L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 6584 | 100.0% | 12.6% | 3094 | 100.0% | 12.4% | 3489 | 100.0% | 12.9% | 1640 | 100.0% | 9.4% |
| Sexe | ||||||||||||
| Homme | 3094 | 47.0% | 12.4% | 3094 | 100.0% | 12.4% | - | - | - | 855 | 52.1% | 9.6% |
| Femme | 3489 | 53.0% | 12.9% | - | - | - | 3489 | 100.0% | 12.9% | 785 | 47.9% | 9.2% |
| Age | ||||||||||||
| 15 à 24 ans | 579 | 8.8% | 8.0% | 310 | 10.0% | 8.5% | 268 | 7.7% | 7.5% | 188 | 11.4% | 6.1% |
| 25 à 34 ans | 804 | 12.2% | 10.6% | 417 | 13.5% | 11.2% | 387 | 11.1% | 10.0% | 277 | 16.9% | 8.7% |
| 35 à 49 ans | 1416 | 21.5% | 11.3% | 724 | 23.4% | 11.7% | 692 | 19.8% | 10.9% | 596 | 36.4% | 9.4% |
| 50 à 59 ans | 1372 | 20.8% | 15.2% | 668 | 21.6% | 14.8% | 704 | 20.2% | 15.7% | 464 | 28.3% | 12.2% |
| 60 ans et plus | 2413 | 36.6% | 15.3% | 976 | 31.5% | 14.2% | 1437 | 41.2% | 16.2% | 115 | 7.0% | 11.5% |
| Individu | ||||||||||||
| Ménagères | 3211 | 48.8% | 13.7% | - | - | - | 3211 | 92.0% | 13.7% | 698 | 42.6% | 10.0% |
| Personne de référence | 3624 | 55.0% | 12.8% | 2657 | 85.9% | 13.0% | 967 | 27.7% | 12.3% | 847 | 51.6% | 10.0% |
| Responsable des achats | 4671 | 70.9% | 13.0% | 1568 | 50.7% | 11.9% | 3104 | 88.9% | 13.6% | 1047 | 63.8% | 9.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 130 | 2.0% | 25.9% | 95 | 3.1% | 28.1% | 35 | 1.0% | 21.2% | 6 | 0.3% | 21.7% |
| Petits patrons | 211 | 3.2% | 13.1% | 161 | 5.2% | 13.7% | 49 | 1.4% | 11.4% | 191 | 11.6% | 13.3% |
| Affaires et Cadres | 385 | 5.8% | 7.8% | 224 | 7.2% | 7.9% | 161 | 4.6% | 7.7% | 332 | 20.3% | 7.6% |
| Professions intermédiaires | 780 | 11.9% | 10.8% | 396 | 12.8% | 11.0% | 384 | 11.0% | 10.7% | 617 | 37.6% | 10.5% |
| Employés | 1097 | 16.7% | 13.1% | 242 | 7.8% | 10.7% | 855 | 24.5% | 14.0% | 215 | 13.1% | 11.8% |
| Ouvriers | 978 | 14.8% | 15.5% | 775 | 25.1% | 15.3% | 203 | 5.8% | 16.0% | 38 | 2.3% | 10.7% |
| Retraités | 1943 | 29.5% | 15.1% | 877 | 28.3% | 14.5% | 1066 | 30.6% | 15.8% | 31 | 1.9% | 14.8% |
| Autres inactifs | 1060 | 16.1% | 10.3% | 325 | 10.5% | 9.0% | 736 | 21.1% | 11.0% | 211 | 12.9% | 6.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 198 | 3.0% | 26.3% | 109 | 3.5% | 27.5% | 88 | 2.5% | 24.9% | - | - | - |
| Petits patrons | 326 | 5.0% | 12.4% | 176 | 5.7% | 12.7% | 150 | 4.3% | 12.1% | 326 | 19.9% | 12.4% |
| Affaires et Cadres | 518 | 7.9% | 7.6% | 257 | 8.3% | 7.5% | 261 | 7.5% | 7.6% | 518 | 31.6% | 7.6% |
| Professions intermédiaires | 796 | 12.1% | 10.1% | 422 | 13.6% | 10.3% | 373 | 10.7% | 9.8% | 796 | 48.5% | 10.1% |
| Employés | 562 | 8.5% | 10.3% | 237 | 7.7% | 10.0% | 325 | 9.3% | 10.6% | - | - | - |
| Ouvriers | 1422 | 21.6% | 15.0% | 773 | 25.0% | 15.2% | 648 | 18.6% | 14.6% | - | - | - |
| Retraités | 2235 | 33.9% | 15.0% | 952 | 30.8% | 14.2% | 1282 | 36.8% | 15.6% | - | - | - |
| Autres inactifs | 527 | 8.0% | 12.9% | 167 | 5.4% | 11.0% | 360 | 10.3% | 14.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1215 | 18.4% | 12.1% | 492 | 15.9% | 11.3% | 723 | 20.7% | 12.7% | 172 | 10.5% | 8.9% |
| 2 personnes | 2591 | 39.3% | 14.3% | 1148 | 37.1% | 13.2% | 1443 | 41.4% | 15.3% | 429 | 26.2% | 10.4% |
| 3 personnes | 1109 | 16.8% | 12.1% | 548 | 17.7% | 11.6% | 562 | 16.1% | 12.6% | 357 | 21.8% | 8.9% |
| 4 personnes | 1031 | 15.7% | 11.1% | 577 | 18.7% | 12.8% | 454 | 13.0% | 9.6% | 404 | 24.6% | 8.5% |
| 5 personnes et + | 638 | 9.7% | 11.6% | 330 | 10.7% | 12.5% | 308 | 8.8% | 10.9% | 277 | 16.9% | 10.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1814 | 27.6% | 11.5% | 897 | 29.0% | 12.1% | 917 | 26.3% | 11.0% | 718 | 43.8% | 9.3% |
| Non | 4770 | 72.4% | 13.1% | 2198 | 71.0% | 12.5% | 2572 | 73.7% | 13.7% | 922 | 56.2% | 9.5% |
| Habitat | ||||||||||||
| Communes rurales | 2365 | 35.9% | 19.8% | 1056 | 34.1% | 18.5% | 1309 | 37.5% | 21.0% | 483 | 29.5% | 15.1% |
| Agglo. - 20 000 hab | 1661 | 25.2% | 18.3% | 766 | 24.8% | 17.8% | 895 | 25.6% | 18.8% | 420 | 25.6% | 16.3% |
| Agglo. 20 000 à 100 000 hab | 1171 | 17.8% | 16.8% | 594 | 19.2% | 17.7% | 577 | 16.5% | 15.9% | 287 | 17.5% | 14.2% |
| Agglo. + 100 000 hab | 1033 | 15.7% | 6.7% | 509 | 16.5% | 6.8% | 523 | 15.0% | 6.5% | 338 | 20.6% | 6.0% |
| Agglo. Paris | 354 | 5.4% | 4.1% | 169 | 5.5% | 4.1% | 186 | 5.3% | 4.1% | 112 | 6.8% | 2.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 539 | 8.2% | 5.6% | 254 | 8.2% | 5.5% | 285 | 8.2% | 5.7% | 169 | 10.3% | 3.9% |
| Nord Pas de Calais | 815 | 12.4% | 25.4% | 413 | 13.3% | 27.0% | 402 | 11.5% | 23.9% | 214 | 13.1% | 21.5% |
| Lorraine | 74 | 1.1% | 3.8% | 39 | 1.3% | 4.3% | 34 | 1.0% | 3.4% | 20 | 1.2% | 3.8% |
| Alsace | 58 | 0.9% | 3.8% | 30 | 1.0% | 4.1% | 27 | 0.8% | 3.4% | 5 | 0.3% | 1.2% |
| Franche-Comté | 124 | 1.9% | 12.9% | 59 | 1.9% | 12.7% | 65 | 1.9% | 13.2% | 32 | 1.9% | 12.5% |
| Champagne Ardennes | 69 | 1.1% | 6.3% | 38 | 1.2% | 7.3% | 31 | 0.9% | 5.4% | 7 | 0.4% | 2.3% |
| Picardie | 384 | 5.8% | 24.9% | 173 | 5.6% | 23.4% | 210 | 6.0% | 26.3% | 80 | 4.9% | 18.2% |
| Bourgogne | 98 | 1.5% | 7.2% | 50 | 1.6% | 7.7% | 48 | 1.4% | 6.8% | 21 | 1.3% | 6.2% |
| Haute Normandie | 496 | 7.5% | 33.3% | 227 | 7.3% | 32.0% | 269 | 7.7% | 34.5% | 124 | 7.6% | 27.4% |
| Basse Normandie | 507 | 7.7% | 42.3% | 223 | 7.2% | 39.4% | 284 | 8.1% | 45.0% | 128 | 7.8% | 36.0% |
| Centre | 256 | 3.9% | 12.1% | 128 | 4.1% | 12.6% | 128 | 3.7% | 11.7% | 52 | 3.2% | 7.9% |
| Pays de Loire | 569 | 8.6% | 19.0% | 245 | 7.9% | 17.0% | 324 | 9.3% | 21.0% | 115 | 7.0% | 12.9% |
| Bretagne | 478 | 7.3% | 17.9% | 222 | 7.2% | 17.3% | 255 | 7.3% | 18.3% | 108 | 6.6% | 15.1% |
| Poitou Charentes | 160 | 2.4% | 10.7% | 77 | 2.5% | 10.7% | 83 | 2.4% | 10.7% | 36 | 2.2% | 9.6% |
| Aquitaine | 330 | 5.0% | 11.8% | 152 | 4.9% | 11.4% | 178 | 5.1% | 12.2% | 71 | 4.3% | 8.5% |
| Midi Pyrénées | 330 | 5.0% | 13.3% | 157 | 5.1% | 13.1% | 173 | 5.0% | 13.5% | 69 | 4.2% | 8.6% |
| Limousin | 46 | 0.7% | 7.4% | 21 | 0.7% | 7.2% | 24 | 0.7% | 7.6% | 6 | 0.4% | 3.6% |
| Auvergne | 147 | 2.2% | 13.0% | 65 | 2.1% | 11.9% | 83 | 2.4% | 14.0% | 20 | 1.2% | 6.5% |
| Rhône Alpes | 720 | 10.9% | 13.8% | 329 | 10.6% | 13.1% | 391 | 11.2% | 14.5% | 232 | 14.2% | 12.0% |
| Languedoc Roussillon | 268 | 4.1% | 11.7% | 134 | 4.3% | 12.3% | 135 | 3.9% | 11.2% | 89 | 5.5% | 12.2% |
| Provence Alpes Côte d'Azur, Corse | 118 | 1.8% | 2.7% | 59 | 1.9% | 2.8% | 60 | 1.7% | 2.6% | 42 | 2.5% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 4249 | 64.5% | 11.4% | 2175 | 70.3% | 11.9% | 2073 | 59.4% | 11.0% | 1400 | 85.4% | 9.3% |
| Presque tous les jours | 685 | 10.4% | 12.3% | 329 | 10.6% | 12.9% | 356 | 10.2% | 11.8% | 129 | 7.9% | 8.1% |
| 1 à 2 fois par semaine | 456 | 6.9% | 16.7% | 192 | 6.2% | 16.6% | 264 | 7.6% | 16.7% | 63 | 3.8% | 12.1% |
| 1 à 3 fois par mois | 67 | 1.0% | 13.2% | 19 | 0.6% | 8.1% | 48 | 1.4% | 17.4% | 14 | 0.9% | 17.5% |
| Moins souvent | 96 | 1.5% | 17.0% | 40 | 1.3% | 13.9% | 56 | 1.6% | 20.2% | 5 | 0.3% | 8.5% |
| Jamais | 20 | 0.3% | 27.7% | 19 | 0.6% | 37.2% | 1 | - | 3.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 210 | 3.2% | 12.5% | 76 | 2.4% | 10.4% | 134 | 3.8% | 14.1% | 9 | 0.6% | 5.3% |
| De 9 000 à moins de 12 000 euros par an | 367 | 5.6% | 13.5% | 141 | 4.6% | 13.5% | 226 | 6.5% | 13.6% | 15 | 0.9% | 5.9% |
| De 12 000 à moins de 18 000 euros par an | 795 | 12.1% | 14.8% | 308 | 9.9% | 13.7% | 487 | 14.0% | 15.5% | 72 | 4.4% | 10.6% |
| De 18 000 à moins de 24 000 euros par an | 999 | 15.2% | 14.9% | 436 | 14.1% | 14.8% | 564 | 16.2% | 15.0% | 161 | 9.8% | 11.4% |
| De 24 000 à moins de 36 000 euros par an | 1625 | 24.7% | 13.9% | 765 | 24.7% | 13.7% | 860 | 24.6% | 14.1% | 368 | 22.4% | 10.5% |
| De 36 000 à moins de 45 000 euros par an | 938 | 14.3% | 12.7% | 475 | 15.3% | 12.7% | 464 | 13.3% | 12.8% | 285 | 17.4% | 9.9% |
| De 45 000 à moins de 65 000 euros par an | 728 | 11.1% | 10.4% | 430 | 13.9% | 10.9% | 298 | 8.5% | 9.7% | 355 | 21.7% | 9.6% |
| 65 000 euros et plus par an | 349 | 5.3% | 8.2% | 225 | 7.3% | 9.2% | 124 | 3.5% | 7.0% | 215 | 13.1% | 7.4% |
| Refus | 469 | 7.1% | 11.1% | 199 | 6.4% | 11.3% | 271 | 7.8% | 11.0% | 119 | 7.3% | 8.0% |
| Ne sait pas | 104 | 1.6% | 9.7% | 40 | 1.3% | 8.4% | 63 | 1.8% | 10.8% | 41 | 2.5% | 10.5% |
