L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 662 | 100.0% | 1.3% | 335 | 100.0% | 1.3% | 327 | 100.0% | 1.2% | 146 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 335 | 50.6% | 1.3% | 335 | 100.0% | 1.3% | - | - | - | 67 | 46.1% | 0.8% |
| Femme | 327 | 49.4% | 1.2% | - | - | - | 327 | 100.0% | 1.2% | 79 | 53.9% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 61 | 9.3% | 0.8% | 47 | 13.9% | 1.3% | 15 | 4.5% | 0.4% | 11 | 7.2% | 0.3% |
| 25 à 34 ans | 84 | 12.7% | 1.1% | 40 | 11.9% | 1.1% | 44 | 13.5% | 1.1% | 22 | 15.1% | 0.7% |
| 35 à 49 ans | 196 | 29.6% | 1.6% | 90 | 26.8% | 1.5% | 106 | 32.5% | 1.7% | 70 | 48.3% | 1.1% |
| 50 à 59 ans | 128 | 19.4% | 1.4% | 64 | 19.1% | 1.4% | 64 | 19.7% | 1.4% | 35 | 24.2% | 0.9% |
| 60 ans et plus | 192 | 29.0% | 1.2% | 94 | 28.2% | 1.4% | 97 | 29.8% | 1.1% | 7 | 5.1% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 313 | 47.4% | 1.3% | - | - | - | 313 | 95.8% | 1.3% | 74 | 50.8% | 1.1% |
| Personne de référence | 354 | 53.5% | 1.2% | 285 | 85.0% | 1.4% | 69 | 21.2% | 0.9% | 70 | 47.9% | 0.8% |
| Responsable des achats | 476 | 72.0% | 1.3% | 171 | 51.1% | 1.3% | 306 | 93.4% | 1.3% | 94 | 64.2% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.6% | 2.1% | 10 | 3.0% | 2.9% | 1 | 0.2% | 0.5% | - | - | - |
| Petits patrons | 8 | 1.1% | 0.5% | 6 | 1.7% | 0.5% | 2 | 0.6% | 0.5% | 8 | 5.2% | 0.5% |
| Affaires et Cadres | 29 | 4.3% | 0.6% | 21 | 6.2% | 0.7% | 8 | 2.5% | 0.4% | 26 | 18.1% | 0.6% |
| Professions intermédiaires | 93 | 14.1% | 1.3% | 41 | 12.3% | 1.1% | 52 | 15.9% | 1.4% | 65 | 44.8% | 1.1% |
| Employés | 117 | 17.7% | 1.4% | 35 | 10.5% | 1.6% | 82 | 25.1% | 1.3% | 20 | 13.8% | 1.1% |
| Ouvriers | 95 | 14.3% | 1.5% | 84 | 25.1% | 1.7% | 11 | 3.4% | 0.9% | 3 | 1.8% | 0.7% |
| Retraités | 169 | 25.6% | 1.3% | 89 | 26.6% | 1.5% | 80 | 24.6% | 1.2% | 1 | 0.9% | 0.7% |
| Autres inactifs | 140 | 21.2% | 1.4% | 49 | 14.8% | 1.4% | 91 | 27.8% | 1.4% | 22 | 15.4% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 2.1% | 1.8% | 10 | 3.0% | 2.5% | 4 | 1.1% | 1.0% | - | - | - |
| Petits patrons | 22 | 3.3% | 0.8% | 6 | 1.9% | 0.5% | 15 | 4.7% | 1.2% | 22 | 14.8% | 0.8% |
| Affaires et Cadres | 33 | 4.9% | 0.5% | 22 | 6.6% | 0.7% | 10 | 3.2% | 0.3% | 33 | 22.3% | 0.5% |
| Professions intermédiaires | 92 | 13.8% | 1.2% | 39 | 11.5% | 0.9% | 53 | 16.2% | 1.4% | 92 | 62.8% | 1.2% |
| Employés | 68 | 10.2% | 1.2% | 38 | 11.3% | 1.6% | 30 | 9.2% | 1.0% | - | - | - |
| Ouvriers | 178 | 27.0% | 1.9% | 82 | 24.6% | 1.6% | 96 | 29.4% | 2.2% | - | - | - |
| Retraités | 196 | 29.6% | 1.3% | 95 | 28.5% | 1.4% | 100 | 30.7% | 1.2% | - | - | - |
| Autres inactifs | 60 | 9.1% | 1.5% | 42 | 12.5% | 2.8% | 18 | 5.6% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 87 | 13.2% | 0.9% | 42 | 12.5% | 1.0% | 45 | 13.9% | 0.8% | 11 | 7.8% | 0.6% |
| 2 personnes | 243 | 36.7% | 1.3% | 108 | 32.3% | 1.2% | 135 | 41.2% | 1.4% | 31 | 21.3% | 0.8% |
| 3 personnes | 109 | 16.4% | 1.2% | 68 | 20.4% | 1.4% | 40 | 12.4% | 0.9% | 31 | 21.6% | 0.8% |
| 4 personnes | 114 | 17.3% | 1.2% | 69 | 20.8% | 1.5% | 45 | 13.7% | 0.9% | 34 | 23.2% | 0.7% |
| 5 personnes et + | 109 | 16.4% | 2.0% | 47 | 14.0% | 1.8% | 62 | 18.9% | 2.2% | 38 | 26.1% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 219 | 33.2% | 1.4% | 109 | 32.6% | 1.5% | 110 | 33.7% | 1.3% | 78 | 53.5% | 1.0% |
| Non | 442 | 66.8% | 1.2% | 225 | 67.4% | 1.3% | 217 | 66.3% | 1.2% | 68 | 46.5% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 196 | 29.7% | 1.6% | 106 | 31.8% | 1.9% | 90 | 27.5% | 1.4% | 49 | 33.8% | 1.5% |
| Agglo. - 20 000 hab | 158 | 23.8% | 1.7% | 76 | 22.6% | 1.8% | 82 | 25.1% | 1.7% | 26 | 17.6% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 112 | 17.0% | 1.6% | 72 | 21.5% | 2.1% | 40 | 12.3% | 1.1% | 22 | 15.3% | 1.1% |
| Agglo. + 100 000 hab | 162 | 24.5% | 1.0% | 65 | 19.5% | 0.9% | 97 | 29.6% | 1.2% | 34 | 23.1% | 0.6% |
| Agglo. Paris | 33 | 5.0% | 0.4% | 15 | 4.6% | 0.4% | 18 | 5.5% | 0.4% | 15 | 10.2% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 33 | 5.0% | 0.3% | 15 | 4.6% | 0.3% | 18 | 5.5% | 0.4% | 15 | 10.2% | 0.3% |
| Nord Pas de Calais | 256 | 38.7% | 8.0% | 127 | 37.8% | 8.3% | 130 | 39.7% | 7.7% | 58 | 39.8% | 5.8% |
| Franche-Comté | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Champagne Ardennes | 45 | 6.8% | 4.1% | 27 | 8.1% | 5.2% | 18 | 5.4% | 3.1% | 3 | 2.1% | 1.1% |
| Picardie | 174 | 26.2% | 11.3% | 79 | 23.5% | 10.6% | 95 | 29.0% | 11.9% | 44 | 30.3% | 10.0% |
| Bourgogne | 3 | 0.4% | 0.2% | 1 | 0.4% | 0.2% | 1 | 0.3% | 0.2% | - | - | - |
| Centre | 47 | 7.2% | 2.2% | 27 | 8.1% | 2.7% | 20 | 6.2% | 1.9% | 9 | 5.9% | 1.3% |
| Bretagne | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.5% | 0.1% |
| Aquitaine | 37 | 5.5% | 1.3% | 22 | 6.7% | 1.7% | 14 | 4.4% | 1.0% | 8 | 5.2% | 0.9% |
| Midi Pyrénées | 18 | 2.8% | 0.7% | 10 | 2.9% | 0.8% | 9 | 2.6% | 0.7% | 4 | 2.7% | 0.5% |
| Limousin | 3 | 0.4% | 0.4% | 0 | 0.1% | 0.1% | 2 | 0.6% | 0.7% | 1 | 0.5% | 0.4% |
| Auvergne | 43 | 6.5% | 3.8% | 23 | 6.9% | 4.2% | 20 | 6.0% | 3.3% | 4 | 2.8% | 1.3% |
| Rhône Alpes | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | - | - | - |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 465 | 70.3% | 1.3% | 239 | 71.4% | 1.3% | 226 | 69.1% | 1.2% | 131 | 90.1% | 0.9% |
| Presque tous les jours | 65 | 9.8% | 1.2% | 30 | 8.9% | 1.2% | 35 | 10.7% | 1.2% | 8 | 5.2% | 0.5% |
| 1 à 2 fois par semaine | 50 | 7.5% | 1.8% | 26 | 7.7% | 2.2% | 24 | 7.4% | 1.5% | 6 | 3.8% | 1.1% |
| 1 à 3 fois par mois | 2 | 0.3% | 0.3% | 2 | 0.5% | 0.7% | - | - | - | 1 | 0.9% | 1.5% |
| Moins souvent | 10 | 1.6% | 1.8% | 10 | 3.0% | 3.5% | 0 | 0.1% | 0.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 3.3% | 1.3% | 13 | 4.0% | 1.8% | 8 | 2.6% | 0.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 41 | 6.2% | 1.5% | 25 | 7.6% | 2.4% | 16 | 4.9% | 1.0% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 123 | 18.6% | 2.3% | 62 | 18.4% | 2.7% | 61 | 18.7% | 2.0% | 9 | 5.9% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 84 | 12.7% | 1.3% | 48 | 14.4% | 1.6% | 36 | 11.0% | 1.0% | 10 | 6.9% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 152 | 22.9% | 1.3% | 61 | 18.2% | 1.1% | 91 | 27.7% | 1.5% | 40 | 27.4% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 100 | 15.1% | 1.4% | 49 | 14.6% | 1.3% | 51 | 15.7% | 1.4% | 26 | 17.8% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 52 | 7.8% | 0.7% | 32 | 9.5% | 0.8% | 20 | 6.1% | 0.6% | 24 | 16.3% | 0.6% |
| 65 000 euros et plus par an | 37 | 5.6% | 0.9% | 21 | 6.3% | 0.9% | 16 | 4.9% | 0.9% | 26 | 17.8% | 0.9% |
| Refus | 48 | 7.2% | 1.1% | 22 | 6.6% | 1.3% | 26 | 7.8% | 1.0% | 11 | 7.5% | 0.7% |
| Ne sait pas | 3 | 0.4% | 0.3% | 1 | 0.4% | 0.2% | 2 | 0.5% | 0.3% | 1 | 0.5% | 0.2% |
