L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 978 | 100.0% | 1.9% | 496 | 100.0% | 2.0% | 482 | 100.0% | 1.8% | 213 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 496 | 50.7% | 2.0% | 496 | 100.0% | 2.0% | - | - | - | 112 | 52.8% | 1.3% |
| Femme | 482 | 49.3% | 1.8% | - | - | - | 482 | 100.0% | 1.8% | 100 | 47.2% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 83 | 8.5% | 1.2% | 46 | 9.4% | 1.3% | 37 | 7.7% | 1.0% | 25 | 11.8% | 0.8% |
| 25 à 34 ans | 106 | 10.8% | 1.4% | 46 | 9.2% | 1.2% | 60 | 12.5% | 1.6% | 40 | 18.8% | 1.3% |
| 35 à 49 ans | 194 | 19.8% | 1.5% | 116 | 23.3% | 1.9% | 78 | 16.1% | 1.2% | 64 | 30.0% | 1.0% |
| 50 à 59 ans | 213 | 21.7% | 2.4% | 101 | 20.3% | 2.2% | 112 | 23.3% | 2.5% | 64 | 30.2% | 1.7% |
| 60 ans et plus | 382 | 39.1% | 2.4% | 188 | 37.8% | 2.7% | 195 | 40.4% | 2.2% | 20 | 9.3% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 435 | 44.5% | 1.9% | - | - | - | 435 | 90.3% | 1.9% | 89 | 42.1% | 1.3% |
| Personne de référence | 541 | 55.3% | 1.9% | 426 | 85.9% | 2.1% | 115 | 23.8% | 1.5% | 107 | 50.5% | 1.3% |
| Responsable des achats | 698 | 71.4% | 1.9% | 281 | 56.6% | 2.1% | 417 | 86.6% | 1.8% | 134 | 63.2% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 2.0% | 3.9% | 10 | 2.1% | 3.0% | 9 | 2.0% | 5.7% | 0 | 0.1% | 1.0% |
| Petits patrons | 26 | 2.7% | 1.6% | 15 | 3.0% | 1.3% | 11 | 2.2% | 2.5% | 20 | 9.5% | 1.4% |
| Affaires et Cadres | 52 | 5.3% | 1.1% | 31 | 6.3% | 1.1% | 20 | 4.2% | 1.0% | 44 | 20.6% | 1.0% |
| Professions intermédiaires | 118 | 12.1% | 1.6% | 61 | 12.2% | 1.7% | 57 | 11.9% | 1.6% | 88 | 41.5% | 1.5% |
| Employés | 165 | 16.9% | 2.0% | 49 | 9.9% | 2.2% | 116 | 24.2% | 1.9% | 22 | 10.2% | 1.2% |
| Ouvriers | 137 | 14.0% | 2.2% | 126 | 25.4% | 2.5% | 11 | 2.2% | 0.8% | 5 | 2.4% | 1.4% |
| Retraités | 343 | 35.1% | 2.7% | 166 | 33.4% | 2.7% | 178 | 36.9% | 2.6% | 7 | 3.1% | 3.2% |
| Autres inactifs | 117 | 12.0% | 1.1% | 38 | 7.7% | 1.1% | 79 | 16.4% | 1.2% | 27 | 12.7% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 2.7% | 3.5% | 10 | 2.1% | 2.6% | 16 | 3.4% | 4.6% | - | - | - |
| Petits patrons | 27 | 2.7% | 1.0% | 15 | 3.0% | 1.1% | 12 | 2.4% | 0.9% | 27 | 12.6% | 1.0% |
| Affaires et Cadres | 82 | 8.4% | 1.2% | 37 | 7.4% | 1.1% | 46 | 9.5% | 1.3% | 82 | 38.8% | 1.2% |
| Professions intermédiaires | 103 | 10.6% | 1.3% | 60 | 12.2% | 1.5% | 43 | 8.9% | 1.1% | 103 | 48.6% | 1.3% |
| Employés | 91 | 9.3% | 1.7% | 44 | 8.8% | 1.8% | 47 | 9.8% | 1.5% | - | - | - |
| Ouvriers | 205 | 21.0% | 2.2% | 126 | 25.3% | 2.5% | 79 | 16.5% | 1.8% | - | - | - |
| Retraités | 387 | 39.6% | 2.6% | 185 | 37.2% | 2.8% | 202 | 42.0% | 2.5% | - | - | - |
| Autres inactifs | 56 | 5.7% | 1.4% | 20 | 4.0% | 1.3% | 36 | 7.5% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 204 | 20.9% | 2.0% | 113 | 22.7% | 2.6% | 92 | 19.1% | 1.6% | 26 | 12.0% | 1.3% |
| 2 personnes | 426 | 43.6% | 2.4% | 219 | 44.1% | 2.5% | 208 | 43.1% | 2.2% | 68 | 31.9% | 1.6% |
| 3 personnes | 161 | 16.4% | 1.7% | 85 | 17.0% | 1.8% | 76 | 15.8% | 1.7% | 47 | 22.1% | 1.2% |
| 4 personnes | 129 | 13.2% | 1.4% | 56 | 11.3% | 1.2% | 73 | 15.1% | 1.5% | 48 | 22.7% | 1.0% |
| 5 personnes et + | 57 | 5.8% | 1.0% | 24 | 4.8% | 0.9% | 33 | 6.9% | 1.2% | 24 | 11.2% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 216 | 22.1% | 1.4% | 97 | 19.6% | 1.3% | 119 | 24.7% | 1.4% | 81 | 38.1% | 1.1% |
| Non | 762 | 77.9% | 2.1% | 399 | 80.4% | 2.3% | 362 | 75.3% | 1.9% | 132 | 61.9% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 389 | 39.8% | 3.3% | 199 | 40.1% | 3.5% | 190 | 39.5% | 3.0% | 87 | 40.9% | 2.7% |
| Agglo. - 20 000 hab | 181 | 18.5% | 2.0% | 88 | 17.6% | 2.0% | 94 | 19.4% | 2.0% | 32 | 15.0% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 175 | 17.9% | 2.5% | 91 | 18.3% | 2.7% | 84 | 17.4% | 2.3% | 34 | 16.1% | 1.7% |
| Agglo. + 100 000 hab | 207 | 21.2% | 1.3% | 105 | 21.1% | 1.4% | 102 | 21.3% | 1.3% | 46 | 21.7% | 0.8% |
| Agglo. Paris | 25 | 2.6% | 0.3% | 14 | 2.8% | 0.3% | 12 | 2.4% | 0.3% | 14 | 6.4% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 28 | 2.8% | 0.3% | 14 | 2.9% | 0.3% | 14 | 2.8% | 0.3% | 14 | 6.6% | 0.3% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | 1 | 0.5% | 0.4% |
| Picardie | 3 | 0.3% | 0.2% | 3 | 0.5% | 0.4% | - | - | - | 1 | 0.4% | 0.2% |
| Bourgogne | 57 | 5.8% | 4.2% | 31 | 6.2% | 4.7% | 26 | 5.4% | 3.7% | 10 | 4.6% | 2.9% |
| Basse Normandie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - | 0 | 0.1% | - |
| Centre | 225 | 23.0% | 10.7% | 123 | 24.8% | 12.1% | 102 | 21.1% | 9.3% | 54 | 25.3% | 8.1% |
| Poitou Charentes | 1 | 0.1% | - | 0 | 0.1% | 0.1% | 0 | 0.1% | - | - | - | - |
| Aquitaine | 5 | 0.5% | 0.2% | - | - | - | 5 | 1.0% | 0.3% | 3 | 1.2% | 0.3% |
| Midi Pyrénées | 11 | 1.1% | 0.4% | 3 | 0.5% | 0.2% | 8 | 1.6% | 0.6% | 8 | 4.0% | 1.0% |
| Limousin | 190 | 19.4% | 30.8% | 83 | 16.7% | 28.2% | 107 | 22.2% | 33.1% | 34 | 16.2% | 21.2% |
| Auvergne | 453 | 46.3% | 39.8% | 235 | 47.4% | 43.1% | 217 | 45.2% | 36.8% | 85 | 39.8% | 27.6% |
| Rhône Alpes | 2 | 0.2% | - | 1 | 0.2% | - | 2 | 0.3% | 0.1% | 2 | 1.1% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.3% | 0.1% | 3 | 0.6% | 0.1% | - | - | - | 0 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 664 | 68.0% | 1.8% | 342 | 69.0% | 1.9% | 322 | 66.9% | 1.7% | 172 | 80.7% | 1.1% |
| Presque tous les jours | 112 | 11.5% | 2.0% | 57 | 11.5% | 2.2% | 55 | 11.5% | 1.8% | 33 | 15.7% | 2.1% |
| 1 à 2 fois par semaine | 59 | 6.0% | 2.1% | 25 | 4.9% | 2.1% | 34 | 7.1% | 2.2% | 8 | 3.6% | 1.5% |
| 1 à 3 fois par mois | 6 | 0.6% | 1.2% | 3 | 0.6% | 1.2% | 3 | 0.7% | 1.2% | - | - | - |
| Moins souvent | 10 | 1.1% | 1.8% | 8 | 1.6% | 2.8% | 2 | 0.5% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 30 | 3.1% | 1.8% | 7 | 1.5% | 1.0% | 23 | 4.7% | 2.4% | 0 | 0.1% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 58 | 5.9% | 2.1% | 26 | 5.3% | 2.5% | 32 | 6.6% | 1.9% | 5 | 2.2% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 106 | 10.8% | 2.0% | 46 | 9.2% | 2.0% | 60 | 12.5% | 1.9% | 5 | 2.2% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 155 | 15.8% | 2.3% | 91 | 18.4% | 3.1% | 64 | 13.3% | 1.7% | 21 | 10.1% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 237 | 24.3% | 2.0% | 118 | 23.7% | 2.1% | 120 | 24.9% | 2.0% | 43 | 20.0% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 148 | 15.1% | 2.0% | 80 | 16.0% | 2.1% | 68 | 14.2% | 1.9% | 41 | 19.3% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 116 | 11.9% | 1.7% | 71 | 14.4% | 1.8% | 45 | 9.3% | 1.5% | 53 | 24.7% | 1.4% |
| 65 000 euros et plus par an | 43 | 4.4% | 1.0% | 25 | 5.0% | 1.0% | 18 | 3.7% | 1.0% | 25 | 11.5% | 0.8% |
| Refus | 72 | 7.3% | 1.7% | 30 | 6.0% | 1.7% | 42 | 8.7% | 1.7% | 18 | 8.4% | 1.2% |
| Ne sait pas | 13 | 1.3% | 1.2% | 3 | 0.6% | 0.6% | 10 | 2.1% | 1.7% | 3 | 1.4% | 0.8% |
