L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 900 | 100.0% | 1.7% | 527 | 100.0% | 2.1% | 373 | 100.0% | 1.4% | 298 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 527 | 58.6% | 2.1% | 527 | 100.0% | 2.1% | - | - | - | 180 | 60.4% | 2.0% |
| Femme | 373 | 41.4% | 1.4% | - | - | - | 373 | 100.0% | 1.4% | 118 | 39.6% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 69 | 7.6% | 0.9% | 36 | 6.8% | 1.0% | 33 | 8.8% | 0.9% | 29 | 9.7% | 0.9% |
| 25 à 34 ans | 142 | 15.8% | 1.9% | 77 | 14.7% | 2.1% | 65 | 17.4% | 1.7% | 38 | 12.7% | 1.2% |
| 35 à 49 ans | 261 | 28.9% | 2.1% | 163 | 31.0% | 2.6% | 97 | 26.1% | 1.5% | 135 | 45.3% | 2.1% |
| 50 à 59 ans | 206 | 22.9% | 2.3% | 144 | 27.4% | 3.2% | 61 | 16.5% | 1.4% | 88 | 29.5% | 2.3% |
| 60 ans et plus | 223 | 24.8% | 1.4% | 106 | 20.2% | 1.5% | 117 | 31.2% | 1.3% | 8 | 2.8% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 327 | 36.3% | 1.4% | - | - | - | 327 | 87.6% | 1.4% | 103 | 34.5% | 1.5% |
| Personne de référence | 594 | 66.0% | 2.1% | 470 | 89.1% | 2.3% | 124 | 33.3% | 1.6% | 185 | 62.2% | 2.2% |
| Responsable des achats | 648 | 71.9% | 1.8% | 320 | 60.7% | 2.4% | 328 | 87.9% | 1.4% | 198 | 66.6% | 1.8% |
| PCS Individu | ||||||||||||
| Petits patrons | 29 | 3.2% | 1.8% | 24 | 4.5% | 2.0% | 5 | 1.4% | 1.2% | 28 | 9.3% | 1.9% |
| Affaires et Cadres | 110 | 12.2% | 2.2% | 65 | 12.3% | 2.3% | 45 | 12.2% | 2.2% | 100 | 33.5% | 2.3% |
| Professions intermédiaires | 126 | 13.9% | 1.7% | 88 | 16.6% | 2.4% | 38 | 10.2% | 1.1% | 109 | 36.8% | 1.9% |
| Employés | 165 | 18.3% | 2.0% | 79 | 15.0% | 3.5% | 86 | 23.1% | 1.4% | 22 | 7.4% | 1.2% |
| Ouvriers | 136 | 15.1% | 2.1% | 136 | 25.8% | 2.7% | - | - | - | - | - | - |
| Retraités | 192 | 21.4% | 1.5% | 89 | 16.9% | 1.5% | 103 | 27.7% | 1.5% | 1 | 0.3% | 0.5% |
| Autres inactifs | 142 | 15.8% | 1.4% | 47 | 9.0% | 1.3% | 95 | 25.5% | 1.4% | 38 | 12.6% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 47 | 5.2% | 1.8% | 23 | 4.3% | 1.7% | 24 | 6.5% | 1.9% | 47 | 15.8% | 1.8% |
| Affaires et Cadres | 114 | 12.7% | 1.7% | 70 | 13.3% | 2.1% | 44 | 11.8% | 1.3% | 114 | 38.3% | 1.7% |
| Professions intermédiaires | 137 | 15.2% | 1.7% | 87 | 16.5% | 2.1% | 50 | 13.3% | 1.3% | 137 | 45.9% | 1.7% |
| Employés | 127 | 14.1% | 2.3% | 82 | 15.6% | 3.5% | 45 | 12.0% | 1.5% | - | - | - |
| Ouvriers | 185 | 20.6% | 2.0% | 142 | 26.9% | 2.8% | 44 | 11.7% | 1.0% | - | - | - |
| Retraités | 236 | 26.2% | 1.6% | 103 | 19.5% | 1.5% | 133 | 35.6% | 1.6% | - | - | - |
| Autres inactifs | 55 | 6.1% | 1.3% | 21 | 4.0% | 1.4% | 34 | 9.1% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 162 | 18.0% | 1.6% | 89 | 16.8% | 2.0% | 73 | 19.7% | 1.3% | 45 | 15.2% | 2.3% |
| 2 personnes | 289 | 32.1% | 1.6% | 158 | 30.0% | 1.8% | 131 | 35.0% | 1.4% | 58 | 19.3% | 1.4% |
| 3 personnes | 173 | 19.2% | 1.9% | 99 | 18.9% | 2.1% | 73 | 19.7% | 1.6% | 90 | 30.2% | 2.2% |
| 4 personnes | 166 | 18.4% | 1.8% | 112 | 21.2% | 2.5% | 54 | 14.4% | 1.1% | 73 | 24.7% | 1.5% |
| 5 personnes et + | 111 | 12.3% | 2.0% | 69 | 13.1% | 2.6% | 42 | 11.2% | 1.5% | 32 | 10.6% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 345 | 38.3% | 2.2% | 215 | 40.7% | 2.9% | 130 | 34.9% | 1.6% | 139 | 46.5% | 1.8% |
| Non | 556 | 61.7% | 1.5% | 313 | 59.3% | 1.8% | 243 | 65.1% | 1.3% | 159 | 53.5% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 57 | 6.3% | 0.5% | 32 | 6.1% | 0.6% | 25 | 6.7% | 0.4% | 16 | 5.4% | 0.5% |
| Agglo. - 20 000 hab | 78 | 8.7% | 0.9% | 47 | 8.9% | 1.1% | 31 | 8.3% | 0.7% | 18 | 6.0% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 56 | 6.2% | 0.8% | 33 | 6.3% | 1.0% | 23 | 6.1% | 0.6% | 25 | 8.5% | 1.3% |
| Agglo. + 100 000 hab | 26 | 2.8% | 0.2% | 13 | 2.5% | 0.2% | 12 | 3.3% | 0.2% | 6 | 2.1% | 0.1% |
| Agglo. Paris | 683 | 75.9% | 8.0% | 402 | 76.2% | 9.9% | 281 | 75.5% | 6.3% | 232 | 78.0% | 5.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 801 | 88.9% | 8.3% | 464 | 88.0% | 10.1% | 337 | 90.2% | 6.7% | 269 | 90.4% | 6.2% |
| Picardie | 100 | 11.1% | 6.5% | 63 | 12.0% | 8.5% | 36 | 9.8% | 4.6% | 29 | 9.6% | 6.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 666 | 74.0% | 1.8% | 382 | 72.4% | 2.1% | 285 | 76.3% | 1.5% | 251 | 84.2% | 1.7% |
| Presque tous les jours | 84 | 9.3% | 1.5% | 53 | 10.1% | 2.1% | 30 | 8.1% | 1.0% | 22 | 7.5% | 1.4% |
| 1 à 2 fois par semaine | 67 | 7.5% | 2.5% | 53 | 10.0% | 4.6% | 14 | 3.9% | 0.9% | 21 | 7.0% | 4.0% |
| 1 à 3 fois par mois | 12 | 1.4% | 2.5% | 2 | 0.3% | 0.7% | 11 | 2.9% | 3.9% | - | - | - |
| Moins souvent | 9 | 1.0% | 1.6% | 3 | 0.5% | 1.0% | 6 | 1.7% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 4.6% | 2.5% | 13 | 2.5% | 1.8% | 28 | 7.6% | 3.0% | 1 | 0.4% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 37 | 4.2% | 1.4% | 13 | 2.4% | 1.2% | 25 | 6.6% | 1.5% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 64 | 7.1% | 1.2% | 36 | 6.8% | 1.6% | 28 | 7.6% | 0.9% | 4 | 1.5% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 108 | 12.0% | 1.6% | 79 | 14.9% | 2.7% | 29 | 7.9% | 0.8% | 32 | 10.6% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 193 | 21.5% | 1.7% | 104 | 19.7% | 1.9% | 89 | 24.0% | 1.5% | 66 | 22.3% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 108 | 12.0% | 1.5% | 58 | 11.1% | 1.6% | 50 | 13.3% | 1.4% | 40 | 13.4% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 141 | 15.6% | 2.0% | 103 | 19.5% | 2.6% | 38 | 10.2% | 1.2% | 75 | 25.1% | 2.0% |
| 65 000 euros et plus par an | 95 | 10.5% | 2.2% | 63 | 11.9% | 2.5% | 32 | 8.6% | 1.8% | 63 | 21.2% | 2.2% |
| Refus | 87 | 9.7% | 2.1% | 51 | 9.7% | 2.9% | 36 | 9.6% | 1.4% | 13 | 4.2% | 0.8% |
| Ne sait pas | 25 | 2.8% | 2.4% | 8 | 1.5% | 1.7% | 17 | 4.7% | 3.0% | 4 | 1.2% | 1.0% |
