L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 988 | 100.0% | 1.9% | 526 | 100.0% | 2.1% | 463 | 100.0% | 1.7% | 246 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 526 | 53.2% | 2.1% | 526 | 100.0% | 2.1% | - | - | - | 147 | 59.8% | 1.7% |
| Femme | 463 | 46.8% | 1.7% | - | - | - | 463 | 100.0% | 1.7% | 99 | 40.2% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 86 | 8.7% | 1.2% | 52 | 9.9% | 1.4% | 34 | 7.3% | 0.9% | 30 | 12.4% | 1.0% |
| 25 à 34 ans | 117 | 11.9% | 1.5% | 63 | 11.9% | 1.7% | 55 | 11.9% | 1.4% | 21 | 8.7% | 0.7% |
| 35 à 49 ans | 191 | 19.3% | 1.5% | 124 | 23.6% | 2.0% | 67 | 14.5% | 1.1% | 92 | 37.6% | 1.5% |
| 50 à 59 ans | 168 | 17.0% | 1.9% | 85 | 16.3% | 1.9% | 82 | 17.8% | 1.8% | 80 | 32.6% | 2.1% |
| 60 ans et plus | 426 | 43.1% | 2.7% | 202 | 38.4% | 2.9% | 225 | 48.6% | 2.5% | 21 | 8.7% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 411 | 41.6% | 1.8% | - | - | - | 411 | 88.9% | 1.8% | 89 | 36.4% | 1.3% |
| Personne de référence | 592 | 59.9% | 2.1% | 456 | 86.8% | 2.2% | 135 | 29.3% | 1.7% | 145 | 59.0% | 1.7% |
| Responsable des achats | 726 | 73.4% | 2.0% | 315 | 59.9% | 2.4% | 411 | 88.8% | 1.8% | 165 | 67.2% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.2% | 2.4% | 8 | 1.6% | 2.5% | 3 | 0.7% | 2.1% | - | - | - |
| Petits patrons | 46 | 4.7% | 2.9% | 43 | 8.2% | 3.7% | 3 | 0.7% | 0.7% | 45 | 18.2% | 3.1% |
| Affaires et Cadres | 61 | 6.2% | 1.2% | 39 | 7.4% | 1.4% | 23 | 4.9% | 1.1% | 52 | 21.3% | 1.2% |
| Professions intermédiaires | 115 | 11.6% | 1.6% | 58 | 11.0% | 1.6% | 57 | 12.3% | 1.6% | 92 | 37.5% | 1.6% |
| Employés | 130 | 13.1% | 1.6% | 32 | 6.0% | 1.4% | 98 | 21.2% | 1.6% | 27 | 11.2% | 1.5% |
| Ouvriers | 142 | 14.4% | 2.2% | 122 | 23.3% | 2.4% | 20 | 4.3% | 1.6% | 2 | 0.7% | 0.5% |
| Retraités | 349 | 35.3% | 2.7% | 187 | 35.5% | 3.1% | 162 | 35.1% | 2.4% | 4 | 1.5% | 1.7% |
| Autres inactifs | 133 | 13.5% | 1.3% | 37 | 7.0% | 1.0% | 96 | 20.8% | 1.4% | 24 | 9.8% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 2.3% | 3.1% | 12 | 2.3% | 3.1% | 11 | 2.3% | 3.1% | - | - | - |
| Petits patrons | 68 | 6.9% | 2.6% | 49 | 9.3% | 3.5% | 19 | 4.1% | 1.5% | 68 | 27.6% | 2.6% |
| Affaires et Cadres | 67 | 6.8% | 1.0% | 39 | 7.4% | 1.1% | 28 | 6.1% | 0.8% | 67 | 27.4% | 1.0% |
| Professions intermédiaires | 110 | 11.2% | 1.4% | 59 | 11.2% | 1.4% | 51 | 11.1% | 1.3% | 110 | 44.9% | 1.4% |
| Employés | 67 | 6.8% | 1.2% | 30 | 5.8% | 1.3% | 37 | 8.0% | 1.2% | - | - | - |
| Ouvriers | 168 | 17.0% | 1.8% | 120 | 22.9% | 2.4% | 48 | 10.3% | 1.1% | - | - | - |
| Retraités | 407 | 41.2% | 2.7% | 195 | 37.0% | 2.9% | 213 | 46.0% | 2.6% | - | - | - |
| Autres inactifs | 77 | 7.8% | 1.9% | 21 | 4.1% | 1.4% | 56 | 12.0% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 213 | 21.6% | 2.1% | 102 | 19.5% | 2.4% | 111 | 24.0% | 2.0% | 30 | 12.2% | 1.5% |
| 2 personnes | 445 | 45.0% | 2.5% | 212 | 40.4% | 2.4% | 232 | 50.2% | 2.5% | 58 | 23.7% | 1.4% |
| 3 personnes | 126 | 12.7% | 1.4% | 80 | 15.1% | 1.7% | 46 | 9.9% | 1.0% | 51 | 20.6% | 1.3% |
| 4 personnes | 125 | 12.7% | 1.4% | 76 | 14.4% | 1.7% | 49 | 10.7% | 1.0% | 56 | 22.9% | 1.2% |
| 5 personnes et + | 80 | 8.1% | 1.5% | 56 | 10.6% | 2.1% | 24 | 5.2% | 0.8% | 51 | 20.7% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 220 | 22.3% | 1.4% | 136 | 25.8% | 1.8% | 84 | 18.2% | 1.0% | 104 | 42.3% | 1.4% |
| Non | 768 | 77.7% | 2.1% | 390 | 74.2% | 2.2% | 378 | 81.8% | 2.0% | 142 | 57.7% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 239 | 24.2% | 2.0% | 122 | 23.3% | 2.1% | 117 | 25.3% | 1.9% | 72 | 29.4% | 2.2% |
| Agglo. - 20 000 hab | 142 | 14.4% | 1.6% | 83 | 15.7% | 1.9% | 59 | 12.8% | 1.3% | 50 | 20.3% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 182 | 18.5% | 2.6% | 106 | 20.2% | 3.2% | 76 | 16.5% | 2.1% | 31 | 12.5% | 1.5% |
| Agglo. + 100 000 hab | 416 | 42.1% | 2.7% | 211 | 40.1% | 2.8% | 205 | 44.4% | 2.6% | 90 | 36.5% | 1.6% |
| Agglo. Paris | 9 | 0.9% | 0.1% | 4 | 0.8% | 0.1% | 5 | 1.0% | 0.1% | 3 | 1.3% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 9 | 0.9% | 0.1% | 4 | 0.8% | 0.1% | 5 | 1.0% | 0.1% | 3 | 1.3% | 0.1% |
| Franche-Comté | 99 | 10.1% | 10.4% | 52 | 9.9% | 11.3% | 47 | 10.2% | 9.6% | 19 | 7.7% | 7.6% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.5% | 0.5% |
| Bourgogne | 4 | 0.4% | 0.3% | 2 | 0.4% | 0.4% | 2 | 0.4% | 0.2% | 1 | 0.5% | 0.3% |
| Haute Normandie | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.2% | - | - | - | - | - | - |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.4% |
| Auvergne | 77 | 7.8% | 6.8% | 38 | 7.2% | 7.0% | 39 | 8.5% | 6.6% | 17 | 7.0% | 5.6% |
| Rhône Alpes | 792 | 80.1% | 15.2% | 423 | 80.5% | 16.8% | 369 | 79.7% | 13.6% | 201 | 81.9% | 10.4% |
| Languedoc Roussillon | 2 | 0.2% | 0.1% | 2 | 0.3% | 0.2% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.2% | - | 1 | 0.3% | 0.1% | 1 | 0.2% | - | 2 | 0.9% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 630 | 63.7% | 1.7% | 359 | 68.3% | 2.0% | 270 | 58.5% | 1.4% | 210 | 85.4% | 1.4% |
| Presque tous les jours | 107 | 10.8% | 1.9% | 51 | 9.7% | 2.0% | 56 | 12.1% | 1.9% | 20 | 8.0% | 1.2% |
| 1 à 2 fois par semaine | 82 | 8.3% | 3.0% | 39 | 7.3% | 3.3% | 43 | 9.3% | 2.7% | 13 | 5.4% | 2.6% |
| 1 à 3 fois par mois | 5 | 0.5% | 1.0% | 3 | 0.6% | 1.3% | 2 | 0.5% | 0.8% | - | - | - |
| Moins souvent | 14 | 1.4% | 2.5% | 6 | 1.2% | 2.3% | 7 | 1.6% | 2.7% | 1 | 0.5% | 2.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 3.6% | 2.1% | 6 | 1.1% | 0.8% | 30 | 6.5% | 3.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 43 | 4.4% | 1.6% | 24 | 4.6% | 2.3% | 19 | 4.1% | 1.1% | 2 | 0.6% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 93 | 9.4% | 1.7% | 38 | 7.3% | 1.7% | 54 | 11.7% | 1.7% | 13 | 5.1% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 144 | 14.5% | 2.1% | 73 | 13.9% | 2.5% | 70 | 15.2% | 1.9% | 31 | 12.8% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 229 | 23.2% | 2.0% | 131 | 25.0% | 2.4% | 98 | 21.1% | 1.6% | 41 | 16.6% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 147 | 14.9% | 2.0% | 73 | 14.0% | 2.0% | 74 | 15.9% | 2.0% | 52 | 21.2% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 144 | 14.6% | 2.1% | 82 | 15.5% | 2.1% | 62 | 13.5% | 2.0% | 57 | 23.3% | 1.5% |
| 65 000 euros et plus par an | 49 | 5.0% | 1.2% | 38 | 7.3% | 1.6% | 11 | 2.4% | 0.6% | 31 | 12.8% | 1.1% |
| Refus | 97 | 9.8% | 2.3% | 56 | 10.7% | 3.2% | 41 | 8.8% | 1.7% | 17 | 7.0% | 1.2% |
| Ne sait pas | 7 | 0.7% | 0.7% | 3 | 0.6% | 0.6% | 4 | 0.9% | 0.7% | 2 | 0.7% | 0.5% |
