L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 633 | 100.0% | 1.2% | 422 | 100.0% | 1.7% | 211 | 100.0% | 0.8% | 373 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 422 | 66.7% | 1.7% | 422 | 100.0% | 1.7% | - | - | - | 257 | 69.0% | 2.9% |
| Femme | 211 | 33.3% | 0.8% | - | - | - | 211 | 100.0% | 0.8% | 116 | 31.0% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 75 | 11.9% | 1.0% | 46 | 10.9% | 1.3% | 29 | 13.9% | 0.8% | 42 | 11.2% | 1.4% |
| 25 à 34 ans | 111 | 17.5% | 1.5% | 77 | 18.2% | 2.1% | 34 | 15.9% | 0.9% | 60 | 16.2% | 1.9% |
| 35 à 49 ans | 196 | 31.0% | 1.6% | 135 | 32.1% | 2.2% | 61 | 28.8% | 1.0% | 154 | 41.5% | 2.4% |
| 50 à 59 ans | 115 | 18.2% | 1.3% | 74 | 17.5% | 1.6% | 41 | 19.5% | 0.9% | 82 | 22.0% | 2.2% |
| 60 ans et plus | 136 | 21.5% | 0.9% | 90 | 21.3% | 1.3% | 46 | 21.8% | 0.5% | 34 | 9.1% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 184 | 29.0% | 0.8% | - | - | - | 184 | 87.2% | 0.8% | 101 | 27.1% | 1.4% |
| Personne de référence | 395 | 62.3% | 1.4% | 350 | 83.0% | 1.7% | 44 | 21.0% | 0.6% | 235 | 63.1% | 2.8% |
| Responsable des achats | 381 | 60.2% | 1.1% | 212 | 50.2% | 1.6% | 169 | 80.2% | 0.7% | 219 | 58.7% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 1.1% | 1.4% | 7 | 1.6% | 2.0% | 0 | 0.1% | 0.1% | 0 | - | 0.5% |
| Petits patrons | 32 | 5.0% | 2.0% | 24 | 5.7% | 2.1% | 8 | 3.7% | 1.8% | 28 | 7.6% | 2.0% |
| Affaires et Cadres | 210 | 33.2% | 4.3% | 156 | 37.0% | 5.5% | 54 | 25.8% | 2.6% | 197 | 52.9% | 4.5% |
| Professions intermédiaires | 76 | 12.1% | 1.1% | 49 | 11.6% | 1.3% | 28 | 13.1% | 0.8% | 71 | 19.1% | 1.2% |
| Employés | 65 | 10.2% | 0.8% | 35 | 8.2% | 1.5% | 30 | 14.2% | 0.5% | 15 | 4.0% | 0.8% |
| Ouvriers | 32 | 5.1% | 0.5% | 29 | 6.9% | 0.6% | 3 | 1.6% | 0.3% | - | - | - |
| Retraités | 91 | 14.3% | 0.7% | 68 | 16.1% | 1.1% | 23 | 10.7% | 0.3% | 2 | 0.4% | 0.8% |
| Autres inactifs | 120 | 19.0% | 1.2% | 55 | 13.0% | 1.5% | 65 | 30.9% | 1.0% | 59 | 15.9% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.2% | 1.0% | 7 | 1.6% | 1.7% | 1 | 0.5% | 0.3% | - | - | - |
| Petits patrons | 47 | 7.4% | 1.8% | 26 | 6.2% | 1.9% | 21 | 9.7% | 1.7% | 47 | 12.5% | 1.8% |
| Affaires et Cadres | 234 | 37.0% | 3.4% | 162 | 38.4% | 4.7% | 72 | 34.3% | 2.1% | 234 | 62.9% | 3.4% |
| Professions intermédiaires | 91 | 14.5% | 1.2% | 69 | 16.3% | 1.7% | 23 | 10.7% | 0.6% | 91 | 24.6% | 1.2% |
| Employés | 38 | 6.0% | 0.7% | 23 | 5.5% | 1.0% | 15 | 7.0% | 0.5% | - | - | - |
| Ouvriers | 65 | 10.2% | 0.7% | 36 | 8.6% | 0.7% | 28 | 13.4% | 0.6% | - | - | - |
| Retraités | 121 | 19.1% | 0.8% | 79 | 18.7% | 1.2% | 42 | 20.0% | 0.5% | - | - | - |
| Autres inactifs | 29 | 4.5% | 0.7% | 20 | 4.7% | 1.3% | 9 | 4.3% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 95 | 15.0% | 0.9% | 64 | 15.2% | 1.5% | 30 | 14.4% | 0.5% | 46 | 12.4% | 2.4% |
| 2 personnes | 208 | 32.9% | 1.1% | 129 | 30.7% | 1.5% | 79 | 37.3% | 0.8% | 84 | 22.5% | 2.0% |
| 3 personnes | 116 | 18.3% | 1.3% | 81 | 19.3% | 1.7% | 34 | 16.3% | 0.8% | 79 | 21.2% | 2.0% |
| 4 personnes | 126 | 19.9% | 1.4% | 88 | 20.8% | 1.9% | 38 | 18.0% | 0.8% | 98 | 26.2% | 2.1% |
| 5 personnes et + | 88 | 14.0% | 1.6% | 59 | 14.0% | 2.2% | 29 | 13.9% | 1.0% | 66 | 17.7% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 217 | 34.2% | 1.4% | 146 | 34.6% | 2.0% | 71 | 33.5% | 0.8% | 164 | 44.0% | 2.1% |
| Non | 416 | 65.8% | 1.1% | 276 | 65.4% | 1.6% | 140 | 66.5% | 0.7% | 209 | 56.0% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 74 | 11.6% | 0.6% | 54 | 12.7% | 0.9% | 20 | 9.4% | 0.3% | 29 | 7.9% | 0.9% |
| Agglo. - 20 000 hab | 56 | 8.9% | 0.6% | 33 | 7.7% | 0.8% | 23 | 11.1% | 0.5% | 31 | 8.4% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 52 | 8.3% | 0.7% | 33 | 7.8% | 1.0% | 19 | 9.2% | 0.5% | 23 | 6.1% | 1.1% |
| Agglo. + 100 000 hab | 194 | 30.6% | 1.2% | 138 | 32.8% | 1.9% | 55 | 26.2% | 0.7% | 105 | 28.1% | 1.9% |
| Agglo. Paris | 258 | 40.7% | 3.0% | 164 | 39.0% | 4.0% | 93 | 44.2% | 2.1% | 184 | 49.5% | 4.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 269 | 42.6% | 2.8% | 172 | 40.8% | 3.8% | 97 | 46.1% | 1.9% | 191 | 51.2% | 4.4% |
| Nord Pas de Calais | 15 | 2.3% | 0.5% | 12 | 2.8% | 0.8% | 3 | 1.5% | 0.2% | 12 | 3.1% | 1.2% |
| Lorraine | 12 | 2.0% | 0.7% | 7 | 1.7% | 0.8% | 5 | 2.4% | 0.5% | 8 | 2.1% | 1.5% |
| Alsace | 11 | 1.8% | 0.7% | 4 | 0.9% | 0.5% | 7 | 3.5% | 0.9% | 8 | 2.0% | 1.7% |
| Franche-Comté | 9 | 1.4% | 0.9% | 6 | 1.5% | 1.4% | 2 | 1.1% | 0.5% | 2 | 0.6% | 0.8% |
| Champagne Ardennes | 6 | 1.0% | 0.6% | 5 | 1.3% | 1.0% | 1 | 0.3% | 0.1% | 3 | 0.7% | 1.0% |
| Picardie | 9 | 1.4% | 0.6% | 7 | 1.8% | 1.0% | 1 | 0.6% | 0.1% | 6 | 1.6% | 1.4% |
| Bourgogne | 14 | 2.2% | 1.0% | 13 | 3.0% | 1.9% | 2 | 0.7% | 0.2% | 3 | 0.8% | 0.8% |
| Haute Normandie | 14 | 2.2% | 0.9% | 6 | 1.5% | 0.9% | 8 | 3.6% | 1.0% | 5 | 1.3% | 1.1% |
| Basse Normandie | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.4% | 0.1% | 0 | 0.1% | 0.1% |
| Centre | 17 | 2.8% | 0.8% | 11 | 2.6% | 1.1% | 7 | 3.1% | 0.6% | 10 | 2.7% | 1.5% |
| Pays de Loire | 33 | 5.2% | 1.1% | 24 | 5.7% | 1.7% | 9 | 4.1% | 0.6% | 16 | 4.2% | 1.8% |
| Bretagne | 17 | 2.7% | 0.6% | 8 | 1.8% | 0.6% | 10 | 4.5% | 0.7% | 6 | 1.7% | 0.9% |
| Poitou Charentes | 7 | 1.1% | 0.5% | 6 | 1.3% | 0.8% | 1 | 0.5% | 0.1% | 2 | 0.5% | 0.5% |
| Aquitaine | 25 | 4.0% | 0.9% | 14 | 3.3% | 1.0% | 11 | 5.3% | 0.8% | 12 | 3.2% | 1.4% |
| Midi Pyrénées | 22 | 3.5% | 0.9% | 17 | 4.0% | 1.4% | 5 | 2.5% | 0.4% | 13 | 3.6% | 1.7% |
| Limousin | 11 | 1.8% | 1.8% | 6 | 1.3% | 1.9% | 6 | 2.7% | 1.8% | 2 | 0.6% | 1.3% |
| Auvergne | 8 | 1.2% | 0.7% | 5 | 1.3% | 1.0% | 2 | 1.1% | 0.4% | 5 | 1.3% | 1.5% |
| Rhône Alpes | 58 | 9.2% | 1.1% | 45 | 10.6% | 1.8% | 14 | 6.5% | 0.5% | 32 | 8.5% | 1.6% |
| Languedoc Roussillon | 21 | 3.4% | 0.9% | 16 | 3.9% | 1.5% | 5 | 2.4% | 0.4% | 8 | 2.1% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 52 | 8.2% | 1.2% | 37 | 8.8% | 1.8% | 15 | 7.1% | 0.6% | 31 | 8.3% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 580 | 91.6% | 1.6% | 395 | 93.5% | 2.2% | 186 | 88.0% | 1.0% | 352 | 94.4% | 2.3% |
| Presque tous les jours | 28 | 4.4% | 0.5% | 16 | 3.9% | 0.6% | 11 | 5.3% | 0.4% | 8 | 2.2% | 0.5% |
| 1 à 2 fois par semaine | 6 | 1.0% | 0.2% | 3 | 0.7% | 0.2% | 4 | 1.7% | 0.2% | 2 | 0.5% | 0.4% |
| 1 à 3 fois par mois | 0 | - | 0.1% | 0 | - | 0.1% | 0 | 0.1% | - | 0 | 0.1% | 0.3% |
| Moins souvent | 11 | 1.7% | 1.9% | - | - | - | 11 | 5.1% | 3.8% | 11 | 2.9% | 19.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.6% | 0.6% | 8 | 1.9% | 1.1% | 2 | 0.9% | 0.2% | 0 | - | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 9 | 1.5% | 0.3% | 3 | 0.8% | 0.3% | 6 | 2.9% | 0.4% | 0 | 0.1% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 42 | 6.6% | 0.8% | 28 | 6.7% | 1.3% | 14 | 6.5% | 0.4% | 5 | 1.3% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 36 | 5.7% | 0.5% | 20 | 4.6% | 0.7% | 17 | 7.9% | 0.4% | 13 | 3.5% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 76 | 12.0% | 0.6% | 46 | 10.9% | 0.8% | 29 | 14.0% | 0.5% | 41 | 10.9% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 75 | 11.9% | 1.0% | 47 | 11.2% | 1.3% | 28 | 13.1% | 0.8% | 35 | 9.5% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 126 | 19.9% | 1.8% | 95 | 22.4% | 2.4% | 31 | 14.7% | 1.0% | 88 | 23.7% | 2.4% |
| 65 000 euros et plus par an | 190 | 30.1% | 4.5% | 138 | 32.6% | 5.6% | 53 | 25.0% | 3.0% | 152 | 40.9% | 5.3% |
| Refus | 51 | 8.0% | 1.2% | 33 | 7.8% | 1.9% | 18 | 8.4% | 0.7% | 23 | 6.2% | 1.6% |
| Ne sait pas | 18 | 2.8% | 1.7% | 4 | 1.0% | 0.9% | 14 | 6.5% | 2.3% | 15 | 4.0% | 3.8% |
