% | 233 | 13.4% | 5.1% | - | - | - |
| Retraités | 549 | 26.5% | 3.7% | 86 | 25.3% | 1.3% | 464 | 26.7% | 5.5% | - | - | - |
| Autres inactifs | 168 | 8.1% | 4.7% | 20 | 5.9% | 1.3% | 148 | 8.5% | 7.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 404 | 19.5% | 4.1% | 42 | 12.4% | 1.0% | 362 | 20.9% | 6.6% | 90 | 11.1% | 3.8% |
| 2 personnes | 699 | 33.7% | 3.8% | 143 | 42.2% | 1.6% | 556 | 32.1% | 5.9% | 216 | 26.6% | 5.1% |
| 3 personnes | 377 | 18.2% | 4.0% | 67 | 19.8% | 1.4% | 310 | 17.9% | 6.7% | 182 | 22.4% | 4.6% |
| 4 personnes | 360 | 17.4% | 3.8% | 67 | 19.6% | 1.4% | 294 | 16.9% | 6.3% | 208 | 25.6% | 4.4% |
| 5 personnes et + | 233 | 11.2% | 4.2% | 20 | 5.9% | 0.8% | 213 | 12.3% | 7.0% | 115 | 14.2% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 591 | 28.5% | 3.8% | 94 | 27.7% | 1.3% | 497 | 28.7% | 5.9% | 317 | 39.1% | 4.2% |
| Non | 1483 | 71.5% | 4.0% | 245 | 72.3% | 1.4% | 1237 | 71.3% | 6.6% | 494 | 60.9% | 4.8% |
| Habitat | ||||||||||||
| Communes rurales | 292 | 14.1% | 2.4% | 56 | 16.6% | 1.0% | 235 | 13.6% | 3.8% | 99 | 12.2% | 3.0% |
| Agglo. - 20 000 hab | 274 | 13.2% | 3.1% | 40 | 11.9% | 0.9% | 234 | 13.5% | 5.0% | 82 | 10.2% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 231 | 11.1% | 3.3% | 44 | 12.9% | 1.3% | 187 | 10.8% | 5.1% | 79 | 9.8% | 3.7% |
| Agglo. + 100 000 hab | 763 | 36.8% | 4.9% | 105 | 31.1% | 1.4% | 658 | 37.9% | 8.1% | 292 | 36.0% | 5.2% |
| Agglo. Paris | 514 | 24.8% | 5.8% | 93 | 27.5% | 2.2% | 420 | 24.2% | 9.1% | 259 | 31.9% | 6.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 569 | 27.4% | 5.8% | 101 | 29.7% | 2.2% | 468 | 27.0% | 9.2% | 270 | 33.3% | 6.1% |
| Nord Pas de Calais | 115 | 5.6% | 3.6% | 13 | 3.9% | 0.8% | 102 | 5.9% | 6.2% | 41 | 5.1% | 4.1% |
| Lorraine | 29 | 1.4% | 1.5% | 2 | 0.5% | 0.2% | 27 | 1.6% | 2.8% | 10 | 1.2% | 1.8% |
| Alsace | 45 | 2.2% | 2.9% | 1 | 0.2% | 0.1% | 45 | 2.6% | 5.6% | 10 | 1.2% | 2.2% |
| Franche-Comté | 39 | 1.9% | 4.0% | 4 | 1.1% | 0.8% | 35 | 2.0% | 7.1% | 23 | 2.8% | 8.1% |
| Champagne Ardennes | 28 | 1.3% | 2.5% | 3 | 0.9% | 0.6% | 25 | 1.4% | 4.3% | 12 | 1.5% | 4.2% |
| Picardie | 32 | 1.6% | 2.1% | 7 | 2.0% | 0.9% | 26 | 1.5% | 3.2% | 15 | 1.8% | 3.3% |
| Bourgogne | 41 | 2.0% | 3.0% | 12 | 3.6% | 1.9% | 29 | 1.6% | 4.0% | 15 | 1.9% | 4.1% |
| Haute Normandie | 40 | 2.0% | 2.7% | 7 | 2.0% | 0.9% | 34 | 1.9% | 4.4% | 13 | 1.6% | 2.8% |
| Basse Normandie | 29 | 1.4% | 2.4% | 2 | 0.5% | 0.3% | 27 | 1.6% | 4.3% | 5 | 0.6% | 1.4% |
| Centre | 77 | 3.7% | 3.7% | 15 | 4.5% | 1.6% | 61 | 3.5% | 5.7% | 32 | 3.9% | 5.0% |
| Pays de Loire | 84 | 4.1% | 2.8% | 11 | 3.1% | 0.7% | 74 | 4.2% | 4.7% | 23 | 2.8% | 2.5% |
| Bretagne | 101 | 4.9% | 3.8% | 29 | 8.5% | 2.2% | 72 | 4.2% | 5.2% | 26 | 3.2% | 3.3% |
| Poitou Charentes | 50 | 2.4% | 3.4% | 6 | 1.8% | 0.9% | 44 | 2.5% | 5.7% | 7 | 0.9% | 1.8% |
| Aquitaine | 125 | 6.0% | 4.4% | 29 | 8.4% | 2.1% | 96 | 5.5% | 6.6% | 44 | 5.4% | 4.9% |
| Midi Pyrénées | 88 | 4.3% | 3.6% | 10 | 2.9% | 0.8% | 78 | 4.5% | 6.1% | 46 | 5.7% | 5.2% |
| Limousin | 29 | 1.4% | 4.7% | 5 | 1.6% | 1.8% | 24 | 1.4% | 7.3% | 9 | 1.1% | 5.3% |
| Auvergne | 45 | 2.2% | 3.9% | 6 | 1.7% | 1.1% | 39 | 2.2% | 6.5% | 19 | 2.4% | 6.5% |
| Rhône Alpes | 192 | 9.3% | 3.6% | 38 | 11.2% | 1.5% | 154 | 8.9% | 5.6% | 90 | 11.1% | 4.5% |
| Languedoc Roussillon | 93 | 4.5% | 4.0% | 14 | 4.0% | 1.2% | 79 | 4.6% | 6.4% | 33 | 4.0% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 222 | 10.7% | 5.1% | 27 | 8.0% | 1.3% | 195 | 11.2% | 8.4% | 68 | 8.4% | 4.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1711 | 82.5% | 4.0% | 273 | 80.5% | 1.3% | 1438 | 82.9% | 6.6% | 707 | 87.2% | 4.5% |
| Presque tous les jours | 236 | 11.4% | 3.9% | 44 | 12.9% | 1.6% | 192 | 11.1% | 5.7% | 72 | 8.9% | 5.3% |
| 1 à 2 fois par semaine | 98 | 4.7% | 3.2% | 17 | 4.9% | 1.3% | 81 | 4.7% | 4.6% | 25 | 3.1% | 5.0% |
| 1 à 3 fois par mois | 26 | 1.3% | 6.6% | 4 | 1.2% | 2.3% | 22 | 1.3% | 10.3% | 3 | 0.3% | 4.4% |
| Moins souvent | 3 | 0.2% | 2.9% | 1 | 0.4% | 3.9% | 2 | 0.1% | 2.3% | 3 | 0.4% | 13.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 2.0% | 3.0% | 4 | 1.1% | 0.6% | 37 | 2.1% | 5.0% | 5 | 0.6% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 78 | 3.8% | 3.9% | 4 | 1.1% | 0.5% | 74 | 4.3% | 6.1% | 14 | 1.7% | 5.5% |
| De 12 000 à moins de 18 000 euros par an | 162 | 7.8% | 3.2% | 14 | 4.3% | 0.7% | 147 | 8.5% | 5.0% | 27 | 3.3% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 251 | 12.1% | 3.6% | 42 | 12.5% | 1.4% | 209 | 12.0% | 5.3% | 76 | 9.4% | 5.1% |
| De 24 000 à moins de 36 000 euros par an | 473 | 22.8% | 3.8% | 62 | 18.2% | 1.1% | 411 | 23.7% | 6.2% | 122 | 15.1% | 3.5% |
| De 36 000 à moins de 45 000 euros par an | 242 | 11.7% | 3.1% | 44 | 13.0% | 1.1% | 198 | 11.4% | 5.2% | 79 | 9.8% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 294 | 14.2% | 3.8% | 54 | 16.0% | 1.3% | 240 | 13.8% | 7.0% | 164 | 20.2% | 4.3% |
| 65 000 euros et plus par an | 290 | 14.0% | 6.8% | 84 | 24.9% | 3.3% | 206 | 11.9% | 11.9% | 213 | 26.2% | 7.4% |
| Refus | 152 | 7.4% | 4.3% | 25 | 7.4% | 1.7% | 127 | 7.3% | 6.3% | 67 | 8.2% | 5.0% |
| Ne sait pas | 90 | 4.3% | 5.7% | 5 | 1.5% | 0.7% | 85 | 4.9% | 10.1% | 44 | 5.4% | 6.7% |
