L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2247 | 100.0% | 4.3% | 1272 | 100.0% | 5.1% | 975 | 100.0% | 3.6% | 774 | 100.0% | 4.4% |
| Sexe | ||||||||||||
| Homme | 1272 | 56.6% | 5.1% | 1272 | 100.0% | 5.1% | - | - | - | 462 | 59.7% | 5.2% |
| Femme | 975 | 43.4% | 3.6% | - | - | - | 975 | 100.0% | 3.6% | 311 | 40.3% | 3.7% |
| Age | ||||||||||||
| 15 à 24 ans | 240 | 10.7% | 3.3% | 122 | 9.6% | 3.3% | 118 | 12.1% | 3.3% | 96 | 12.3% | 3.1% |
| 25 à 34 ans | 326 | 14.5% | 4.3% | 176 | 13.8% | 4.7% | 150 | 15.4% | 3.9% | 131 | 16.9% | 4.1% |
| 35 à 49 ans | 656 | 29.2% | 5.3% | 390 | 30.7% | 6.3% | 266 | 27.3% | 4.2% | 341 | 44.1% | 5.4% |
| 50 à 59 ans | 405 | 18.0% | 4.5% | 267 | 21.0% | 5.9% | 138 | 14.2% | 3.1% | 173 | 22.4% | 4.6% |
| 60 ans et plus | 620 | 27.6% | 3.9% | 317 | 24.9% | 4.6% | 302 | 31.0% | 3.4% | 33 | 4.3% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 830 | 36.9% | 3.5% | - | - | - | 830 | 85.1% | 3.5% | 254 | 32.8% | 3.6% |
| Personne de référence | 1373 | 61.1% | 4.8% | 1092 | 85.8% | 5.3% | 281 | 28.8% | 3.6% | 453 | 58.5% | 5.3% |
| Responsable des achats | 1527 | 67.9% | 4.2% | 716 | 56.3% | 5.5% | 810 | 83.1% | 3.5% | 486 | 62.8% | 4.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.2% | 0.8% | 2 | 0.2% | 0.7% | 2 | 0.2% | 1.1% | 2 | 0.2% | 6.9% |
| Petits patrons | 77 | 3.4% | 4.8% | 61 | 4.8% | 5.2% | 16 | 1.7% | 3.8% | 69 | 8.9% | 4.8% |
| Affaires et Cadres | 258 | 11.5% | 5.3% | 175 | 13.7% | 6.2% | 84 | 8.6% | 4.0% | 235 | 30.4% | 5.3% |
| Professions intermédiaires | 314 | 14.0% | 4.4% | 200 | 15.7% | 5.5% | 114 | 11.7% | 3.2% | 263 | 33.9% | 4.5% |
| Employés | 421 | 18.8% | 5.0% | 178 | 14.0% | 7.9% | 244 | 25.0% | 4.0% | 78 | 10.1% | 4.3% |
| Ouvriers | 295 | 13.2% | 4.7% | 261 | 20.5% | 5.2% | 35 | 3.5% | 2.7% | 5 | 0.7% | 1.4% |
| Retraités | 523 | 23.3% | 4.1% | 261 | 20.5% | 4.3% | 261 | 26.8% | 3.9% | 2 | 0.3% | 1.1% |
| Autres inactifs | 353 | 15.7% | 3.4% | 134 | 10.5% | 3.7% | 219 | 22.5% | 3.3% | 120 | 15.5% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.2% | 0.5% | 2 | 0.2% | 0.6% | 1 | 0.1% | 0.3% | - | - | - |
| Petits patrons | 111 | 5.0% | 4.3% | 62 | 4.9% | 4.5% | 49 | 5.1% | 4.0% | 111 | 14.4% | 4.3% |
| Affaires et Cadres | 289 | 12.9% | 4.2% | 189 | 14.9% | 5.5% | 100 | 10.3% | 2.9% | 289 | 37.4% | 4.2% |
| Professions intermédiaires | 373 | 16.6% | 4.7% | 211 | 16.6% | 5.2% | 162 | 16.6% | 4.2% | 373 | 48.2% | 4.7% |
| Employés | 308 | 13.7% | 5.7% | 168 | 13.2% | 7.1% | 140 | 14.4% | 4.6% | - | - | - |
| Ouvriers | 406 | 18.0% | 4.3% | 283 | 22.3% | 5.6% | 122 | 12.5% | 2.8% | - | - | - |
| Retraités | 619 | 27.5% | 4.1% | 287 | 22.6% | 4.3% | 331 | 34.0% | 4.0% | - | - | - |
| Autres inactifs | 138 | 6.1% | 3.4% | 69 | 5.4% | 4.5% | 69 | 7.1% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 404 | 18.0% | 4.0% | 219 | 17.2% | 5.0% | 185 | 19.0% | 3.3% | 101 | 13.0% | 5.2% |
| 2 personnes | 734 | 32.7% | 4.1% | 401 | 31.5% | 4.6% | 333 | 34.2% | 3.5% | 140 | 18.0% | 3.4% |
| 3 personnes | 371 | 16.5% | 4.0% | 214 | 16.8% | 4.5% | 157 | 16.1% | 3.5% | 176 | 22.8% | 4.4% |
| 4 personnes | 430 | 19.1% | 4.6% | 267 | 21.0% | 5.9% | 163 | 16.7% | 3.4% | 205 | 26.6% | 4.3% |
| 5 personnes et + | 307 | 13.7% | 5.6% | 171 | 13.4% | 6.5% | 136 | 14.0% | 4.8% | 152 | 19.6% | 5.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 767 | 34.1% | 4.9% | 459 | 36.1% | 6.2% | 308 | 31.6% | 3.7% | 364 | 47.0% | 4.7% |
| Non | 1480 | 65.9% | 4.1% | 813 | 63.9% | 4.6% | 667 | 68.4% | 3.5% | 410 | 53.0% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 240 | 10.7% | 2.0% | 141 | 11.1% | 2.5% | 99 | 10.1% | 1.6% | 53 | 6.9% | 1.7% |
| Agglo. - 20 000 hab | 238 | 10.6% | 2.6% | 128 | 10.0% | 3.0% | 110 | 11.3% | 2.3% | 70 | 9.0% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 180 | 8.0% | 2.6% | 112 | 8.8% | 3.4% | 68 | 7.0% | 1.9% | 49 | 6.3% | 2.4% |
| Agglo. + 100 000 hab | 286 | 12.7% | 1.8% | 179 | 14.1% | 2.4% | 107 | 11.0% | 1.3% | 76 | 9.9% | 1.4% |
| Agglo. Paris | 1303 | 58.0% | 15.2% | 712 | 56.0% | 17.4% | 591 | 60.6% | 13.2% | 525 | 67.9% | 13.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 1456 | 64.8% | 15.2% | 799 | 62.8% | 17.4% | 657 | 67.4% | 13.1% | 580 | 74.9% | 13.3% |
| Nord Pas de Calais | 44 | 2.0% | 1.4% | 27 | 2.2% | 1.8% | 17 | 1.7% | 1.0% | 13 | 1.7% | 1.3% |
| Lorraine | 16 | 0.7% | 0.9% | 10 | 0.8% | 1.0% | 7 | 0.7% | 0.7% | 9 | 1.1% | 1.7% |
| Alsace | 17 | 0.7% | 1.1% | 12 | 0.9% | 1.6% | 5 | 0.5% | 0.6% | 3 | 0.4% | 0.7% |
| Franche-Comté | 8 | 0.3% | 0.8% | 4 | 0.3% | 0.9% | 3 | 0.3% | 0.7% | 3 | 0.3% | 1.0% |
| Champagne Ardennes | 11 | 0.5% | 1.0% | 9 | 0.7% | 1.8% | 2 | 0.2% | 0.3% | 2 | 0.3% | 0.7% |
| Picardie | 179 | 8.0% | 11.6% | 108 | 8.5% | 14.5% | 72 | 7.3% | 9.0% | 46 | 5.9% | 10.4% |
| Bourgogne | 30 | 1.4% | 2.2% | 14 | 1.1% | 2.2% | 16 | 1.7% | 2.3% | 6 | 0.8% | 1.8% |
| Haute Normandie | 64 | 2.9% | 4.3% | 39 | 3.0% | 5.4% | 26 | 2.6% | 3.3% | 13 | 1.7% | 2.9% |
| Basse Normandie | 10 | 0.4% | 0.8% | 7 | 0.5% | 1.2% | 3 | 0.3% | 0.5% | 6 | 0.7% | 1.6% |
| Centre | 64 | 2.9% | 3.1% | 38 | 3.0% | 3.8% | 26 | 2.6% | 2.4% | 16 | 2.1% | 2.4% |
| Pays de Loire | 39 | 1.7% | 1.3% | 26 | 2.0% | 1.8% | 13 | 1.3% | 0.8% | 14 | 1.8% | 1.6% |
| Bretagne | 18 | 0.8% | 0.7% | 11 | 0.9% | 0.9% | 6 | 0.6% | 0.4% | 5 | 0.6% | 0.7% |
| Poitou Charentes | 30 | 1.3% | 2.0% | 12 | 1.0% | 1.7% | 18 | 1.8% | 2.3% | 2 | 0.3% | 0.6% |
| Aquitaine | 22 | 1.0% | 0.8% | 8 | 0.7% | 0.6% | 14 | 1.4% | 0.9% | 7 | 0.9% | 0.9% |
| Midi Pyrénées | 39 | 1.8% | 1.6% | 25 | 2.0% | 2.1% | 14 | 1.5% | 1.1% | 11 | 1.5% | 1.4% |
| Limousin | 12 | 0.6% | 2.0% | 8 | 0.6% | 2.7% | 5 | 0.5% | 1.4% | 3 | 0.3% | 1.6% |
| Auvergne | 13 | 0.6% | 1.2% | 7 | 0.6% | 1.4% | 6 | 0.6% | 1.0% | 2 | 0.2% | 0.5% |
| Rhône Alpes | 65 | 2.9% | 1.3% | 43 | 3.3% | 1.7% | 23 | 2.3% | 0.8% | 15 | 2.0% | 0.8% |
| Languedoc Roussillon | 29 | 1.3% | 1.3% | 19 | 1.5% | 1.8% | 10 | 1.1% | 0.9% | 5 | 0.6% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 79 | 3.5% | 1.8% | 45 | 3.5% | 2.2% | 34 | 3.5% | 1.5% | 14 | 1.8% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1717 | 76.4% | 4.6% | 993 | 78.1% | 5.4% | 724 | 74.2% | 3.9% | 694 | 89.7% | 4.6% |
| Presque tous les jours | 192 | 8.5% | 3.4% | 99 | 7.8% | 3.9% | 93 | 9.5% | 3.1% | 49 | 6.4% | 3.1% |
| 1 à 2 fois par semaine | 116 | 5.2% | 4.3% | 64 | 5.1% | 5.6% | 52 | 5.4% | 3.3% | 16 | 2.1% | 3.1% |
| 1 à 3 fois par mois | 18 | 0.8% | 3.6% | 5 | 0.4% | 2.1% | 14 | 1.4% | 4.9% | - | - | - |
| Moins souvent | 24 | 1.1% | 4.2% | 5 | 0.4% | 1.7% | 19 | 2.0% | 6.9% | 11 | 1.4% | 20.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 52 | 2.3% | 3.1% | 20 | 1.6% | 2.8% | 31 | 3.2% | 3.3% | 4 | 0.5% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 88 | 3.9% | 3.3% | 36 | 2.8% | 3.4% | 53 | 5.4% | 3.2% | 3 | 0.4% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 176 | 7.9% | 3.3% | 112 | 8.8% | 5.0% | 64 | 6.6% | 2.0% | 24 | 3.0% | 3.5% |
| De 18 000 à moins de 24 000 euros par an | 281 | 12.5% | 4.2% | 141 | 11.1% | 4.8% | 140 | 14.4% | 3.7% | 91 | 11.7% | 6.4% |
| De 24 000 à moins de 36 000 euros par an | 494 | 22.0% | 4.2% | 267 | 21.0% | 4.8% | 226 | 23.2% | 3.7% | 134 | 17.3% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 286 | 12.7% | 3.9% | 164 | 12.9% | 4.4% | 122 | 12.5% | 3.4% | 108 | 14.0% | 3.7% |
| De 45 000 à moins de 65 000 euros par an | 369 | 16.4% | 5.3% | 252 | 19.8% | 6.4% | 117 | 12.0% | 3.8% | 166 | 21.5% | 4.5% |
| 65 000 euros et plus par an | 279 | 12.4% | 6.6% | 178 | 14.0% | 7.2% | 101 | 10.4% | 5.7% | 174 | 22.5% | 6.0% |
| Refus | 172 | 7.7% | 4.1% | 86 | 6.8% | 4.9% | 86 | 8.9% | 3.5% | 54 | 7.0% | 3.6% |
| Ne sait pas | 50 | 2.2% | 4.6% | 15 | 1.2% | 3.1% | 35 | 3.5% | 5.9% | 16 | 2.0% | 4.0% |
