L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1235 | 100.0% | 2.4% | 1048 | 100.0% | 4.2% | 188 | 100.0% | 0.7% | 420 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 1048 | 84.8% | 4.2% | 1048 | 100.0% | 4.2% | - | - | - | 363 | 86.5% | 4.0% |
| Femme | 188 | 15.2% | 0.7% | - | - | - | 188 | 100.0% | 0.7% | 57 | 13.5% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 154 | 12.5% | 2.1% | 142 | 13.5% | 3.8% | 12 | 6.6% | 0.3% | 52 | 12.4% | 1.6% |
| 25 à 34 ans | 199 | 16.1% | 2.6% | 170 | 16.2% | 4.6% | 29 | 15.5% | 0.7% | 93 | 22.1% | 2.9% |
| 35 à 49 ans | 429 | 34.7% | 3.4% | 354 | 33.8% | 5.7% | 75 | 40.1% | 1.2% | 140 | 33.4% | 2.3% |
| 50 à 59 ans | 234 | 18.9% | 2.7% | 200 | 19.1% | 4.8% | 33 | 17.8% | 0.8% | 104 | 24.8% | 2.9% |
| 60 ans et plus | 220 | 17.8% | 1.4% | 182 | 17.4% | 2.5% | 38 | 20.1% | 0.4% | 31 | 7.3% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 177 | 14.3% | 0.8% | - | - | - | 177 | 94.3% | 0.8% | 54 | 12.9% | 0.8% |
| Personne de référence | 910 | 73.7% | 3.2% | 881 | 84.1% | 4.3% | 29 | 15.4% | 0.4% | 310 | 73.9% | 3.5% |
| Responsable des achats | 693 | 56.1% | 1.9% | 515 | 49.2% | 4.0% | 177 | 94.3% | 0.8% | 224 | 53.4% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.5% | 3.7% | 17 | 1.6% | 5.3% | 2 | 1.0% | 1.0% | 2 | 0.4% | 5.1% |
| Petits patrons | 60 | 4.8% | 3.7% | 55 | 5.3% | 4.6% | 4 | 2.2% | 1.0% | 57 | 13.6% | 3.9% |
| Affaires et Cadres | 93 | 7.5% | 1.8% | 81 | 7.7% | 2.8% | 13 | 6.7% | 0.6% | 80 | 19.1% | 1.8% |
| Professions intermédiaires | 222 | 18.0% | 3.0% | 193 | 18.4% | 5.2% | 29 | 15.6% | 0.8% | 211 | 50.2% | 3.5% |
| Employés | 182 | 14.8% | 2.1% | 108 | 10.3% | 4.8% | 74 | 39.6% | 1.2% | 24 | 5.6% | 1.3% |
| Ouvriers | 365 | 29.6% | 5.7% | 354 | 33.8% | 6.9% | 11 | 6.0% | 0.9% | 6 | 1.5% | 1.5% |
| Retraités | 181 | 14.6% | 1.4% | 145 | 13.9% | 2.4% | 35 | 18.8% | 0.5% | 1 | 0.2% | 0.3% |
| Autres inactifs | 113 | 9.2% | 1.1% | 94 | 9.0% | 2.6% | 19 | 10.0% | 0.3% | 40 | 9.4% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.4% | 2.2% | 17 | 1.6% | 4.7% | - | - | - | - | - | - |
| Petits patrons | 63 | 5.1% | 2.4% | 56 | 5.3% | 3.8% | 8 | 4.0% | 0.6% | 63 | 15.0% | 2.4% |
| Affaires et Cadres | 110 | 8.9% | 1.6% | 88 | 8.4% | 2.5% | 22 | 11.6% | 0.6% | 110 | 26.2% | 1.6% |
| Professions intermédiaires | 247 | 20.0% | 3.0% | 219 | 20.9% | 5.2% | 27 | 14.6% | 0.7% | 247 | 58.8% | 3.0% |
| Employés | 135 | 11.0% | 2.4% | 101 | 9.6% | 4.3% | 35 | 18.5% | 1.1% | - | - | - |
| Ouvriers | 402 | 32.6% | 4.1% | 352 | 33.6% | 6.8% | 50 | 26.7% | 1.1% | - | - | - |
| Retraités | 206 | 16.7% | 1.4% | 160 | 15.3% | 2.4% | 46 | 24.7% | 0.6% | - | - | - |
| Autres inactifs | 54 | 4.4% | 1.5% | 54 | 5.2% | 3.6% | - | - | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 109 | 8.9% | 1.1% | 97 | 9.3% | 2.3% | 12 | 6.5% | 0.2% | 36 | 8.6% | 1.5% |
| 2 personnes | 390 | 31.6% | 2.1% | 319 | 30.4% | 3.6% | 71 | 38.0% | 0.8% | 101 | 24.0% | 2.4% |
| 3 personnes | 260 | 21.1% | 2.8% | 235 | 22.5% | 5.0% | 25 | 13.2% | 0.5% | 101 | 24.1% | 2.6% |
| 4 personnes | 261 | 21.2% | 2.8% | 226 | 21.6% | 4.8% | 35 | 18.9% | 0.8% | 122 | 29.1% | 2.6% |
| 5 personnes et + | 214 | 17.4% | 3.8% | 171 | 16.3% | 6.6% | 44 | 23.4% | 1.4% | 59 | 14.2% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 498 | 40.3% | 3.2% | 421 | 40.2% | 5.8% | 76 | 40.7% | 0.9% | 190 | 45.3% | 2.5% |
| Non | 738 | 59.7% | 2.0% | 626 | 59.8% | 3.5% | 111 | 59.3% | 0.6% | 230 | 54.7% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 303 | 24.5% | 2.5% | 235 | 22.5% | 4.1% | 68 | 36.1% | 1.1% | 94 | 22.4% | 2.8% |
| Agglo. - 20 000 hab | 251 | 20.3% | 2.8% | 208 | 19.9% | 4.8% | 42 | 22.6% | 0.9% | 87 | 20.8% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 191 | 15.4% | 2.7% | 170 | 16.3% | 5.2% | 20 | 10.9% | 0.6% | 53 | 12.6% | 2.5% |
| Agglo. + 100 000 hab | 374 | 30.3% | 2.4% | 325 | 31.0% | 4.3% | 49 | 26.3% | 0.6% | 126 | 30.1% | 2.3% |
| Agglo. Paris | 116 | 9.4% | 1.3% | 109 | 10.4% | 2.6% | 8 | 4.1% | 0.2% | 59 | 14.0% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 149 | 12.1% | 1.5% | 141 | 13.4% | 3.0% | 9 | 4.6% | 0.2% | 69 | 16.3% | 1.6% |
| Nord Pas de Calais | 86 | 6.9% | 2.7% | 72 | 6.8% | 4.6% | 14 | 7.5% | 0.8% | 26 | 6.2% | 2.6% |
| Lorraine | 60 | 4.9% | 3.1% | 45 | 4.3% | 4.8% | 15 | 7.9% | 1.5% | 9 | 2.1% | 1.6% |
| Alsace | 45 | 3.6% | 2.9% | 40 | 3.8% | 5.3% | 5 | 2.4% | 0.6% | 19 | 4.5% | 4.1% |
| Franche-Comté | 19 | 1.6% | 2.0% | 18 | 1.7% | 3.9% | 1 | 0.5% | 0.2% | 7 | 1.6% | 2.4% |
| Champagne Ardennes | 23 | 1.9% | 2.1% | 23 | 2.2% | 4.4% | - | - | - | 13 | 3.1% | 4.5% |
| Picardie | 44 | 3.6% | 2.9% | 39 | 3.7% | 5.2% | 5 | 2.8% | 0.7% | 16 | 3.8% | 3.7% |
| Bourgogne | 45 | 3.7% | 3.3% | 36 | 3.5% | 5.6% | 9 | 4.8% | 1.3% | 20 | 4.8% | 5.3% |
| Haute Normandie | 61 | 4.9% | 4.1% | 50 | 4.8% | 7.1% | 11 | 5.9% | 1.4% | 14 | 3.2% | 2.9% |
| Basse Normandie | 19 | 1.6% | 1.6% | 17 | 1.7% | 3.0% | 2 | 1.0% | 0.3% | 8 | 1.9% | 2.2% |
| Centre | 45 | 3.6% | 2.2% | 36 | 3.5% | 3.7% | 8 | 4.4% | 0.8% | 12 | 2.8% | 1.8% |
| Pays de Loire | 77 | 6.3% | 2.6% | 56 | 5.4% | 3.9% | 21 | 11.2% | 1.3% | 29 | 6.8% | 3.2% |
| Bretagne | 54 | 4.4% | 2.0% | 44 | 4.2% | 3.3% | 11 | 5.8% | 0.8% | 9 | 2.1% | 1.1% |
| Poitou Charentes | 34 | 2.8% | 2.3% | 25 | 2.4% | 3.5% | 10 | 5.1% | 1.2% | 12 | 2.8% | 2.8% |
| Aquitaine | 80 | 6.5% | 2.8% | 72 | 6.9% | 5.3% | 8 | 4.2% | 0.5% | 20 | 4.9% | 2.3% |
| Midi Pyrénées | 53 | 4.3% | 2.2% | 40 | 3.8% | 3.3% | 14 | 7.4% | 1.1% | 24 | 5.8% | 2.8% |
| Limousin | 13 | 1.1% | 2.1% | 13 | 1.2% | 4.2% | 1 | 0.3% | 0.2% | 2 | 0.5% | 1.3% |
| Auvergne | 37 | 3.0% | 3.2% | 33 | 3.1% | 6.0% | 5 | 2.4% | 0.8% | 14 | 3.3% | 4.7% |
| Rhône Alpes | 107 | 8.7% | 2.0% | 94 | 9.0% | 3.7% | 13 | 6.8% | 0.5% | 33 | 7.8% | 1.7% |
| Languedoc Roussillon | 56 | 4.6% | 2.4% | 43 | 4.1% | 3.9% | 13 | 7.0% | 1.1% | 21 | 5.0% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 125 | 10.2% | 2.9% | 111 | 10.5% | 5.3% | 15 | 8.0% | 0.6% | 44 | 10.6% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1066 | 86.3% | 2.5% | 904 | 86.3% | 4.3% | 162 | 86.3% | 0.7% | 385 | 91.7% | 2.4% |
| Presque tous les jours | 117 | 9.4% | 1.9% | 102 | 9.7% | 3.7% | 15 | 7.7% | 0.4% | 30 | 7.1% | 2.2% |
| 1 à 2 fois par semaine | 34 | 2.8% | 1.1% | 28 | 2.6% | 2.2% | 7 | 3.5% | 0.4% | 5 | 1.1% | 0.9% |
| 1 à 3 fois par mois | 18 | 1.5% | 4.6% | 14 | 1.3% | 7.4% | 5 | 2.5% | 2.2% | 0 | 0.1% | 0.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 2.1% | 1.9% | 23 | 2.1% | 3.6% | 4 | 2.1% | 0.5% | 2 | 0.5% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 34 | 2.8% | 1.7% | 31 | 2.9% | 4.0% | 3 | 1.8% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 79 | 6.4% | 1.6% | 58 | 5.6% | 2.8% | 20 | 10.8% | 0.7% | 10 | 2.4% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 177 | 14.3% | 2.6% | 142 | 13.6% | 4.8% | 35 | 18.4% | 0.9% | 47 | 11.1% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 320 | 25.9% | 2.6% | 279 | 26.7% | 4.9% | 41 | 21.7% | 0.6% | 109 | 26.0% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 215 | 17.4% | 2.8% | 182 | 17.4% | 4.7% | 33 | 17.5% | 0.9% | 78 | 18.5% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 210 | 17.0% | 2.7% | 186 | 17.7% | 4.3% | 24 | 12.7% | 0.7% | 86 | 20.5% | 2.2% |
| 65 000 euros et plus par an | 96 | 7.8% | 2.2% | 90 | 8.6% | 3.5% | 6 | 3.0% | 0.3% | 50 | 11.9% | 1.7% |
| Refus | 66 | 5.3% | 1.8% | 45 | 4.3% | 2.9% | 21 | 11.1% | 1.0% | 31 | 7.4% | 2.4% |
| Ne sait pas | 14 | 1.1% | 0.9% | 12 | 1.1% | 1.6% | 2 | 0.9% | 0.2% | 7 | 1.6% | 1.0% |
