L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2375 | 100.0% | 4.6% | 1986 | 100.0% | 8.0% | 389 | 100.0% | 1.4% | 1010 | 100.0% | 5.8% |
| Sexe | ||||||||||||
| Homme | 1986 | 83.6% | 8.0% | 1986 | 100.0% | 8.0% | - | - | - | 885 | 87.6% | 10.0% |
| Femme | 389 | 16.4% | 1.4% | - | - | - | 389 | 100.0% | 1.4% | 125 | 12.4% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 449 | 18.9% | 6.2% | 362 | 18.2% | 9.9% | 87 | 22.3% | 2.4% | 231 | 22.8% | 7.5% |
| 25 à 34 ans | 480 | 20.2% | 6.3% | 420 | 21.2% | 11.3% | 59 | 15.2% | 1.5% | 228 | 22.6% | 7.2% |
| 35 à 49 ans | 713 | 30.0% | 5.7% | 631 | 31.8% | 10.2% | 82 | 21.0% | 1.3% | 349 | 34.5% | 5.5% |
| 50 à 59 ans | 362 | 15.3% | 4.0% | 298 | 15.0% | 6.6% | 65 | 16.7% | 1.5% | 178 | 17.6% | 4.7% |
| 60 ans et plus | 371 | 15.6% | 2.4% | 275 | 13.8% | 4.0% | 97 | 24.9% | 1.1% | 25 | 2.5% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 304 | 12.8% | 1.3% | - | - | - | 304 | 78.1% | 1.3% | 85 | 8.5% | 1.2% |
| Personne de référence | 1616 | 68.1% | 5.7% | 1536 | 77.3% | 7.5% | 81 | 20.7% | 1.0% | 679 | 67.2% | 8.0% |
| Responsable des achats | 1244 | 52.4% | 3.5% | 964 | 48.6% | 7.3% | 280 | 71.9% | 1.2% | 474 | 47.0% | 4.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.7% | 3.4% | 14 | 0.7% | 4.1% | 3 | 0.9% | 2.0% | 1 | 0.1% | 4.3% |
| Petits patrons | 107 | 4.5% | 6.7% | 102 | 5.1% | 8.7% | 6 | 1.5% | 1.3% | 104 | 10.3% | 7.3% |
| Affaires et Cadres | 302 | 12.7% | 6.1% | 267 | 13.5% | 9.5% | 35 | 9.0% | 1.7% | 289 | 28.6% | 6.6% |
| Professions intermédiaires | 410 | 17.2% | 5.7% | 363 | 18.3% | 10.1% | 46 | 11.9% | 1.3% | 371 | 36.7% | 6.3% |
| Employés | 303 | 12.8% | 3.6% | 222 | 11.2% | 9.8% | 81 | 20.8% | 1.3% | 37 | 3.7% | 2.0% |
| Ouvriers | 469 | 19.8% | 7.4% | 447 | 22.5% | 8.8% | 23 | 5.8% | 1.8% | 27 | 2.6% | 7.5% |
| Retraités | 331 | 13.9% | 2.6% | 251 | 12.7% | 4.1% | 80 | 20.5% | 1.2% | 1 | 0.1% | 0.5% |
| Autres inactifs | 435 | 18.3% | 4.2% | 320 | 16.1% | 8.8% | 115 | 29.7% | 1.7% | 180 | 17.8% | 5.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 1.1% | 3.6% | 22 | 1.1% | 5.6% | 5 | 1.2% | 1.3% | - | - | - |
| Petits patrons | 146 | 6.1% | 5.6% | 123 | 6.2% | 8.9% | 23 | 5.8% | 1.8% | 146 | 14.4% | 5.6% |
| Affaires et Cadres | 378 | 15.9% | 5.5% | 328 | 16.5% | 9.6% | 50 | 12.9% | 1.5% | 378 | 37.4% | 5.5% |
| Professions intermédiaires | 486 | 20.5% | 6.1% | 434 | 21.8% | 10.6% | 52 | 13.4% | 1.4% | 486 | 48.1% | 6.1% |
| Employés | 284 | 12.0% | 5.2% | 226 | 11.4% | 9.5% | 59 | 15.1% | 1.9% | - | - | - |
| Ouvriers | 527 | 22.2% | 5.6% | 456 | 23.0% | 9.0% | 71 | 18.3% | 1.6% | - | - | - |
| Retraités | 425 | 17.9% | 2.8% | 323 | 16.2% | 4.8% | 102 | 26.2% | 1.2% | - | - | - |
| Autres inactifs | 102 | 4.3% | 2.5% | 75 | 3.8% | 4.9% | 27 | 7.0% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 297 | 12.5% | 3.0% | 253 | 12.8% | 5.8% | 44 | 11.2% | 0.8% | 86 | 8.5% | 4.4% |
| 2 personnes | 660 | 27.8% | 3.6% | 504 | 25.4% | 5.8% | 156 | 40.1% | 1.7% | 195 | 19.4% | 4.7% |
| 3 personnes | 531 | 22.4% | 5.8% | 458 | 23.1% | 9.7% | 73 | 18.7% | 1.6% | 256 | 25.3% | 6.4% |
| 4 personnes | 557 | 23.4% | 6.0% | 493 | 24.8% | 10.9% | 64 | 16.5% | 1.3% | 298 | 29.6% | 6.3% |
| 5 personnes et + | 330 | 13.9% | 6.0% | 278 | 14.0% | 10.5% | 53 | 13.5% | 1.9% | 174 | 17.3% | 6.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 934 | 39.3% | 5.9% | 827 | 41.6% | 11.1% | 107 | 27.5% | 1.3% | 486 | 48.2% | 6.3% |
| Non | 1441 | 60.7% | 4.0% | 1159 | 58.4% | 6.6% | 282 | 72.5% | 1.5% | 523 | 51.8% | 5.4% |
| Habitat | ||||||||||||
| Communes rurales | 443 | 18.6% | 3.7% | 373 | 18.8% | 6.5% | 70 | 18.1% | 1.1% | 161 | 15.9% | 5.0% |
| Agglo. - 20 000 hab | 360 | 15.1% | 4.0% | 299 | 15.1% | 6.9% | 60 | 15.5% | 1.3% | 170 | 16.9% | 6.6% |
| Agglo. 20 000 à 100 000 hab | 337 | 14.2% | 4.8% | 273 | 13.8% | 8.2% | 64 | 16.4% | 1.8% | 125 | 12.4% | 6.2% |
| Agglo. + 100 000 hab | 771 | 32.5% | 5.0% | 653 | 32.9% | 8.7% | 119 | 30.5% | 1.5% | 318 | 31.5% | 5.7% |
| Agglo. Paris | 464 | 19.5% | 5.4% | 388 | 19.5% | 9.5% | 76 | 19.5% | 1.7% | 236 | 23.3% | 5.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 502 | 21.2% | 5.2% | 423 | 21.3% | 9.2% | 80 | 20.5% | 1.6% | 262 | 25.9% | 6.0% |
| Nord Pas de Calais | 129 | 5.4% | 4.0% | 118 | 5.9% | 7.7% | 11 | 2.9% | 0.7% | 54 | 5.4% | 5.5% |
| Lorraine | 78 | 3.3% | 4.1% | 66 | 3.3% | 7.1% | 12 | 3.1% | 1.2% | 29 | 2.8% | 5.4% |
| Alsace | 58 | 2.5% | 3.8% | 44 | 2.2% | 6.0% | 14 | 3.6% | 1.8% | 16 | 1.6% | 3.6% |
| Franche-Comté | 34 | 1.4% | 3.5% | 28 | 1.4% | 6.0% | 6 | 1.6% | 1.3% | 13 | 1.3% | 5.3% |
| Champagne Ardennes | 33 | 1.4% | 3.0% | 29 | 1.4% | 5.4% | 5 | 1.2% | 0.8% | 10 | 1.0% | 3.6% |
| Picardie | 67 | 2.8% | 4.3% | 61 | 3.1% | 8.3% | 6 | 1.4% | 0.7% | 26 | 2.6% | 5.8% |
| Bourgogne | 59 | 2.5% | 4.3% | 47 | 2.4% | 7.2% | 12 | 3.0% | 1.6% | 16 | 1.6% | 4.7% |
| Haute Normandie | 70 | 2.9% | 4.7% | 61 | 3.1% | 8.6% | 9 | 2.3% | 1.2% | 23 | 2.3% | 5.0% |
| Basse Normandie | 42 | 1.8% | 3.5% | 36 | 1.8% | 6.4% | 6 | 1.5% | 0.9% | 19 | 1.9% | 5.4% |
| Centre | 88 | 3.7% | 4.2% | 74 | 3.7% | 7.3% | 14 | 3.6% | 1.3% | 27 | 2.7% | 4.1% |
| Pays de Loire | 134 | 5.6% | 4.5% | 107 | 5.4% | 7.4% | 27 | 6.8% | 1.7% | 47 | 4.6% | 5.2% |
| Bretagne | 98 | 4.1% | 3.7% | 79 | 4.0% | 6.1% | 20 | 5.0% | 1.4% | 39 | 3.9% | 5.5% |
| Poitou Charentes | 47 | 2.0% | 3.2% | 40 | 2.0% | 5.6% | 7 | 1.8% | 0.9% | 21 | 2.1% | 5.8% |
| Aquitaine | 116 | 4.9% | 4.2% | 92 | 4.7% | 7.0% | 24 | 6.1% | 1.6% | 44 | 4.4% | 5.3% |
| Midi Pyrénées | 144 | 6.0% | 5.8% | 119 | 6.0% | 9.9% | 25 | 6.4% | 1.9% | 71 | 7.0% | 8.8% |
| Limousin | 28 | 1.2% | 4.5% | 23 | 1.2% | 7.8% | 5 | 1.2% | 1.5% | 8 | 0.8% | 4.7% |
| Auvergne | 56 | 2.3% | 4.9% | 43 | 2.2% | 7.9% | 12 | 3.2% | 2.1% | 20 | 1.9% | 6.4% |
| Rhône Alpes | 282 | 11.9% | 5.4% | 233 | 11.7% | 9.3% | 49 | 12.5% | 1.8% | 139 | 13.7% | 7.2% |
| Languedoc Roussillon | 96 | 4.0% | 4.2% | 82 | 4.1% | 7.5% | 14 | 3.6% | 1.1% | 44 | 4.3% | 6.0% |
| Provence Alpes Côte d'Azur, Corse | 216 | 9.1% | 4.9% | 182 | 9.1% | 8.8% | 34 | 8.8% | 1.5% | 83 | 8.2% | 5.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1958 | 82.4% | 5.3% | 1643 | 82.7% | 9.0% | 315 | 80.9% | 1.7% | 922 | 91.4% | 6.1% |
| Presque tous les jours | 188 | 7.9% | 3.4% | 143 | 7.2% | 5.6% | 45 | 11.6% | 1.5% | 62 | 6.1% | 3.9% |
| 1 à 2 fois par semaine | 92 | 3.9% | 3.4% | 67 | 3.4% | 5.8% | 25 | 6.3% | 1.6% | 15 | 1.5% | 3.0% |
| 1 à 3 fois par mois | 17 | 0.7% | 3.3% | 13 | 0.7% | 5.7% | 3 | 0.8% | 1.2% | 7 | 0.7% | 8.3% |
| Moins souvent | 23 | 1.0% | 4.1% | 23 | 1.1% | 8.0% | 1 | 0.1% | 0.2% | - | - | - |
| Jamais | 2 | 0.1% | 3.2% | 2 | 0.1% | 4.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 1.6% | 2.3% | 29 | 1.4% | 3.9% | 10 | 2.6% | 1.1% | 3 | 0.3% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 59 | 2.5% | 2.2% | 48 | 2.4% | 4.6% | 12 | 3.0% | 0.7% | 5 | 0.5% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 202 | 8.5% | 3.7% | 157 | 7.9% | 7.0% | 44 | 11.4% | 1.4% | 26 | 2.5% | 3.8% |
| De 18 000 à moins de 24 000 euros par an | 268 | 11.3% | 4.0% | 233 | 11.7% | 7.9% | 36 | 9.2% | 1.0% | 73 | 7.2% | 5.1% |
| De 24 000 à moins de 36 000 euros par an | 524 | 22.0% | 4.5% | 428 | 21.5% | 7.7% | 96 | 24.7% | 1.6% | 182 | 18.1% | 5.2% |
| De 36 000 à moins de 45 000 euros par an | 388 | 16.3% | 5.3% | 331 | 16.7% | 8.8% | 57 | 14.6% | 1.6% | 178 | 17.7% | 6.2% |
| De 45 000 à moins de 65 000 euros par an | 392 | 16.5% | 5.6% | 349 | 17.6% | 8.9% | 43 | 11.0% | 1.4% | 226 | 22.3% | 6.1% |
| 65 000 euros et plus par an | 261 | 11.0% | 6.2% | 224 | 11.3% | 9.1% | 37 | 9.5% | 2.1% | 196 | 19.4% | 6.8% |
| Refus | 191 | 8.0% | 4.5% | 152 | 7.7% | 8.6% | 38 | 9.9% | 1.6% | 96 | 9.5% | 6.4% |
| Ne sait pas | 52 | 2.2% | 4.8% | 36 | 1.8% | 7.3% | 16 | 4.1% | 2.8% | 25 | 2.4% | 6.4% |
