L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2343 | 100.0% | 4.5% | 1134 | 100.0% | 4.5% | 1208 | 100.0% | 4.5% | 622 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 1134 | 48.4% | 4.5% | 1134 | 100.0% | 4.5% | - | - | - | 317 | 50.9% | 3.6% |
| Femme | 1208 | 51.6% | 4.5% | - | - | - | 1208 | 100.0% | 4.5% | 306 | 49.1% | 3.6% |
| Age | ||||||||||||
| 15 à 24 ans | 210 | 9.0% | 2.9% | 94 | 8.3% | 2.6% | 116 | 9.6% | 3.2% | 77 | 12.4% | 2.5% |
| 25 à 34 ans | 263 | 11.2% | 3.5% | 134 | 11.8% | 3.6% | 129 | 10.7% | 3.3% | 90 | 14.4% | 2.8% |
| 35 à 49 ans | 490 | 20.9% | 3.9% | 264 | 23.3% | 4.3% | 226 | 18.7% | 3.6% | 222 | 35.7% | 3.5% |
| 50 à 59 ans | 440 | 18.8% | 4.9% | 207 | 18.3% | 4.6% | 232 | 19.2% | 5.2% | 198 | 31.8% | 5.2% |
| 60 ans et plus | 939 | 40.1% | 6.0% | 434 | 38.3% | 6.3% | 505 | 41.8% | 5.7% | 35 | 5.6% | 3.5% |
| Individu | ||||||||||||
| Ménagères | 1080 | 46.1% | 4.6% | - | - | - | 1080 | 89.4% | 4.6% | 258 | 41.4% | 3.7% |
| Personne de référence | 1294 | 55.2% | 4.6% | 1004 | 88.5% | 4.9% | 290 | 24.0% | 3.7% | 312 | 50.2% | 3.7% |
| Responsable des achats | 1716 | 73.2% | 4.8% | 653 | 57.6% | 5.0% | 1063 | 88.0% | 4.7% | 396 | 63.7% | 3.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 1.0% | 4.5% | 20 | 1.8% | 5.9% | 3 | 0.2% | 1.6% | - | - | - |
| Petits patrons | 97 | 4.1% | 6.0% | 83 | 7.3% | 7.1% | 14 | 1.2% | 3.3% | 91 | 14.6% | 6.4% |
| Affaires et Cadres | 136 | 5.8% | 2.8% | 81 | 7.2% | 2.9% | 55 | 4.5% | 2.6% | 114 | 18.3% | 2.6% |
| Professions intermédiaires | 272 | 11.6% | 3.8% | 134 | 11.8% | 3.7% | 138 | 11.5% | 3.9% | 213 | 34.2% | 3.6% |
| Employés | 384 | 16.4% | 4.6% | 77 | 6.8% | 3.4% | 307 | 25.4% | 5.0% | 90 | 14.5% | 5.0% |
| Ouvriers | 293 | 12.5% | 4.6% | 238 | 21.0% | 4.7% | 55 | 4.5% | 4.3% | 12 | 2.0% | 3.5% |
| Retraités | 804 | 34.3% | 6.3% | 412 | 36.3% | 6.8% | 392 | 32.5% | 5.8% | 6 | 0.9% | 2.7% |
| Autres inactifs | 334 | 14.3% | 3.2% | 90 | 7.9% | 2.5% | 244 | 20.2% | 3.6% | 96 | 15.4% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 46 | 2.0% | 6.1% | 24 | 2.1% | 6.0% | 22 | 1.8% | 6.2% | - | - | - |
| Petits patrons | 136 | 5.8% | 5.2% | 87 | 7.7% | 6.3% | 49 | 4.0% | 3.9% | 136 | 21.8% | 5.2% |
| Affaires et Cadres | 193 | 8.2% | 2.8% | 94 | 8.3% | 2.7% | 99 | 8.2% | 2.9% | 193 | 31.0% | 2.8% |
| Professions intermédiaires | 294 | 12.5% | 3.7% | 136 | 12.0% | 3.3% | 158 | 13.1% | 4.1% | 294 | 47.2% | 3.7% |
| Employés | 216 | 9.2% | 4.0% | 81 | 7.2% | 3.4% | 135 | 11.2% | 4.4% | - | - | - |
| Ouvriers | 406 | 17.3% | 4.3% | 241 | 21.2% | 4.8% | 164 | 13.6% | 3.7% | - | - | - |
| Retraités | 933 | 39.8% | 6.3% | 431 | 38.0% | 6.4% | 502 | 41.5% | 6.1% | - | - | - |
| Autres inactifs | 120 | 5.1% | 2.9% | 40 | 3.6% | 2.7% | 79 | 6.6% | 3.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 444 | 19.0% | 4.4% | 221 | 19.5% | 5.1% | 223 | 18.5% | 3.9% | 53 | 8.4% | 2.7% |
| 2 personnes | 1007 | 43.0% | 5.6% | 447 | 39.4% | 5.1% | 559 | 46.3% | 5.9% | 160 | 25.7% | 3.9% |
| 3 personnes | 322 | 13.8% | 3.5% | 173 | 15.3% | 3.7% | 149 | 12.3% | 3.3% | 132 | 21.2% | 3.3% |
| 4 personnes | 348 | 14.8% | 3.8% | 171 | 15.0% | 3.8% | 177 | 14.6% | 3.7% | 168 | 27.0% | 3.5% |
| 5 personnes et + | 222 | 9.5% | 4.0% | 122 | 10.7% | 4.6% | 100 | 8.3% | 3.5% | 110 | 17.7% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 592 | 25.3% | 3.8% | 310 | 27.4% | 4.2% | 281 | 23.3% | 3.4% | 277 | 44.5% | 3.6% |
| Non | 1751 | 74.7% | 4.8% | 824 | 72.6% | 4.7% | 927 | 76.7% | 4.9% | 346 | 55.5% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 596 | 25.5% | 5.0% | 252 | 22.2% | 4.4% | 345 | 28.5% | 5.5% | 165 | 26.5% | 5.1% |
| Agglo. - 20 000 hab | 484 | 20.7% | 5.3% | 256 | 22.6% | 5.9% | 228 | 18.9% | 4.8% | 149 | 23.9% | 5.8% |
| Agglo. 20 000 à 100 000 hab | 473 | 20.2% | 6.8% | 230 | 20.3% | 6.9% | 243 | 20.1% | 6.7% | 116 | 18.7% | 5.7% |
| Agglo. + 100 000 hab | 780 | 33.3% | 5.0% | 390 | 34.4% | 5.2% | 391 | 32.3% | 4.9% | 186 | 30.0% | 3.3% |
| Agglo. Paris | 8 | 0.4% | 0.1% | 7 | 0.6% | 0.2% | 2 | 0.1% | - | 6 | 1.0% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 11 | 0.5% | 0.1% | 7 | 0.6% | 0.1% | 4 | 0.3% | 0.1% | 8 | 1.3% | 0.2% |
| Franche-Comté | 15 | 0.6% | 1.6% | 9 | 0.8% | 1.9% | 6 | 0.5% | 1.2% | 6 | 1.0% | 2.4% |
| Champagne Ardennes | 6 | 0.2% | 0.5% | 3 | 0.3% | 0.6% | 3 | 0.2% | 0.5% | 4 | 0.6% | 1.4% |
| Picardie | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.3% | - | - | - | - | - | - |
| Bourgogne | 336 | 14.4% | 24.7% | 156 | 13.8% | 23.9% | 180 | 14.9% | 25.5% | 87 | 14.1% | 25.8% |
| Haute Normandie | 2 | 0.1% | 0.2% | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.1% | - | - | - |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% |
| Limousin | 1 | - | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.4% |
| Auvergne | 78 | 3.3% | 6.9% | 39 | 3.4% | 7.1% | 39 | 3.3% | 6.7% | 17 | 2.8% | 5.6% |
| Rhône Alpes | 1760 | 75.1% | 33.7% | 838 | 73.9% | 33.3% | 922 | 76.3% | 34.1% | 468 | 75.3% | 24.3% |
| Languedoc Roussillon | 14 | 0.6% | 0.6% | 14 | 1.2% | 1.3% | - | - | - | 1 | 0.1% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 117 | 5.0% | 2.7% | 63 | 5.6% | 3.1% | 53 | 4.4% | 2.3% | 29 | 4.7% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1546 | 66.0% | 4.2% | 782 | 69.0% | 4.3% | 764 | 63.2% | 4.1% | 524 | 84.2% | 3.5% |
| Presque tous les jours | 233 | 9.9% | 4.2% | 97 | 8.5% | 3.8% | 136 | 11.3% | 4.5% | 54 | 8.7% | 3.4% |
| 1 à 2 fois par semaine | 183 | 7.8% | 6.7% | 92 | 8.1% | 7.9% | 91 | 7.6% | 5.8% | 37 | 5.9% | 7.1% |
| 1 à 3 fois par mois | 22 | 1.0% | 4.4% | 10 | 0.8% | 4.1% | 13 | 1.1% | 4.7% | 5 | 0.8% | 5.8% |
| Moins souvent | 31 | 1.3% | 5.5% | 23 | 2.1% | 8.2% | 8 | 0.6% | 2.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 2.7% | 3.7% | 21 | 1.9% | 2.9% | 41 | 3.4% | 4.3% | 1 | 0.2% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 79 | 3.4% | 2.9% | 31 | 2.8% | 3.0% | 48 | 3.9% | 2.9% | 8 | 1.3% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 241 | 10.3% | 4.5% | 100 | 8.9% | 4.5% | 141 | 11.7% | 4.5% | 21 | 3.4% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 341 | 14.5% | 5.1% | 145 | 12.8% | 4.9% | 195 | 16.2% | 5.2% | 56 | 8.9% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 549 | 23.4% | 4.7% | 271 | 23.9% | 4.9% | 278 | 23.0% | 4.5% | 118 | 18.9% | 3.4% |
| De 36 000 à moins de 45 000 euros par an | 343 | 14.7% | 4.7% | 159 | 14.0% | 4.2% | 185 | 15.3% | 5.1% | 125 | 20.1% | 4.3% |
| De 45 000 à moins de 65 000 euros par an | 308 | 13.1% | 4.4% | 175 | 15.4% | 4.4% | 133 | 11.0% | 4.3% | 131 | 21.1% | 3.5% |
| 65 000 euros et plus par an | 174 | 7.4% | 4.1% | 114 | 10.1% | 4.6% | 60 | 5.0% | 3.4% | 105 | 16.8% | 3.6% |
| Refus | 207 | 8.8% | 4.9% | 103 | 9.1% | 5.9% | 104 | 8.6% | 4.2% | 42 | 6.7% | 2.8% |
| Ne sait pas | 39 | 1.7% | 3.6% | 14 | 1.3% | 2.9% | 25 | 2.0% | 4.2% | 16 | 2.6% | 4.2% |
