L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 837 | 100.0% | 1.6% | 536 | 100.0% | 2.1% | 301 | 100.0% | 1.1% | 289 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 536 | 64.0% | 2.1% | 536 | 100.0% | 2.1% | - | - | - | 202 | 69.9% | 2.2% |
| Femme | 301 | 36.0% | 1.1% | - | - | - | 301 | 100.0% | 1.1% | 87 | 30.1% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 64 | 7.7% | 0.9% | 31 | 5.8% | 0.8% | 33 | 11.0% | 0.9% | 31 | 10.8% | 1.0% |
| 25 à 34 ans | 80 | 9.6% | 1.0% | 47 | 8.8% | 1.3% | 33 | 10.8% | 0.8% | 32 | 11.1% | 1.0% |
| 35 à 49 ans | 118 | 14.1% | 0.9% | 88 | 16.5% | 1.4% | 30 | 9.8% | 0.5% | 91 | 31.5% | 1.5% |
| 50 à 59 ans | 104 | 12.5% | 1.2% | 62 | 11.5% | 1.5% | 42 | 14.1% | 1.0% | 50 | 17.3% | 1.4% |
| 60 ans et plus | 471 | 56.2% | 2.9% | 307 | 57.3% | 4.2% | 164 | 54.3% | 1.8% | 85 | 29.4% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 270 | 32.2% | 1.2% | - | - | - | 270 | 89.6% | 1.2% | 74 | 25.6% | 1.0% |
| Personne de référence | 571 | 68.2% | 2.0% | 488 | 91.1% | 2.4% | 82 | 27.4% | 1.1% | 202 | 69.8% | 2.3% |
| Responsable des achats | 565 | 67.5% | 1.6% | 298 | 55.6% | 2.3% | 267 | 88.8% | 1.2% | 186 | 64.4% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.8% | 4 | 0.8% | 1.3% | - | - | - | - | - | - |
| Petits patrons | 46 | 5.4% | 2.8% | 37 | 6.9% | 3.1% | 8 | 2.8% | 2.0% | 44 | 15.0% | 2.9% |
| Affaires et Cadres | 153 | 18.3% | 3.0% | 109 | 20.3% | 3.8% | 44 | 14.7% | 2.1% | 131 | 45.3% | 2.9% |
| Professions intermédiaires | 71 | 8.5% | 1.0% | 42 | 7.9% | 1.1% | 29 | 9.7% | 0.8% | 67 | 23.1% | 1.1% |
| Employés | 41 | 5.0% | 0.5% | 22 | 4.2% | 1.0% | 19 | 6.3% | 0.3% | 4 | 1.5% | 0.3% |
| Ouvriers | 42 | 5.0% | 0.7% | 40 | 7.4% | 0.8% | 2 | 0.8% | 0.2% | 3 | 1.2% | 0.8% |
| Retraités | 358 | 42.8% | 2.8% | 231 | 43.1% | 3.9% | 128 | 42.4% | 1.8% | 2 | 0.8% | 1.1% |
| Autres inactifs | 121 | 14.4% | 1.2% | 51 | 9.4% | 1.4% | 70 | 23.3% | 1.1% | 38 | 13.0% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.6% | 0.6% | 4 | 0.8% | 1.2% | 1 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 48 | 5.7% | 1.8% | 37 | 6.9% | 2.6% | 10 | 3.5% | 0.9% | 48 | 16.5% | 1.8% |
| Affaires et Cadres | 171 | 20.4% | 2.4% | 117 | 21.9% | 3.3% | 53 | 17.6% | 1.5% | 171 | 58.9% | 2.4% |
| Professions intermédiaires | 71 | 8.5% | 0.9% | 48 | 8.9% | 1.1% | 24 | 7.8% | 0.6% | 71 | 24.6% | 0.9% |
| Employés | 45 | 5.4% | 0.8% | 27 | 5.1% | 1.2% | 18 | 5.8% | 0.5% | - | - | - |
| Ouvriers | 61 | 7.3% | 0.6% | 46 | 8.7% | 0.9% | 15 | 4.9% | 0.3% | - | - | - |
| Retraités | 377 | 45.1% | 2.5% | 231 | 43.1% | 3.5% | 146 | 48.6% | 1.7% | - | - | - |
| Autres inactifs | 59 | 7.1% | 1.7% | 25 | 4.6% | 1.7% | 35 | 11.5% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 185 | 22.1% | 1.9% | 122 | 22.8% | 2.9% | 63 | 20.8% | 1.1% | 56 | 19.3% | 2.4% |
| 2 personnes | 405 | 48.4% | 2.2% | 256 | 47.7% | 2.9% | 149 | 49.5% | 1.6% | 85 | 29.3% | 2.0% |
| 3 personnes | 104 | 12.4% | 1.1% | 68 | 12.7% | 1.4% | 36 | 11.9% | 0.8% | 59 | 20.4% | 1.5% |
| 4 personnes | 95 | 11.4% | 1.0% | 59 | 10.9% | 1.2% | 36 | 12.1% | 0.8% | 56 | 19.2% | 1.2% |
| 5 personnes et + | 49 | 5.8% | 0.9% | 32 | 5.9% | 1.2% | 17 | 5.7% | 0.6% | 34 | 11.8% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 133 | 15.9% | 0.8% | 89 | 16.6% | 1.2% | 44 | 14.7% | 0.5% | 87 | 30.0% | 1.2% |
| Non | 704 | 84.1% | 1.9% | 447 | 83.4% | 2.5% | 257 | 85.3% | 1.4% | 203 | 70.0% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 134 | 16.0% | 1.1% | 93 | 17.3% | 1.6% | 41 | 13.7% | 0.7% | 36 | 12.3% | 1.1% |
| Agglo. - 20 000 hab | 117 | 14.0% | 1.3% | 72 | 13.4% | 1.7% | 46 | 15.2% | 1.0% | 31 | 10.6% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 102 | 12.2% | 1.5% | 69 | 12.8% | 2.1% | 33 | 11.1% | 0.9% | 25 | 8.7% | 1.2% |
| Agglo. + 100 000 hab | 252 | 30.1% | 1.6% | 181 | 33.8% | 2.4% | 71 | 23.7% | 0.9% | 80 | 27.5% | 1.4% |
| Agglo. Paris | 231 | 27.7% | 2.6% | 122 | 22.8% | 2.9% | 110 | 36.4% | 2.4% | 118 | 40.8% | 2.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 259 | 30.9% | 2.7% | 132 | 24.6% | 2.8% | 127 | 42.1% | 2.5% | 123 | 42.5% | 2.8% |
| Nord Pas de Calais | 38 | 4.5% | 1.2% | 34 | 6.4% | 2.2% | 3 | 1.1% | 0.2% | 10 | 3.5% | 1.0% |
| Lorraine | 15 | 1.7% | 0.8% | 12 | 2.2% | 1.2% | 3 | 1.0% | 0.3% | 3 | 1.2% | 0.7% |
| Alsace | 16 | 2.0% | 1.1% | 13 | 2.5% | 1.8% | 3 | 1.0% | 0.4% | 10 | 3.6% | 2.3% |
| Franche-Comté | 12 | 1.4% | 1.2% | 9 | 1.7% | 1.9% | 3 | 0.9% | 0.6% | 3 | 1.1% | 1.1% |
| Champagne Ardennes | 9 | 1.0% | 0.8% | 4 | 0.8% | 0.8% | 4 | 1.4% | 0.8% | 5 | 1.7% | 1.6% |
| Picardie | 25 | 3.0% | 1.6% | 19 | 3.6% | 2.6% | 6 | 1.9% | 0.7% | 3 | 1.2% | 0.8% |
| Bourgogne | 29 | 3.5% | 2.1% | 16 | 3.1% | 2.5% | 13 | 4.2% | 1.8% | 5 | 1.8% | 1.4% |
| Haute Normandie | 16 | 1.9% | 1.0% | 11 | 2.1% | 1.6% | 4 | 1.4% | 0.5% | 4 | 1.4% | 0.9% |
| Basse Normandie | 11 | 1.3% | 0.9% | 7 | 1.4% | 1.3% | 4 | 1.2% | 0.6% | 2 | 0.5% | 0.4% |
| Centre | 25 | 3.0% | 1.2% | 20 | 3.8% | 2.1% | 4 | 1.5% | 0.4% | 13 | 4.4% | 2.0% |
| Pays de Loire | 33 | 3.9% | 1.1% | 23 | 4.4% | 1.6% | 9 | 3.1% | 0.6% | 14 | 4.7% | 1.5% |
| Bretagne | 26 | 3.1% | 1.0% | 19 | 3.5% | 1.4% | 8 | 2.5% | 0.5% | 8 | 2.6% | 1.0% |
| Poitou Charentes | 39 | 4.7% | 2.6% | 25 | 4.7% | 3.5% | 14 | 4.7% | 1.8% | 4 | 1.5% | 1.1% |
| Aquitaine | 30 | 3.6% | 1.1% | 19 | 3.6% | 1.4% | 11 | 3.6% | 0.7% | 9 | 3.2% | 1.0% |
| Midi Pyrénées | 32 | 3.8% | 1.3% | 16 | 2.9% | 1.3% | 16 | 5.4% | 1.3% | 8 | 2.7% | 0.9% |
| Limousin | 12 | 1.5% | 1.9% | 8 | 1.5% | 2.8% | 4 | 1.3% | 1.2% | 2 | 0.8% | 1.3% |
| Auvergne | 16 | 2.0% | 1.4% | 7 | 1.3% | 1.2% | 9 | 3.1% | 1.6% | 2 | 0.7% | 0.6% |
| Rhône Alpes | 96 | 11.5% | 1.8% | 70 | 13.0% | 2.7% | 27 | 8.8% | 1.0% | 32 | 11.0% | 1.6% |
| Languedoc Roussillon | 30 | 3.6% | 1.3% | 22 | 4.1% | 2.0% | 8 | 2.7% | 0.7% | 6 | 2.0% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 69 | 8.2% | 1.6% | 48 | 8.9% | 2.3% | 21 | 7.0% | 0.9% | 23 | 8.0% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 721 | 86.2% | 1.7% | 465 | 86.8% | 2.2% | 257 | 85.2% | 1.2% | 276 | 95.2% | 1.7% |
| Presque tous les jours | 78 | 9.3% | 1.3% | 49 | 9.1% | 1.8% | 29 | 9.6% | 0.9% | 11 | 3.8% | 0.8% |
| 1 à 2 fois par semaine | 33 | 3.9% | 1.1% | 22 | 4.2% | 1.8% | 10 | 3.5% | 0.6% | 3 | 0.9% | 0.5% |
| 1 à 3 fois par mois | 3 | 0.4% | 0.8% | - | - | - | 3 | 1.0% | 1.4% | - | - | - |
| Moins souvent | 2 | 0.3% | 2.0% | - | - | - | 2 | 0.7% | 3.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 9 | 1.1% | 0.7% | 5 | 1.0% | 0.9% | 4 | 1.3% | 0.5% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 30 | 3.5% | 1.5% | 17 | 3.1% | 2.2% | 13 | 4.3% | 1.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 41 | 4.9% | 0.8% | 19 | 3.5% | 0.9% | 22 | 7.4% | 0.7% | 3 | 1.1% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 62 | 7.5% | 0.9% | 40 | 7.5% | 1.4% | 22 | 7.4% | 0.6% | 12 | 4.0% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 156 | 18.6% | 1.3% | 84 | 15.6% | 1.5% | 72 | 23.9% | 1.1% | 34 | 11.6% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 118 | 14.1% | 1.5% | 81 | 15.2% | 2.1% | 37 | 12.2% | 1.0% | 42 | 14.6% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 193 | 23.1% | 2.5% | 134 | 25.0% | 3.1% | 60 | 19.8% | 1.7% | 67 | 23.2% | 1.7% |
| 65 000 euros et plus par an | 167 | 20.0% | 3.9% | 117 | 21.9% | 4.6% | 50 | 16.6% | 2.9% | 103 | 35.6% | 3.6% |
| Refus | 44 | 5.3% | 1.2% | 26 | 4.9% | 1.7% | 18 | 5.9% | 0.9% | 21 | 7.1% | 1.6% |
| Ne sait pas | 17 | 2.0% | 1.1% | 13 | 2.4% | 1.7% | 4 | 1.3% | 0.5% | 8 | 2.8% | 1.2% |
