L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 426 | 100.0% | 0.8% | 208 | 100.0% | 0.8% | 218 | 100.0% | 0.8% | 105 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 208 | 48.8% | 0.8% | 208 | 100.0% | 0.8% | - | - | - | 61 | 57.9% | 0.7% |
| Femme | 218 | 51.2% | 0.8% | - | - | - | 218 | 100.0% | 0.8% | 44 | 42.1% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 9.2% | 0.5% | 19 | 9.2% | 0.5% | 20 | 9.1% | 0.6% | 14 | 13.1% | 0.4% |
| 25 à 34 ans | 39 | 9.2% | 0.5% | 22 | 10.6% | 0.6% | 17 | 7.7% | 0.4% | 11 | 10.3% | 0.3% |
| 35 à 49 ans | 82 | 19.2% | 0.7% | 49 | 23.5% | 0.8% | 33 | 15.2% | 0.5% | 38 | 35.8% | 0.6% |
| 50 à 59 ans | 82 | 19.3% | 0.9% | 33 | 16.1% | 0.7% | 49 | 22.3% | 1.1% | 34 | 31.9% | 0.9% |
| 60 ans et plus | 184 | 43.2% | 1.2% | 84 | 40.5% | 1.2% | 100 | 45.7% | 1.1% | 9 | 9.0% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 192 | 45.0% | 0.8% | - | - | - | 192 | 87.9% | 0.8% | 35 | 33.7% | 0.5% |
| Personne de référence | 243 | 57.1% | 0.9% | 176 | 84.6% | 0.9% | 68 | 30.9% | 0.9% | 59 | 55.7% | 0.7% |
| Responsable des achats | 299 | 70.1% | 0.8% | 113 | 54.6% | 0.9% | 185 | 84.9% | 0.8% | 65 | 61.9% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.9% | 1.6% | 5 | 2.4% | 1.5% | 3 | 1.5% | 1.9% | - | - | - |
| Petits patrons | 23 | 5.4% | 1.4% | 21 | 10.3% | 1.8% | 1 | 0.7% | 0.3% | 22 | 21.1% | 1.6% |
| Affaires et Cadres | 20 | 4.7% | 0.4% | 10 | 4.8% | 0.4% | 10 | 4.6% | 0.5% | 19 | 18.2% | 0.4% |
| Professions intermédiaires | 44 | 10.2% | 0.6% | 32 | 15.3% | 0.9% | 12 | 5.4% | 0.3% | 33 | 31.7% | 0.6% |
| Employés | 55 | 13.0% | 0.7% | 7 | 3.2% | 0.3% | 49 | 22.4% | 0.8% | 15 | 13.9% | 0.8% |
| Ouvriers | 60 | 14.0% | 0.9% | 50 | 24.2% | 1.0% | 9 | 4.3% | 0.7% | - | - | - |
| Retraités | 154 | 36.1% | 1.2% | 72 | 34.6% | 1.2% | 82 | 37.5% | 1.2% | 2 | 1.8% | 0.9% |
| Autres inactifs | 63 | 14.7% | 0.6% | 11 | 5.2% | 0.3% | 52 | 23.7% | 0.8% | 14 | 13.3% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 3.3% | 1.9% | 5 | 2.4% | 1.3% | 9 | 4.2% | 2.6% | - | - | - |
| Petits patrons | 32 | 7.5% | 1.2% | 21 | 10.2% | 1.5% | 11 | 4.9% | 0.9% | 32 | 30.5% | 1.2% |
| Affaires et Cadres | 27 | 6.4% | 0.4% | 13 | 6.1% | 0.4% | 15 | 6.7% | 0.4% | 27 | 25.9% | 0.4% |
| Professions intermédiaires | 46 | 10.8% | 0.6% | 27 | 13.0% | 0.7% | 19 | 8.7% | 0.5% | 46 | 43.6% | 0.6% |
| Employés | 26 | 6.2% | 0.5% | 9 | 4.4% | 0.4% | 17 | 7.9% | 0.6% | - | - | - |
| Ouvriers | 75 | 17.7% | 0.8% | 52 | 24.9% | 1.0% | 24 | 10.9% | 0.5% | - | - | - |
| Retraités | 172 | 40.3% | 1.2% | 79 | 38.2% | 1.2% | 92 | 42.3% | 1.1% | - | - | - |
| Autres inactifs | 33 | 7.7% | 0.8% | 2 | 0.7% | 0.1% | 31 | 14.4% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 98 | 23.0% | 1.0% | 41 | 19.7% | 0.9% | 57 | 26.2% | 1.0% | 13 | 12.8% | 0.7% |
| 2 personnes | 179 | 42.0% | 1.0% | 87 | 42.1% | 1.0% | 91 | 41.9% | 1.0% | 27 | 25.9% | 0.7% |
| 3 personnes | 48 | 11.3% | 0.5% | 26 | 12.5% | 0.5% | 22 | 10.2% | 0.5% | 17 | 15.7% | 0.4% |
| 4 personnes | 63 | 14.9% | 0.7% | 33 | 15.9% | 0.7% | 30 | 13.9% | 0.6% | 28 | 26.5% | 0.6% |
| 5 personnes et + | 37 | 8.8% | 0.7% | 20 | 9.8% | 0.8% | 17 | 7.8% | 0.6% | 20 | 19.1% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 91 | 21.5% | 0.6% | 44 | 21.1% | 0.6% | 48 | 21.8% | 0.6% | 43 | 41.0% | 0.6% |
| Non | 335 | 78.5% | 0.9% | 164 | 78.9% | 0.9% | 171 | 78.2% | 0.9% | 62 | 59.0% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 165 | 38.8% | 1.4% | 66 | 32.0% | 1.2% | 99 | 45.2% | 1.6% | 45 | 42.4% | 1.4% |
| Agglo. - 20 000 hab | 142 | 33.3% | 1.6% | 77 | 37.2% | 1.8% | 65 | 29.6% | 1.4% | 27 | 25.9% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 93 | 21.9% | 1.3% | 50 | 24.0% | 1.5% | 43 | 19.9% | 1.2% | 22 | 21.1% | 1.1% |
| Agglo. + 100 000 hab | 22 | 5.1% | 0.1% | 14 | 6.8% | 0.2% | 8 | 3.5% | 0.1% | 11 | 10.6% | 0.2% |
| Agglo. Paris | 4 | 1.0% | - | - | - | - | 4 | 1.9% | 0.1% | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 11 | 2.6% | 0.1% | 3 | 1.3% | 0.1% | 8 | 3.8% | 0.2% | 5 | 4.9% | 0.1% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | 1 | 0.5% | 0.2% | - | - | - | - | - | - |
| Bourgogne | 36 | 8.4% | 2.6% | 17 | 8.4% | 2.7% | 18 | 8.4% | 2.6% | 5 | 4.5% | 1.4% |
| Centre | 156 | 36.6% | 7.4% | 69 | 33.4% | 6.8% | 87 | 39.7% | 7.9% | 33 | 31.1% | 4.9% |
| Aquitaine | 2 | 0.4% | 0.1% | 1 | 0.3% | - | 1 | 0.4% | 0.1% | 2 | 1.5% | 0.2% |
| Limousin | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | - | - | - | 0 | 0.4% | 0.2% |
| Auvergne | 78 | 18.4% | 6.9% | 30 | 14.2% | 5.4% | 49 | 22.3% | 8.2% | 14 | 13.4% | 4.6% |
| Rhône Alpes | 141 | 33.1% | 2.7% | 87 | 41.8% | 3.5% | 54 | 24.9% | 2.0% | 46 | 44.0% | 2.4% |
| Languedoc Roussillon | 1 | 0.2% | - | - | - | - | 1 | 0.5% | 0.1% | 0 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 262 | 61.6% | 0.7% | 148 | 71.2% | 0.8% | 115 | 52.5% | 0.6% | 82 | 77.6% | 0.5% |
| Presque tous les jours | 41 | 9.7% | 0.7% | 22 | 10.5% | 0.9% | 19 | 8.9% | 0.6% | 16 | 15.2% | 1.0% |
| 1 à 2 fois par semaine | 25 | 6.0% | 0.9% | 12 | 5.8% | 1.0% | 14 | 6.2% | 0.9% | 6 | 5.9% | 1.2% |
| 1 à 3 fois par mois | 2 | 0.5% | 0.4% | 1 | 0.3% | 0.2% | 1 | 0.6% | 0.5% | - | - | - |
| Moins souvent | 1 | 0.3% | 0.2% | - | - | - | 1 | 0.6% | 0.5% | 1 | 1.3% | 2.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 46 | 10.9% | 1.7% | 11 | 5.2% | 1.0% | 36 | 16.3% | 2.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 48 | 11.4% | 0.9% | 21 | 10.3% | 1.0% | 27 | 12.4% | 0.9% | 6 | 5.3% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 63 | 14.9% | 0.9% | 29 | 14.2% | 1.0% | 34 | 15.5% | 0.9% | 9 | 8.5% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 91 | 21.5% | 0.8% | 46 | 22.0% | 0.8% | 46 | 20.9% | 0.7% | 18 | 16.7% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 59 | 13.8% | 0.8% | 36 | 17.5% | 1.0% | 22 | 10.3% | 0.6% | 22 | 20.8% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 54 | 12.6% | 0.8% | 33 | 16.0% | 0.8% | 20 | 9.3% | 0.7% | 32 | 29.9% | 0.8% |
| 65 000 euros et plus par an | 12 | 2.8% | 0.3% | 8 | 3.6% | 0.3% | 5 | 2.1% | 0.3% | 6 | 5.3% | 0.2% |
| Refus | 41 | 9.6% | 1.0% | 21 | 10.1% | 1.2% | 20 | 9.1% | 0.8% | 11 | 10.2% | 0.7% |
| Ne sait pas | 11 | 2.5% | 1.0% | 2 | 1.1% | 0.5% | 8 | 3.9% | 1.4% | 3 | 3.2% | 0.9% |
