L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2416 | 100.0% | 4.6% | 1319 | 100.0% | 5.3% | 1097 | 100.0% | 4.0% | 1170 | 100.0% | 6.7% |
| Sexe | ||||||||||||
| Homme | 1319 | 54.6% | 5.3% | 1319 | 100.0% | 5.3% | - | - | - | 682 | 58.3% | 7.7% |
| Femme | 1097 | 45.4% | 4.0% | - | - | - | 1097 | 100.0% | 4.0% | 488 | 41.7% | 5.7% |
| Age | ||||||||||||
| 15 à 24 ans | 537 | 22.2% | 7.4% | 272 | 20.6% | 7.4% | 265 | 24.2% | 7.4% | 263 | 22.5% | 8.6% |
| 25 à 34 ans | 375 | 15.5% | 4.9% | 208 | 15.7% | 5.6% | 167 | 15.2% | 4.3% | 193 | 16.5% | 6.1% |
| 35 à 49 ans | 563 | 23.3% | 4.5% | 316 | 24.0% | 5.1% | 248 | 22.6% | 3.9% | 389 | 33.3% | 6.1% |
| 50 à 59 ans | 328 | 13.6% | 3.6% | 195 | 14.8% | 4.3% | 133 | 12.1% | 3.0% | 224 | 19.2% | 5.9% |
| 60 ans et plus | 612 | 25.3% | 3.9% | 328 | 24.8% | 4.8% | 285 | 26.0% | 3.2% | 100 | 8.5% | 9.9% |
| Individu | ||||||||||||
| Ménagères | 843 | 34.9% | 3.6% | - | - | - | 843 | 76.8% | 3.6% | 359 | 30.7% | 5.1% |
| Personne de référence | 1304 | 54.0% | 4.6% | 1010 | 76.6% | 4.9% | 293 | 26.7% | 3.7% | 606 | 51.8% | 7.1% |
| Responsable des achats | 1496 | 61.9% | 4.2% | 672 | 50.9% | 5.1% | 824 | 75.1% | 3.6% | 685 | 58.6% | 6.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.3% | 1.5% | 8 | 0.6% | 2.3% | - | - | - | - | - | - |
| Petits patrons | 93 | 3.9% | 5.8% | 75 | 5.7% | 6.4% | 18 | 1.7% | 4.2% | 91 | 7.8% | 6.4% |
| Affaires et Cadres | 527 | 21.8% | 10.7% | 324 | 24.5% | 11.5% | 204 | 18.6% | 9.7% | 478 | 40.9% | 10.9% |
| Professions intermédiaires | 308 | 12.7% | 4.3% | 161 | 12.2% | 4.5% | 147 | 13.4% | 4.1% | 262 | 22.4% | 4.5% |
| Employés | 222 | 9.2% | 2.7% | 86 | 6.5% | 3.8% | 136 | 12.4% | 2.2% | 58 | 4.9% | 3.2% |
| Ouvriers | 157 | 6.5% | 2.5% | 136 | 10.3% | 2.7% | 21 | 1.9% | 1.7% | 13 | 1.1% | 3.7% |
| Retraités | 485 | 20.1% | 3.8% | 264 | 20.0% | 4.4% | 221 | 20.2% | 3.3% | 11 | 0.9% | 5.3% |
| Autres inactifs | 616 | 25.5% | 6.0% | 265 | 20.1% | 7.3% | 350 | 31.9% | 5.2% | 257 | 22.0% | 7.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 0.7% | 2.2% | 8 | 0.6% | 2.1% | 8 | 0.8% | 2.3% | - | - | - |
| Petits patrons | 139 | 5.8% | 5.3% | 90 | 6.8% | 6.5% | 49 | 4.5% | 4.0% | 139 | 11.9% | 5.3% |
| Affaires et Cadres | 661 | 27.3% | 9.6% | 395 | 29.9% | 11.6% | 266 | 24.2% | 7.7% | 661 | 56.5% | 9.6% |
| Professions intermédiaires | 370 | 15.3% | 4.7% | 197 | 14.9% | 4.8% | 173 | 15.8% | 4.5% | 370 | 31.6% | 4.7% |
| Employés | 188 | 7.8% | 3.5% | 84 | 6.4% | 3.6% | 103 | 9.4% | 3.4% | - | - | - |
| Ouvriers | 288 | 11.9% | 3.0% | 168 | 12.7% | 3.3% | 120 | 11.0% | 2.7% | - | - | - |
| Retraités | 563 | 23.3% | 3.8% | 293 | 22.2% | 4.4% | 270 | 24.6% | 3.3% | - | - | - |
| Autres inactifs | 190 | 7.9% | 4.7% | 83 | 6.3% | 5.5% | 107 | 9.8% | 4.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 381 | 15.8% | 3.8% | 190 | 14.4% | 4.4% | 190 | 17.3% | 3.3% | 136 | 11.6% | 7.0% |
| 2 personnes | 811 | 33.6% | 4.5% | 426 | 32.3% | 4.9% | 384 | 35.0% | 4.1% | 290 | 24.8% | 7.0% |
| 3 personnes | 482 | 20.0% | 5.2% | 259 | 19.6% | 5.5% | 224 | 20.4% | 5.0% | 272 | 23.3% | 6.8% |
| 4 personnes | 421 | 17.4% | 4.5% | 270 | 20.5% | 6.0% | 151 | 13.8% | 3.2% | 277 | 23.7% | 5.8% |
| 5 personnes et + | 321 | 13.3% | 5.9% | 173 | 13.2% | 6.6% | 148 | 13.5% | 5.2% | 194 | 16.6% | 7.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 771 | 31.9% | 4.9% | 422 | 32.0% | 5.7% | 349 | 31.8% | 4.2% | 462 | 39.5% | 6.0% |
| Non | 1645 | 68.1% | 4.5% | 897 | 68.0% | 5.1% | 748 | 68.2% | 4.0% | 707 | 60.5% | 7.3% |
| Habitat | ||||||||||||
| Communes rurales | 281 | 11.6% | 2.3% | 155 | 11.8% | 2.7% | 125 | 11.4% | 2.0% | 112 | 9.6% | 3.5% |
| Agglo. - 20 000 hab | 254 | 10.5% | 2.8% | 138 | 10.5% | 3.2% | 116 | 10.6% | 2.5% | 122 | 10.5% | 4.7% |
| Agglo. 20 000 à 100 000 hab | 251 | 10.4% | 3.6% | 149 | 11.3% | 4.5% | 102 | 9.3% | 2.8% | 100 | 8.5% | 4.9% |
| Agglo. + 100 000 hab | 800 | 33.1% | 5.2% | 440 | 33.3% | 5.9% | 361 | 32.9% | 4.5% | 388 | 33.2% | 6.9% |
| Agglo. Paris | 830 | 34.3% | 9.7% | 437 | 33.1% | 10.7% | 393 | 35.8% | 8.7% | 448 | 38.3% | 11.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 885 | 36.6% | 9.2% | 468 | 35.5% | 10.2% | 417 | 38.0% | 8.3% | 476 | 40.7% | 10.9% |
| Nord Pas de Calais | 84 | 3.5% | 2.6% | 57 | 4.3% | 3.7% | 28 | 2.5% | 1.7% | 39 | 3.3% | 3.9% |
| Lorraine | 60 | 2.5% | 3.2% | 38 | 2.9% | 4.1% | 23 | 2.1% | 2.3% | 21 | 1.8% | 3.9% |
| Alsace | 65 | 2.7% | 4.2% | 41 | 3.1% | 5.5% | 24 | 2.2% | 3.0% | 32 | 2.7% | 7.2% |
| Franche-Comté | 29 | 1.2% | 3.0% | 16 | 1.2% | 3.5% | 13 | 1.1% | 2.6% | 16 | 1.3% | 6.2% |
| Champagne Ardennes | 27 | 1.1% | 2.5% | 17 | 1.3% | 3.2% | 10 | 0.9% | 1.8% | 10 | 0.9% | 3.6% |
| Picardie | 45 | 1.8% | 2.9% | 23 | 1.8% | 3.1% | 21 | 1.9% | 2.7% | 15 | 1.3% | 3.5% |
| Bourgogne | 34 | 1.4% | 2.5% | 20 | 1.5% | 3.0% | 14 | 1.3% | 2.0% | 10 | 0.9% | 3.0% |
| Haute Normandie | 53 | 2.2% | 3.6% | 25 | 1.9% | 3.5% | 28 | 2.5% | 3.6% | 18 | 1.5% | 4.0% |
| Basse Normandie | 36 | 1.5% | 3.0% | 26 | 2.0% | 4.6% | 11 | 1.0% | 1.7% | 18 | 1.5% | 5.1% |
| Centre | 75 | 3.1% | 3.6% | 41 | 3.1% | 4.1% | 34 | 3.1% | 3.1% | 37 | 3.2% | 5.6% |
| Pays de Loire | 98 | 4.1% | 3.3% | 62 | 4.7% | 4.3% | 37 | 3.4% | 2.4% | 44 | 3.8% | 4.9% |
| Bretagne | 71 | 2.9% | 2.7% | 34 | 2.6% | 2.6% | 37 | 3.4% | 2.7% | 37 | 3.2% | 5.3% |
| Poitou Charentes | 53 | 2.2% | 3.5% | 30 | 2.3% | 4.2% | 23 | 2.1% | 2.9% | 20 | 1.7% | 5.5% |
| Aquitaine | 94 | 3.9% | 3.4% | 43 | 3.3% | 3.2% | 51 | 4.7% | 3.5% | 45 | 3.8% | 5.4% |
| Midi Pyrénées | 105 | 4.4% | 4.3% | 54 | 4.1% | 4.5% | 52 | 4.7% | 4.0% | 56 | 4.8% | 7.0% |
| Limousin | 19 | 0.8% | 3.1% | 11 | 0.8% | 3.8% | 8 | 0.7% | 2.5% | 7 | 0.6% | 4.3% |
| Auvergne | 37 | 1.5% | 3.2% | 19 | 1.4% | 3.5% | 18 | 1.6% | 3.0% | 19 | 1.6% | 6.1% |
| Rhône Alpes | 237 | 9.8% | 4.5% | 128 | 9.7% | 5.1% | 109 | 10.0% | 4.0% | 107 | 9.2% | 5.6% |
| Languedoc Roussillon | 86 | 3.6% | 3.8% | 46 | 3.5% | 4.3% | 40 | 3.6% | 3.3% | 34 | 2.9% | 4.6% |
| Provence Alpes Côte d'Azur, Corse | 221 | 9.2% | 5.1% | 120 | 9.1% | 5.8% | 102 | 9.3% | 4.4% | 109 | 9.4% | 7.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2161 | 89.5% | 5.8% | 1189 | 90.1% | 6.5% | 973 | 88.7% | 5.2% | 1095 | 93.6% | 7.3% |
| Presque tous les jours | 183 | 7.6% | 3.3% | 94 | 7.1% | 3.7% | 89 | 8.1% | 3.0% | 56 | 4.8% | 3.5% |
| 1 à 2 fois par semaine | 45 | 1.9% | 1.7% | 24 | 1.8% | 2.0% | 22 | 2.0% | 1.4% | 15 | 1.3% | 2.9% |
| 1 à 3 fois par mois | 9 | 0.4% | 1.8% | 3 | 0.2% | 1.2% | 6 | 0.6% | 2.2% | 3 | 0.3% | 4.2% |
| Moins souvent | 5 | 0.2% | 0.8% | 4 | 0.3% | 1.3% | 1 | 0.1% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 93 | 3.8% | 5.5% | 34 | 2.6% | 4.6% | 59 | 5.4% | 6.2% | 8 | 0.7% | 4.6% |
| De 9 000 à moins de 12 000 euros par an | 66 | 2.7% | 2.4% | 28 | 2.1% | 2.7% | 37 | 3.4% | 2.2% | 10 | 0.9% | 4.1% |
| De 12 000 à moins de 18 000 euros par an | 163 | 6.7% | 3.0% | 86 | 6.5% | 3.8% | 77 | 7.0% | 2.5% | 37 | 3.2% | 5.5% |
| De 18 000 à moins de 24 000 euros par an | 197 | 8.2% | 2.9% | 94 | 7.1% | 3.2% | 104 | 9.5% | 2.8% | 85 | 7.3% | 6.0% |
| De 24 000 à moins de 36 000 euros par an | 395 | 16.4% | 3.4% | 206 | 15.6% | 3.7% | 189 | 17.2% | 3.1% | 164 | 14.0% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 325 | 13.5% | 4.4% | 162 | 12.3% | 4.3% | 164 | 14.9% | 4.5% | 152 | 13.0% | 5.3% |
| De 45 000 à moins de 65 000 euros par an | 469 | 19.4% | 6.7% | 296 | 22.5% | 7.5% | 173 | 15.7% | 5.6% | 262 | 22.4% | 7.1% |
| 65 000 euros et plus par an | 470 | 19.5% | 11.1% | 292 | 22.1% | 11.9% | 178 | 16.2% | 10.0% | 334 | 28.6% | 11.6% |
| Refus | 193 | 8.0% | 4.6% | 97 | 7.4% | 5.5% | 96 | 8.8% | 3.9% | 100 | 8.5% | 6.7% |
| Ne sait pas | 45 | 1.8% | 4.2% | 24 | 1.9% | 5.0% | 20 | 1.8% | 3.4% | 16 | 1.4% | 4.1% |
