L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2271 | 100.0% | 4.4% | 1039 | 100.0% | 4.2% | 1232 | 100.0% | 4.5% | 552 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 1039 | 45.8% | 4.2% | 1039 | 100.0% | 4.2% | - | - | - | 290 | 52.5% | 3.3% |
| Femme | 1232 | 54.2% | 4.5% | - | - | - | 1232 | 100.0% | 4.5% | 262 | 47.5% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 204 | 9.0% | 2.8% | 101 | 9.7% | 2.8% | 103 | 8.3% | 2.9% | 65 | 11.8% | 2.1% |
| 25 à 34 ans | 258 | 11.3% | 3.4% | 129 | 12.4% | 3.5% | 129 | 10.5% | 3.3% | 105 | 18.9% | 3.3% |
| 35 à 49 ans | 479 | 21.1% | 3.8% | 249 | 24.0% | 4.0% | 230 | 18.7% | 3.6% | 229 | 41.5% | 3.6% |
| 50 à 59 ans | 444 | 19.6% | 4.9% | 208 | 20.1% | 4.6% | 236 | 19.1% | 5.3% | 121 | 21.8% | 3.2% |
| 60 ans et plus | 887 | 39.0% | 5.6% | 352 | 33.9% | 5.1% | 535 | 43.4% | 6.0% | 33 | 5.9% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 1122 | 49.4% | 4.8% | - | - | - | 1122 | 91.1% | 4.8% | 232 | 42.0% | 3.3% |
| Personne de référence | 1293 | 56.9% | 4.6% | 902 | 86.7% | 4.4% | 392 | 31.8% | 5.0% | 295 | 53.4% | 3.5% |
| Responsable des achats | 1644 | 72.4% | 4.6% | 546 | 52.5% | 4.2% | 1098 | 89.1% | 4.8% | 363 | 65.8% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 33 | 1.4% | 6.5% | 26 | 2.5% | 7.7% | 7 | 0.5% | 4.0% | 3 | 0.6% | 12.6% |
| Petits patrons | 63 | 2.8% | 3.9% | 46 | 4.5% | 4.0% | 17 | 1.3% | 3.8% | 55 | 9.9% | 3.8% |
| Affaires et Cadres | 145 | 6.4% | 3.0% | 77 | 7.4% | 2.7% | 68 | 5.5% | 3.2% | 121 | 21.9% | 2.8% |
| Professions intermédiaires | 270 | 11.9% | 3.8% | 136 | 13.1% | 3.8% | 134 | 10.9% | 3.7% | 222 | 40.3% | 3.8% |
| Employés | 369 | 16.2% | 4.4% | 73 | 7.1% | 3.3% | 296 | 24.0% | 4.8% | 70 | 12.7% | 3.9% |
| Ouvriers | 314 | 13.8% | 5.0% | 249 | 23.9% | 4.9% | 65 | 5.3% | 5.1% | 18 | 3.2% | 5.0% |
| Retraités | 716 | 31.5% | 5.6% | 311 | 30.0% | 5.1% | 405 | 32.8% | 6.0% | 5 | 1.0% | 2.6% |
| Autres inactifs | 361 | 15.9% | 3.5% | 120 | 11.5% | 3.3% | 242 | 19.6% | 3.6% | 57 | 10.3% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 55 | 2.4% | 7.3% | 32 | 3.0% | 7.9% | 23 | 1.9% | 6.5% | - | - | - |
| Petits patrons | 98 | 4.3% | 3.7% | 51 | 4.9% | 3.7% | 47 | 3.8% | 3.8% | 98 | 17.8% | 3.7% |
| Affaires et Cadres | 175 | 7.7% | 2.6% | 93 | 8.9% | 2.7% | 83 | 6.7% | 2.4% | 175 | 31.8% | 2.6% |
| Professions intermédiaires | 278 | 12.3% | 3.5% | 146 | 14.1% | 3.6% | 132 | 10.7% | 3.5% | 278 | 50.4% | 3.5% |
| Employés | 177 | 7.8% | 3.3% | 78 | 7.5% | 3.3% | 99 | 8.0% | 3.2% | - | - | - |
| Ouvriers | 490 | 21.6% | 5.2% | 253 | 24.3% | 5.0% | 237 | 19.3% | 5.4% | - | - | - |
| Retraités | 798 | 35.1% | 5.4% | 326 | 31.4% | 4.9% | 471 | 38.3% | 5.7% | - | - | - |
| Autres inactifs | 200 | 8.8% | 4.9% | 61 | 5.9% | 4.0% | 139 | 11.3% | 5.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 496 | 21.8% | 4.9% | 206 | 19.9% | 4.8% | 290 | 23.5% | 5.1% | 55 | 9.9% | 2.8% |
| 2 personnes | 850 | 37.4% | 4.7% | 392 | 37.8% | 4.5% | 457 | 37.1% | 4.9% | 117 | 21.2% | 2.8% |
| 3 personnes | 361 | 15.9% | 3.9% | 155 | 14.9% | 3.3% | 205 | 16.7% | 4.6% | 144 | 26.1% | 3.6% |
| 4 personnes | 343 | 15.1% | 3.7% | 169 | 16.2% | 3.7% | 174 | 14.2% | 3.7% | 130 | 23.5% | 2.7% |
| 5 personnes et + | 222 | 9.8% | 4.0% | 116 | 11.2% | 4.4% | 105 | 8.6% | 3.7% | 106 | 19.2% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 634 | 27.9% | 4.0% | 291 | 28.0% | 3.9% | 342 | 27.8% | 4.1% | 268 | 48.6% | 3.5% |
| Non | 1638 | 72.1% | 4.5% | 748 | 72.0% | 4.3% | 890 | 72.2% | 4.7% | 284 | 51.4% | 2.9% |
| Habitat | ||||||||||||
| Communes rurales | 849 | 37.4% | 7.1% | 380 | 36.5% | 6.6% | 469 | 38.1% | 7.5% | 181 | 32.7% | 5.6% |
| Agglo. - 20 000 hab | 641 | 28.2% | 7.1% | 298 | 28.7% | 6.9% | 344 | 27.9% | 7.2% | 160 | 29.0% | 6.2% |
| Agglo. 20 000 à 100 000 hab | 350 | 15.4% | 5.0% | 161 | 15.5% | 4.8% | 189 | 15.4% | 5.2% | 87 | 15.8% | 4.3% |
| Agglo. + 100 000 hab | 163 | 7.2% | 1.1% | 77 | 7.4% | 1.0% | 86 | 7.0% | 1.1% | 43 | 7.7% | 0.8% |
| Agglo. Paris | 268 | 11.8% | 3.1% | 124 | 11.9% | 3.0% | 143 | 11.6% | 3.2% | 81 | 14.7% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 439 | 19.3% | 4.6% | 201 | 19.3% | 4.4% | 238 | 19.3% | 4.7% | 130 | 23.6% | 3.0% |
| Nord Pas de Calais | 39 | 1.7% | 1.2% | 27 | 2.6% | 1.7% | 12 | 1.0% | 0.7% | 5 | 0.9% | 0.5% |
| Lorraine | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% |
| Alsace | 6 | 0.3% | 0.4% | - | - | - | 6 | 0.5% | 0.8% | - | - | - |
| Franche-Comté | 60 | 2.7% | 6.3% | 31 | 3.0% | 6.8% | 29 | 2.4% | 5.9% | 17 | 3.1% | 6.9% |
| Champagne Ardennes | 3 | 0.1% | 0.3% | 3 | 0.3% | 0.6% | - | - | - | - | - | - |
| Picardie | 80 | 3.5% | 5.2% | 30 | 2.9% | 4.0% | 50 | 4.0% | 6.2% | 9 | 1.6% | 2.0% |
| Bourgogne | 6 | 0.2% | 0.4% | 5 | 0.4% | 0.7% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Haute Normandie | 330 | 14.5% | 22.1% | 150 | 14.4% | 21.1% | 180 | 14.6% | 23.1% | 83 | 15.1% | 18.4% |
| Basse Normandie | 316 | 13.9% | 26.4% | 141 | 13.6% | 25.0% | 175 | 14.2% | 27.7% | 90 | 16.3% | 25.3% |
| Centre | 23 | 1.0% | 1.1% | 15 | 1.5% | 1.5% | 7 | 0.6% | 0.7% | 7 | 1.3% | 1.1% |
| Pays de Loire | 386 | 17.0% | 12.9% | 169 | 16.3% | 11.7% | 218 | 17.7% | 14.1% | 88 | 15.9% | 9.9% |
| Bretagne | 383 | 16.9% | 14.3% | 175 | 16.9% | 13.7% | 208 | 16.9% | 15.0% | 89 | 16.1% | 12.5% |
| Poitou Charentes | 4 | 0.2% | 0.3% | 3 | 0.3% | 0.4% | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.3% |
| Aquitaine | 92 | 4.1% | 3.3% | 54 | 5.2% | 4.1% | 38 | 3.1% | 2.6% | 11 | 2.0% | 1.3% |
| Midi Pyrénées | 72 | 3.2% | 2.9% | 23 | 2.2% | 1.9% | 49 | 4.0% | 3.9% | 13 | 2.3% | 1.6% |
| Limousin | 1 | - | 0.2% | 0 | - | 0.1% | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.6% |
| Auvergne | 21 | 0.9% | 1.9% | 8 | 0.8% | 1.5% | 13 | 1.1% | 2.3% | 4 | 0.7% | 1.2% |
| Rhône Alpes | 2 | 0.1% | - | 2 | 0.2% | 0.1% | - | - | - | 2 | 0.4% | 0.1% |
| Languedoc Roussillon | 4 | 0.2% | 0.2% | - | - | - | 4 | 0.3% | 0.3% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | - | - | 1 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1418 | 62.4% | 3.8% | 718 | 69.0% | 3.9% | 700 | 56.8% | 3.7% | 476 | 86.2% | 3.2% |
| Presque tous les jours | 215 | 9.5% | 3.9% | 95 | 9.1% | 3.7% | 120 | 9.8% | 4.0% | 43 | 7.7% | 2.7% |
| 1 à 2 fois par semaine | 168 | 7.4% | 6.2% | 59 | 5.7% | 5.1% | 109 | 8.9% | 6.9% | 25 | 4.5% | 4.8% |
| 1 à 3 fois par mois | 26 | 1.1% | 5.0% | 7 | 0.6% | 2.9% | 19 | 1.5% | 6.8% | 1 | 0.1% | 0.8% |
| Moins souvent | 53 | 2.3% | 9.4% | 19 | 1.8% | 6.6% | 34 | 2.8% | 12.2% | - | - | - |
| Jamais | 1 | - | 0.9% | - | - | - | 1 | 0.1% | 3.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 76 | 3.3% | 4.5% | 25 | 2.4% | 3.5% | 50 | 4.1% | 5.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 133 | 5.9% | 4.9% | 51 | 4.9% | 4.8% | 83 | 6.7% | 5.0% | 4 | 0.8% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 343 | 15.1% | 6.4% | 142 | 13.7% | 6.3% | 200 | 16.3% | 6.4% | 27 | 4.9% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 285 | 12.5% | 4.2% | 112 | 10.8% | 3.8% | 173 | 14.0% | 4.6% | 46 | 8.3% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 564 | 24.8% | 4.8% | 247 | 23.8% | 4.4% | 317 | 25.7% | 5.2% | 126 | 22.8% | 3.6% |
| De 36 000 à moins de 45 000 euros par an | 297 | 13.1% | 4.0% | 148 | 14.3% | 4.0% | 149 | 12.1% | 4.1% | 103 | 18.7% | 3.6% |
| De 45 000 à moins de 65 000 euros par an | 253 | 11.1% | 3.6% | 157 | 15.1% | 4.0% | 96 | 7.8% | 3.1% | 132 | 23.9% | 3.6% |
| 65 000 euros et plus par an | 105 | 4.6% | 2.5% | 66 | 6.3% | 2.7% | 39 | 3.2% | 2.2% | 63 | 11.4% | 2.2% |
| Refus | 190 | 8.3% | 4.5% | 80 | 7.7% | 4.5% | 109 | 8.9% | 4.4% | 46 | 8.3% | 3.1% |
| Ne sait pas | 26 | 1.1% | 2.4% | 11 | 1.1% | 2.3% | 15 | 1.2% | 2.6% | 5 | 0.9% | 1.3% |
