L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 796 | 100.0% | 1.5% | 404 | 100.0% | 1.6% | 392 | 100.0% | 1.4% | 243 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 404 | 50.8% | 1.6% | 404 | 100.0% | 1.6% | - | - | - | 120 | 49.2% | 1.3% |
| Femme | 392 | 49.2% | 1.4% | - | - | - | 392 | 100.0% | 1.4% | 124 | 50.8% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 82 | 10.3% | 1.1% | 55 | 13.6% | 1.5% | 27 | 7.0% | 0.8% | 53 | 22.0% | 1.7% |
| 25 à 34 ans | 100 | 12.5% | 1.3% | 45 | 11.2% | 1.2% | 54 | 13.9% | 1.4% | 50 | 20.6% | 1.6% |
| 35 à 49 ans | 169 | 21.2% | 1.4% | 91 | 22.6% | 1.5% | 78 | 19.8% | 1.2% | 72 | 29.6% | 1.1% |
| 50 à 59 ans | 163 | 20.5% | 1.8% | 91 | 22.5% | 2.0% | 72 | 18.4% | 1.6% | 47 | 19.3% | 1.2% |
| 60 ans et plus | 282 | 35.4% | 1.8% | 121 | 30.1% | 1.8% | 160 | 40.9% | 1.8% | 21 | 8.5% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 351 | 44.1% | 1.5% | - | - | - | 351 | 89.5% | 1.5% | 106 | 43.5% | 1.5% |
| Personne de référence | 433 | 54.5% | 1.5% | 344 | 85.3% | 1.7% | 89 | 22.7% | 1.1% | 91 | 37.2% | 1.1% |
| Responsable des achats | 546 | 68.7% | 1.5% | 194 | 48.1% | 1.5% | 352 | 89.8% | 1.5% | 157 | 64.6% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.7% | 1.2% | 2 | 0.4% | 0.5% | 4 | 1.0% | 2.4% | - | - | - |
| Petits patrons | 16 | 2.1% | 1.0% | 15 | 3.8% | 1.3% | 1 | 0.3% | 0.3% | 14 | 5.7% | 1.0% |
| Affaires et Cadres | 44 | 5.5% | 0.9% | 26 | 6.6% | 0.9% | 18 | 4.5% | 0.8% | 38 | 15.8% | 0.9% |
| Professions intermédiaires | 73 | 9.1% | 1.0% | 42 | 10.5% | 1.2% | 30 | 7.7% | 0.8% | 63 | 25.8% | 1.1% |
| Employés | 178 | 22.4% | 2.1% | 75 | 18.6% | 3.3% | 103 | 26.4% | 1.7% | 62 | 25.3% | 3.4% |
| Ouvriers | 59 | 7.4% | 0.9% | 47 | 11.6% | 0.9% | 12 | 3.1% | 1.0% | 2 | 0.7% | 0.5% |
| Retraités | 245 | 30.7% | 1.9% | 114 | 28.1% | 1.9% | 131 | 33.4% | 1.9% | 11 | 4.6% | 5.4% |
| Autres inactifs | 175 | 21.9% | 1.7% | 82 | 20.3% | 2.3% | 92 | 23.6% | 1.4% | 54 | 22.1% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.0% | 1.0% | 3 | 0.8% | 0.8% | 4 | 1.1% | 1.3% | - | - | - |
| Petits patrons | 36 | 4.5% | 1.4% | 22 | 5.4% | 1.6% | 14 | 3.6% | 1.1% | 36 | 14.7% | 1.4% |
| Affaires et Cadres | 82 | 10.3% | 1.2% | 37 | 9.1% | 1.1% | 46 | 11.6% | 1.3% | 82 | 33.8% | 1.2% |
| Professions intermédiaires | 125 | 15.8% | 1.6% | 61 | 15.2% | 1.5% | 64 | 16.4% | 1.7% | 125 | 51.6% | 1.6% |
| Employés | 101 | 12.6% | 1.9% | 62 | 15.4% | 2.6% | 38 | 9.8% | 1.3% | - | - | - |
| Ouvriers | 95 | 11.9% | 1.0% | 47 | 11.5% | 0.9% | 48 | 12.3% | 1.1% | - | - | - |
| Retraités | 285 | 35.8% | 1.9% | 119 | 29.5% | 1.8% | 165 | 42.2% | 2.0% | - | - | - |
| Autres inactifs | 65 | 8.1% | 1.6% | 53 | 13.1% | 3.5% | 12 | 3.0% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 139 | 17.4% | 1.4% | 82 | 20.4% | 1.9% | 56 | 14.4% | 1.0% | 19 | 7.7% | 1.0% |
| 2 personnes | 305 | 38.4% | 1.7% | 131 | 32.5% | 1.5% | 174 | 44.4% | 1.9% | 53 | 21.7% | 1.3% |
| 3 personnes | 163 | 20.5% | 1.8% | 99 | 24.6% | 2.1% | 63 | 16.2% | 1.4% | 57 | 23.4% | 1.4% |
| 4 personnes | 149 | 18.8% | 1.6% | 69 | 17.1% | 1.5% | 81 | 20.6% | 1.7% | 100 | 41.1% | 2.1% |
| 5 personnes et + | 39 | 4.9% | 0.7% | 22 | 5.4% | 0.8% | 17 | 4.4% | 0.6% | 15 | 6.0% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 204 | 25.7% | 1.3% | 105 | 26.0% | 1.4% | 99 | 25.3% | 1.2% | 99 | 40.6% | 1.3% |
| Non | 592 | 74.3% | 1.6% | 299 | 74.0% | 1.7% | 293 | 74.7% | 1.6% | 144 | 59.4% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 104 | 13.1% | 0.9% | 60 | 14.8% | 1.0% | 45 | 11.4% | 0.7% | 23 | 9.6% | 0.7% |
| Agglo. - 20 000 hab | 153 | 19.2% | 1.7% | 73 | 18.1% | 1.7% | 79 | 20.3% | 1.7% | 42 | 17.2% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 119 | 15.0% | 1.7% | 73 | 18.0% | 2.2% | 46 | 11.8% | 1.3% | 36 | 15.0% | 1.8% |
| Agglo. + 100 000 hab | 415 | 52.1% | 2.7% | 193 | 47.8% | 2.6% | 222 | 56.5% | 2.8% | 139 | 57.1% | 2.5% |
| Agglo. Paris | 5 | 0.6% | 0.1% | 5 | 1.2% | 0.1% | - | - | - | 3 | 1.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.6% | 0.1% | 5 | 1.2% | 0.1% | - | - | - | 3 | 1.1% | 0.1% |
| Picardie | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Aquitaine | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% |
| Midi Pyrénées | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Rhône Alpes | 8 | 0.9% | 0.1% | 5 | 1.2% | 0.2% | 3 | 0.7% | 0.1% | 0 | 0.1% | - |
| Languedoc Roussillon | 9 | 1.1% | 0.4% | 6 | 1.6% | 0.6% | 2 | 0.6% | 0.2% | 2 | 1.0% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 773 | 97.1% | 17.6% | 387 | 95.7% | 18.7% | 386 | 98.6% | 16.7% | 237 | 97.4% | 15.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 571 | 71.7% | 1.5% | 293 | 72.6% | 1.6% | 277 | 70.8% | 1.5% | 202 | 83.1% | 1.3% |
| Presque tous les jours | 105 | 13.2% | 1.9% | 42 | 10.4% | 1.7% | 63 | 16.1% | 2.1% | 38 | 15.5% | 2.4% |
| 1 à 2 fois par semaine | 51 | 6.4% | 1.9% | 38 | 9.4% | 3.3% | 13 | 3.4% | 0.8% | 2 | 0.9% | 0.4% |
| 1 à 3 fois par mois | 16 | 2.0% | 3.2% | 4 | 1.1% | 1.9% | 12 | 3.0% | 4.3% | 1 | 0.4% | 1.3% |
| Moins souvent | 4 | 0.5% | 0.7% | 4 | 0.9% | 1.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 5 | 0.6% | 0.3% | 4 | 1.0% | 0.6% | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 40 | 5.1% | 1.5% | 13 | 3.2% | 1.2% | 27 | 7.0% | 1.7% | 1 | 0.2% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 73 | 9.2% | 1.4% | 35 | 8.7% | 1.6% | 38 | 9.7% | 1.2% | 5 | 2.2% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 73 | 9.2% | 1.1% | 32 | 8.0% | 1.1% | 41 | 10.5% | 1.1% | 11 | 4.5% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 207 | 26.0% | 1.8% | 106 | 26.2% | 1.9% | 101 | 25.8% | 1.7% | 76 | 31.3% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 136 | 17.1% | 1.8% | 78 | 19.3% | 2.1% | 58 | 14.9% | 1.6% | 56 | 23.0% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 111 | 14.0% | 1.6% | 47 | 11.7% | 1.2% | 64 | 16.3% | 2.1% | 44 | 18.1% | 1.2% |
| 65 000 euros et plus par an | 51 | 6.4% | 1.2% | 34 | 8.5% | 1.4% | 16 | 4.2% | 0.9% | 32 | 13.3% | 1.1% |
| Refus | 88 | 11.0% | 2.1% | 46 | 11.4% | 2.6% | 42 | 10.6% | 1.7% | 16 | 6.4% | 1.0% |
| Ne sait pas | 11 | 1.4% | 1.0% | 8 | 1.9% | 1.6% | 3 | 0.8% | 0.6% | 2 | 0.8% | 0.5% |
