L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2080 | 100.0% | 4.0% | 1052 | 100.0% | 4.2% | 1028 | 100.0% | 3.8% | 500 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 1052 | 50.6% | 4.2% | 1052 | 100.0% | 4.2% | - | - | - | 252 | 50.5% | 2.8% |
| Femme | 1028 | 49.4% | 3.8% | - | - | - | 1028 | 100.0% | 3.8% | 247 | 49.5% | 2.9% |
| Age | ||||||||||||
| 15 à 24 ans | 176 | 8.5% | 2.4% | 82 | 7.8% | 2.2% | 94 | 9.1% | 2.6% | 58 | 11.7% | 1.9% |
| 25 à 34 ans | 200 | 9.6% | 2.6% | 103 | 9.8% | 2.8% | 97 | 9.4% | 2.5% | 62 | 12.5% | 2.0% |
| 35 à 49 ans | 462 | 22.2% | 3.7% | 264 | 25.1% | 4.3% | 198 | 19.2% | 3.1% | 202 | 40.5% | 3.2% |
| 50 à 59 ans | 385 | 18.5% | 4.3% | 177 | 16.8% | 3.9% | 208 | 20.2% | 4.7% | 136 | 27.3% | 3.6% |
| 60 ans et plus | 858 | 41.2% | 5.4% | 426 | 40.5% | 6.2% | 431 | 42.0% | 4.9% | 40 | 8.1% | 4.0% |
| Individu | ||||||||||||
| Ménagères | 949 | 45.6% | 4.0% | - | - | - | 949 | 92.3% | 4.0% | 213 | 42.6% | 3.0% |
| Personne de référence | 1190 | 57.2% | 4.2% | 928 | 88.2% | 4.5% | 262 | 25.5% | 3.3% | 268 | 53.6% | 3.2% |
| Responsable des achats | 1484 | 71.3% | 4.1% | 565 | 53.7% | 4.3% | 918 | 89.3% | 4.0% | 346 | 69.3% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 41 | 2.0% | 8.2% | 35 | 3.3% | 10.2% | 7 | 0.6% | 4.0% | 1 | 0.2% | 3.1% |
| Petits patrons | 38 | 1.8% | 2.4% | 32 | 3.0% | 2.7% | 6 | 0.6% | 1.5% | 32 | 6.4% | 2.2% |
| Affaires et Cadres | 125 | 6.0% | 2.5% | 73 | 6.9% | 2.6% | 52 | 5.1% | 2.5% | 109 | 21.8% | 2.5% |
| Professions intermédiaires | 246 | 11.8% | 3.4% | 138 | 13.1% | 3.8% | 109 | 10.6% | 3.0% | 209 | 41.8% | 3.5% |
| Employés | 303 | 14.6% | 3.6% | 65 | 6.2% | 2.9% | 238 | 23.2% | 3.9% | 71 | 14.2% | 3.9% |
| Ouvriers | 309 | 14.8% | 4.9% | 246 | 23.4% | 4.9% | 63 | 6.1% | 4.9% | 18 | 3.7% | 5.2% |
| Retraités | 739 | 35.5% | 5.8% | 370 | 35.2% | 6.1% | 369 | 35.9% | 5.5% | 7 | 1.4% | 3.3% |
| Autres inactifs | 279 | 13.4% | 2.7% | 95 | 9.0% | 2.6% | 184 | 17.9% | 2.7% | 53 | 10.6% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 62 | 3.0% | 8.2% | 37 | 3.6% | 9.4% | 24 | 2.4% | 6.9% | - | - | - |
| Petits patrons | 59 | 2.8% | 2.3% | 30 | 2.9% | 2.2% | 29 | 2.8% | 2.3% | 59 | 11.8% | 2.3% |
| Affaires et Cadres | 177 | 8.5% | 2.6% | 80 | 7.6% | 2.3% | 96 | 9.4% | 2.8% | 177 | 35.3% | 2.6% |
| Professions intermédiaires | 264 | 12.7% | 3.3% | 142 | 13.5% | 3.5% | 122 | 11.9% | 3.2% | 264 | 52.8% | 3.3% |
| Employés | 178 | 8.6% | 3.3% | 82 | 7.8% | 3.5% | 96 | 9.3% | 3.1% | - | - | - |
| Ouvriers | 412 | 19.8% | 4.3% | 247 | 23.5% | 4.9% | 165 | 16.0% | 3.7% | - | - | - |
| Retraités | 790 | 38.0% | 5.3% | 390 | 37.0% | 5.8% | 400 | 38.9% | 4.9% | - | - | - |
| Autres inactifs | 139 | 6.7% | 3.4% | 44 | 4.2% | 2.9% | 95 | 9.3% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 424 | 20.4% | 4.2% | 217 | 20.6% | 5.0% | 207 | 20.2% | 3.6% | 51 | 10.2% | 2.6% |
| 2 personnes | 848 | 40.7% | 4.7% | 407 | 38.7% | 4.7% | 440 | 42.8% | 4.7% | 118 | 23.6% | 2.9% |
| 3 personnes | 308 | 14.8% | 3.3% | 166 | 15.7% | 3.5% | 142 | 13.8% | 3.2% | 135 | 27.0% | 3.4% |
| 4 personnes | 321 | 15.4% | 3.5% | 177 | 16.8% | 3.9% | 144 | 14.0% | 3.0% | 108 | 21.5% | 2.3% |
| 5 personnes et + | 180 | 8.6% | 3.3% | 85 | 8.1% | 3.2% | 94 | 9.2% | 3.3% | 88 | 17.7% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 534 | 25.6% | 3.4% | 268 | 25.5% | 3.6% | 265 | 25.8% | 3.2% | 219 | 43.9% | 2.9% |
| Non | 1547 | 74.4% | 4.3% | 784 | 74.5% | 4.5% | 763 | 74.2% | 4.1% | 280 | 56.1% | 2.9% |
| Habitat | ||||||||||||
| Communes rurales | 668 | 32.1% | 5.6% | 334 | 31.8% | 5.8% | 333 | 32.4% | 5.3% | 151 | 30.3% | 4.7% |
| Agglo. - 20 000 hab | 622 | 29.9% | 6.9% | 296 | 28.1% | 6.9% | 326 | 31.7% | 6.9% | 106 | 21.2% | 4.1% |
| Agglo. 20 000 à 100 000 hab | 310 | 14.9% | 4.4% | 154 | 14.6% | 4.6% | 156 | 15.2% | 4.3% | 73 | 14.6% | 3.6% |
| Agglo. + 100 000 hab | 439 | 21.1% | 2.8% | 238 | 22.6% | 3.2% | 200 | 19.5% | 2.5% | 150 | 30.1% | 2.7% |
| Agglo. Paris | 42 | 2.0% | 0.5% | 30 | 2.8% | 0.7% | 12 | 1.2% | 0.3% | 19 | 3.8% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 53 | 2.6% | 0.6% | 32 | 3.0% | 0.7% | 21 | 2.1% | 0.4% | 23 | 4.6% | 0.5% |
| Nord Pas de Calais | 3 | 0.2% | 0.1% | 3 | 0.2% | 0.2% | 1 | 0.1% | - | 3 | 0.6% | 0.3% |
| Champagne Ardennes | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Picardie | 3 | 0.1% | 0.2% | 3 | 0.3% | 0.4% | - | - | - | 3 | 0.6% | 0.7% |
| Bourgogne | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% |
| Haute Normandie | 15 | 0.7% | 1.0% | 6 | 0.5% | 0.8% | 9 | 0.9% | 1.2% | 1 | 0.2% | 0.2% |
| Basse Normandie | 282 | 13.6% | 23.6% | 128 | 12.2% | 22.7% | 154 | 15.0% | 24.4% | 81 | 16.3% | 22.9% |
| Centre | 16 | 0.8% | 0.8% | 4 | 0.4% | 0.4% | 12 | 1.2% | 1.1% | 6 | 1.2% | 0.9% |
| Pays de Loire | 909 | 43.7% | 30.4% | 472 | 44.9% | 32.8% | 437 | 42.5% | 28.2% | 204 | 40.8% | 22.9% |
| Bretagne | 711 | 34.2% | 26.6% | 363 | 34.5% | 28.3% | 348 | 33.8% | 25.0% | 162 | 32.5% | 22.9% |
| Poitou Charentes | 78 | 3.7% | 5.2% | 36 | 3.4% | 5.0% | 42 | 4.1% | 5.4% | 10 | 2.0% | 2.7% |
| Aquitaine | 3 | 0.1% | 0.1% | 3 | 0.3% | 0.2% | - | - | - | 3 | 0.6% | 0.3% |
| Limousin | 1 | - | 0.1% | 0 | - | 0.1% | 0 | - | - | 0 | 0.1% | 0.2% |
| Rhône Alpes | 3 | 0.1% | 0.1% | - | - | - | 3 | 0.3% | 0.1% | 2 | 0.3% | 0.1% |
| Languedoc Roussillon | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1316 | 63.3% | 3.5% | 681 | 64.8% | 3.7% | 635 | 61.7% | 3.4% | 412 | 82.4% | 2.7% |
| Presque tous les jours | 216 | 10.4% | 3.9% | 98 | 9.3% | 3.8% | 118 | 11.5% | 3.9% | 48 | 9.7% | 3.1% |
| 1 à 2 fois par semaine | 118 | 5.7% | 4.3% | 40 | 3.8% | 3.5% | 78 | 7.5% | 4.9% | 17 | 3.4% | 3.3% |
| 1 à 3 fois par mois | 26 | 1.3% | 5.2% | 9 | 0.8% | 3.9% | 17 | 1.7% | 6.3% | 13 | 2.7% | 16.2% |
| Moins souvent | 34 | 1.7% | 6.1% | 26 | 2.5% | 9.3% | 8 | 0.8% | 2.9% | 2 | 0.5% | 4.6% |
| Jamais | 7 | 0.3% | 9.9% | 7 | 0.7% | 13.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 60 | 2.9% | 3.6% | 30 | 2.9% | 4.1% | 30 | 2.9% | 3.1% | 2 | 0.4% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 76 | 3.7% | 2.8% | 28 | 2.6% | 2.6% | 49 | 4.7% | 2.9% | 5 | 1.0% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 252 | 12.1% | 4.7% | 134 | 12.7% | 5.9% | 118 | 11.5% | 3.8% | 9 | 1.8% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 319 | 15.3% | 4.7% | 163 | 15.5% | 5.5% | 156 | 15.1% | 4.1% | 48 | 9.6% | 3.4% |
| De 24 000 à moins de 36 000 euros par an | 510 | 24.5% | 4.4% | 256 | 24.4% | 4.6% | 254 | 24.7% | 4.2% | 114 | 22.8% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 316 | 15.2% | 4.3% | 167 | 15.9% | 4.5% | 149 | 14.5% | 4.1% | 100 | 20.0% | 3.5% |
| De 45 000 à moins de 65 000 euros par an | 295 | 14.2% | 4.2% | 142 | 13.5% | 3.6% | 153 | 14.8% | 5.0% | 132 | 26.4% | 3.6% |
| 65 000 euros et plus par an | 76 | 3.7% | 1.8% | 47 | 4.5% | 1.9% | 29 | 2.8% | 1.6% | 42 | 8.4% | 1.5% |
| Refus | 134 | 6.5% | 3.2% | 58 | 5.6% | 3.3% | 76 | 7.4% | 3.1% | 41 | 8.2% | 2.7% |
| Ne sait pas | 42 | 2.0% | 3.9% | 26 | 2.5% | 5.4% | 16 | 1.5% | 2.7% | 7 | 1.5% | 1.9% |
