L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1663 | 100.0% | 3.2% | 958 | 100.0% | 3.8% | 706 | 100.0% | 2.6% | 678 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 958 | 57.6% | 3.8% | 958 | 100.0% | 3.8% | - | - | - | 424 | 62.6% | 4.8% |
| Femme | 706 | 42.4% | 2.6% | - | - | - | 706 | 100.0% | 2.6% | 253 | 37.4% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 229 | 13.8% | 3.2% | 132 | 13.8% | 3.6% | 97 | 13.8% | 2.7% | 108 | 16.0% | 3.5% |
| 25 à 34 ans | 225 | 13.5% | 3.0% | 148 | 15.5% | 4.0% | 77 | 10.9% | 2.0% | 113 | 16.6% | 3.5% |
| 35 à 49 ans | 362 | 21.7% | 2.9% | 227 | 23.8% | 3.7% | 134 | 19.0% | 2.1% | 239 | 35.3% | 3.8% |
| 50 à 59 ans | 239 | 14.3% | 2.7% | 166 | 17.3% | 3.7% | 73 | 10.3% | 1.6% | 155 | 22.9% | 4.1% |
| 60 ans et plus | 610 | 36.6% | 3.9% | 284 | 29.7% | 4.1% | 325 | 46.1% | 3.7% | 63 | 9.3% | 6.3% |
| Individu | ||||||||||||
| Ménagères | 604 | 36.3% | 2.6% | - | - | - | 604 | 85.6% | 2.6% | 202 | 29.8% | 2.9% |
| Personne de référence | 1015 | 61.0% | 3.6% | 797 | 83.2% | 3.9% | 218 | 30.9% | 2.8% | 398 | 58.7% | 4.7% |
| Responsable des achats | 1069 | 64.3% | 3.0% | 481 | 50.2% | 3.7% | 588 | 83.4% | 2.6% | 408 | 60.2% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.8% | 2.6% | 9 | 0.9% | 2.6% | 5 | 0.6% | 2.8% | 2 | 0.3% | 8.9% |
| Petits patrons | 92 | 5.6% | 5.8% | 70 | 7.3% | 6.0% | 22 | 3.2% | 5.2% | 86 | 12.7% | 6.0% |
| Affaires et Cadres | 293 | 17.6% | 6.0% | 214 | 22.4% | 7.6% | 79 | 11.2% | 3.8% | 270 | 39.9% | 6.1% |
| Professions intermédiaires | 150 | 9.0% | 2.1% | 92 | 9.6% | 2.6% | 58 | 8.2% | 1.6% | 140 | 20.7% | 2.4% |
| Employés | 177 | 10.7% | 2.1% | 88 | 9.2% | 3.9% | 90 | 12.7% | 1.5% | 27 | 3.9% | 1.5% |
| Ouvriers | 118 | 7.1% | 1.9% | 108 | 11.3% | 2.1% | 10 | 1.5% | 0.8% | 8 | 1.1% | 2.2% |
| Retraités | 446 | 26.8% | 3.5% | 247 | 25.8% | 4.1% | 199 | 28.2% | 2.9% | 4 | 0.7% | 2.2% |
| Autres inactifs | 373 | 22.4% | 3.6% | 130 | 13.6% | 3.6% | 243 | 34.4% | 3.6% | 140 | 20.6% | 4.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 0.9% | 2.0% | 9 | 1.0% | 2.3% | 6 | 0.8% | 1.6% | - | - | - |
| Petits patrons | 116 | 7.0% | 4.4% | 82 | 8.6% | 6.0% | 34 | 4.8% | 2.7% | 116 | 17.1% | 4.4% |
| Affaires et Cadres | 374 | 22.5% | 5.5% | 238 | 24.9% | 7.0% | 136 | 19.3% | 3.9% | 374 | 55.2% | 5.5% |
| Professions intermédiaires | 188 | 11.3% | 2.4% | 104 | 10.9% | 2.5% | 84 | 11.8% | 2.2% | 188 | 27.7% | 2.4% |
| Employés | 135 | 8.1% | 2.5% | 76 | 7.9% | 3.2% | 59 | 8.4% | 1.9% | - | - | - |
| Ouvriers | 194 | 11.6% | 2.0% | 134 | 14.0% | 2.6% | 60 | 8.5% | 1.4% | - | - | - |
| Retraités | 521 | 31.3% | 3.5% | 269 | 28.1% | 4.0% | 252 | 35.7% | 3.1% | - | - | - |
| Autres inactifs | 121 | 7.3% | 3.0% | 46 | 4.8% | 3.0% | 76 | 10.7% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 319 | 19.2% | 3.2% | 135 | 14.1% | 3.1% | 183 | 26.0% | 3.2% | 99 | 14.6% | 5.1% |
| 2 personnes | 656 | 39.5% | 3.6% | 375 | 39.1% | 4.3% | 282 | 39.9% | 3.0% | 174 | 25.8% | 4.2% |
| 3 personnes | 249 | 14.9% | 2.7% | 152 | 15.9% | 3.2% | 97 | 13.7% | 2.2% | 135 | 20.0% | 3.4% |
| 4 personnes | 246 | 14.8% | 2.7% | 168 | 17.5% | 3.7% | 79 | 11.1% | 1.7% | 158 | 23.4% | 3.3% |
| 5 personnes et + | 193 | 11.6% | 3.5% | 127 | 13.3% | 4.8% | 66 | 9.3% | 2.3% | 110 | 16.3% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 452 | 27.2% | 2.9% | 296 | 30.9% | 4.0% | 157 | 22.2% | 1.9% | 279 | 41.2% | 3.6% |
| Non | 1211 | 72.8% | 3.3% | 662 | 69.1% | 3.8% | 549 | 77.8% | 2.9% | 398 | 58.8% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 202 | 12.1% | 1.7% | 119 | 12.4% | 2.1% | 83 | 11.7% | 1.3% | 67 | 9.8% | 2.1% |
| Agglo. - 20 000 hab | 199 | 12.0% | 2.2% | 101 | 10.6% | 2.3% | 98 | 13.9% | 2.1% | 71 | 10.5% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 182 | 10.9% | 2.6% | 99 | 10.3% | 2.9% | 83 | 11.8% | 2.3% | 58 | 8.5% | 2.8% |
| Agglo. + 100 000 hab | 512 | 30.8% | 3.3% | 303 | 31.6% | 4.1% | 209 | 29.7% | 2.6% | 209 | 30.8% | 3.7% |
| Agglo. Paris | 568 | 34.1% | 6.6% | 336 | 35.1% | 8.2% | 232 | 32.9% | 5.2% | 273 | 40.3% | 6.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 607 | 36.5% | 6.3% | 357 | 37.3% | 7.8% | 250 | 35.4% | 5.0% | 297 | 43.8% | 6.8% |
| Nord Pas de Calais | 56 | 3.4% | 1.8% | 36 | 3.7% | 2.3% | 21 | 2.9% | 1.2% | 17 | 2.6% | 1.7% |
| Lorraine | 38 | 2.3% | 2.0% | 27 | 2.8% | 2.9% | 12 | 1.7% | 1.2% | 14 | 2.0% | 2.6% |
| Alsace | 47 | 2.8% | 3.0% | 26 | 2.7% | 3.5% | 20 | 2.9% | 2.6% | 12 | 1.8% | 2.7% |
| Franche-Comté | 19 | 1.2% | 2.0% | 13 | 1.3% | 2.7% | 7 | 1.0% | 1.4% | 6 | 0.9% | 2.3% |
| Champagne Ardennes | 24 | 1.4% | 2.2% | 16 | 1.7% | 3.1% | 7 | 1.0% | 1.3% | 4 | 0.6% | 1.5% |
| Picardie | 28 | 1.7% | 1.8% | 17 | 1.7% | 2.2% | 12 | 1.6% | 1.4% | 12 | 1.8% | 2.8% |
| Bourgogne | 31 | 1.9% | 2.3% | 16 | 1.7% | 2.5% | 15 | 2.2% | 2.2% | 13 | 2.0% | 3.9% |
| Haute Normandie | 28 | 1.7% | 1.8% | 14 | 1.5% | 2.0% | 13 | 1.9% | 1.7% | 8 | 1.2% | 1.8% |
| Basse Normandie | 17 | 1.0% | 1.4% | 7 | 0.8% | 1.3% | 9 | 1.3% | 1.5% | 4 | 0.6% | 1.2% |
| Centre | 55 | 3.3% | 2.6% | 33 | 3.5% | 3.3% | 22 | 3.1% | 2.0% | 16 | 2.4% | 2.5% |
| Pays de Loire | 62 | 3.7% | 2.1% | 31 | 3.3% | 2.2% | 30 | 4.3% | 2.0% | 30 | 4.5% | 3.4% |
| Bretagne | 57 | 3.4% | 2.1% | 24 | 2.5% | 1.9% | 32 | 4.6% | 2.3% | 14 | 2.0% | 1.9% |
| Poitou Charentes | 33 | 2.0% | 2.2% | 19 | 1.9% | 2.6% | 14 | 2.0% | 1.8% | 7 | 1.0% | 1.9% |
| Aquitaine | 90 | 5.4% | 3.2% | 45 | 4.7% | 3.4% | 45 | 6.4% | 3.1% | 28 | 4.2% | 3.4% |
| Midi Pyrénées | 71 | 4.3% | 2.9% | 44 | 4.6% | 3.7% | 27 | 3.9% | 2.1% | 29 | 4.3% | 3.6% |
| Limousin | 14 | 0.8% | 2.2% | 9 | 1.0% | 3.2% | 4 | 0.6% | 1.4% | 8 | 1.1% | 4.7% |
| Auvergne | 30 | 1.8% | 2.6% | 12 | 1.2% | 2.2% | 18 | 2.5% | 3.0% | 8 | 1.2% | 2.7% |
| Rhône Alpes | 145 | 8.7% | 2.8% | 90 | 9.4% | 3.6% | 54 | 7.7% | 2.0% | 68 | 10.0% | 3.5% |
| Languedoc Roussillon | 63 | 3.8% | 2.7% | 38 | 4.0% | 3.5% | 25 | 3.5% | 2.0% | 20 | 2.9% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 150 | 9.0% | 3.4% | 82 | 8.6% | 4.0% | 67 | 9.5% | 2.9% | 61 | 9.0% | 4.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1412 | 84.9% | 3.8% | 835 | 87.2% | 4.6% | 577 | 81.7% | 3.1% | 630 | 93.0% | 4.2% |
| Presque tous les jours | 150 | 9.0% | 2.7% | 70 | 7.3% | 2.8% | 80 | 11.4% | 2.7% | 38 | 5.6% | 2.4% |
| 1 à 2 fois par semaine | 46 | 2.7% | 1.7% | 27 | 2.8% | 2.3% | 19 | 2.7% | 1.2% | 10 | 1.4% | 1.9% |
| 1 à 3 fois par mois | 3 | 0.2% | 0.6% | 2 | 0.2% | 0.8% | 1 | 0.1% | 0.4% | - | - | - |
| Moins souvent | 2 | 0.1% | 0.4% | 0 | - | 0.1% | 2 | 0.3% | 0.7% | - | - | - |
| Jamais | 0 | - | 0.3% | - | - | - | 0 | - | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 2.4% | 2.3% | 25 | 2.6% | 3.4% | 14 | 2.0% | 1.5% | 4 | 0.6% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 56 | 3.4% | 2.1% | 26 | 2.7% | 2.5% | 30 | 4.3% | 1.8% | 8 | 1.2% | 3.3% |
| De 12 000 à moins de 18 000 euros par an | 103 | 6.2% | 1.9% | 50 | 5.2% | 2.2% | 53 | 7.6% | 1.7% | 22 | 3.2% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 140 | 8.4% | 2.1% | 66 | 6.9% | 2.2% | 75 | 10.6% | 2.0% | 46 | 6.8% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 268 | 16.1% | 2.3% | 157 | 16.4% | 2.8% | 111 | 15.8% | 1.8% | 95 | 14.0% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 178 | 10.7% | 2.4% | 93 | 9.8% | 2.5% | 85 | 12.0% | 2.4% | 70 | 10.3% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 339 | 20.4% | 4.8% | 224 | 23.4% | 5.7% | 115 | 16.3% | 3.7% | 145 | 21.5% | 3.9% |
| 65 000 euros et plus par an | 357 | 21.5% | 8.4% | 231 | 24.1% | 9.4% | 126 | 17.9% | 7.1% | 218 | 32.1% | 7.5% |
| Refus | 157 | 9.4% | 3.7% | 72 | 7.5% | 4.1% | 85 | 12.1% | 3.5% | 64 | 9.4% | 4.3% |
| Ne sait pas | 25 | 1.5% | 2.4% | 15 | 1.5% | 3.0% | 11 | 1.5% | 1.9% | 6 | 0.9% | 1.6% |
